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Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its

market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis

External Environment = The events outside the control of an organization, that may affect it negatively or positively. . . Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis

Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food

Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow

Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement

Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission:

What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time.

Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan

Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action

Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis

External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2:

Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people

Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus

Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities

: Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1:

Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented

I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth

Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2

Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis

Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food

Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow

Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement

Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission:

What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time.

Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan

Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action

Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis

External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2:

Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people

Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus

Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities

: Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1:

Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented

I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth

Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2

Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis

Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food

Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow

Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement

Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission:

What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time.

Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan

Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action

Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis

External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2:

Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people

Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus

Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities

: Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1:

Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented

I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth

Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2

Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food Not Soup Step 2: Conduct an environmental analysis

Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

Chapter 2 Planning: Developing objectives before taking action Strategic Planning: Matches organizations resources and capabilities to its market opportunities for long term growth Example: Increase revenue by 10% Strategies: What to do to achieve the plan Tactics: How the strategy is going to be implemented I need to increase revenue my gpa to 8.8, to do so I need to work harder by managing my time. Strategic planning in business: Step1: Define Mission: What customers to serve How to decide firms capabilities : Mission Statement Should not be Too broad, because it does not give a precise focus Too narrow, the firm will not grow Too short-sighted: cannot do much more Example: Campbells soup: Together we will build a food company by nourishing people Healthy Food

Not Soup Step 2: Conduct an environmental analysis Part of strategic planning Also called situational analysis External Environment = The events outside the control of an organization, that may affect it negatively or positively. . .

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