ZANZIBAR ASSOCIATION FOR COMMUNITY EMPOWERNMENT THROUGH TOURISM DEVELOPMENT INITIATIVES (ZACETODI) P O BOX 52, ZANZIBAR TANZANIA, Telephone:

+255 774 014210, +255 655511391 Email:zacetodi.zanzibar@gmail.com

TOURISM DEVELOPMENT AND YOUTH ENTREPRENEURSHIP AWARENESS PROJECT

JAN./22/2013

ZACETODI
PREPARED BY: BRIAN M TOURAY PROJECT MANAGER ZANZIBAR ENTERPRISE AND SUSTAINABLE TOURISM bmtouray@telus.net FOR:

Laize A Salum Founder and Chairperson P. O. Box 52 Zanzibar, Tanzania Phone: +255 (0)655 511 391 Mobile: +255 (0)774 014 210 Email: zacetodi.zanzibar@gamil.com

TOURISM DEVELOPMENT YOUTH ENTREPRENEURSHIP AWARENESS FUNDING PROPOSAL

January 22, 2013 Ford Foundation RE: Request for funding from Ford Foundation _________________________________________________________________ ZACETODIs main goal is to introduce our Tourism Development and Youth Entrepreneurship Awareness Project, in order to minimize poverty and accelerate economic growth in Zanzibar. We focus on women empowerment and youth entrepreneurship through tourism awareness. Tourism is the main economic drives of Zanzibar, so it is essential provide women and youth, who are the most disadvantage of the population due to lack of education, skills and employment within the tourism sector. The proposed project will focus on reaching out to 10 schools in Unguja and 6 in Pemba. We intend to reach 100 students from each school, totaling 1,600 youths within a period of 6 months. We have collaborated with Zanzibar Institute of Tourism Development (ZITOD), Jambiani Tourism Training Institute (JTTI), and Volunteer Services Overseas (VSO). They will all be part of the delivery of awareness workshops to be held in Unguja and Pemba. Our tourism development and youth entrepreneurship awareness approach provides our target groups with necessary information and guidelines to engage in tourism related businesses or employment within the tourism sector. Currently, more than 33% of Zanzibar youths are unemployed, and majority of those that are employed are not properly matched to appropriate job skills, which in turn increase the rate unproductivity at the workplace. Most Zanzibaris are aware of the tourism pattern, but are not keen on how to tap on the unexhausted resources and opportunities the tourism sector has to offer. ZACETODI has piloted with couple of womens groups by creating SMEs awareness and engaging them in Home soap making and handcraft making businesses. The results were positively staggering, except for the fact that there was no continuity, due to the lack of funds to maintain the monitoring and evaluation of the activities. Partnering

with and getting support from ZANTEL will in the future allows us raise more awareness and reach out to more women and youth beyond Zanzibar, but all over Tanzania as a whole. Engaging Zanzibaris in tourism employment or tourism related businesses will have a great impact in reducing poverty, creating sustainable livelihoods and the sustainable development of the Zanzibar tourism sector in general. The total funding required is TSH. 81,460,000.00 and has been calculated based upon financial requirements after the completion of the 6 months project. We however will appreciate with thanks, full or part sponsorship of this proposes project. The summary of the breakdown of all funds made available is such to support our administrative cost is 9,000,000.00, Projector 1,500,000.00, Stationery 2,735,000.00, computers 1,300,000.00, Video materials 2,400,000.00, Travel Expenses in Unguja and Pemba 30,020,000.00 and promotional materials to bear the name of our sponsor and project 4,000,000.00,Refreshments for the students 1,200,000.00,Facilitators 19,200,000.00,Media 200,000.00, Phone and Usage 630,000.00, Printer (1102) model black 275,000.00 Evaluation and Monitoring 9,000,000.00. The request for funding submitted to Ford Foundation is to aid in the implementation of this incredible project, which will only improve the lives of the local people and the Zanzibar economy through a successful collaboration and coordination between Ford foundation, the beneficiaries and the ever popular Tourism industry in the Zanzibar region, with the possibility of expanding into other regions of Tanzania. We hope that Ford Foundation will take an interest in our organization and project in helping Zanzibar youth towards poverty alleviation and gain employment. Yours truly, Laize A Salum Chairperson

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Context and justification of the project:

Zanzibar consists of two main islands, Unguja and Pemba, and several other smaller islands. Zanzibar is located in the Indian Ocean, about 30 kilometres off the East Coast of Africa between latitudes 5 and 7 degrees south of the Equator. The Island has a total area of 2,654 square kilometres; out of this, Unguja, which is the largest, has an area of 1,666 square kilometres while Pemba has an area of 988 square kilometres. Zanzibars population has rapidly grown from 980,000 in 2002 to 1.4 million in 2012, which around 70% lives in rural areas and that a fraction of that are involved in small business activities catering to the tourism industry and the local community. In 2005, a Household Budget Survey (HBS) showed that 62% of Zanzibaris, mainly women and youths lived below the basic needs poverty line and 25% lived below food poverty line. One major contributing factor is lack of knowledge on the following: Tourism small business opportunities Tourism employment opportunities Available government programs Tourism industry training programs Importance of community tourism development Competitive edge

It is estimated that 35% of Zanzibar youths are unemployed, however, due to the lack of data, it is difficult to track and estimate the total number of unemployed youths in Zanzibar, largely because most of them shift from place to place in search livelihood, during the peak tourist season.

Zanzibar consists of the following tourism or tourism related establishments, all of which can create employment and or business opportunities and tourism training programs. 500 registered hotels 240 tour operating companies 30 Airline companies 30 travel agencies 35 natural sightseeing attractions 2 tourism training institutions Heritage museums, art galleries, craft shops

There has been is a modest 8% growth of tourism arrivals since 2007. In 2012 alone, it is estimated that the total number of tourist April 18, 2012 arrivals into Zanzibar is about 169, 000, which includes both the Airport and Seaport gateways. The Zanzibar Ministry of Tourism, Investment and Trade, and the Commission for Tourism has produced a document entitled The Strategy of Half Million Tourist in Zanzibar (2007-2013). The strategy suggests that if the current number of tourist arrivals grows to about 500,000 by 2013, Zanzibar will experience a significant economic boost by creating additional 40,000 jobs, which can also expand the tourism revenue multiplier effect. The informal sector absorbs the bulk of the Zanzibar youth labor force but it is stretched to the limit. Informal sector employment is growing at 3.5 per cent annually which is below the growth of the labor force (4 per cent).Youth are an important resource; they have a very important Apart role from to play in socio-economic in if number they development are of the Zanzibar. to the being bigger youth well energetic, and

courageous and often have new ideas that can make a vital contribution socio-economic development are organized involved in tourism development issues in various sectors.

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Organization description:

Zanzibar Association for Community Empowerment (ZACETODI) through Tourism Development Initiatives ZACETODI is an NGO located in Zanzibar, and focuses on empowering Zanzibar communities through tourism development and youth entrepreneurship awareness. ZACETODI was established in the year 2011, with registration Number 1064 under the societies Act no 1995, issued at Zanzibar on under the ZANZIBAR REVOLUTIONARY GOVERNMENT through the Registrar Societies. The major aim of the organization is to alleviate poverty and improve livelihoods of the communities through tourism development, but focusing on woman and youth. ZACETODI was established because most of the village communities in Zanzibar are surrounded by the coastal area and which are-occupied by the tourism investors especially Hotels, Resorts, Restaurants, Tour Operators and etc. ZACETODIs intervention was triggered by economic challenges faced by the communities as a result lack of tourism awareness, lack of knowledge and entrepreneurship skills, lack of tourism training, lack of social support and networking and lack of basic human rights. The organization cooperate and collaborates with the Government, Stakeholders and other organizations, to help accomplish ZACETODIs goals and mission of improving the lives of Zanzibar communities as a whole. ZACETODI piloted with couple of women groups in the Kiembe Samaki area of Zanzibar, by training the women in the areas of; soap and handicraft making. Nonetheless, due the lack of funds, the projects came to a standstill. Being a young local NGO and funded

by a woman, ZACETODI has already established trust and good relationship with the community. As a result, with the help and support needed to implement this project, there will be minimal resistance and more cooperation from the communities.

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Problems to be resolved:

Eradicate or reduce the low level or lack of tourism and entrepreneurship awareness within the communities

Advocate for and support equality of opportunity by encouraging a social and economic environment that upholds the equality of opportunity for both youth and women

Encourage an open and effective tourism markets through creating of business environment that stimulates entrepreneurship, that is open to competition and tourism market expansion

Encourage more women and youth to be involved in SMEs, activities, due the fact that they play a central role as income earners, in lifting themselves, their families, and their communities out of poverty. Yet they face significant huddles to full and effective participation in many economies, as employees, employers, and entrepreneurs, often due to legal, social, regulatory, awareness, and cultural barriers

Convince youth and women not fail to find productive, decent livelihoods, and not to become socially excluded and enter a cycle of poverty, often leading to crime and violence

