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CHAPTER: - 1
Introduction
Founded in 2006, Star Health and Allied Insurance is a standalone health insurer headquartered in Chennai, India. Star Health and Allied Insurance is a joint venture between Indian venture capitalist firms- Star Health Investments, ICICI Venture, Sequoia Capital and foreign investors which include Oman Insurance Company- Middle East insurance solution provider and ETA Ascon Group- UAE contracting firm.
Health Insurance: Health Insurance provides comprehensive cover and takes care of medical expenses in case the policyholder is hospitalized due to illness. Star Health has wide portfolio of health insurance plans which include Star Unique Health, Star Wedding Gift, Medi Classic, Diabetes Safe, Family Health Optima, Senior Citizen Red Carpet, Super Surplus, Star Netplus, Star Health Gain and Star Criticare Plus. Star Health Red Carpet has been specially designed for senior citizens aged between 60-69 years and provides Sum Assured with maximum limit of Rs 5 lacs.
Travel Insurance: The policy provides cover for hospitalization and other travel related eventuality that could happen while travelling abroad. Star Health travel insurance is available for family, students and corporate. Accident Cover: In case policyholder is injured in accident, compensation is provided to the concerned person.
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History
Star Health and Allied Insurance Co. is a joint venture formed by Oman Insurance Company, Essa Abdullah Al Ghurair from the prominent Al Ghurair family and Tamil Muslim entrepreneurs. Established in 2006, Star Health is an insurance company with business interest in health insurance alone.
Vision
Protecting Health, Promoting Health
Mission
Ultimate Customer Satisfaction.
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BOARD OF DIRECTORS
Shri.v. jagannathan CMD. (former CMD of United India Ins.Co) Essa Abudlla A Ghurair (A prominent Family in the UAE.) Dr.M.Y.Khan - (Chairman Banking and Advisory Council YES BANK) Dr.D.R.Karthikeyan (Former Director of CBI) Mr.V.P.Natarajan ( Exe.Director of ETA Ascon & ETA Star Group of Co) Mr. Mohammed Hassan (educationalist & Industrialist) Mr.Dinesh Chandra gupta (Eminent IAS Officer)
KEY PERSONNEL
Mr.T.S.Santhanakrishnan . (Executive Director) Mr.S.Sundaresan (Senior Vice President) Mr.V.Jayaprakash - (Senior Vice President) Mr.S.Ramaswamy (Chief Financial Officer) MR.C.M.Kannan unni (VP Company Secretary) Mr.K.C.Kumar (VP - HR) Mr.Anand roy (AVP - Marketing) Mr. Vishwajeet mohnot ( AVP Marketing) Mr. A.M. Mallesh (AVP Marketing mother Theresa award in Insurance) Mr. H.Srinivasan (AVP Technical) Mr .S.D.Rama (AVP Product Development) Mr.Senthilkumaran (AVP Government initiatives
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Licensed by IRDA. First Stand Alone Health Ins. Co In India. Specialised in Unique Health Insurance Policy.
Catering to
Retail public Large groups BPL families (under Govt.Sponsorships) State government employees
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OUR PERFORMANCE
Rs. 22.51 Crores Rs. 168 Crores Rs. 512 Crores Rs.987 Crores
Health Insurance Scheme 1ST April 2007. Govt of Andhra Pradesh Below Poverty Line People. 6.5. Crores 23 Districts. 3600 Star Employees involved.
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Govt of tamil nadu . State govt departments. State public sector undertakings. Local bodies. State govt universities. All statutory boards under tn govt. 13 lakh government employees & dependents RS. 2 lakh for 4 yers.
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LAURELS
We are proud to inform that the World Health Organization has appreciated the excellent efforts of STAR in successfully implementing and administering such a mammoth scheme and has also asked the other countries to replicate the Scheme in their countries.
Welcome to the Star Insurance portal for purchase of policies. Red Carpet - Senior Citizen Policy Turning sixty is a major milestone and for most people, a time to start being more careful about their health. It is a matter of concern that insurance policies are hardly available to address this critical requirement. STAR Health is proud to introduce a health insurance policy aimed specifically at senior citizens. It provides cover for anyone over the age of 60 and permits entry right up to the age of 69 with continuing cover after that. It is our way of caring for a generation that has done so much to build the country we have today.
