WAY F I N D I N G P R O P O S A L

Being a student is being alive in your environment, not only the engaging the physical space but in the electric interactions with others of a like-mind. Its responding to new ideas and challenging old conventions. In celebration of these ideals we have developed a new system of identity and waynding for the campus of the Kansas City Art Institute.

Futura Medium Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Garamond Premier Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

C 96.48 M 68.36 Y 14.06 K 1.56

R0 G 91 B 152

C 19.92 M0 Y 75 K 0

R 212 G 225 B 103

C0 M 5.08 Y 0 K 0

R 254 G 242 B 247

C 0.78 M 64.84 Y 0.78 K0

R 239 G 125 B 175

C 51.95 M 57.81 Y 43.36 K 14.45

R 123 G 103 B 112

C 0 M 66.02 Y 70.31 K 0

R 244 G 120 B 84

C 26.56 M 26.95 Y 11.33 K 0

R 187 G 178 B 198

C 1.17 M 75.39 Y 89.84 K 0

R 238 G 100 B 50

S T Y L E

G U I D E

Already-established moments of the KCAI brand are incorporated. Futura Medium Condensed is used at primary type and Garamond Premier Pro is used as body copy. Included in the materials are white plastic, steel, and clear glass. Transparency makes the viewer aware of their space and its physicality. A new mark consisting of updated colored stripes represents the accumulation of knowledge and new experiences by students over their time at KCAI. The bar repeatedly breaks its frame and engages with a white plane, illustrating the transition from youth to adulthood and the challenge of the old model.

9 8

2 2

10

W E L C O M E

S I G N

Low-rise, curved brick walls on three of the corners of campus denote the boundaries of the main campus. This proposal is an update of existing signage on those brick walls. The signs consist of a large glass panel affixed to a white plastic panel by four steel rods. At night, the signage is illuminated from below.

C R O S S W A L K S
Brightly colored stripes replace existing crosswalks across intersections on campus and near satellite buildings in the surrounding neighborhood. This is an engaging and lively interaction with commuters traveling through the area and serve to demarcate the extended campus without creating new infrastructure.

WARWICK
2 4

BLVD

4 1/2

1/4

10

WARWICK

BLVD
8

S T R E E T

S I G N

Street signs on the campus and the surrounding neighborhood will be replaced with new signage reecting the new identity system. To contrast the natural elements and older homes in the area, the poles and signs are stark white and carry the color-band mark. The sign itself is part metal and part clear glass, with the street sign in medium-condensed Futura Std.

06:54

PM

06:54

PM

VANDERSLICE HALL

VANDERSLICE HALL

IRVING EAST BUILDING

IRVING

LIVING CENTER

LIVING CENTER

EAST BUILDING

D I R E C T I O N A L

S I G N A G E

These directional indicators are not only practical in their informational nature, but embody the spirit of the waynding identity. The glass columns in their resting state are transparent monoliths, blending in and becoming a living part of the visual landscape on the campus. When travelers pass by, the column glows, activating through interaction. These glowing blocks then fade back into the background as the traveler moves on.

M A P

1 1/2

VA N D E R S L I C E

B U I L D I N G

I N D I C A T O R S

Eight-inch-tall letters are affixed to the outside of the buildings to differentiate the different spaces. Each is at a size specialized for optimal viewing at long distance. The one-and-a-half inch thick letters are set in a medium condensed Futura Std, adhering to existing brand standards for type.

1/4 1/4

1/2

209

209
8 1/2

10

R E S T R O O M

S I G N

This sign signals the entrance to specic room numbers. It is approximately ten by eight-and-a-half inches and it placed next to the door and ve feet off the ground. A clear glass panel is fastened with steel rods to a white plastic panel, which is then fastened to the wall.

8 1/4 1/4

1/2

EPPERSON

1 1/2 4

EPPERSON
8 1/2

E P P E R S O N

S I G N

This sign signals the entrance to Epperson Auditorium in Vanderslice Hall. It is approximately four inches by eight-and-a-half inches and is placed ve feet off the ground. A clear glass panel is fastened with steel rods to a white plastic panel, which is then fastened to the wall. Indicators of wheelchair accessibility as well as the name of the hall in braille are incorporated into the design.

1/4 1/4

1/2

RESTROOM

10 8

RESTROOM
8 1/2

R E S T R O O M

S I G N

Bathroom signs are composed of a clear glass rectangle set over a white plastic square. Content is printed on the back of the glass, allowing it to show through. These signs are located beside bathroom doors, ve feet from the ground. The dimensions of a single sign are 8.5100.5 inches.

thanks!