SYNOPSIS

ON

IMPACT OF EMPLOYEE ENGAGEMENT IN MANUFACTURING INDUSTRY (A CASE STUDY OF KBS BRICK INDUSTRY)

Submitted by:LIENMINSANG KAIHMANG

Roll no. 010112

Under the Supervision of

M. ROSHINI DEVI
Guest Lecturer BBA D.M. College of Commerce, Imphal

D.M. COLLEGE OF COMMERCE

IMPHAL 795 001

INTRODUCTION
Human resource executives in India continue to struggle with talent management issues, particularly retention. The quest to find the best way to retain employees has taken HR pundits through concepts such as employee review, employee satisfaction and employees delight. The latest idea is Employee Engagement, a concept that holds, that, it is the degree to which an employee is emotionally bonded to his organization and passionate about his work that really matters. Engagement is about motivating employees to do their best. An engaged employee gives his company his hundred percent. The quality of output and competitive advantage of a company depends upon the quality of its people. It has been proved that there is an intrinsic link between employee engagement, customer loyalty and profitability. When employees are effectively and positively engaged with their organization they form an emotional connection with the company. This impacts their attitude towards the companys clients, and thereby improves customer satisfaction and service levels. Most organizations realize today that a satisfied employee is not necessarily the best employee in terms of loyalty and productivity. It is only an engaged employee who is intellectually and emotionally bound with the organization, feels passionately about its goals and is committed towards its values who can be termed thus. He goes the extra mile beyond the basic job responsibility and is associated with the actions that drive the business. Moreover, in times of diminishing loyalty, employee engagement is a powerful retention strategy. The fact that it has a strong impact on the bottom line adds to its significance. A successful employee engagement helps create a community at the workplace and not just a workforce. As organizations globalize and become more dependent on technology in a virtual working environment, there is a greater need to connect and engage with employees to provide them with an organizational identity. Especially in Indian culture this becomes more relevant given the community feeling which organization provide in our society.

There are a lot of HR things. They are called fads. Those are the bandwagons upon which we hop. Perhaps its time to evaluate whether employee engagement is a fad or a new knowledge domain for which HR executives can help make their companies a better place to work. The purpose of the study is to assess the employee engagement of the K. B. S. Brick industry and to provide a reasonable input for the firm in order to engage fully their employee in their works, without affecting the ethics the employee follows and keep themselves independent in this competitive scenario of business, especially in Manipur. I am also inspire to study in this areas so as improve my administration carrier and understanding and knowledge of the field, which will enable me to retain the previous theory and help them to fits into the existing body of knowledge.

OBJECTIVES OF THE STUDY

1. To examine the strategies adopted and practices followed in KBS brick industry regarding employee engagement system. 2. To examine the importance given by employees to their work & the level of their satisfaction. 3. To find out whether the employees are being adequately compensated for their service and labour. 4. To determine the welfare amenities. 5. To suggest measures for further improvement.

LIMITATIONS
1. The results of this study will be limited to the KBS brick industry only. 2. Study will only include the Production floor of KBS brick industry at one manufacturing site. 3. The results will be based on the data collected from the surveys.

RESEARCH METHODOLOGY
Source of data: Data should be collected through primary and secondary data Primary data will be collected through questionnaires, personal interviews and detail discussion with the employees and management. Secondary data will include like journals, annual report of the organization and the various websites on internet. Research design: Descriptive type of research will be use. Sampling design: Simple random sampling will be adopted in collecting the data. Size of sample: 50

CONCLUSION
Employee engagement is the buzz word term for employee communication. It is a positive attitude held by the employees towards the organization and its values. It is rapidly gaining popularity, use and importance in the workplace and impacts organization in many ways. Employee engagement emphasizes the importance of communication on the success of business. An organization should thus recognize employees more than any other variable, as powerful contributors to a companys competitive position. Therefore employee engagement should be a continuous process of learning, improvement, measurement and action. Research studies have thus made a contribution in adding an additional P to the 4Ps of marketing i.e., Product, Price, Place, Promotion and now People to the mix.

TENTATIVE CHAPTER OF THE STUDY

CHAPTER 1: CHAPTER 2: CHAPTER3: CHAPTER4: CHAPTER5: ANNEXTURE: BIBLIOGRAPHY QUESTIONNAIRE INTRODUCTION COMPANY PROFILE LITERATURE REVIEW DATA ANALYSIS AND INTERPRETATION FINDINGS AND RECOMMENDATION

REFERENCE
1. N. K. Singh (2010), Human Resource Management, Second edition: New Delhi, Excel Books. 2. C. B. Gupta(2011), Human Resource Management, Thirteenth edition: New Delhi, Sultan Chand & Sons. 3. http://www.scribd.com/doc/33920279/Employee-Engagement-project. 4. http://www.slideshare.net/hemanthcrpatna/employee-engagement-h-r-final-project. 5. http://www.scribd.com/doc/21784998/ employee-engagement -Project-Report.