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Teamwork:
Led by stalwarts of the insurance industry, the team blends vast industry expertise with high service standards to provide you the best of healthcare options.
Commitment:
We are committed to become a STAR in health and related insurance by offering our clients the utmost flexibility to create a plan that's right for them. And by offering affordable financial protection that effectively addresses their long term health needs. Our excellence in customer services consistently backs our industry expertise.
Star Advantages
No Third Party Administrator; direct in-house claims settlement. Faster & hassle-free claim settlement. Cashless hospitalization. Network of more than 4900 hospitals across India 24x7 Toll- free Helpline
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CHAPTER:-2
Operation:
Operations Management is the function of managing the operating core of an organisation: the activities associated with creation, production, distribution and delivery of the organisation's goods and services. Specifically, the group works on identifying, developing, documenting, interpreting for practice, and disseminating innovative approaches in Manufacturing and Supply Chain Management. These approaches are based on model-based research and synthesis of best practices from around the world. But the Star Health & Allied Insurance co. ltd. Is the service sector company in this company they provide different 2 services and policies to the middle level income people and other also. But mainly they targeted to Middle income people .
Services
Health Insurance
Star Health brings you this Unique insurance policy with unique benefits for coverage for both future ailments / diseases and for pre existing diseases / conditions etc.
Accident care
There are many types of accidents that can happen suddenly, or that one may be particularly exposed to the risk of. The consequences could be serious - ranging from disabilities to weeks of hospitalization. By way of prudence and caution, you should be suitably insured according to your standard of living. STAR Health Accident Care
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Insurance provides compensation in the event of death, permanent disability and injuries suffered due to accidents.
Travel overseas
All of us tackle problems well when you are in an alien land, dealing in home currency, and are braving a very different climate, any problem starts to seem like a daunting challenge. During travel, you are adapting to the weather, the time zone change, the pronunciation, and the food among other things. So for a gamut of risks you have to face up to, you need the Star Health Individual Travel Protect Policy, whether it's business or leisure that takes you abroad. The all work of the company done through technical way. They use more technology for the insurance, health care etc.
Handling Complains
This is addressed at utmost care as we are in the service industry, we have a separate vertical starting from Branch to Head Office, and we have Nodal officers and Grievance department, with many officials including GM Grievance. If any complain comes then they have different department for handling complain. Mainly the business of this company is providing services so mainly they faces problem related to any doubt and any confusion of the customer so they provide time to time solution them.
Execution Process
In this company whenever they get new customer they convenience very proper and effective way. Then they issue bonds id cards and also take care of claims and renewals and aim towards utmost convenience to the customer.
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CHAPTER:-3
Finance
Star Health and Allied Insurance Company Limited was the first stand-alone health insurance company in India. The company is a & nbsp ; joint venture between Oman Insurance Company, ETA Ascon.
Financial Information:
The total premium earned for the half year ended September 30, 2010 was Rs 3,868 million. The profit before tax for the same period is Rs 320 million. A total of 293,228 claims were made during the period out of which 137,503 claims were settled and 6,015 claims were rejected.
Capital Structure:
Star Health and Allied Insurance Company Limited (Star Health) has a capital base of Rs.303 crores, more than sufficient to form a General Insurance Company. However, Star Health has chosen to be in the field of Health. It is India's first stand-alone Health Insurance Company in India and deals in Personal Accident, Mediclaim and Overseas Travel Insurance.
Performance
Total Premium upto the month of March 2010 is Rs. 960 crores Public Disclosure 2011 - 2012 H1
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CHAPTER:-4
HR (Human Resources)
Human resource management (HRM, or simply HR) is the management of an organization's human resources, or workers. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture, and ensuring compliance with employment and labour laws.
Salary structure
The salary structure for the employee they provide good salary to them. They provide satisfactory salary to the employee. They provide salary according to working sector which is given below: Operations: - 12000 14000 Marketing: on their experience
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Training Calendar
The Star Health & Allied Insurance Co. has the training calendar for the new employee in which they provide different 2 training to the employee according to job. They provide training to Operation Officers, Sales Managers and Agents.
