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DISCLAIMER
THE CONTENTS OF THIS MANUAL REFLECT THE AUTHORS VIEWS ACQUIRED THROUGH HIS EXPERIENCEONTHETOPICUNDERDISCUSSION.THEAUTHORORPUBLISHERDISCLAIMSANY PERSONALLOSSORLIABILITYCAUSEDBYTHEUTILIZATIONOFANYINFORMATIONPRESENTED HEREIN.THEAUTHORISNOTENGAGEDINRENDERINGANYLEGALORPROFESSIONALADVICE. THE SERVICES OF A PROFESSIONAL PERSON ARE RECOMMENDED IF LEGAL ADVICE OR ASSISTANCEISNEEDED. WHILE THE SOURCES MENTIONED HEREIN ARE ASSUMED TO BE RELIABLE AT THE TIME OF WRITING, THE AUTHOR AND PUBLISHER, OR THEIR AFFILIATES, ARE NOT RESPONSIBLE FOR THEIR ACTIVITIES. FROM TIME TO TIME, SOURCES MAY TERMINATE OR MOVE AND PRICES MAYCHANGEWITHOUTNOTICE.SOURCESCANONLYBECONFIRMEDRELIABLEATTHETIME OFORIGINALPUBLICATIONOFTHISMANUAL. THIS MANUAL IS A GUIDE ONLY AND, AS SUCH, SHOULD BE CONSIDERED SOLELY FOR BASIC INFORMATION. EARNINGS OR PROFITS DERIVED FROM PARTICIPATING IN THE FOLLOWING PROGRAM ARE ENTIRELY GENERATED BY THE AMBITIONS, MOTIVATION, DESIRES, AND ABILITIESOFTHEINDIVIDUALREADER. COPYRIGHT2012IPROMOTEMEDIAINC.ALLRIGHTSRESERVED. NO PART OF THIS MANUAL MAY BE ALTERED, COPIED, OR DISTRIBUTED, WITHOUT PRIOR WRITTENPERMISSIONOFTHEAUTHORORPUBLISHER. ALL PRODUCT NAMES, LOGOS, AND TRADEMARKS ARE PROPERTY OF THEIR RESPECTIVE OWNERS WHO HAVE NOT NECESSARILY ENDORSED, SPONSORED, OR APPROVED THIS PUBLICATION. TEXT AND IMAGES AVAILABLE OVER THE INTERNET AND USED IN THIS MANUAL MAY BE SUBJECTTOINTELLECTUALRIGHTSANDMAYNOTBECOPIEDFROMTHISMANUAL.
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Table of Contents
Introduction............................................................................................................................................4 Pay Per Text Strategies...................................................................................................................6 Pay Per Text Networks....................................................................................................................9 Other PPT Networks........................................................................................................................13 Conclusion............................................................................................................................................14
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Introduction n
Pay per text (PPT) is a term that I have coined fo inline tex advertisi ) e or xt ing. Inline text e advertising is simp bidding on related keywords that appea in the te content of a ply d ar ext t web pag ge. There is not a lot of competit s o tion when it comes to PPT adver t rtising, whic makes t ch this a great op pportunity to get chea clicks. You can d ap drive profita able traffic to CPA of c ffers, affiliate offers, sque eeze pages and your ow product or service wn ts es. t er ed t ising public was at m Pay Per C cly my Click The first time I eve mentione pay per text adverti Formula 2.0 live se a eminar in March 2009. Since th M hen, many attendees h have gone o to on make hu undreds of thousands of dollars in profits us t o n sing pay per text traffic sources. r c rtising is st in its in till nfancy with a lot of p h potential fo growth. The or Pay per text adver reason why I like this traffic source is because the is very l w t b ere little comp petition and you d can get good conve g ersions. So what exactly is pay per text advertisin p t ng? If you ha ever be to a web site and noticed that certain ke ave een b n t eywords are hyperlinke in e ed an articl these co le, ould very we be inline text ads. When a pr ell e rospect pla aces their cu ursor on the hyperlinked keyword, a text, gr h d raphic or v video adve ertisement appears. If a prospect decides to click on th pay per text ad that appears, th advertise is charge on t o he t he er ed a fixed cost for the click. c Keep in mind tha you onl get cha n at ly arged when someone actually clicks on your n e advertisement. The ima is an exa age ample of wh a pay pe text ad lo hat er ooks like:
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The above advertisement is triggered when a prospect places their mouse cursor over the keyword or key phrase that is hyperlinked within an article (the keyword is cars in this particular example). If the advertisement raises the prospects curiosity, he or she may click on the ad and you will be charged whatever bid price you have placed for that keyword. The different PPT traffic sources all offer different ad formats that can range from static text banners all the way to advanced video ads that can really engage your prospect. So the prospect will see whatever ad format that you have created for that campaign. In my experience, ads that contain some graphics generally outperform static text banners.
