Strategic Management Project Company Overview Revenues (over the last 3-5 years) Growth over the last

ast 3-5 years Market Capitalization (compare with the general index over the last 3-5 years) Business model (premium player, cost effective player etc) Industry Analysis (Refer to the list below this list) Segmental Presence Financial Analysis (Cost Structure, Profit margins, profitability etc) for the company and competitors Overall Market share and segment-wise market share Products or Services in each segment o New Products/Services launched in the last 3-5 years o Impact of the new product launches Competitive Analysis of each segment (Comparison with the competitors the parameters like Market share, a a growth, cost structure etc) SWOT both for the company and the competitors Strategic decisions taken in the past and their results (New products, New markets, M&As, Exits from any particular segment) Current strategies adopted by the company for future growth Past and current strategies adopted by key competitors and their impact Critical Analysis by the group on the past and current strategies (Where did they go right and where did they go wrong). INDUSTRY ANALYSIS:Industry Analysis Checklist Size of the industry Market Shares Growth rate over the past 3-5 years

 Key Growth Drivers Segmental Analysis o What are the different segments? o Share of different segments o Past and the expected future segmental changes Specific terminologies and Key performance parameters for the industry o Ex: For Retail, key Formats, Sales per Square feet, merchandise mix, Rental costs, footfalls, conversion, ticket size, catchment etc o For IT, they will be Billing Rates, Utilization Rates, Employee costs, Verticals, Service lines, export revenues etc. Dynamics of the industry (on what basis the competition is happening. Is it price, differentiation, costs etc) Critical success factors Regulations that affect the industry (if relevant) Imports and Exports (if relevant) Recent events : New entrants, new products, M&As, Bankruptcies, exits etc Analysis of Costs and profitability o Which are the Major costs o Margins and profitability Analysis of Top 3-5 players in the industry o Size o Growth over the last 3-5 years o Segmental presence o Market share in each segment (trend over the last 5 years) o Financials Revenue, Profit, Market capitalization, P/E ratios. o Ratio Analysis (both operational and financial ratios) and the strategies behind them. o Segment wise SWOT o Product comparison of each players in different segments o Segment-wise positioning

o Strategic decision taken in the past and their results (New products, New markets, M&As) Future Outlook