Welfare Programs
The Star Health & Allied Insurance Co. has some welfare programs for retaining to the employee in which they provide medial campus and medial talks for the corporate clients.
Grievance Redressal
This is addressed at utmost care as we are in the service industry, we have a separate vertical starting from Branch to Head Office, and we have Nodal officers and Grievance department, with many officials including GM Grievance.
Performance appraisal
Performance appraisal is done once a Year, a chance will be given to employees to do self appraisal and then it will be evaluated by the next reporting authority and send to V.P HR for final.
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Careers
Star Health is India's first exclusive health insurance company. We believe that professionals with competence and integrity look for an opportunity to work in an organisation committed to healthy work practices and ethical values. At Star Health, we seek to attract and retain such people. Careers with us are also an opportunity to play a role in enhancing the healthcare scenario in the country.
Star Health is on par with industry standards in terms of remuneration and employee benefits. The Insurance marketing vacancies are typically for experienced company executives in the Insurance Industry, and Managers who have handled Agency channels and Insurance selling processes.
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CHAPTER:-5
Marketing
The action or business of promoting and selling products or services. The management process that identifies , anticipates and supplies customer requirements efficiently and profitably.
Marketing is about meeting the needs and wants of customers; Marketing is a business-wide function it is not something that from other business activities; operates alone
Marketing is about understanding customers and finding ways to products or services which customers demand.
provide
1) Star Unique Health 2) Star Wedding Gift 3) Medi Classic 4) Diabetes Safe 5) Family Health Optima 6) Senior Citizen Red Carpet 7) Super Surplus 8) Star Netplus
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Policy Benefits
Hospitalization Cover : In-patient hospitalisation for a minimum of 24 hours. Expenses covered are: Room rent, Boarding and Nursing Expenses @ 1% of sum insured subject to a maximum of Rs.3000/- per day. Surgeon, Anaesthetist, Medical Practitioner, Consultants, Specialist Fees. Anaesthesia, Blood, Oxygen, Operation Theatre charges, Surgical Appliances, Medicines and Drugs, Diagnostic Materials and X-ray, Dialysis, Chemotherapy, Radiotherapy, cost of Pacemaker and similar expenses. Emergency ambulance charges for tranporting the insured person upto a sum of Rs.750/- per hospitalisation and overall limit of Rs.1500/- per policy period.
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Eligibility
Any person aged between 18 years and 65 years residing in India. Renewals would be accepted upto 70 years. Beyond 70 years renewals would be provided under any other health insurance policy of the company.
Policy Period
This is a two year policy. The sum insured and sub limits are for each year of insurance and cannot be cumulated or carried forward.
Payment of premium
The premium under the policy can be paid in 2 instalments as indicated. The first instalment is payable at the commencement of the policy. The second instalment is payable at the beginning of the second year of the policy. Where a claim is made before such instalment falls due then the same would be recovered from the eligible claim amount. The policy would lapse if the instalment is not paid on or before the due date.
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Policy Benefits
Hospitalisation Cover : In-patient hospitalisation expenses for a minimum of 24 hours.Includes room rent and boarding @2% of sum insured,subject to a maximum of Rs.5000/- per day Nursing expenses Surgeon's fees, Consultant's fees, Anaesthetist's and Specialist's fees Cost of medicines and drugs Emergency ambulance charges for transporting the insured patient to the hospital upto a sum of Rs 750/- per hospitalisation and overall limit of Rs 1500/- per policy period
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No-Claim Discount Discount ranging from 5%- 25% for every claim-free year (except for the Family Package Plan)
2). Students
Under the pressure to perform and to compete, and coping with the dynamic pace and complexity of the modern world, students are more vulnerable to illnesses. Star Health has a policy that not only reimburses hospitalisation expenses, it can also enable the student's education to continue despite the demise of an earning parent. It also grants compensation in the event of death or disability of the student. Star Student Care Insurance Policy is available separately for School and for College students. Schools and Colleges respectively can avail of this policy.
