Trends in data warhousing

What is RTDWH?
 Business Intelligence (BI) applications and their underlying
data warehouses have been used primarily as strategic
decision-making tools
 Significant industry momentum toward using BI for driving
tactical day-to-day business decisions and operations
 DW initiative was driven by the different silos of
information that exists with the different departments or
functional groups within a company
 Getting access to this information required a process that
was typically only done on a periodic basis.
 Real-time data warehousing requires a solid approach to
data integration and most importantly, the ability to
transform and filter data on-the-fly to ensure it meets the
needs of its different users.

Why Real Time Data Warehousing

 Active decision support
 Business activity monitoring (BAM)
 Alerting
 Efficiently execute business strategy
 Monitoring is completed in the background
 Positions information for use by downstream applications
 Business users need to access production applications
that run the business
 Users need to access two different systems:
 DW for historical picture of what happened in the past
 Many OLTP systems for what is happening today

 Some other factor s tha t ha ve f or ced D W to

change:
1. Zero-latency enterprise business deal
2. Globalization & the Web
3. ERP
4. KM
5. CRM

1
  Zero-latency enterprise business deal
 In a real-time, zero-latency enterprise, information is
delivered to the right place at the right time for
maximum business value
 DWs are under pressure to provide low-latency view
of the health of the business
 Globalization & the Web
 24x7 businesses and round the clock access to DW
 Coupled with the need to warehouse more & more
data.

Da ta w ar e hou si ng and ER P:
Many businesses are adopting ERP.

What is an ERP?

ERP is an application Package s offered by many vendor.

e.g: SAP, people soft, Baan.

ERP market is a very huge.

Why are companies rushing into ERP applications?

1. Many companies Plagued by numerous disparate
applications so that can not present single unified view of
corporate information.

2. Many of the legacy system are totally outdated.

3. Reconciliation of data retrieved from various systems to

produce meaningful and correct data I s extremely difficult.

4. Some are looking for alternate ways to circumvent

enormous undertaking of old legacy systems Y2K-
complint.

Data in ERP Packages:

2
Integrating ERP and Data warehouse:

Integration options:

3
Data ware housing and KM:

User Query

Knowledge management:

Data warehousing and KM

4
Data ware housing and CRM:

 CRM
 Modern CRM demands a contemporary, consistent, &
complete profile of the customer available to all
operational systems that directly or indirectly serve
the customer
 DWHs need constant customer information streams
from operations
 But, increasingly operational systems also rely on
DW enrichment of customer information
 Architectural alternatives need to be explored that
can support more generalized integration scenario –
between OLTP & DW - with ever increasing urgency.

CRM-Ready Data warehouse: