GAMES AND GAMIFICATION

BRAND ACTIVATION PLATFORM

GAMES PERFORM FOR BRANDS

A relevant brand platform to engage consumers and attune them to brand strategy

Direct ongoing consumer relationship to drive conversations and reinforce the messaging
Participant data reporting and lead generation
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THEYRE INCREDIBLY POPULAR FOR A REASON

Play is Natures learning engine

Mastering challenges makes the Dopamine flow

RELEVANT PLATFORM TO ENGAGE CONSUMERS

Every day, almost 50% of employees play games at work. 20% play 1-5 hours
Survey: How would you like to hear about a brands new product?
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Email A Game

44% 37%

58% say it is important for brands to be fun and playful

Saatchi & Saatchi Study, 2011

GAMES DELIVER BRAND EXPERIENCES

The Opportunity:
Deliver a deeper level of engagement than any other medium

Reward consumers for participation in brand content Across social networks, on mobile phones, the web, and real life

OUR EXPERIENCE
2005 Campaign for Nursings Future for J&J
2007 Multiplayer Business Game for Deloitte

2008 Business Culture Sim for Goldman Sachs

2010 Performance Management Sim for MetLife -- IT Risk Games for Citi 2011 Life Insurance Game Campaign for AXA Risk Culture Learning Games for Prudential

2012 Mobile Game Campaign for Showtime Trade Game Campaign for Home Depot / GAF
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GAME APPROACHES
Three game genres to deploy

Arcade-style casual games Scenario-based games Persistent social game experiences

Secret Sauce: Deliver value through a learning experience Big Themes to connect emotionally Data functionality to measure response
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DEPLOY EVERYWHERE

All Platform: Web, IOS, Android, Facebook Gameplay fuels the social media content experience

Social Marketing Campaign Mobile Advertising

Play The Game Share Socially

WORK THE DIGITAL ECOSYSTEM

GAME CAMPAIGN ECOSYSTEM

Tag Traditional Media

Retail / Channel Display

Redemption/ Activation

Mobile Optimized Site

ADD GAME MECHANICS TO YOUR WEBSITE

YOUR ENGAGEMENT LAYER

WEBSITES & MOBILE APPLICATIONS ENTERPRISE SYSTEMS

FUEL COMPETITION

Leaderboards drive players to compete for glory Bragging Rights for participation and success Leaderboards are segmentable by team, title, region or other criteria

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REPORT AND MEASURE

Back-end metrics and analytics

Personality profiling woven into gameplay

Actionable participant data

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DRIVE THE CONVERSATION THROUGH SOCIAL MEDIA

Participation drives the social media experience.

Continued discussion, awareness, best practices

Cultivate thought leaders and advocates

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WHY THEY WILL CARE

Compelling game premise
Learn and Win: Fun with Purpose

Chance to express and share individuality

Leaderboard bragging rights and social interaction

Experience that leads to real world rewards

Relevant prizes and recognition

A visual platform for learning with proven Game Dynamics they already love

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SERVICES
Brand Consulting + Development

Game-Based Learning
Social Media Marketing Game Strategy and Development for web, mobile and tablet

CONNECT
@JimWexler jim@experiencesunlimited.com In Flatiron District (New York)

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