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6). Rural
The greater percentage of the Indian population lives in rural areas which have very limited healthcare facilities. The tragedy is when any illness or disease affects them there is no source of finance available to them to meet the expenses. This pushes them further into debt. A right solution therefore is a Health insurance which provides protection at affordable rates within their capacity to pay. Star's Micro Health insurance policy precisely fits into this requirement.
Pricing Strategy
The pricing strategy depend on the different- 2 services. Mainly they concentrate on middle level income people.
USP
Star Health & Allied Insurance Co. has unique strength against their competitor. Mostly the competitor of this company is all the general insurance companies do health insurances. To attract the customer they deal with them with pricing service and people who carry the product.
Specialty
No third party administrators. In house claim settlement. In house doctors vist for every claim. No medical check up for age upto 50 yrs.
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Distribution Network:
Presently Star Health and Allied Insurance have 160 branches across the country and plan to increase the same to 200. Most of Star Health & Allied Insurance health plans can be purchased online
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2. Service center or network hospital: All network hospital (4900) is in urban area and for this also there are so many term and condition. In India 60% of population are living in rural area but this company is not able to cover rural area. In addition, most of the good facility hospital are in the tier I and tier II city that is also the problem for company.
3. Misrepresentation by sales man: this sector mainly based on commission, so sales man are doing misrepresentation to the customer they are not giving proper knowledge to the customer and they are hiding information. Because of this company facing problem like claim settlement, legal cases etc.
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4. Poor service: company is providing poor service to the customer because of network hospital and strict term and condition sometimes customer does not know all the condition and they are not getting the service because of that they suffered a lot.
5. Return: This is pure health insurance company it is strength as well as weakness for the company. Because of pure health insurance, there is no return for customer. So many companies are providing health insurance with return.
6. Too much product: Star Health insurance has too much product. They are not able to focus on all products. Star Health insurance has too many products. This diversification has helped them to bring out the differentiated property of the company in the competitive industry however they are not able to focus on all products with equal concentration due to which most of their products are either being killed by their own products or by some other.
7. Salary is not appropriate to the work. The salary structure is improper with the job roles and responsibilities that the employees perform. This in the end is affecting the company to retain the employees and to satisfy them.
8. Commission is very less: The agents or the intermediary of the company does not put their best efforts for effective selling of their product to their customers. This happens because of the commission paid to them by the company is considerably lesser. It has seen that because of this aspect the relationship of the company with the intermediary company getting badly affected.
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9. Training and development program is needed to increase. The salesmanship of the company through training and development of both the employees as well as the agents are improper. They try to sell the products sometimes even not understanding the product features and functionalities.
10. Language barrier is also critical problem. The recruitment of the employees is done from the local demography due to which the language barrier is created. Even in this matter, the company is neglecting the fact that because of this factor, the companys reputation is being harmed and in the end, it might be even seen that they may fall short of experienced and trained employees.
11. Less promotion activity. The Company has a healthy financial position. Even holding a good position and status in the industry the companys promotional activities and other marketing strategies and not affective enough to attract customers. They are failing in understanding the customer needs and definitely in fulfilling it.
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This is addressed at utmost care as we are in the service industry, we have a separate vertical starting from Branch to Head Office, and we have Nodal officers and Grievance department, with many officials including GM Grievance.
Once we receive the customer we issue Bonds Id cards and also take care of claims and renewals and aim towards utmost convenience to the customer.
2. Finance
Given By our Promoters As per statutory Norms we have done our investments We have a full-fledged accounts department and accounts as maintained as guided by the statutory authorities. Company has to prepare budgets, Statutory, salary rent and other expenses are few types of budgets
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3. Human resource
We have two kinds of Recruitment [1] Operations: we select graduates with computer skill [2] Marketing : purely on experience and their ability to Market Insurance Products. Operations : 12000 14000 Marketing : on their experience
Yes we have training calendar we train our Operation Officers Managers and Agents
Sales
We offer Free Medical Camps and Medical Talks for our corporate clients
This is addressed at utmost care as we are in the service industry, we have a separate vertical starting from Branch to Head Office, and we have Nodal officers and Grievance department, with many officials including GM Grievance.
