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Colonnade wins
5th year
MSCM Majors
The
general excellence
advertising
calls out to
Cuscowilla
wakes up
morning
WGUR
scholarships
capstone
ratings
Faculty
Greetings, alumni and friends! We hope you enjoy the Summer 2010 newsletter!
As of July 1 the Department of Mass Communication was one year old! Happy first birthday to us! Faculty, staff and students have all had a busy year. Faculty members continue to work on development and research over the summer. Ms. Criscoe was selected for the Indiana Universitys Teaching Fellows Workshop, Dr. Miller attended the Edelman Social Media Workshop, and Mr. Price directed the future faculty conference at the Wakonse Conference on College Teaching. We are looking forward to our second year as a department in 2010-2011. Despite a tough economy, the Department of Mass Communication is growing. We recently hired a new public relations professional to teach in the public relations sequence, Tulika Varma. Soon-to-be Dr. Varma will also be teaching some of our Mass Media Writing courses. Pate McMichael is returning to assist in our print sequence and Hope Buchanan is returning to teach our freshman seminars and advise our pre mass communication students. The department launched a new program to assist former mass communication seniors who completed a graduation application but never graduated. The Complete Your Degree Program (CYD) is designed to identify those former mass communication majors and assist them in completing the necessary requirements to obtain their diploma. If you know of a former classmate in mass communication in this situation, please let the classmate know about CYD. And most importantly, thanks to all of you who gave back this year! Your personal and financial assistance is always very much appreciated. A special thanks to alumni who came back to speak to classes spring semester, Matt Courtoy, Natalee Mayo, Cooper Van Rossum, Jared Miley, Jamie Fleming and Cristin Athans. Students greatly benefited from your wisdom. Stay in touch.
Dr. Land spent her spring semester instructing two courses of Senior Seminar and an Advertising Campaigns class and overseeing student internships. She worked with her Advertising Campaign students on a comprehensive campaign for Cuscowilla. The class worked with two alumni on this project, Jamie Murray (07) and Matt Wilson (06). Murray is the events manager at Cuscowilla and Wilson is the corporate sales executive. Dr. Land has also been busy working with students on their senior research projects.
Dr. Miller was a member of a plenary panel celebrating the life and legacy of Walter Cronkite at the 2010 Broadcast Education Association conference in Las Vegas in April. She also attended the 2010 Edelman Digital Media Summit in New York City in June, where she worked with more than 100 public relations professionals and social media experts for a two-day workshop. During Maymester, she taught the first-ever Social Media course. Dr. Miller continues to advise Bobcat PRSSA, which continues to thrive with 53 members.
Macon McGinley
Stephen Price
Angela Criscoe
Price is the adviser for Bobcat Media Productions and executive producer for GCTV News. He presented a paper titled Self-reflexive Documentary Form and its Contribution to Media Literacy at the annual Broadcast Education Association in Las Vegas in April. Price taught Performance for the Broadcast Media during Maymester. He now serves as the chair of the Student Technology Fee Advisory Committee, a GCSU committee that oversees the technology funds paid by every student on campus. He is the co-coordinator for the BALD Shorts Film Festival this year as well. On a more personal note Price walked down the aisle this July.
Criscoe has been hard at work this semester teaming up with Stephen Price to update the Telecom concentration. It will now be called the Broadcast and Electronic Media concentration. She has also continued her work and learning with WGUR. A radio morning show, Waking Up with Thunder, was implemented as well as the restructuring of the radio programming. Instead of the typical variety programming that would normally be found on college radio stations, WGUR has been formatted to operate more like a radio station in the industry. Criscoe was also accepted into the Indiana University School of Journalism Teaching Fellows workshop. She was one of only 12 individuals chosen to participate in a five day workshop that took place in June.
leCturer v 478-445-8255 v
angela.CrisCoe@gCsu.eDu
W. Pate McMichael
instruCtor v 478-445-8256 v
pate.mCmiChael@gCsu.eDu
McMichael spent the Spring 2010 semester teaching three courses: Mass Media Law and Ethics, Mass Media and Society and Writing for the Mass Media. He recently published his first short story, Eighteen, in Lake Oconee Living magazine. McMichael also went to the state archives in Montgomery, Ala., to spend a research grant he received from the university. Once again he enjoyed teaching Magazine Writing this summer.
