STEVE JOBS

Introduction
Steve jobs was born in San Francisco on February 24, 1955, he was adopted by Paul & Clara Jobs. His full name is Steven Paul Jobs. He worked with HP for summer internship after High School. He studied Poetry, Literature, and Physics. He was dropped out of the college after the very first semester. o 1976: Started apple computers with Steve Wozniak in 1976. o 1984: o 1985: o 1986: o 1986: o 1997: o 2001: o 2007: Introduced Revolutionary Macintosh the market. was forced to resign by the board of directors of Apple computers. Founded Next Computers Co-founded Pixar Animation Studio. Next computers was sold to Apple & Jobs became the CEO. launched revolutionary ipod Introduced 3G iphone, first of its kind in the market.

Who is he?
Steve Jobs is the Chairman and CEO of Apple Computers Inc. and arguably one of the worlds most successful businessmen today. He founded Apple in the 1970s, got chased out by his own board of directors, but returned eventually as Apples CEO. Since then, he has revolutionized the IT industry with his creations like the MacBook, the iPod and the iPhone. Since his return, he has brought Apple Computers Inc. from a fledging company to a global force to be reckoned with. Jobs attended Homestead High School in California and often went to the after school lectures by Hewlett-Packard Company. It was there that he met his eventual partner, Steve Wozniak.

Jobs would have his early beginnings working at Atari as a technician building circuit boards. In 1976, he would start the company Apple Inc. with Steve with funding from a millionaire investor. In 1984, he developed the Macintosh, which was the first small computer with a graphic interface in its time. It had promise to revolutionize the whole PC industry. However, bad business decision and internal stife with his CEO would eventually cause Jobs to leave his own company. He went on to start two other companies; NeXT and Pixar. Pixar would be acquired by the Disney Company and NeXT would be acquired by his own Apple Computers Inc. With the acquisition, he returned to Apple Computers Inc. in 1996 as interim CEO. From that time on, the rise of Apple Computers began again as the iMac would be developed. The famous iPod and iPhone would later be developed and it would revolutionize the whole hand phone and MP3 player industry. Under his leadership, Apple Computers Inc. became a force to be reckoned with. In 2009, Jobs would have a personal net worth of $5.1 billion. However due to the need for a liver transplant, Jobs took a break from his work since January 2009. Dr Brent Coker from the University of Melbourne's management and marketing faculty describes Jobs as one of the greatest business strategists of all times.

Awards and Honours

1. Most Powerful Person in Business by Fortune Magazine in 2007 2. National Medal of Technology in 1985 3. Samuel S. Beard Award in 1987

Leadership
Steve jobs was regarded as a source of motivation and inspiration was very by sweet his and

employees. He seductive when

wooing

prospective

employees or when finalizing a deal with business partners. He would praise and inspire his employees in many creative and unimaginable ways. Like a transformational leader, he focuses on "transforming" others to help each other, to look out for each other, to be encouraging and harmonious, and to look out for the organization as a whole. At Apple, he is seen as a leader whose brilliance and idealistic vision of "providing computers as a tool to change the world," drew other talented people to him. His Leadership creates valuable and positive change in the followers. In his leadership, he enhances the motivation, morale and performance of his follower group. Some people also categorize him as a charismatic leader.

Steve Jobs was an unconventional leader. His management style wasn't the stuff of university textbooks - he wasn't known for his consultative or consensus building approach. He was a "high-maintenance co-worker" who demanded excellence from his staff and was known for his blunt delivery of criticism. But it was his sheer genius combined with his ability to articulate his vision and bring staff, investors and customers along on the journey - plus the lessons learned in a major career setback - that made it work.

