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• In-depth info on both assembled and branded computer usage, and on both
desktop and laptop usage within the branded segment
¾ The online survey data made ‘representative’ of the urban Indian population
by using appropriate ‘demographic weights’
¾ Average users per box are 2.3 at home and 1.8 at office
32%
6% 9%
¾ Half of home users are 25- years in age, 2/3rd of office users are
25+ years in age
Usage Behavior
¾ Only 12% use it in languages other than English
¾ 17” is the most used monitor size (39%), Laser the most used
printer (39%)
¾ Only 1 in 7 is an ‘exclusive’ user of a home PC, rest share with other family members
¾ 1 in 3 plan to buy/upgrade their home PC within next 1 year (almost half planning to
go for a laptop)
¾ At least 2 out of 3 desire to buy 100GB+ hard disk, 1GB+ MB RAM. Configuration and
advanced features are the biggest drivers in choosing between brands
¾ 1 in 3 plan to upgrade their office PC within next 1 year (over half planning to go
for/ask for a laptop)
¾ Over 60% desire for 1GB+ MB RAM, only 47% for a 100GB+ hard disk
¾ Almost 2/3rd have purchased the laptop only within last 1 year
¾ Working from ‘multiple places’ is the biggest motivation behind laptop purchase
¾ About 1 in 4 laptop user is planning to buy a new laptop within next 1 year
Computer HP 19%
Desktop HP 19%
Dell 14%
Laptop
HP 14%
Microprocessor Intel 50%
Hard Disk Seagate 23%
Sony 22%
CD Drive
LG 21%
LG 28%
Monitor
Samsung 27%
Inkjet Printer HP 56%
Laser Printer HP 59%
Brand Perceptions
1.5
1.0
Best technology
.5 Zenith HCL
Cheapest in price
IBM
0.0 Best brand image
Acer
Compaq Dell
Lenovo HP
Gives best features at any given price
-.5
Attribute
LG Apple
Sony
-1.0
-1.5 -1.0 -.5 0.0 .5 1.0
Brand
The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to other attributes.
The closer it is to ‘0-0’ axis, the less it Is associated with any attribute at all
Top Brands by Usage Share - Hardware
Category Most Used Brand % Using Likely to Buy
Samsung 16%
Monitor 55%
LG 16%
10% / 40%
Scanner HP 27%
Top Brands by Usage Share - Software
Category Most Used Brand % Using % Don’t Use
• Email : sanjay@juxtconsult.com
• Website : www.juxtconsult.com
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