Department News
MSCM department hires new public relations assistant professor
The Department of Mass Communication welcomes a new face this year as Tulika Varma has been hired as the new public relations professor. In Fall 2010 she will be teaching Principles of Advertising, Principles of Public Relations and Public Relations & Admin. Varma will be coming to GCSU from Louisiana State University. She is working towards her doctorate from LSU in Mass Communication and Public Affairs. She also has a masters degree in journalism from Ohio University and a Bachelor of Science in zoology from Delhi University in New Delhi, India. She has traveled through South America, Australia, Asia and parts of Europe.
When Lauren Chandley, senior mass communication major, was crowned Miss GCSU, she said it was an honor just to get nominated. A member of Alpha Delta Pi sorority, the Student Ambassador team and the Orientation leader team, Miss GCSU was a friendly and familiar face around campus. She is also part of a growing department tradition as this is the thrid year in a row that Miss GCSU has been a mass communication major. The MSCM Newsletter staff discussed with her that special weekend in February when she was crowned and her future in the public relations field.
The mass communication audio and video labs were able to get a facelift for this coming year. The labs will be linked together via a new server and R.A.I.D. storage system. There will be a Final Cut Server that makes it possible for students to archive footage and make changes to a clip without changing the original. The radio lab is receiving a new audio board that will make the lab entirely digital. Along with the other new equipment, the department purchased a Panasonic HPX370 camera. This $9,000 professional camera will be used for high-quality HD work for clients.
Q: What was the first thing that ran through your mind when they announced you won Miss GCSU? A: Pure excitement! I first looked at my Dad and gave him a hug then turned around to my sorority of almost 200 girls screaming for me. It was an unforgettable moment! Q:How did your understanding of mass communications enable you to market yourself to the campus community successfully? A:Being a PR major and having several other PR majors working on the Miss GCSU campaign was very beneficial. Since I just took the class PR Campaigns, I knew what had to be done! We came up with a plan, stayed organized and followed through. Q: What teacher made the greatest impact on you as a student and why? A: Dr. Ginger Carter Miller, definitely. She was my PR advisor and professor. I consider her a PR and social media guru and also my mother away from home. I have learned so much about PR and life from her, and I know shell always be there to help and listen when I need her. Q: What is your plan after graduation? A: I am interested in non-profit or ministry related PR, but right now in the midst of the job search, my options are wide open. Ultimately I want to enjoy my job. Life is too short to wake up everyday hating your job! v Ansley Tiller
www.issuu.com/colonnade
Information and articles in this newsletter are provided courtesy of Dr. Ginger Carter Millers Writing for Public Relations class of Spring 2010. Coeditors: Courtney Murrah and Rebecca Burns
of four-year Georgia colleges including Georgia State, Emory University and Georgia Tech. The six individual awards include: Claire Kersey, first place for best photo essay and second for best news article based on objective reporting; Michael Forsyth, second for best sports photograph; Austin Cabot, second for best editorial or feature photograph; Courtney Murrah, second for best sports story; and Chelsea Thomas, second for best feature story. I am proud to be a part of an awardwinning paper, said graduate Claire
Kersey. Being a part of this team has prepared me for when Ill be moving to New York. The Colonnade and other Georgia schools participate in GCPA to be a part of the advancement and betterment of collegiate journalism and to use it as a communication tool. It is a good learning opportunity, said Dykes. We all benefit from experiencing how others work. See page 10 for The Colonnades PR Teams experience at GCPA.
v Emily Bryson
Award Winners
Chelsea Thomas, a junior print concentration, has a double minor in dance and literature, which led her to becoming one of the two winners of the $500 2010 GCSU Dance Minor Scholarship. Thomas combined her talent of dance and writing to win this scholarship. The scholarship process involved an essay, which she titled More Than Just Movement, and a three minute choreographed performance to a panel of five judges. Her essay described the influential role dance has had in her life including her accomplishments in the past and her plans in the future. I aim to one day use my training in dance to receive a position as a dance reviewer for a leading newspaper, wrote Thomas in her essay. Receiving this scholarship is going to support me in my senior year as I prepare for interviews and internships within the world of professional journalism and dance, said Thomas. Both students show tremendous talent in their mass communication field and represent what hard working and talented students there are at GCSU.
Courtney Kelly
Chelsea Thomas
v Alana Baker
Kristen Hall shoots a highlight video of Zeta Tau Alphas Bid Day. Hall has been filming for three years.