Performance appraisal is done once a Year, a chance will be given to employees to do self appraisal and then it will be evaluated by the next reporting authority and send to V.P HR for final.
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4. Marketing
Least in the Market, with intention of capturing the Middle Income Group People.
Middle Income Group, with field force like Sales Managers and Agents.
All the General Insurance Companies do Health Insurance, hence all of them are our competitors , we deal with them with our pricing service and people who carry the product.
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CHAPTER:-8
Suggestions
The company has to provide the salary on the bases of employee calibre and
capability not only on experience work base also because people are working hard and smart work both, only experience in not matter now. The company should hike the salary of employee to create the employee morale. If they will do like that obviously employee morale will high and they will get extra motivation for work, and it will helpful for company to increase their profitability. The company should provide the training on time to increase the talent. Training is very much required time to time for every thing, it is the simplest way through company improve their profit and market share and reduce the employee attrition rate also.
The company can adopt the new plan while recruiting the employee like quiz etc. with this activity company can get good employee in minimum expense.
1.Claim settlement
Make sure that it should not take more than 3-month time if patient will die without treatment what is the use of health insurance. It should provide full money not the deducted amount. People should not suffer from the companys legal procedure. For customer: customer should wait for reasonable time because everything going through the channel it will definitely take some time.
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Company should increase the network hospital. Company must focus on the small city network hospital also. Company must focus on the rural area.
3.Poor service: company should improve their all kind of after sales service like premium collection, reminder, and hospitalization. Suggestion for company: company should give the hospitalization charge for few hours also.
4. Misrepresentation by sales man Company should make the strict rule and regulation for the sales man who is misrepresenting the policy. Motivate the sales people through training and reward. For customer: Customer should also be aware and they should ask each and everything deeply from the sales man.
5. Return: Company should give the return with insurance benefit it will increase your goodwill as well as profit and market share.
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6. Too much product: Company must focus on all products or they should not introduce the product for increasing their product portfolio. Because of this company can lose their profit. 7. Salary is not appropriate to the work. Company should focus on the salary structure, they should provide the salary according to their work responsibility, that employee gets motivated; it will help to the reducing employee attrition rate also. 8. Commission is very less: Company must give the better commission to the agent that they should get motivated and give their 200% to the company. Because of this agent are moving towards other company.
9. Training and development program needed to increase. If T & D will, increases that mean employee will get more knowledge especially in sales department, because of it misrepresentation will also reduce.
10. Language barrier is also critical problem. Language barrier should not be existing in company; organization must maintain the work force diversity. if it will reduce it will easy to maintain workforce diversity.
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CHAPTER:-9
conclusion
Star Health and Allied Insurance Company Limited, a health insurance company, provides various health insurance plans for individuals, senior citizens, and families in India. It offers health insurance policies for future ailments/diseases and for pre existing diseases/conditions. The company also provides student insurance care policies that grant compensation in the event of death, disability, or hospitalization expenses for school and college students, schools, colleges, and research institutions; travel protection insurance policies for individuals, families, students, and corporate customers; and accident care insurance policies that provide compensation in the event of death, permanent...
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ANNEXURES Operations 1. What are the general operational processes in your company? 2. What is the process of handling complaints? 3. Explain the execution process once you receive the customer?
Finance 1. What are the sources of your company finance? 2. How do you manage the working capital, what are the sources for the working capital? 3. Do you have any investment plan or have you made any investment apart from your business? 4. What are the accounting procedures followed by the company? 5. Is the company into the practice of preparing the budget and what are the different types of budgets prepared by the company?
Human resource
1. What are the process involved in recruitment and selection? 2. What is the salary structure for different levels of employees? 3. Do you have any training calendar, what is the training programs offered for
the employees?
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5.
6. Do you conduct exit interview? 7. How does the employee performance appraisal take place?
Marketing 1. What all are your pricing strategy 2. Who are all your target customers, how do you reach them? 3. Who all are your present competitors & how do you deal with them(USP)?
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