TITLE: INVESTORS PREFRENCE TOWARD VARIOUS INVESTMENT OPTIONS

Introduction to the Topic

The companies are all looking at greater efficiencies in their businesses, squeezing out the last rupee from restructuring their operations, finances, divisions, profit centres. Almost all the companies have seen smart growth in sales and profits. The Sensex is up by more than double by 2004, many stocks are up many times over-not merely because of sentiment but because the markets are finally recognizing the power of performance, the untapped potential of Indian enterprise, the ability of Indian businesses of adapt.

INVESTMENT
AVENUES Fixed Income Mutual Funds Insurance

OUTLOOK ANALYSIS

Rates on small savings will need to come down in line with the benchmark sovereign yield curve. Also, given the asset-liability mismatch, schemes like PPF may need to be wound up. In place of debt fund, one should look at MIPs in these times as the downside for equities looks negligible. In a diminishing-returns environment, unit linked plans offer policyholder an opportunity to make big gains on their investments. Despite lower returns, it is prudent to allocate 5 percent of your investments to gold, as it isnt volatile like stocks and provides a hedge against uncertainties.

Gold

Stocks

We expect equities as an asset class to provide attractive returns over the next five years. While the ride may be bumpy in the near term, the long-term growth will be good. The general sentiments on Indian real estate are extremely positive and I believe that the real estate market will continue to be buoyant for some times.

Real Estate

Investments options

a. b. c. d. e.

Stock Bond Mutual fund Savings and interest Other investments

REVIEW LITERATURE

1. http://business.mapsofindia.com/investment-industry/top-10-investmentoptions.html
While some plans accrue short term profits some are long term deposits. The first step towards investing in Indian market is to evaluate individual requirements for cash, competence to undertake involved risks and the amount of returns that the investor is expecting.

2. Analysis of investment alternatives http://1000projects.org/analysis-ofinvestment-options-mba-project.html

Projects main aim objective was to analysis of the investment option and to compare the returns given by various investment decision. Then critical analysis is made on selected parametrs. 3. http://www.exclusivemba.com/ijemr This study examined on peoples choice in investment avenues of Kurumbalur. Data were collected using structured questionnaires. The sample size of area is analyzed by tools selected for this study was two hundred and ten respondents were randomly selected from the town. Data were analyzed using descriptive statistics and chi-square technique.

Objective of the study

To study the financial products (stocks, mutual funds, savings & interest and other investments. To study the consumers preference towards various investment options. To study the risk perception of the investors. To study how investors perception has changed before and after financial crisis.

Research Methodology
Data Source

This project is based on the study of primary as well as secondary data which was collected through questionnaire, different websites, newspapers etc.

Data Location- Jalandhar and Ludhiana

Research Type- Basic research

Research Design- Descriptive Research Design

Sample Size- 50

Sampling- Convenient sampling

Data Analysis tools- Pie charts