Kristen Hall was awarded third place in the Georgia Communication Association student film festival in February for her short film, The Silver Lining. In April, Hall won best bobcat short at the 2010 B.A.L.D Shorts Film Festival. From the very beginning of her time at Georgia College, Hall sought out her interests and got involved with school media. She joined the GCTV News crew as a freshman in 2006 and was the shows coordinating producer last year. Hall also worked with university television, which is where she got her first experience with camera work as video production assistant. In addition, Hall helps organize various projects for Bobcat Media Productions, as independent projects producer. Currently, Hall is working as an intern with WTOC-TV News in Savannah. This coming year, Hall will
Seniors got together with their professors and family to enjoy the MSCM Senior Luncheon and all of their collegiate achievements on April 23. This time was a very special one for seniors and their teachers. It allowed them to recollect memories before their goodbyes and be awarded for their achievements. Among those accomplishments were the Outstanding Major and Shining Star awards. These students were selected based on service in the community, service to their major and GPA. The faculty nominate students and vote on who they think is best, not by concentration. The shining star awards were presented to Lauren Chandley, Heather Raines, Lyric Burnett and Kristin Hall. This year the outstanding major was Claire Dykes. When Macon first told me, I was excited, Dykes said. Then I remembered that I would have to give a speech. Lets just say I choose to write because my public speaking abilities are less than stellar. But the speech ended up actually being fun to write and deliver. Our whole graduating class has worked their tushes off to hold a
Student Awards
with two or three, Dykes said. Theyve all been so helpful to teach us everything we need to know for us to do well in the real world. I couldnt be more thankful. In attendance were all mass communication professors, including Department Chair Dr. Mary Jean Land. The best part of the luncheon for me is having the opportunity to meet the students parents and have the opportunity to recognize these students, said Land. The luncheon was put together by junior public relations students Leah Rapaport and Lindsey Roberts with the help of Dr. Ginger Carter Miller. The senior video at the luncheon was put together by Dustin Wilson. Being recognized in front of family, professors and peers and getting the feeling of achievement was just what the luncheon was all about. Most students spend their senior year waiting for graduation day when they get to wear their cap and gown, but I was more anxious about the MSCM Senior Luncheon, Dykes said.
Professor Macon McGinley, left, celebrates with Claire Dykes on earning Outstanding Major.
diploma in their hands, and its an honor that the professors chose me. Every department at GCSU picks an outstanding major, but the shining stars are an achievement specifically made by the Department of Mass Communication. The department felt that there were just too many outstanding students in this major, so they decided to add this award to recognize more seniors. These students have all earned this high achievement and have a close bond with the other students and faculty. When I go to Terrell to talk to one of the MSCM professors, I end up chatting
v Cristyn Farrell
and downs, using voiceovers to allow viewers to learn about the complex relationship. The films climax is the main characters proposal to his girlfriend. Halls favorite aspect of the film is its play on optimism and pessimism, leaving the girlfriends decision up to the viewers outlook on life. Producing this film has helped to give Hall valuable experience toward working in the media industry. Ultimately Hall hopes to end up working for a production company and possibly move on to higher education. I love to do documentaries. My dream job would be to work for the History Channel and include my art degree, explains Hall. I eventually want to teach at a university with video production. I just really liked taking what Ive learned and teaching it to other people. vLisa Lotyczewski
Top: WGUR staff celebrates the new tailgating policy with giveaways and their T-shirt gun at the Homecoming concert. Bottom Left: WGUR students Melissa Brown, Lauren Dalton and Ryan McCurley share music and giveaways before a basketball game at the Centennial Center. Bottom Right: Josh Crow makes the most of his studio time on the air.
When to Listen Waking up with Thunder is on Monday through Friday. DJs are live from 7:30 AM - 9:00 AM, and plays again from 9:30 AM - 11:00 AM. Listen online at gcsuradio.com
Student Media
This past year has been one of continual transformation as GCTV News made the decision to shift focus from the Milledgeville community to attracting the students of GCSU. The success experienced by the change in direction is apparent as the spring semester enrolled 10 students to the Newscast Production course as opposed to previous semesters of only three. Involved in the process of producing and airing GCTV News is a handful of volunteers and practicum students, resulting in about 20 members contributing to the student-led production. Last years Coordinating Producer Kristen Hall helped lead the change. We come up with the themes for our show, Hall said. We find the stories, come up with news packages, and are responsible for putting it all together and shooting it on Thursdays for the 30-minute live to tape news show. I feel like this class has really prepared me for real world experience, and has given us many opportunities to experience how the real world operates. Themed shows throughout the spring semester have included: GCSU Homecoming, GCSU RENT theater department production, and spring break. Following the themes of RENT and spring break have been the ongoing contests for dedicated viewers known as The Phrase that Pay$. Audience members have won prizes donated by other campus and community organizations. Special feature and themed shows have not only directed GCTV News into the student spotlight, but have created limitless opportunities for the cast and crew to gain further experience, such as when field reporters obtained backstage passes to interview well-known MUTEMATH for Homecoming. GCTV News has also been immersed into the thriving world of media. The show may currently be accessed 24/7 through the means of a YouTube channel as well as a Facebook fan page and Twitter account. I definitely think YouTube has helped GCTV News, said Hall. Were able to see how many people have viewed our videos. Our fan page has like 300 members, and we now have a lot of volunteers. I really believe changing the name and catering more toward the college campus with our news stories have really increased our viewership. v Kelley Bowers
Thirteen Bobcat Public Relations Student Society of America members attended the all day Real World PR 2010 collegiate convention at the Loudermilk Center in Atlanta in February. Public Relations Society of America hosts this event once a year for all students interested in learning about the world of public relations. The event featured multiple workshops and a career expo that can help give public relations students a little more insight into things such as how to land a job, how to market themselves or what companies look for when picking the right candidate for the job. Public relations students from all over are invited to come to the event. Students are given the chance to network with other students as well as with executives from top well-known companies. A few well-known public relations companies that have attended the event in previous years are Porter Novelli and Ketchum Inc. Other successful public relations specialists came from organizations such as the United Way of Metropolitan Atlanta and the Woodruff Arts Center to talk about their experiences and everyday challenges they face in their career. The opportunity to build new networks at Real World can help students with the chance to land future internships and jobs. The wide range of PR specialists that attend the convention help give students a better idea of the career opportunities the PR major offers at GCSU. Cara Wilmer, senior and member of PRSSA, attended Real World for her first time this year. I learned and discovered what sector of PR I wanted to go into, Wilmer said. I gained knowledge of different sectors of PR and I learned that I would really enjoy non-profit PR. Real World also offered students a chance to have their resume critiqued by a public relations professional in a one-on-one sit down. Even though there was a cost to attend the conference, the students that went could agree the price is well worth the experience. Ansley Tiller, a junior PRSSA member, also attended Real World. I would recommend that all PR students go before they graduate, Tiller said. I learned how to set myself apart from other applicants and the dos and donts of conducting yourself in an interview. I am planning on going next year and the experience is worth the money spent. v Madeline Dobbs
The capstone Advertising Campaigns course continued its tradition of taking on a client for the spring semester. Lake Oconees golf resort Cuscowilla was chosen when Jamie Murray, the events manager of Cuscowilla and GCSU alum, approached Dr. Mary Jean Land, the department chair and instructor of the course. The eight seniors of Advertising Campaigns treated themselves like a real advertising company, complete with giving themselves the name Ad Astra Advertising. It was up to them to promote Cuscowilla based on their clients goal, which was to reach out to the corporations of Atlanta. They have three target markets, said Marianna Miller, head of the projects creative section, weddings, golfers and people that do corporate events. They brought us in and showed us their problem area is corporate events because a lot of people dont know. Were trying to reach the Atlanta market. We created a campaign that The Spring 2010 Advertising Campaigns class created several ads as a part of its campaign to bring more Atlanta businesses to Cuscowilla golf resort. involved corporate event planning only. We started with research and worked all with customized comfort based on the wanted to portray, which was a customthe way to the final product. It took us all research done. ized comfort. semester. The conveniently close distance was By the end of the semester, Ad Astra Chelsea Moss, the contact between her a big part of the client decision making Advertising had created an entire profesclass and Cuscowilla, was able to come process, Moss said. We came from the sional campaign for Cuscowilla to folup with the tagline conveniently close research and also from what Cuscowilla low. v Courtney Murrah
Construction continues as workers update the downtown infrastructure and create several new sitting areas on Wayne Street.
In Downtown Milledgeville, the Streetscape project has commenced with sidewalks and trees being uprooted for construction. The city plans on replacing the sidewalks and other infrastructure in phases. Each phase is expected to take 20 to 30 days if weather permits. Workers started the first phase at the intersection of Greene and South Wayne streets in early June. While a phase is being worked on, street side parking might not be possible. During the time sidewalks are removed, workers are repairing water mains and sewage infrastructures that are then reachable. As construction goes on, businesses remain open worrying that customers will think they are closed due to the mess.
