Innovate And Elevate To The Top

By: Roland Osborne

Innovate and Elevate to the Top

By: Roland Osborne What Kind of Store Manager are you? Are you a reactive or proactive Business Manager? Are you forecasting change and adjusting your strategies ahead of the change? Do you consider yourself always ahead of your competition or behind? Are you evolving or dissolving? Is your school the Go To business in your community? Lets make sure you are! I want to help the best martial arts schools in each community completely thrive with success! We Have The Power Are you ready to have the most successful business in your community? What can we learn and adapt from change while keeping the integrity of martial arts? How can we lead the change and thrive from it. Lets team up and give your martial arts school the unfair community advantage over other schools, businesses and sports through innovation! Instructors Your instructor team delivers your content. The best food delivered by a terrible waiter is a bad experience. The best curriculum delivered by a terrible instructor will create a horrible experience. We are not serving a meal; we are changing a students outlook and life. Create your winning team of trainers.

The World is Evolving Quickly Yesterdays generation has changed and todays generation is changing. People learn and communicate completely different and our business revolves around these two concepts. Harvard business advisors are adamant about being nimble and quick to adjust and improve ahead Winning Instructor Prole: MATT EMIG of the evolution and your Looks and acts like a martial What Inspires You Video: competitors. arts athlete. Modern haircut, http://hypermartialarts.com/2012/09/ smells good and wears a matt-emig-what-inspires-you/ You can see this happening sharp looking uniform Greets all around us. Instagram everyone with a warm, sells for a billion dollars and positive connection Kodak goes out of business. Both are in the picture business. Has a positive charisma and uses positive afrmations. Cares McDonalds, the most successful hamburger franchise, has about the success of every person, family member, student and quickly adapted coffee, free Wi-Fi and modernized their store the team experiences. People read your look right away for two things: Self Respect Todays most successful companies are evolving ahead of their and Role Modeling. For Tweens and Teens, style and image competition and thriving from the innovation and change. is everything. For parents, they think to themselves, do I want my child to be like you? Adopt a modern look to yourself and Are you amazed at how fast action lifestyle sports have evolved? team. Tweens and Teens ock to these sports. Look at UFC, Crosst, and Zumba. They have created cult-like followings and are Curriculum virtually brand new when compared to how long martial arts A kid will never quit something that his friends think is really has been around. cool. I never ashed my horse stance and single punch to my friends. There needs to be a balance between Traditional Curriculum and Modern Curriculum. Just like what

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United Professionals Magazine |

HYPER PRO TRAINING

Hyper TV: http://hypermartialarts.com/2011/12/ hyper-pro-training

Crosst has done to lifting weights and Fitness Kickboxing has done to aerobics or even Zumba to dancing. The Jelly Beans And Potatoes Lets consider your outstanding basic curriculum is the potato and that saves their lives. The jellybeans are the fun and cool things that students keep coming back for. The jump kicks, acrobatics, weapons, camps, seminars, special events that make it fun and creates your community and tribe. How do we make Youth Martial Arts the Coolest Activity to be in? We already know its powerful but we are losing the Tweens and Teens because we lack the style, media, and the events that other action lifestyle sports have. Kids start to transition to being independent and have to nd their identity and circle of inuence/friends. We really need to be here for this group. They strive to be cool and popular and to be a part of something their friends look up to. Right or wrong, it is the truth and media really drives this. Every student experience needs to inspire the Martial Arts Lifestyle. When you have students addicted to the lifestyle they will be students for life. The Easy Curriculum Fix Make your traditional black belt experience and curriculum outstanding. This is the student curriculum they learn on the journey to back belt and through their degrees. Next, create incredible add-on experiences that will compliment your traditional program. A very famous wealth advisor once said, Wealthy people have both. They have the cake and they eat it too. I see this as the real winning combination in schools all the time. You can have both, a powerful traditional program and modern strategies combined. Camps and Seminars are powerful because you have a day and or the week to really motivate your students and have fun. This is where they get a chance to meet new friends, learn some cool

