Guidelines for Summer Internship Marketing Stream

Summer Internship gives the student an opportunity to work on a problem in an organization. In particular students of marketing specialization can engage in a wide range of problems related to consumer behavior studies, market attractiveness, channel preferences, business development and several others. Students are allowed to undertake 2 kinds of projects : 1. Projects involving a. Business Development (Sales) b. Increasing awareness Students focus would be on sales process, achievement of targeted sales numbers, methods used for increasing & measuring awareness, Evaluation criteria Problem Statement 10 marks Study Objectives 10 marks Industry and company information & Conceptual Framework - 10 marks Methods / Tools used for achieving sales targets / Increasing awareness 30 marks Findings / Results (Sales Number terms ) / Strategy Recommendations 30 marks Regular presentation of work to faculty guide (minimum eight email correspondences about the study or reports as suggested by the faculty guide) 5 marks Corporate Mentor report 5 marks Total : 100 marks

2. Projects involving the study of a Research problem Students focus would be on Defining problem statement, study objectives, hypotheses if any Analysis and Suggestions to be elaborated Evaluation criteria Problem Statement 10 marks Study Objectives 10 marks Industry and company information & Conceptual Framework 10 marks Research Methodology & Design- 30 marks Findings, Suggestions and Strategy Recommendations- 30 marks Regular presentation of work to faculty guide (eight email correspondences about the study or reports as suggested by the faculty guide) 5 marks Organization Mentor report 5 marks Total : 100 marks

PROCESS Stage 1: SIP Basic Information Report

This report to be filled in by the students and hand over to their faculty mentors on the last working day before the trimester examinations. Format

SL.No
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 20 21 22

Particulars

Name of the student

Enrolment Number Elective Mobile Number E-mail

Name of the Organization

Address of the Organization Main Activity of the Organization

Name of the Head of the Organization

Designation of Head of the Organization Telephone Numbers Fax Numbers E-mail Office Mobile

Name of the Company Guide

Designation & Address of Company Guide Telephone Numbers Reporting Date SIP Topic Work Timings at the Organization Description of Project in brief Office Mobile

SIP Schedule at the Organization

Stage 2

On the student reporting to the company Key Performance Indicators Report (KPIR Report 2) to be sent to faculty guide at CUIM (through official mail only)
The company mentor needs to : A. Define the problem B. Establish the Objectives of the study C. Establish parameters of measuring performance for the student. This needs to be communicated by the mentor to the faculty guide at CUIM (through official mail only). Both the mentors will guide the student through the project.

Key Performance Indicators Report (KPIR) Company Name : Company Mentor Name : Title of the study : A Parameters for measuring performance of the student Type A project Problem Definition : Objectives of the Internship study : Measurable Performance Indicators Business Development Sales Targets : ( In volume) (In value) New Product launch Market size Demand forecast Market segmentation Designing & developing Marketing mix elements

B) Parameters for measuring performance of the student Type B project Projects involving study of a Research problem Problem Definition : Objectives of the Internship study : Research Methodology & Design : Milestones for Primary research Methods to be used :

At the end of the project company mentor needs to submit a report highlighting the following parameters and rate the students on a scale of 1 to 5 ( 1 Lowest & 5 Highest)
Corporate Mentor Report (CMR Report 3)

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Achieving the goals and targets, effectiveness or corrective measures adhered to, learnings on setting and time management.

Effectiveness and efficiency of tools and techniques used, knowledge, skills acquired, learnings from t results. Successful in decision making under conditions of uncertainty or insufficient data (if project provided opportunity) Developed team playing capability (if project provided opportunity) Developed confidence in dealing with customers (if project provided opportunity. Satisfaction level on the objectives on the study being met. Satisfaction on the methodology adopted and used. Satisfaction on organization of the report on logical sequence. Satisfaction level on findings and conclusions. Possibility of implementation of students suggestion by the company.

Stage 3 After successful completion of internship, students need to submit the final report to the corporate & their respective faculty mentors within 15 days of the start of 4th trimester. The report needs to mandatorily have company guide report & internship completion report. Viva would be conducted individually by faculty panel on following parameters.

Christ University Institute of Management

Final Evaluation Record

S.No. 1. 2. 3. 4.

Evaluation Component
Problem Statement, Industry Information Objectives &

Marks 30 30 30 10

Methods & Tools used / Research Methodology & Design

Findings / Results ( Sales : Number terms Actual Vs Budgeted) / Strategy recommendations Corporate & Faculty guide marking Total

Reg.No:

Name:

FACULTY ROLE Students are to communicate on a continuous basis with their respective faculty mentors. Students are to send emails as per time schedule with the attached format of

Progressive Evaluation Record (PER). Faculty comments are to be captured in the PER. If there are no comments from the faculty, students are allowed to mention the same in the PER. The PER has to be submitted along with the Internship report by the student during viva. Minimum interaction required is 6.

Telephonic conversation would not be considered.

SCHEDULE : Interaction 1 : (within first week of the internship) Problem definition, clarity of study objectives, methods & tools to be used Interaction 2 : ( 2nd week of the internship) Schedule of activities Interaction 3 4 5 & 6 week of Internship Updates, Problems/ issues discussion, Feedback Interaction 7 & 8 (last week) Discussion on findings, recommendations & making of the final report

Christ University Institute of Management

Progressive Evaluation Record (PER) Student Name: ____________________ Regn No__________________ 1st Week Summary of the work done by student
Problem definition, clarity of study objectives, methods & tools to be used

Suggestions by Faculty Guide

2nd Week Summary of the work done by student

Schedule of activities planned

Suggestions by Faculty Guide

3rd 4th 5th 6th Week Summary of the work done by student
Updates, Problems/ discussion, Feedback issues

Suggestions by Faculty Guide

7th & 8th Week Summary of the work done by student

Discussion on findings, recommendations & making of the final report

Suggestions by Faculty Guide

Guidelines for the Internship Report Students are required to present one copy of the report to CUIM and another to the respective corporate. Soft copy of the Internship report to be mandatorily submitted in CD format along with hard copy submission. 1.Reporting Guidelines are as follows Size-70-90 pages (Indicative) Hard Bound Font Size=12/14 1.5 line spacing. A4 Size Exe. Bond Paper. Font style in Times New Roman/Arial. 2.Literature review & references are mandatory. 3.Only for 15% of the sample size, questionnaire allowed to be administered online. 4.Administering questionnaire amongst hostel mates can lead to disqualification. 5.Copies of filled-in questionnaire to be carried during viva. Should contain email & mobile number details of the respondents as random checks would be done.