Leadership Style
Jobs is the example of the transformational leader, he is able to direct his people and make them do things which they have never done before, but these things are essential for the realization of Jobss vision and plans. He is seen as egotist, but this is again an integral part of successful leader, egoism often appears to be a pushing force for striving to success in
TRANSFORMATIONAL

business; this egoism should partially be spread on workers, as it is seen, Jobs is egoistic towards himself, but he is also

egoistic towards his workers in making them achieve what seemed to be unachievable before, and it is essential that this egotist feature has also become an integral part of Jobss success. He is a transformational leader, meaning he is passionate and enthusiastic about what he does. He creates visions and injects energy and motivation into his team.

Transformational Leader
A Transformational leadership is a leadership style in which the leader identifies the needed change, and creates a vision to guide the change through inspiration, and executes the change with the commitment of group members. e.g. Steve Jobs, Billgates, Dr. Shah Jehan, Dr. Nasir Ali Khan

Lesson from Steve Jobs

1. Persistence is the key Steve Jobs was a very persistent person and it was most exempilifed through his exit from Apple. He would not give up, but went on to start NeXT computers which would eventually be acquired by Apple Computers Inc. If Jobs was like most people, he would have given up and spent the rest of his life being bitter about his loss. In the time he was away from Apple, Jobs took on new challenges. He bought Pixar, transforming it from a tiny animation house to an industry leader responsible for films such as Toy Story. He also started up computing firm NeXT which was later bought by Apple. As a leader, you have to be ready to face setbacks. Setbacks are a part of life and whether you become successful or not often depend on your ability not to give up. It is all the more important to display this attribute, especially if you want to build a never-say-die team. 2. Innovation brings leadership Jobs saw the power of innovation in building his company. Till today, we can see the innovating power of Apple Computers Inc as it continues to take market leadership in the industry. If you want to maintain your leadership, you have to be the one whos constantly up with new ideas, new initiatives, all in the spirit of moving your organizational mission forward. In whatever industry youre in, your constant innovation in alignment with your mission will keep you ahead of the pack.

3. Control of the big and little Jobs exerted his control over every aspect of the business in the quest for perfection. The New York Times reports that over the course of a year he threw out two prototypes of the iPhone before accepting the third. Toy Story took four years to make, but retained the support of Jobs despite the company struggling financially. An investigation into the workplace culture of Apple published in May

by Fortune magazine found that Jobs's control even extended as far as the design of the company bus and the food served at the cafeteria. In its interviews with former employees Fortune found that Jobs encouraged a culture of strict accountability at all levels of the organisation by meeting each Monday with executives to set the tone for the week. Run by a strict agenda, these meetings reviewed every single product under development. Eighty per cent is the same as it was the last week, and we just walk down it every single week, Jobs said in an interview with Fortune in 2008. We don't have a lot of process at Apple, but that's one of the few things we do just to all stay on the same page." Employees were recruited into the company as specialists and put into roles that made the most of their specific strengths and abilities. Turnover was low despite the demanding corporate culture - Jobs was a passionate advocate for his vision and incredibly effective at communicating this to shareholders, customers and staff. "It is a happy place in that it has true believers," a headhunter told Fortune. "People join and stay because they believe in the mission of the company, even if they aren't personally happy."

4. VISION Steve Jobs vision for Apple was to develop products whose simple user interface and graceful design would delight users of all ages. He witnessed how companies such as Microsoft were able to dominate the software market by developing and subsequently licensing their operating system to run on multiple 3rd party platforms. Jobs was firmly against that approach. He wanted end-to-end control over the user experience which he achieved by limiting his software to run on Apple products and retaining full control over user experience both in terms of hardware and software. Jobs not only believed in his vision but truly lived it through his actions: the way he build his team at Apple, the way he chose his business partners, the way he advertised his company. heck, even the way he dressed and conducted himself at business meetings. There was no going half way. The way Jobs stood by his vision inspired his employees and commanded great respect from his business partners and even his competitors. We need more leaders able to develop a clear vision and stand by it the way Jobs did. 5. FOCUS & DETERMINATION Once Steve had his vision he was able to filter out distractions to make the path to success perfectly clear. When he took over Apple in 1997 and the company was on the brink of financial disaster he knew to eliminate all but a handful of key products & projects that matched his vision. That freed up resources and funds for Apple to survive and turn its finances around. The book makes it obvious that Jobs did not tolerate velvety leaders that were afraid to offend others. He was direct and unfiltered which took some getting used to. He blamed President Obamas unwillingness to upset others as his greatest weakness. He was equally direct and unfiltered with his top hires as he was with rank and file Apple employees. Being a very intense man (at early age he thought himself how to stare at someone without blinking) he demanded nothing but full devotion from his employees that he hand-selected and considered his A-team. While his determination was widely considered extreme and even nicknamed Steves Reality Distortion Field most of his employees were willing to put up with

