P a g e 1 UNIVERSITY OF WALES INSTITUTE CARDIFF Master of Business Administration MBA 402 Strategic Management(Assignment 1) Lecturer : David Goh Students

Name : Mohammed Atik Student ID Number : 0912/6094 Submission Date

P a 2

g e

Content 1 Summary 32 Introduction of PepsiCo 43 About PepsiCo in India 44 Market analysis of soft drink 45 Product in India 56 Mission and vision 57 Strategic management 68 Situational analysis 69 External environment 710 Pest frame work 811 Porter five forces 1312 Competitive profile matrix 1513 Internal environment 1714 SWOT Analysis 1715 TWOS Matrix 1916 The BCG Growth Matrix 2017 Financial Analysis 2118 Ratio Analysis 2119 Strategy Formulation 2320 Grand Strategy Matrix 2421 Conclusion 2522 References 26

Executive Summary
Pepsi's greatest rival is Coca Cola. Coca Cola has an international

recognized brand. Cokes basicstrength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification increating and

promoting new ideas and product packaging, is successfully maintaining is No.1 position inIndia. Pepsi is operating in India, through its 36 bottlers all over

India. These bottlers are Pepsi'sstrength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promotingthe brand. Pepsi also

launched its fast food chain KFC i.e. "Kentucky Fried Chicken.Purpose of this project is to study the strategies which Pepsi is doing in India market for its

productPepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In

India It also has proved itself to be the No.1 softdrink.We also did analysis of the soft dink industry in India and world wide. The soft drinks set to becomeworld's

leading beverage sector. Global consumption of soft drinks is rising by 7 -9%a year.(Block 2007) and soft drink consumption increased by almost 500%

during last 50 year ( Putnam and allshouse1999

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