Hindustan Unilever Limited Company Profile

Introduction to Unilever: Since Unilever was established in the

1890s, brands with a social mission have been at the core of our business, and now corporate responsibility underpins our strategy. Unilever has more than 400 brands, 12 of which generate sales in excess of 1 billion a year. On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many peoples lives in so many different ways. They produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmanns and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. Consumers worldwide buy 170 billion Unilever products each year. In 2011 our worldwide turnover was 46.5 billion.

Hindustan Unilever Limited History: Hindustan Unilever Limited (HUL) is India's largest Fast
Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it began an era of marketing branded Fast Moving Consumer Goods (FMCG). In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). In November 1956, these three companies merged to form Hindustan Unilever Limited. In June 2007, the company was renamed Hindustan Unilever Limited. Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937. In 1931, Unilever set up its first Indian subsidiary, Hindustan
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Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956; HUL offered 10% of its equity to the Indian public, being the first among the foreign subsidiaries to do so. Unilever now holds 52.10% equity in the company. The rest of the shareholding is distributed among about 360,675 individual shareholders and financial institutions. In March, 2012 HULs state of the art Learning Centre was inaugurated at the Hindustan Unilever campus at Andheri, Mumbai. In April, 2012, the Customer Insight & Innovation Centre (CiiC) was inaugurated at the Hindustan Unilever campus at Andheri, Mumbai

The Board of Directors: The Board of Directors of the Company

represents an optimum mix of professionalism, knowledge and experience. The total strength of the Board of Directors of the Company is nine Directors, comprising Non-Executive Chairman, four Executive Directors and four Non-Executive Independent Directors. Mr. Nitin Paranjpe - CEO and Managing Director Mr. R. Sridhar - Chief Financial Officer Mr Pradeep Banerjee - Executive Director, Supply Chain Mr. A. Narayan - Independent Director Mr. S. Ramadorai - Independent Director Dr. R. A. Mashelkar - Independent Director Mr. O. P. Bhatt - Independent Director

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They are all over the world in all kind of daily product we need; they are in Food, Home Care, and Personal Care product. Like.

1 bn Brands

The Next 10 Bigger Brands

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Their commitment By 2020, they want to help more than a billion people to improve their hygiene habits and they will bring safe drinking water to 500 million people. This will help reduce the incidence of life-threatening diseases like diarrhoea. Their performance By end 2011, they had reached over 135 million people 48 million with Lifebuoy, 44 million with our toothpaste brands, 8.5 million through the Dove Self-Esteem Fund and 35 million people with safe drinking water from Pureit. What matters most Changing hygiene behaviour with Lifebuoy soap and making safe drinking water available through Pureit. They are assuring that water from pureit, will be as good as boiled water.

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MICRO ENVIRONMENT
SUPPLIERS AGRICULTURE RAW MATERIAL DIRECTLY FROM FARMERS 2000 SUPPLIER & ASSOCIATES TO 37 FACTORIES SUPPLY MANAGEMENT CHAIN TATA CHEMICALS FOR SOAPS AND SHAMPOOS MARKETING INTERMEDIARIES LARGE DISTRIBUTION SYSTEM ONLINE SANGAMDIRECT COSMETIC BRANDS FROM ASSAM SUPPLY CHAIN TO EASTERN INDIA WITHSTOCK IN NAGPUR EXPERIMENTAL KIOSKS UNDER LIPTON SALES OFFICERS 3 TO 5 STEP PROCESS 35 % OF FMCG PRODUCTS BY LOCAL RETAILER COMPITORS 1. CADBURY 2. COLGATE 3. MARICO 4. NESTLE 5. P&G HYGIENE 6. RECKITT & BENCKISER

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CAGR IN LAST 10 Years

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CUSTOMERS
Premium class Middle class Entry level

PUBLICS EMPLOYEES:
15000 employees including 1300 managers. They respect the dignity of the individuals and the right of employees to freedom of association. CONSUMERS: Provide quality products and services. SHAREHOLDERS: 52.10 % EQUITY STAKE IS WITH HUL, REST 360675 INDIVIDUAL AND FINANCIAL BUSINESS PARTNERS: Aims at establishing mutually beneficial relations and adhere to business principles.

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MACRO ENVIRONMENT
DEMOGRAPHIC FACTORS: HUL has spread to 1500 towns & cities backed by 28 offices and over 130 service centres across the countries. Well organised and strongest distribution network caters almost to each level of pyramid. BRANDS FOR PEOPLE, PLACE and POCKET: Toothpowders dominance in north than in south Starz shampoos targeting kids Close-up targeted youth Surf targeting middle and upper level of pyramid Wheel targeting lower level of pyramid

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POLITICAL HUL never fund any government or any political party, Maoists enforce strike, close Hindustan Unilevers Nepal factory. SOCIO-CORPORATE RESPONSIBILITY: STARTED TWO PROGRAMMES: I. II. SHAKTI PROGRAMME LIFEBUOY SWASTHYA CHETNA PROGRAMME

Built village in earthquake hit Gujarat, rehabilitation and relief in tsunami hit regions in south India, cause of special and underprivileged children, cause for destitute and HIV positive TECHNOLOGICAL:HUL has traditionally been a company, which incorporates latest technology in all its operations. The Hindustan Unilever Research Centre (HURC) was set up in 1958, and now has facilities in Mumbai and Bangalore. HURC and the Global Technology Centres in India have over 200 highly qualified scientists and technologists, many with post-doctoral experience acquired in the US and Britain. Pure-it, ice cream freezing technology, plough, share mixer technology, surf laundry service in Bangalore. CULTURAL: Lakme salons to Lakme lever Pvt. ltd 10 million women customers Fair & lovely for mass market Herbal products like Hamam-macro environment NATURAL: Thermometer factory pollution Water conservation, water sheds reduced ground water consumption by 50% Recycle water consumption by reverse osmosis plants & solar evaporation 25% reduction in co2 has plough share mixer technology
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ECONOMIC: Recession unveils new business opportunities for Hindustan Unilever Limited: Paul Polman, CEO, Unilever 14.5% growth of FMCG market in India Shampoo sachet Comparable audited results * (in crores) for the 12 month period from April 2011 to March 31, 2012 compared to April 2010 to March 31, 2011

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Bibliography 1. www.hul.co.in 2. www.wikipedia.com 3. www.google.com 4. easyday, Malahar Mall,Vijaynagar, Indore. 5. Jain Retailers Store, Vijaynagar, Indore. 6. Swastik Agency

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