Advice youths not to just focus on the urban areas which continue to attract rural youths, but also remain incapable of creating job opportunities

Collaborate with government and non-governmental organisations to help balance the labor intensity inclusive economic growth

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General Objectives:

To increase awareness of the Tourism Industry, the many career options available and major developments in the sector, ZACETODI, in collaboration with JTTI, ZITOD, ZIFFYA and VSO, will embarked on a schools outreach program. Visiting secondary schools, throughout Zanzibar during the academic term, the program will include informative and entertaining presentations on the role of various organizations in Zanzibar's tourism industry. In accordance with the tourism development awareness vision, an economic sustainable and competitive tourism industry in Zanzibar will lead global 'best practice' in socially, and economically responsible tourism. This vision is supported by the following general objectives: Generate economic growth, by aggressively creating tourism developing and entrepreneurship awareness Promote the establishment of tourism as a priority Provide information on tourism employment opportunities and contribute to the well-being of all Zanzibar communities Advice and optimize opportunities for tourism SME's, specifically emerging entrepreneurs and tourism training graduates Educate youths and the general public that Tourism strengthens the economy and creates jobs Tourism career is recommended and the jobs are satisfying Youths are informed to select tourism as a career and to establish tourism related businesses Make communities living near or around tourism attractions aware of the benefits of tourism and more accepting of tourists Educate communities on how they can support the local tourism experiences and protect tourism sites

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Specific objectives:

While more segments of the general public understand the importance of tourism in benefiting the economy of Zanzibar, many fear the effect of tourism on their communities and are cautious of what negative lifestyles or damaging the environment it may promote. Being the case, proactive awareness campaign with clear and precise objectives as follows is necessary: Create a conducive environment for the promotion of youth economic empowerment for 1600 youths in Unguja and Pemba Advocate for and support youth owned enterprises and employment Promote youth entrepreneurship and skills development Create awareness on opportunities for 2000 young people to learn, gain skills and work experience through services Engages young people in activities that benefit communities and fosters in them a sense of patriotism and nationhood Fosters responsible citizenship and ensures that young people are not marginalised in the overall development effort

To mainstream youth economic empowerment in all policies, strategies and program being implemented by ZACETODI

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Desired and expected outcomes:

The project will run for 6 months and when successful the following outcomes are expected, and with more financial support, it is anticipated to be scaled up in the next year. Changing attitudes and behavior can be a long-term process that requires intensive nurturing to alter opinions while respecting local values toward tourism in the host communities. Recognizing this challenge and transforming it to an opportunity, it is necessary to implement a sustained and wellcoordinated tourism awareness campaign to successfully trigger change in perceptions, attitudes, and behavior of community concerning the value of tourism and its benefits. The campaign will involve the following actions;

Implement an island-wide community based school awareness campaign that targets career influencers, students, teachers, workers in the sector, and owners of tourism businesses, the media and locals close to tourism attractions. To achieve the goals of this tourism awareness campaign, it is important to identify what specific desired outcomes the campaign should generate from target audience. The table summarizes these desired outcomes: TARGET AUDIENCE Students/Youths DESIRED AND EXPECTED OUTCOMES Over 2000 young people in Unguja and Pemba will be engaged in tourism employment or related activities and realize the importance of the sector to the Zanzibar economy and the lives of the community, and will appreciate the promising career paths it offers. Deviate from a mind-set deeming tourism as an inferior career opportunity for men and too liberal for women, also be involved in the campaign process by actively supporting the youths in career pursuit. Develop understanding of socio-economic benefits of tourism and publish balanced and positive coverage to promote tourism entrepreneurial development. Showcasing a more ethical and hospitable behavior for tourists and promote job opportunities and loyalty to the sector. They will start seeing industry jobs as respected career opportunities. Policy makers will learn and understand the full value of tourism for the economy and support legislations that promote the sector, while also building the local economy and creating sustainable secure livelihoods for thousands in the community. Communities will provide a richer tourist experience by showing more hospitable behavior and providing better products and services as a result of starting and improving their SMEs tourism businesses. Show more support for tourism workers by offering training and incentives. They will also encourage constant development of facilities and improve level of service and create thousands of job opportunities.