moves, workout with high level belts and spend time with their instructors and role models. Through many surveys and 100s of camps, I have found that the Tween and Teen students favorite curriculum are: Kicks Jump Kicks Weapons Acrobatics Realistic self-defense Combine This Martial Arts Camp Curriculum With: Fun games Team building challenges Creative and free time Outdoor experiences Martial arts video games & short movies Performance shows Character training Change each session every 15 to 30 minutes and allow for some kick back time. The outcome is powerful and the income is really generous. The time ies by and is easy to teach. Every year there are 8-10 days off where you can hold a cool training day. There are also 15 weeks when kids are out of school. Imagine what an incredible opportunity this is to gets students inspired, create new instructors and generate serious income. We have schools that have generated $200,000 in one summer while creating new martial arts athlete ambassadors and instructors. Camp Yearly Income (8) 1-Day camps with 40 students @ $50= $16,000 (15) 1- Week camps with 40 students @ $200= $120,000 Pro Training Sessions And Competition/Demo Teams Combining music, plyometrics, cool kick combinations, acrobatics, creative forms and weapons forms really makes a fun experience that also builds fast and powerful martial arts athletes. This fun experience and extra training gives the traditional program a huge boost of excitement and retention. Host a special training session each week and at the end of each season do a cool performance. Use These Different Performances For Fun And Value Perform for under belt classes. Perform at graduation. Do a demo at a movie opening, sportsplex, tournament or a school event. Shoot a video in cool clothes at a park or special area Facebook/YouTube the performance. Shoot individual videos (samplers) of each student on your team in cool clothes. Do a cool Photo shoot. Performance Team Income 50 Members at $599 year= $30,000 Marketing Gone Wrong? Most schools have found moderate success in marketing to the kids with issues: kids who are bullied, have behavior & psychological problems, low self-esteem and poor grades. This is a good market but what about the rest of the kids in the community? Do you think this marketing has hurt us? I know it has because in many kids minds martial arts is for the kids who cant ght and need it for some reason. Kids make fun of kids

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who take martial arts and make jokes. I have experienced this myself in school and have talked to many kids who feel the same way. Just ask your students if they tell all of their friends they are in martial arts. See how many students you lose to other sports. Market the Martial Arts Athlete This is why we are doing a lot to promote the Martial Arts Athlete: an athlete with martial arts power. They are fast, powerful, can protect themselves and have traditional core values with style. We are going after the normal kid and the kid who plays other sports but wants to be cooler. Statistically kids like rules because it gives them security but they like autonomy because they get to be creative and feel the power of independence and the rewards of creating things on their own. This is why we created clothing to help students have style and wear their clothing that represents who they are. We created the Pro Training Sessions to make them fast, powerful and be able to do martial arts tricks they can show their friends. New Student Income 20 New students per year @ $1,500 = $30,000 Events, Contests, Challenges, Video Games and Media Over 80% of the kids we surveyed would rather be in the X-games than the Olympics. This is a real indicator of change. This will continue to grow. The X-games has gone from one event a year to 5 events in 2013. They have taken the traditional challenges and turned them into incredible consumer experiences. Have you seen the Crosst Games? Another example of a new sport and creating an incredible experience. Look at how UFC has completely dominated Boxing so quickly. Take your events and create experiences. Our Hyper Games experience uses djs, music and cool modern martial arts challenges. The events are fun and help us create media that we can post right away. We created the Hyper challenge that schools do 3 times a year now. Winter, Spring and Summer Hyper Challenges are cool in-school events that give the students the benets of competition with out all of the down parts of tournaments. Retention Value 30 Members a year stay inspired and committed because they are hooked from new Camps, Pro Training and or Cool Events. 30 Students @ $1,500pr year= $45,000 in Retention Value

students want you to post a video of them getting a new belt for their friends to see? How about doing a traditional form? What would be cool to post? Todays youth are posting videos all the time. Use your camps, outdoor performances and events to create killer content that is easy to post and gives your students cool credibility with their peers. What We Have Learned From Video Games Action sports have copied what I call the Video Game Addiction by using levels, points, height and spins to gauge performances. Years ago while watching a kid sit in my lobby playing a video game, I turned over a new leaf. I could not get this kid to start martial arts and he would play his video game for hours while his brother was training. I realized this is a new generation and they learn and respect things differently. He would respect someone more for reaching level 10 than being in a good horse stance. Stop ghting it; use it as a learning tool. I started creating levels and points to quantify effort and techniques so kids would understand and learn better.

Pro Training Instructor Video & Enrollment info: http://hyperprotraining.com

Pro Kick Challenge What does Kick Higher mean anyway? Try this with your students doing a front kick. Level 1- Waist Level 2- Chest Level 3- Head (eye level) Level 4- Above Head Pro Level 5- Finger Tips (arm straight up), hit target with jump kick. Team Up Together we can make youth martial arts thrive and become the top activity in every community. At Hyper we are creating Curriculum, Events, Media and communication tools to make youth martial arts the largest sport in the world. We are teaming up with schools in every community to create the next generation of martial arts athletes grassroots style. The Benets Are: You have the unfair advantage over other schools in your community who are too slow to change with the times. You become the go to Cool School in the community with Martial Arts Athletes. You add new streams of marketing and retention above what you are already doing. You bridge the age gap of 10-25 and create amazing instructors. You get Ten times the income from your small investment of innovating your school. Adding innovation to your already solid foundation is the win/ win in the quickly changing generation we live in. Im glad to be on your team! This is the start of a thriving change in martial arts.

MACKENSI EMORY

What Inspires You? http://hypermartialarts.com/2012/10/ mackensi-emory-what-inspires-you

Get Media Rich Use your cool events to create your media library. Google and YouTube are partners and you will get a lot of SEO from these fun short videos when they are titled correctly. Would your

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United Professionals Magazine |

DAYNA HUOR FOR HYPER