Product Research & Development

Session 1

Department of Chemical Engineering 2nd Semester 2012-2013

V. M. Naik

Product Research & Development Session 1

Motivations

Technological Progress Is the Most Decisive Contributor of Non Linear Economic Growth and/or Improvements in Standard of Living
Ability to Transcend Textbooks of Technology Is a Must for Contributing to Technological Progress

THE COURSE OUTLINE

Thrust of Course : Hypothetico-deductive use of Chemical Engineering principles/tools, in designing / "structuring"/ "synthesizing new or improved products

THE COURSE OUTLINE Contd. Why product, rather than process Definition of a product" Identification of consumer/customer needs Translation of needs in to R&D briefs Processes and tools for candidate idea generation Structured decision making and selection of idea Execution of the idea in terms of design, manufacturing and performance validation Project planning; activity networks Academic research vs industrial product R&D Product research vs product development Sources of inspiration for new product development Different R&D processes followed for market pull vs technology push products Consumer/customer -technology (CT) Matrix

THE COURSE OUTLINEContd. . Manufacturing : product-process interactions; trade offs; constraints; opportunities Packaging design; product-packaging interactions; integrated design solutions Product storage and shelf stability Product safety Product performance evaluation : consumer studies/market studies; animal/human studies Regulatory frameworks : constraints and opportunities Protection of intellectual property rights (IPR); "reading" a patent / writing a patent Product documentation

THE COURSE OUTLINEContd.

. COMPETENCIES FOR EFFECTIVE PRODUCT R&D Clarity of purpose Objective analytical power Practical creativity Market orientation External orientation Entrepreneurial spirit Team working Adaptive influencing Continuous learning Self confident integrity 4 STAGE CAREER MODEL

THE COURSE OUTLINE Contd. Some Chemical Engineering Principles/Tools We Will Have to Learn/Brush-up/Revise for Participation in Creative Product Synthesis
Interfacial engineering Thermodynamics of phase equilibria Transport phenomena Reaction engineering Structural rheology Process control Electrochemistry Electrodynamics Statistical design of experiments

REFERENCE MATERIAL
E. L. Cussler and G. D. Moggridge; Chemical Product Design; Cambridge University Press, 2001 K. T. Ulrich and S. D. Eppinger; Product Design and Development; McGraw Hill, 2007 J. W. Wesselingh, S. Kiil, and M. E. Vigild; Design and Development of Biological, Chemical, Food, and Pharmaceutical products; John Wiley & Sons, 2007 U. Brockel, W. Meier, and G. Wagner; Product Design and Engineering, Volumes 1&2; Wiley-VCH, 2007 J. Wei; Product Engineering: Molecular Structure and Properties, Oxford University Press, 2007 P. B. Medawar, Induction and Intuition in Scientific Thought, American Philosophical Society, 1969 ( or later reprints) P. B. Medawar, Advice to a Young Scientist, Basic Books-Perseus Books Group, 1979 ( or later reprints) .. Lecture Notes Visiting Faculty .. Hands on exercises .. Movie

EVALUATION

No Mid-semester Examination Two Tests, Carrying 40(2 X 20) Marks End-semester Examination, 60 Marks In Addition, Periodic Assignments / Quizzes Carrying up to 20 Bonus Marks Attendance : up to 10 Bonus Marks ..