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Wayland Resident Survey

Peoples thoughts on communications with the Town
l h h h h

Town of Wayland ECC


Survey Objectives

ƒ Learn what sources Wayland residents use today 
Learn what sources Wayland residents use today
to learn about Town issues
ƒ Learn what Wayland residents like and don’t like 
about how the Town currently communicates 
b h h l i
with them
ƒ Find out what Wayland residents want improved 
Find out what Wayland residents want improved
and get their ideas
ƒ Gauge interest in potential new communication 
services
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Town of Wayland ECC
Survey Response and Sources

ƒ196 responses from Oct‐Dec 2008
– 161 online
– 35 hardcopy surveys (completed at Special Town Meeting in November)
ƒSources of online survey responses
– Link to survey: WaylandeNews, WVN, SoS
Li k t W l d N WVN S S
– Link on Home Page of Town Web Site
– Notices: Wayland Town Crier, STM Warrant
ƒNote: 
– The respondents are representative of those who participate:
Of 19
Of 197 respondents, 150 said they attended all or some of Town 
d 1 0 id h d d ll f
Meeting while another 20 say they watched it on WayCAM.

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Town of Wayland ECC
Staying Informed
Survey Question: “Which resources are most valuable to you
for staying informed about Town issues?”

140 133
127
120
100 95
86 81
80
65 63
60
40
20
0
Town eNews Friends Town SoS Town WVN
Crier Web Site Mtg

Total Mentions: 650

ƒ Other sources specified (with more than 1 mention)
p ( )
– Town Warrants: 17 (Special Town Mtg. attendees primarily)
Page ƒ 4 – School web sites and newsletters: 5
The Town Web Site
Survey Question: “On average, how often do you visit the
Town Web Site?”

The Town Web Site is used infrequently: 
77% of respondents only visit the site once/month or less
80
73
70
60
50 46
40
32
30
20 18
11 13
10
0
N
Never 1 /Y
1x/Year 2 11 /Y
2-11x/Year 1 /M th
1x/Month 1 /W k
1x/Week >1 /W k
>1x/Week
Total responses: 193
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The Town Web Site
Survey Question: “Why do you go to the Town Web Site?”

Only 15% of respondents go to the Town Website to stay 
Only 15% of respondents go to the Town Website to stay
abreast of key issues.

160
143
140
120
100 97
80 74 68
60
40 30 29
20
0
Contacts Mtg Times School- Key Issues Town Other
related Permitting

Total Mentions: 441


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The Town Web Site
IIn general,
l is
i it easy ffor you to
t find
fi d the
th iinformation
f ti
Survey Question:
you are looking for on the Town Web Site?

Two thirds of respondents say it’s “sometimes easy” to “rarely easy” to 
f p y y y y
find what they are looking for on the Town Website…
..although 62% said they usually found what they were looking for.

80 73
70 66
60
50
40
30
20 18
11
10
2
0
Rarely Easy Seldom Easy Sometimes Usually Easy Always Easy
Easy

Page ƒ 7 Responses: 170


WayCAM
Survey Question: How valuable is WayCAM to you with regard to
communicating information about key Town issues?

Over half of respondents found WayCAM valuable, 
Over half of respondents found WayCAM valuable
however 2/3 found it only occasionally so.

60
50 52
50

40

30 29 29

20

10
2 3
0
Never Valuable Seldom Occasionally Occasionally Frequently Frequently
Valuable Valuable Invaluable Valuable Invaluable

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Total Responses: 165
WayCAM

Survey Question: How often do you watch WayCAM broadcasts on TV?

Of 194 respondents, 65% rarely or never watch WayCAM.
( 73 ne er atch Wa CAM 54 onl atch it 1 2 times per ear )
( 73 never watch WayCAM ;54 only watch it 1‐2 times per year.)

When they watch, 75% watch Town Meeting, Selectmen’s meetings and 
other Town Committee meetings.

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Satisfaction with Town Communications
How satisfied are you with how well the Town of Wayland
Survey Question: communicates information to you via the Town Web Site,
WayCAM, email and other forms of electronic communications?

A third or respondents are dissatisfied with how the Town 
communicates with them, while half are only somewhat satisfied

90 87
80
70
60
50
40
28 31
30 26
20
10
10
0 0
Extremely Very Somewhat Somewhat Very Satisfied Extremely
Dissatisfied Dissatisfied Dissatisfied Satisfied Satisfied

Page ƒ 10 Total Responses: 182


Interest in Communication Services
Automatic Email Notification: Get emails sent to you
Survey Proposal: automatically on just those topics you sign up for

95% of respondents said they might use or definitely would use this 
service

5% Would Definitely Use


Might Use
Not Interested

35%
60%

Total Responses: 192


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Interest in Communications Services
On-Demand
O D dWWayCAM
CAM P Programs: Pl
Play pre-recorded
d d
Survey Proposal:
WayCAM broadcasts, at any time, on the Town Web Site.

78% of respondents said they might use or 
78% f d t id th i ht
definitely would use this service
Would Definitely Use
23% Might Use
32%
Not Interested

45%

Total Responses: 184

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Interest in Communications Services
Discussion
Di i BlBlogs: R
Read d others'
th ' opinions
i i and
d register
i t
Survey Proposal:
your own on topics of interest in Wayland.

65% of respondents might or definitely would use this service


65% of respondents might or definitely would use this service.  

Would Definitely Use


Might Use
Not Interested
35% 13%

52%

Total Responses: 188

Note: the terminology on the survey should have said “discussion board”,
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not “discussion blog”, but the description of the service was accurate.
Demographics

G d
Gender A
Age
80 80
Female
Male 70
60
40% 52
50
60%
40
30 27
20 16
12
10
3 1
0
Under 18 18-29 30-39 40-49 50-59 60-69 70+

Total Responses: 192 Total Responses: 191

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