Amlia Aromir Laura Catal Jaume Mart lvaro de Veciana

IBE (UPF)
International Business and Economic History

mircoles, 27 de febrero de 13

 Cutting-edge firm in technology Based on aeronautics Example of internationalization (increasing growth) Second largest manufacturer of wind turbines

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Main achievements

Vestas technological transfer agreement

End of Vestas agreement

Reestructuration

Time

Before the wind power business

Entrance to the wind power national 1994 2001 industry

Wind power business consolidation. International Expansion.

2005

Global Firm

Aeronautics (and
others)

Aeronautics Wind power

Production Promotion Services

Aeronautics Wind power

Production Promotion Services

Solar Wind power

Production Promotion

Key businesses

Knowledge
accumulation and innovative know how

Wind knowledge
purchase

Development of
Gamesas own wind technology

Reinforcement of the
rms own wind technology

Know how and

Innovation
knowledge tranfer aeronautics wind

Know how and

knowledge tranfer aeronautics wind

Technological clusters

Technological clusters

Geographic wind commercialization

Spain

Spain Europe USA Others...

Spain Europe USA China Others...

Spain USA China Disinvestment in Aeronautics and Services

Geographic wind production Adquisitions and disinvestments

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Spain

Spain

Made acquisition

Historical Context

1973
Laura Catal
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1997

Historical Context
1973 1975 1992 1997
Oil Crisis End of Franquism regime First UN summit on climate change Kyoto summit to reduce GHG

1973
Laura Catal
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1997

Historical Context
1973 1975 1992 1997
Oil Crisis End of Franquism regime First UN summit on climate change Kyoto summit to reduce GHG

1973
Laura Catal
mircoles, 27 de febrero de 13

1997

Historical Context
1973 1975 1992 1997
Oil Crisis End of Franquism regime First UN summit on climate change Kyoto summit to reduce GHG

1973
Laura Catal
mircoles, 27 de febrero de 13

1997

Historical Context
1973 1975 1992 1997
Oil Crisis End of Franquism regime First UN summit on climate change Kyoto summit to reduce GHG

1973
Laura Catal
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1997

Gamesas history
1976 1975/... 1993
Grupo Auxiliar Metalrgico, SA (GAMESA) Good moment for the Spanish industry Join the Hegan cluster Innovative activity and technology transverse condition

1973
Laura Catal
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1997

1994
agreement

technology & brand

access to the spanish market

1994
Jaume Mart
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2005

WIND POWER
Gamesa Elica Gamesa Promociones Gamesa Servicios 1994

AERONAUTICS

2005
Jaume Mart

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Production

Design Manufacturing Assembly Site Prospection & Permits Wind measurements Design / Civil Engineering Logistics Installation Maintenance Management

Gamesa Elica Forward Vertical Integration 2005

Jaume Mart

Development

Gamesa Promociones

Gamesa Servicios

1994
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2000

Gamesas
profit distribution

1994
Jaume Mart
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2005

Gamesa Servicios 12%

Aeronautics 31%

Gamesa Promociones 12%

2000

Gamesas
profit distribution

Gamesa Elica 45%

1994
Jaume Mart
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2005

2001

End of Vestas agreement

2002

Gamesa Elica begins a R&D program

1994
Jaume Mart
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2005

Process of acquisitions

1994
Jaume Mart
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2005

Process of acquisitions Made, from Endesa

1994
Jaume Mart
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2005

2002

1%

Gamesas
foreign sales
1994
Jaume Mart

2005

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27
2004 2002

1%

Gamesas
foreign sales
2005

1994

Jaume Mart
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Italy 8% Portugal 6% Others 1% China 4% Germany 2% Japan 2% Others 5%

Spain 99% Spain 73%

2002

2004

Gamesas
foreign sales
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1994
Jaume Mart

2005

Restructuration
2005

Aeronautic Crisis and Endebted Restructuration Plan

Gamesa Aeronutica Gamesa Servicios FOCUS NO SENSE end of VI

2006

Sale

Since then...

Internationalization World Crisis

2005
lvaro de Veciana
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Economic Incentives & Legal Framework

BOEs

Spain Europe US China

LEADER

2005 record on /MWh CRISIS Rajoys measures

30% deductions (PCTs) Environmental problems + State promotion

2005
lvaro de Veciana
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Its diversification helped the firm to become the worlds 2nd energy company

Stronger innovation know how to make their own technology New strategic plans to maintain their global position

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Technology
Technological push to capture the economic potential of the wind power market. Market/Technological Know how development of the wind power. Industrial applications for the R&D of new energy sources for commuting (transport)

Renewable Energies

Exploitation of the renewable sources for energy solutions

Energetic Solutions

Gamesas
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long term strategy

Thanks
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for your attention