Teachers/Career influencers Media

Workers in the tourism sector Policy makers

Local communities

Tourism business owners and managers

3.1 Timeline of Activities to be carried out:

Action
Planning, Fundraising, Organizing partners

Q1,13
February, March

Q2,13

Q3,13

Q4,13

Initial implementation of the project planning

April

Workshop on tourism awareness and training to 10 Unguja Secondary schools Workshop on tourism awareness and training to 6 Pemba Secondary schools July,2 weeks 2 schools

May,4 weeks ,4 schools

June,4 weeks 4 schools

July,2 weeks ,2 schools

August,4 weeks,4 schools

Monitoring and Evaluation Final Report to the donor/sponsor

September October & November

Activities will be taken for two days Training each school in Unguja and Pemba
Tourism Awareness Training Youth Entrepreneurship Training Starts: 10.00am 10.30 am 11.30 am Activity, Day 1 Activity, Day 2

Introduction to ZACETODI project goals Facilitation by ZITOD Facilitation by JTTI

Youth Entrepreneurship facilitation by (ZIFFYA) Facilitation on tourism business Ideas orientation by ZACETODI Break and Refreshments Entrepreneurship video show by ZACETODI Discussion groups Distribution of questionnaires End of Programme

12.30 pm 12.45pm 1.30pm 2.00 pm 2.15pm

Break and Refreshments Zanzibar Tourism Promotion video(ZACETODI) Discussion groups Distribution of questionnaires End of Programme

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4.1 Cost of project for UNGUJA&PEMBA

DESCRIPTION OF EXPENSE Administrative cost Computer laptop Projector Printer(1102) model black Video materials(camera man and photographer) Promotional Materials (T-Shirts & Pens)for students lounge the projects Travel expenses( Unguja and Pemba) Phone & Internet usage Media coverage Stationery Participants refreshments Facilitators Evaluation & Monitoring UNIT COST 3 1 1 1 QUANTITY 6 months 1 1 1 AMOUNT IN TSH. 500,000.00 1,300,000.00 1,500,000.00 275,000.00 TOTAL 9,000,000.00 1,300,000.00 1,500,000.00 275,000.00

24 weeks

50,000.00

2,400,000.00

400

400

4,000,000.00

4,000,000.00

30,020,000.00

30,020,000.00

1 10 1 1600 6

1 10 1 1600 16 weeks

630,000.00 20,000.00 2,735,000.00 1,200,000.00 200,000.00

630,000.00 200,000.00 2,735,000.00 1,200,000.00 19,200,000.00

500,000.00

9,000,000.00

GRAND TOTAL

81,460,000.00

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5.1 Foreseeable risk:

Inadequate and or insufficient tourism products may hinder strong market positioning, which can prevent SMEs from being able to market their products effectively. Government policies relating to tourism SMEs may hinder business growth or slow the process of newcomers getting into the sector. Chronic mind-set of unskilled workers due to lack of training, education facilities and trainers is likely to hinder growth. Lack of government intervention could slow the process of growth, which is usually due to the lack of information on specific government interventions and lengthy bureaucratic processes. Periodic political violence in Zanzibar can affect tourism growth. Limited or no funds or capital may prevent many from attending tourism training programs and or investing in a SME.

6.1 Monitoring and Evaluation Procedures: Keeping track of the progress of the project requires a constants Monitoring and Evaluation to be conducted quarterly, this tells us whether we are on track to reach our objectives, and whether or not the project achieved or contributed to the desired impact. Frequent monitoring and evaluation of the projects designed and activities implemented to eliminate or reduce income inequality and poverty, will help determine the effectiveness and develop a better program that responds to specific needs and circumstances in the target youth community as they change overtime. ZACETODI, intend to use the following tools of M&E: Performance indicators Formal surveys with the community Participatory methods with tourism enrolled students Expenditure and buying power surveys for entrepreneurs

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7.1 Sustainability of the project:

According to UNWTO, in 2012 alone, more than one billion tourists crossed international borders in a single year. And not including another five to six billion that are estimated to travel in their own countries every year. Tourism is responsible for; 9% of world GDP 1 out of every 12 jobs 1.2 trillion USD in exports 6% of world trade 8% exports of least developed countries

Considering that fact that 51% of all tourist travel for leisure, recreation and holidays, Zanzibar has yet to exploit the full potential of the opportunities the tourist market has to offer. The success of tourism in any local community hinges on the ability to create economic opportunities for members of that community. However, most entrepreneurs lack the know-how to set up their own micro businesses and even individuals who own small businesses do not usually retain healthy practices that meet the international tourists expectations. Therefore, we have partnered with several industry experts who can provide the required training that will include tourism management, marketing, entrepreneurship, and accounting needed to run proper businesses or be effective at the workplace.

PREPARED BY: BRIAN M TOURAY PROJECT MANAGER ZANZIBAR ENTERPRISE AND SUSTAINABLE TOURISM bmtouray@telus.net

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