This spring GCSU gained a new tradition of tailgating. The tradition began when the University Senate passed a new policy on alcohol and illegal use of controlled substances, which states that those 21 and older can drink alcohol three hours prior to and following certain events. For its first semester, tailgating was allowed for any home games of basketball, baseball or softball in addition to Homecoming after the policy was passed Jan. 25. The first tailgate was held on Jan. 29 for a
basketball game against Francis Marion University. Alcohol can only be kept in designated tailgating areas. Alcohol and profanity are not allowed in the Centennial Center. There is a family-friendly tailgating area where alcohol is also not allowed. Kegs are not allowed in any of the tailgating areas. It is up to Public Safety and the Parking and Transportation Services workers to make sure students are not taking advantage of the policy.
Sandra Jordan began her role as the first provost in the history of GCSU in Fall 2009. Jordan came to GCSU from her position as provost at Mississippi University for Women. She obtained her bachelors degree in art from the University of Alabama and her doctorate and masters degree in art history Sandra Jordan from the University of Georgia. She has several duties, including directing the four academic schools, off-site centers and continuing education.
Honestly before that semester I didnt know that newspapers needed PR, but what the practicum taught me was that everyone and everything can use free promotion, said Miller. These PR practitioners taught college students at GCPA how to spread awareness, involve the students and community, build brand recognition and increase readership. In return the conference helped them gain confidence in their public speaking and presentation skills. This was the best practicum I have
done, said Lowery. It was one of the hardest, but I received a lot of experience and had fun doing it.
Lyric Burnett, Marianna Miller, and Andrea Lowery bonded over their goal of promoting The Colonnade.
v Jessica Newland
Student Updates
I want to meet a lot of people and make a lot of connections, so I can have networking options in the future. -Shannon Twomey
that aspect of public relations. Abercrombie feels very prepared to go out into the real world from the experiences she has gotten by working with real clients through her mass communication classes. I am most excited about working for the cause of marine conservation, said Abercrombie. I also cant wait to work with the women who interviewed me. They are upbeat and relatable. To tell the truth Im excited about everything! Shannon Twomey, a junior double concentration student in public relations and advertising, acquired an event planning
internship with two different companies in Atlanta, Blackout Productions and Lilly White Events, run by the same woman Lynn Lilly. I want to get lots of experience working with all the different types of events, said Twomey, which I know Ill get working for both Blackout and Lilly White. I want to meet a lot of people and make a lot of connections, so I can have networking options in the future. Twomey feels prepared for the internship, granted she is only a junior compared to others who acquire internships their summer of graduating. I feel like anything I dont know, Ill have a great opportunity to learn through this internship, said Twomey. Im just excited to get started, meet people, work hard and have fun with it!
v Zara-Gray Rowe
http://www.gcsu.edu/mscmalumni/events.htm
or email tommie.benton@gcsu.edu
Claire Kersey, a 2010 graduate, interns in New York and uses every spare moment to explore the city.
Claire Kersey, a recent graduate of GCSU and former features editor for the campus newspaper, is currently interning at SoHo Publishing in New York. The company is known for publishing Vogue Knitting, Knit Simple Magazines, and Yarn Market News as well as books about various crafts. I love it here because I get to combine two things I love: knitting and mass media, Kersey said. Ive been working with the marketing manager to build a Facebook and Twitter account for an event coming up in January, and Ive uploaded videos to our YouTube channel. I also help out on the editorial end by proofreading the charts that go in the books and magazines and I knit sample swatches to test them out. Outside the office Kersey doesnt rest. She is exploring and experiencing as much of New York as possible including a successful world record attempt. I went to a New York Mets game with some of my coworkers where they were having Stitch n Pitch, where you bring your knitting/crocheting to the game... they were trying to break the world record for most people crocheting at the same time. We had 427 people, and that was enough for the record. Her internship has been a great match for her passions and talent. I love New York. I think Ive been converted. I live in Brooklyn, and its really nice over here... When youre bored, you can just go to some part of town youve never been.
Stay in Touch
We want to know whats new with you! Send your updates, photos and business cards to: Georgia College & State University Campus Box 32 Milledgeville, GA 31061 OR http://www2.gcsu.edu/masscommalum/contactinfo.htm.
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Georgia College & State University Mass Communication Program CBX 032 Milledgeville, Ga. 31061