Rural Immersion

Progress Report
ANKUR SAURABH AVINASH PAKHARE B SAMEERA HEMLATA MEENA HRISHIKESH BHUYAN NISHANT CHAUHAN SINDHU NAIK TARUN GUPTA VINEETH CHANDRA

Contents
DEEPSHIKHA ............................................................................................................................................ 2 Taking it forward ..................................................................................................................................... 3 About................................................................................................................................................... 3 Description .......................................................................................................................................... 3 Prospects................................................................................................................................................. 4 Limitations .............................................................................................................................................. 4 Picture Gallery......................................................................................................................................... 5 Website Design Questionnaire ............................................................................................................... 6 Conclusion ............................................................................................................................................. 11

DEEPSHIKA

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DEEPSHIKHA - Institute for Child Development and Mental Health.

They say service to Mankind is service to God and especially when they are children, children who are mentally and physically disabled. DEEPSHIKHA an NGO just does that, it is involved with children who are mentally challenged and disabled irrespective of age. It caters to all the problems of these "special children, as we would like to call them. It not only trains them through professional trainers, to deal with day to day chores but also provides them with vocational training to earn livelihood, when they are independent on their own. We, a group of ten people from IIM Ranchi got an opportunity to visit this NGO on the 29th & 30th of June. These two days were an eye opening experience for all of us. It sensitized us with the problems that these children faced and also made us appreciate the work this organisation as been doing along with such other kinds of organizations. Deepshikha, established in 1988 at Ranchi, is structurally a very well organised institution, running its work through two buildings located at Ara Gate, Namkum and at Swami Shradhanand Road. The day care centre operates at the Swami Shradhanand Road office. Here, they take children who come not only from Ranchi but also beyond Jharkhand, at an early age where they undergo tests to ascertain the level of disability, and then accordingly treat them with physiotherapy, special education, clinical psychology and various psychometric treatments. Later when they feel that the child has benefited from this training and can go to higher level they graduate to the premises located at Ara Gate, Namkum. Here children aged 16 years and above are also vocationally trained for file making, bag making and screen printing etc, their main aim being to train mentally retarded children to carry out productive activities independently. Deepshikha also runs a diploma program on special education, to train people who will later be involved with such kinds of children. It also organizes community awareness program in rural and remote places to sensitize people on this issue and reaches to distressed families, specially due to social stigma which is rampant in remote areas due to lack of awareness. To sum it up, Deepshikha is an organisation which involves in training, motivating and empowering disabled persons to reach beyond their abilities and become useful members of society. We all have been very enlightened with this experience of ours and are eager to associate with this organisation in the coming months. It will be our sincere effort to make a difference in the life of these children and also a way to contribute to society as large and help us in our social commitments.

DEEPSHIKA

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Taking it forward
Leadership Summit Organized by IIM Ranchi

About
IIM Ranchi Leadership Summit 27th July, 2012 @BNR Chanakya , Ranchi.

Description
IIM Ranchi aims to grow into an institution of excellence and work towards its core value of inclusive growth for the greater good. We are an Institute with a difference. We propose to blend the efficient processes and knowledge delivery models of the west with the local knowledge to produce the best in class management program. We seek the collaboration of like-minded people from all walks of life. Confluence of Industry Captains, IIM Ranchis leadership summit, brings together the Industry pioneers to share their vision 2020. The summit aims at evoking an interaction between the industry and the IIMR academia thereby providing an ideal platform for today's eminent leaders to meet and inspire the leaders of tomorrow. The experiences and insights of Indias best business thought leaders will provide the students an opportunity to gain hands-on wisdom. The eminent speakers from various sectors like Finance, Engineering, IT, Telecom, Infrastructure, and Automotive would offer an exclusive preview of how they envision 2020. At this event, the students of IIM Ranchi who are associated with Deepshika took an initiative to create awareness among the students and eminent leaders gathered for the summit. A stall was put near the entrance of the venue. The stall was divided into two parts. One part took care of promotion and the other took care of selling the handmade crafts by the Differently abled children of Deepshika. Brochures, banners, awareness booklets etc. were distributed for the promotional purpose. Viral Marketing was employed and it attracted the crowd gathered. Craft items consisted of handmade colourfully designed gift bags, greeting cards, aprons, water bottle covers, and mobile pouches for different occasions. The price quoted by them was significantly cheap. But the crowd was willing to pay more a noble cause. So we decided to increase the price margin by a certain percentage. This resulted in a 1000 % profit margin. We had items worth 700 Rupees which were sold for 7000 Rupees. The crowd were appreciative of the effort shown by the Deepshika Team in show casing the talent of the Differently Abled Kids. As the day ended, the sum collected was safely handed over to the person in charge at Deepshika Main Branch.

