Investing in women Is smart economics - empower entire community investing in girls is even smarter give them skills and

value

Forget China, India Economic growth is being driven by women. women globally are a greater number than China and India combined - more than twice it is absurd to ignore a woman leader have a strategy of reaching out to women as leaders, consumers W > 2X (C+I) in the next 10 years we have to take into cogniscence this formular. - Women drive the global economy - Control abt $20 trillion in consumer spending - in the next 5 yrs it will $28 trillion Women earnings are $13 trillion could reach $18 trillion Women are the majority market. it makes no sense to ignore the majority market.

The 21st century will be the Womens century. Differences There are diff btwn men and women must be leveraged. Evolution 8 truths about marketing to women

Acknowledge and Women skills 1. Multi-tasking 2. Caring and nurturing

3. 4. 5. 6. 7. 8.

Meticulus and thouroughness Service excellenxe Qulity and aesthetics Sensitivity High Emotional intelligence (EQ) High cultural intelligence

We must take adv of them for economics for better EQ The capacity for recognizing our own feelings and those of others for motivating ourselves for managing emotions well in ourselves and in our relationships Empowering women is about better performance Cultural intelligence the capacity to move in and out of diff social, business political cultures while maintaining consistently superior human capital performance Women are better leaders than men proved by science New studies show women are smarter leaders Womenomics the economy as enabled, driven and experinced by women Women as consumers, as leaders The nder vidend Impact on GDP productivity and profitability How can we create economics out of those numbers by Unlock the gender dividend. Women in Zim 52% Improve Economc indicators 1. 2. 3. 4. 5. GDP and GDP per capita Gini coefficient Size of middle class Quality of life Disposable income

To grow the middle class is by empowering women ring education to women Our charge as African leaders is to grow the middle class thru empowering women Disposable income to invest The misconceptions

1. 2. 3. 4. 5. 6.

A compliance Doing the right thing Its about morality Righting the worngs of the past The cost of doing business Its not part of the core business

Correct Perspectives Enhance profitability Business sustainability Source of creativity Enhance cus focuss

The buying decision power of women .. Women influence decisions Home furnishings 94% Vacations 92% Dventure travel 70% Houses 91 DIY 80% Consumer electronics 51 Home comupters 66% Cars 68% Bank acc 89 Therefore make sure

Men cannot design for womens needs The centrality of customer service

Consumer facing industries (retail, ICT, banking, services) The importance of customer services

50% of Zim GDP 50% of Africa GDP driven by women

Women skills are essential in consumer

Excellence is not an aspiration Be the best its the only market thats not crowed Retail superstars Book by Geaorge Treat your employees like your customer they are your 1st service Employees first customer 2nd When I hire someone thats when I go to work for them

Tlent is more important than capital we are moving from capitalsm to talentism Land, labour and capital - a good idea 1st where there I stalent cash will come and economy will flourish Creativity , innovation is key Human creativity is the ultimate economic resource Therefore maximise 52% of our human creativity APPLE market cap > Exxon mobil - by an idea Steve Jobs Changed 4 diff industries revolution is 5 industries 1 Computing (Mac, Apple, i-pad Mobile telephony

Musi (Ipod, I tunes Movies (Pixar Animation) Education (e books, kindle books)

Make sure we enable that telent and aloow women to creat companies Steve Jobs slogans Stay hungry seek Stay foolish else you wont learn Think diff Make a dent to the universe Insanely In the war for talent the unique talent and skills resident in 52% of the population must be acknowledged and utilised Those who are crazy enough to think they can change the world will do so. Make a dent to the universe

There is a business case Importance talent Consumer facing industry. Let us care about our country and continent unless Zimbabwe becomes a superstar economy you are not superstar nothing Question what do you think is the role of the church in this Africans are spiritual people therefore take into cognoscenti this the right value a very important vehicle eg the constitution you cant legislate values, love, respect constitutionalism is key it requires the church Mining entry point training empowerment of women means it cant be business as usual gender sensitivity changes in the institutions - human resources to have women in key positions Informing men about this friends of women, before men and women together the men also learn about the economic value of women work with the min of women

Catch up on the education gap investing in women is smart economics

Empower our girls in primary, 2ndary strategic intervention not affirmative action Resources eq results put resources into engineering science holiday camps for girls details Civic education its hard work have brand partiner wth men, get a few clients demo of capacity proof of concept. Where there is not struggle there is no progress Gandhi and Kennedy Kennedy - Ask not what others can do to bring abt emporwent but what I can do? Gandhi be the change you seek to see in the world Be the change you seek to see in Zim, Africa become women empoerwment personified

Min Muchena Role of the church value system, financial literacy internal savings and loan training upgrade for women to do business contribute a dollar in the church CBZ has a facility cash plus where they say half the money for what you need and we will loan you half eg dollar a month raise cash for things to do things like get a mining license mukando - contribute 4k per month now have magonyeti church has an organised group of women for that Mining 3 studies mining, Agriculture and tourism value chain - go dig, processing, value addition make jewellery, services uniforms, logistics eg tsport To educate men padare handle that padare to now reach the churches, CEOs and other institutions organise a meeting for DPM CZI, Chamer of mines where he addresses the men The church we need the luncheon next year will be different we will have moved they will recogn with us then Empowerment women university in Africa get equivalency for entering the university information will be dispersed. The smarter economic group catch them young program for the 30-35 yrs and younger women Start with the ideas not money then resource mobilisation one bank is in arrangement with Kunaka furnance at her mine it is important to declare what you want, there is also partinerships, capcity uilding empretech training efore getting business loans, a policy use it or lose it visit the dept of geology claims that have been forfeited that are to be taken up

Breaking the glass ceiling demo at all levels of bus that women can do it, mining, tourism and agriculture detailed workshops what can you do in ICT