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I dont need to worry if my click-thru rate is bad because there are no quality score issues on most of the PPT networks. You just need to be one of the highest bidders in order to have your ads shown. What I normally do when getting started is copy my already profitable PPC campaigns on Google Adwords and Bing Ads and duplicate them on the PPT networks. In most cases, you have already optimized your keywords and ads on the PPC search engines, so you have a good chance of being profitable right from the start when you move them over to PPT networks. If you dont have any PPC campaigns to copy over, then you will have to do some trial and error testing on the PPT networks until you find something that is profitable. Rotate Similar Offers One of the quickest ways to find a profitable offer is to rotate multiple related offers until you find one that generates the highest earnings per click (EPC). For example, if you were bidding on the keyword credit card, you should rotate more than one credit card offer until you can determine which offer makes you the most money. I usually wait about 100 clicks on each offer until I declare a winner based on the highest EPC. When you switch all the traffic to the one winner, you will see your commissions or sales skyrocket. You will need to have a rotating script or software program to auto rotate the offers. Here is a sample PHP script: <? $offers = array( "offer1.html", "offer2.html", "offer3.html", etc. etc... "offer 10.html" ); shuffle($offers); include($offers[0]); ?> This simple PHP script will rotate the offers randomly and you can run it until you find an offer with the highest EPC. There are software tools available online such as Adtrackz, Prosper202 or PPV Dominator that can auto rotate offers for you.
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Mass Bidding You could bid on thousands of unrelated keywords at the minimum bid and hope that you get enough conversions to make the campaign profitable. Remember that you are only charged when someone clicks on your ad. You could get millions of free impressions and with a qualified ad, get enough conversions to make the campaign profitable. I once managed to do this promoting a MyPCBackup CPA offer and bidding on very generic keywords like download. This strategy generally works best for offers paying higher that $5 per lead. Also, I only recommend that you do this on a PPT network where you can get traffic for less than $0.03 depending on the country that you are targeting. In the next section, I will introduce you to the different PPT networks.
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Trafficva ance has one of the most powe o m erful inline text adver rtising platf forms and they allow yo to adver ou rtise on any keyword or key phr y rase. There is very lit compet e ttle tition and the minimum bid price to get USA tr b o raffic is $0. 15 per click k. ave rnational pl latform (wh hich requir a secon account) where you can res nd u They ha an inter get traff from Canada, Au ffic C ustralia, Un nited Kingd dom, New Zealand, Mexico, Br razil, Argentin and Colo na ombia. The minimum bid is as l e m low as $0.0 for keyw 03 words in spe ecific countrie es. Trafficva ance has multiple ad formats suc as: m f ch Text Ad Billb board Ad (im mage + text t) Bran ndbox Ad (im mage + text) 300 x 250 ad Video Ad
You will need to make a mi l m inimum de eposit of $ 1,000 in o order to ge an adver et rtiser account with Traffi icvance. Th $1,000 will go towa his w ards traffic that you bu uy. Sign up URL: tration https://secure.traff ficvance.com/index.ph hp?page=p public.Adver rtiserRegist
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Infolink is the easi pay per text netwo to get st ks iest r ork tarted with because yo can create an h ou account and start advertising right away. a . Since th use the same platfo hey s orm that po owers the pa per click network L ay k Looksmart, their network is limited to just text ads. k t son l nks mum bid for any traffic is only $0 r c 0.02. The reas why I like Infolin a lot is the minim This incl ludes major countries like US, Ca anada, Unit Kingdom and Aust ted m tralia. The key to making Infolinks profitable is to pass t y g i their feed a and referral tokens so that l you can eliminate poor performing traffic sources th make up their netw p c hat p work. ual t o king system are: m The actu tokens to append to your track Keyword = {keyword} d Partner Site = {feed d} Referrin Domain = {referrer} ng } You only have acce to block poor perfo y ess orming keyw words. To b block poor partner sit or tes referring domains, you will ne to conta support and ask th g eed act hem to do it for you. t Signup URL: U https://advertisers s.infolinks.c com/sign_u up/register r
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50onred is the new kid on th block and has a hu ge inventor of traffic in a varie of d w he ry c ety countrie You can get traffic for as litt as $0.01 in countr es. n c tle 1 ries such as Brazil ma s aking this a ve profitable traffic so ery ource. r n y ed sit ch wards In order to open an account, you will nee to depos at least $500 (whic goes tow your traffic cost) an send the photo ID verificatio (i.e. driv nd em D on vers license e). They allow you to split test dif s fferent ad variations, w v which are a follows: as
Text only t 125x x125 image + text 234x image + text x60 300x250 image only e
You can bid on as many key n s ywords as you like p campai per ign. They go through an approva process th generall takes abo a day to get approv al hat ly out o ved. Signup URL: U http://p platform.50 0onred.com m/signup
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Kontera has a large inventory of impress a e y sions for PP text ads They do not have a selfPT s. serve platform and you will need to set up your ca d n ampaign w with one of their dedic cated affiliate managers. This can be a pain as things take longer to get set up and yo have to make a siz n n t ou zable deposit just to get started. I have also found that Konteras bid prices are quite high t s s t t ble gns. making it difficult to find a lot of profitab campaig Ad Form mats: Text Ad Text & Image Ad A Billb board Ad Video Ad
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Conc clusion
I hope from what I have cove f ered in this guide tha you can s the imm s at see mense pow of wer pay per text traffic. t But as with other methods of traffic generation, the word does sprea quickly, so I w o ad advise you to jump on this train while the traffic s y ese sources are still seldom used. m Action is the key. s I have fo ound in my experience that all PP network are differ y e PT ks rent. You n need to test and t track wh keyword convert your offers and which ones dont. hat ds y . I recommend that you install a good tra l acking syst tem that wi help you analyze w ill u which keyword are profit ds table and which ones are costing you money w a y. You will find with enough tra l affic that yo will be a ou able to dete ermine the winners an be nd able to turn off the losers resu t ulting in cam mpaigns tha generate a positive ROI. at e Best wis shes,
Gauher Chaudhry
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