DEEPSHIKA

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Prospects
Further Promotion of Deepshika at a higher level in association with Samarpan, the CSR Club of IIM Ranchi which aggressively works towards CSR Activities. Suggested leverage of promotion during the first ODI happening in Ranchi which will be organised collaboratively by Jharkhand Cricket State Association and IIM Ranchi to be held in Jan 2013. Marketing and Promotion during the IIM Ranchi Management Festival which is to be tentatively held in Feb 2013 Suggestions and advices towards improving the visibility of Deepshika. This will consist of re designing the existing website by including the online payment portal for making donations or any other contributions and social media marketing. A questionnaire has been designed carefully for the purpose. First we wanted to understand their requirements perfectly before plunging into making the website, as through perfect requirement gathering we would be able to deliver a website that they will cherish for long. Plans to spend more quality time with the Kids by visting them and conducting vocal music classes, storytelling, organizing games etc.

Limitations
Time constraints/Availability of free time to visit the organization frequently.

DEEPSHIKA

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Picture Gallery

DEEPSHIKA

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Website Design Questionnaire

Contact Information
Your Organization Full Name and locally known as:

Company Name Locally Known As Company Address

: : :

Primary contact Person:

Name Email ID Phone#

: : :

Your current website URL, if available or provide us with new domain name which you are intending us to register: (if you have multiple domains please list all of them)

http://www. http://www. http://www. http://www. http://www.

Purpose & Visual Identity

Developing a strategy based on your goals and brand.
Provide a brief statement about your organization history.

What services do you offer now and will you offer in the future?

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Where do you see your organization in the next 1 to 5 years?

Do you have a corporate visual identity, i.e. a customized (non stock) logo

Attach your logo file here

The Competition
We want to help you to reach more of your competition.
What other organizations are aligned to do the same work as you do? If possible, please provide their URLs http://www. http://www. http://www. http://www. http://www. What strengths do you have when put up against other organizations providing the same service?

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Feature Checklist
Check off the features that your site will require.
Select features which you would like to be placed on your website.

How many pages you have been planning on to your website? If you are intending to redesign the website then how many pages you would like to add or delete to/from the website. Please mention page titles E.g. Home / About Us / Services / Gallery (Client photos update with user login)/ exp

Website features:
How many static pages you are expecting to be on your website? Do you need hosting services? Looking for shared server / dedicated hosting services? Application Development Search Engine Optimization Services Give us number of pages Give us your requirements like Technology platform Space Required How many Email IDs Any other specifications? Does your website involve any application development? Give us complete details. Would you like your website to be search engine optimized? To get better placed on Google / MSN & Yahoo kind of search engines.

We will prepare all the following for each web page on your website:
Search Engine Submission Services

We will submit your website to directories, blogs, article websites, press websites, Classified websites, Ad websites and many other search engines including Google, Yahoo and MSN.
Is Logo Designing required? Flash Interactive Photo Gallery Video Gallery Custom Form Site Search Forum Blog Shopping Cart Content Management System (CMS) Administrative Roles User Login/Account Setup Document Upload/Download Manager FAQ Help Center Manager Events Calendar News Article Manager Press Release Manager Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later Now / Later

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Will this site use existing content (artwork, copy, video etc) or new content? If new, will the organization provide the content, or will you need it sourced?

Site Look & Feel

Lets make it look awesome.
k) Please list at least 3 URLs (web addresses) of websites that you like and take note of specific elements on the site that you find appealing about the respective designs; please consider layout, colors, navigation, graphics, and typography.

http://www. http://www. http://www. http://www. http://www.

l) Do you have any images for use in the design of your site? If not, can you offer suggestions of what you type of images you feel would be most suitable for your website? Traditional? Contemporary? Conservative? Cutting edge? Formal? Casual? Serious? Friendly? Corporate? Personal? Expensive? Affordable? (You can keep which you want and delete others)

Approximately what are the budget limitations? Does it suit to phase your project to facilitate completion?

Would your organization need an external vendor to take up the maintenance part of the website ?

Any other instructions or notes that you would like to pass on to us.

DEEPSHIKA

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The above questionnaire has been prepared to know the requirements of your NGO to the fullest, as this will help in making a website that you really want and will feel passionate about.

DEEPSHIKA

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Conclusion
As we get more engaged with Deepshika, we will strive to deliver the proposals made in the stipulated period of time. We believe we can leverage on our learning from IIM Ranchi to get the best out of this association which will benefit Deepshika and us as well.

DEEPSHIKA

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