it because he made them believe in things they never thought were possible and most importantly he helped them achieved the impossible. 6. PASSION FOR GREAT USER EXPERIENCE

Some people say, Give the customers what they want. But thats not my approach. Our job is to figure out what theyre going to want before they do. I think Henry Ford once said, If Id asked customers what they wanted, they would have told me, A faster horse! People dont know what they want until you show it to them. Steve Jobs
Steve Jobs did not invite users into his design studios. He never relied on market research and never crowd-sourced the ideation process. Instead, Jobs surrounded himself with top designers (incl. Pixars John Lasseter and Apples Jony Ive ) who appreciated his minimalist esthetics and followed his design simplicity. He and his team relied on themselves and their gut feeling to develop products that users did not even realize they needed such as iPod or iPhone.

My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Steve Jobs
Steve Jobs believed he created a company with a deep current of humanity in [their] innovation where simplicity was the ultimate sophistication and where great engineers similarly to great artists had a deep desire to express themselves. Because of Apples out-of-the box design approaches Steve was able to change entire industries: the music industry with iPod (1000 songs in your pocket) and iTunes that included pay-per-song music selling, the phone industry with iTunes store with 3rd party apps, the retail industry with Apple stores and finally

the publishing industry with iPad. Was it easy? Not at all. The book describes in great details the struggles Jobs went through to convince the music industry to break records into individual songs and to agree to sell them for 99 cents. There were other projects ready to be worked on including Jobs desire to re-shape the textbook industry by offering electronic versions of texbooks that were more interactive, easy to update and ultimately less expensive to purchase. Unfortunately he ran out of time to complete that project. It was refreshing to see a CEO so focused and determined to make great user experience the leading theme in Apples vision. It paid off immensely with Apple becoming the most valuable brand in the world.

COMPONENTS LEADERSHIP
FOCUS PASSION INNOVATION INVOLVEMENT EFFECTIVE COMMUNICATION

OF

JOBS

Steve Jobs Quotes

Innovation distinguishes between a leader and a follower. Steve Jobs Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. Steve Jobs You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. Steve Jobs I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building. Steve Jobs Every good product I've ever seen is because a group of people cared deeply about making

something wonderful that they and their friends wanted. They wanted to use it themselves. Steve Jobs It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs Being the richest man in the cemetery doesnt matter to me Going to bed at night saying weve done something wonderful thats what matters to me. Steve Jobs Thats not what we think design is. Its not just what it looks like and feels like. Design is how it works Steve Jobs Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? Steve Jobs

FROM CRITICS DESK

his habit of making decisions and then suddenly changing his mind has been given as part of the reason he is difficult to work for-brainmass Jobs has got an aggressive and demanding personality.-critics He is one of Silicon Valley's leading egomaniacs.Fortune Magazine Jobs would have made an excellent king of France with his compelling and larger-thanlife persona- Jef Raskin, former collegue. Some times he acts anti gates, & some times he requests Microsoft to develop software for their computers, that is weird.-critics

Steve Jobs Is Dead

Steve Jobs passed away on October 5th, 2011 after a long struggle with pancreatic cancer. He was just 56 years old.