Running a Local Campaign and Grassroots Fundraising

Lay-of-the-Land: 2013 and Beyond

F A L L

Every two years - State Legislative Races, Congressional Races Every four years Statewide Races, Presidential Race Every six years US Senate Races

S P R I N G

Odd numbered years Municipal Races

2013--Municipal Races

Even Numbered Years County Races

2014--County Board

Key 2013 Races

S T A T E S U P R E M E C O U R T D P I S U P E R I N T E N D E N T L A C R O S S E M A Y O R S C H O O L B O A R D S A N D C I T Y C O U N C I L S

Elements of a Winning Campaign

W R I T T E N C A M P A I G N P L A N A N D B U D G E T F U N D I N G C A M P A I G N T E A M M E S S A G E A G R E A T C A N D I D A T E

Components of a Campaign Plan

K N O W L E D G E O F T H E R A C E A N D D A T A O R G A N I Z A T I O N & I N F R A S T R U C T U R E C O M M U N I C A T I O N S V O T E R C O N T A C T M O N E Y - - R A I S I N G A N D S P E N D I N G

Organization & Infrastructure

C A M P A I G N T E A M O F F I C E T E C H N O L O G Y

AND SYSTEM DEVELOPMENT

Voter Contact: The MOST Important Part of a Campaign

Good Campaign Plans Are:

W R I T T E N D O W N R E A L I S T I C S H A R E D W I T H Y O U R T E A M A L I V I N G D O C U M E N T

Field
3 GOALS

1. 2. 3.

Find the voter Earn their vote Get the voter to the polls

Targeting
WHY TARGET?

LIMITED RESOURCES.

Partisanship
Always Vote Swing Voters Always Vote Democratic Republican Always Vote Sometimes Vote

Turnout

Never Vote

Ken Strasma - NCEC 1997

Partisanship
Always Vote Swing Voters Always Vote Democratic Republican Always Vote Sometimes Vote

Turnout

Never Vote

Ken Strasma - NCEC 1997

Partisanship
Always Vote Swing Voters Always Vote Democratic Republican Always Vote Sometimes Vote

Turnout

Never Vote

Ken Strasma - NCEC 1997

Partisanship
Always Vote Swing Voters Always Vote Democratic Republican Always Vote Sometimes Vote

Turnout

Never Vote

Ken Strasma - NCEC 1997

Partisanship
Always Vote Swing Voters Always Vote Democratic Republican Always Vote Sometimes Vote

Turnout

Never Vote

Ken Strasma - NCEC 1997

Partisanship
Always Vote Swing Voters Always Vote Democratic Republican Always Vote Sometimes Vote

Turnout

Never Vote

Ken Strasma - NCEC 1997

Partisanship
Always Vote Swing Voters Always Vote Democratic Republican Always Vote Sometimes Vote

1 2
Ken Strasma - NCEC 1997

Turnout

Never Vote

Targeting Tools

Field Tactics
D O O R S C A N V A S S E S L I T D R O P S P H O N E C A L L S

Volunteers are the LIFEBLOOD of any Campaign

LOTS TO DO AND LITTLE TIME TO DO IT IN

Where to look
F A M I L Y A N D F R I E N D S L O C A L D E M S L O C A L P R O G R E S S I V E G R O U P S C A M P A I G N D O N O R S C O L L E G E C A M P U S E S H I G H S C H O O L S

THE PEOPLE WHO VOLUNTEER ARE THE PEOPLE WHO VOLUNTEER EVERYWHERE ELSE

Take Care of your Volunteers

T H E Y S H O U L D F E E L P A R T O F T H E

CAMPAIGN
I D E N T I F Y T H E Y R E S T R E N G T H S A N D

WEAKNESSES
M A K E S U R E T H E C A N D I D A T E T H A N K S T H E M M A K E S U R E Y O U T H A N K T H E M F E E D T H E M

Volunteer Time is Gold: Use it Effectively

B E P R E P A R E D B E S T R A I G H T F O R W A R D B E P A T I E N T S A Y T H A N K Y O U !

Fundraising
(Because Money Doesnt Grow on Trees)

CALL TIME

EVENTS

DIRECT MAIL

ACTBLUE & SOCIAL MEDIA GRASSROOTS FUNDRAISING

A Good Fundraising Plan

CONTAINS WEEKLY GOALS, BROKEN DOWN BY TOOL SHOULD DRIVE THE OVERALL CAMPAIGN SCHEDULE HOW MUCH TIME WILL YOU NEED TO MEET YOUR GOALS?

SHOULD COINCIDE WITH YOUR BUDGET AND RECONCILE WITH CASH FLOW

Two Take Aways

MOST IMPORTANT PART OF A FUNDRAISING PLAN IS TO EXECUTE!

THANK ALL DONORS IN A TIMELY MANNER!

Working with Candidates

RUNNING FOR OFFICE IS HARD CANDIDATES NEED A SUPPORT STRUCTURE

I N F O R M A T I O N I S K E Y S H A R E T H E P L A N S C H E D U L I N G - B U S Y , B U T N O T T O O B U S Y R E W A R D H A R D W O R K

ITS THEIR NAME ON THE BALLOT

Next Steps
CONNECTING WITH LOCAL CAMPAIGNS

START RECRUITMENT FOR 2014

Our Contact Info

JAKE HAJDU, POLITICAL DIRECTOR JACOBH@WISDEMS.ORG 608-260-2420 JULIE BENKOSKE, FINANCE DIRECTOR JULIEB@WISDEMS.ORG 608-260-2429 MARGO MILLER, COLUMBIA COUNTY CHAIR MARGO2PAINT@GMAIL.COM 608-212-1876