NEW YORK STATE MMA:

ECONOMIC & FISCAL BENEFITS &F

JANUARY 2011

Study d gs StudyFindings RegulationofMMAwouldbringsubstantial economicactivitytoNewYorkState. economic activity to New York State

Eventsproduceeconomicandfiscalimpact througheventandvisitorspending. through event and visitor spending.

Local Event p g Spending

EconomicActivity
Local Economic Economic Employment Contribution Employment
Wages Fiscal Impacts

Visitor Spending

MMAeventswouldgenerate$23Mannually inadditiontootherbenefits in addition to other benefits

NewEmployment New Employment
EconomicActivity:$23Mannually

212jobs

StateFiscalBenefits
LocalEvent Spending $9.7M $10.5M VisitorSpending SpinoffActivity p y $2.8M

$1.3Mannually

Grossticketsales
$ $12.9M

AnnualAttendance
145,000
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$23Mineconomicactivityisgeneratedby multipleevents multiple events UFCEvents $16M

MadisonSquareGarden(NYC) Madison Square Garden (NYC) HSBCArena(Buffalo) $11M $11 M $5M

NonUFCMMAEvents $ $7M TotalEconomicActivity $23M

$16Mwouldbegeneratedby2UFCevents $16 M would be generated by 2 UFC events

EconomicImpact Economic Impact EventSummary Event Summary

TotalEconomicActivity
$16M

MadisonSquareGarden(NYC)
Grossticketsales:$5.2M Attendance:17,000

NewEmployment New Employment

138jobs

HSBCArena(Buffalo)
Grossticketsales:$1.5M Attendance:16,000

$11MeconomicactivityinNYC $11 M economic activity in NYC

$5.3millionofdirecteventspendingisleveraged2timestoresultin$11.3million dollarsoftotalactivityinthelocaleconomy.

NYCEconomicActivity:$11.3Mannually

DirectEventSpending Di t E t S di
$4.6M $5.3M

VisitorSpending SpinoffActivity

$1.4M

source:Zuffa,LLC&HR&AinputoutputanalysisusingIMPLAN

Impactincludes$1.4MinNYCvisitorspending p $ p g
NYC TRANSIT 10,000 LOCAL ATTENDEES Nonet new No netnew localspending LOCAL SPENDING LOCALSPENDING $1.0million LODGING $0.4million $ TOTALSPENDING $1.4million $1.4 million $345,000localspending $380,000lodging

Amtrak Metro-North $600,000 5,100 LIRR localspending local spending DAYTRIPPERS NJT

1,900 OVERNIGHT VISITORS

$5MeconomicactivityinBuffalo $5 M economic activity in Buffalo

$1.7millionofdirecteventspendingisleveraged3timestoresultin$5.2million dollarsoftotalactivityinthelocaleconomy.

BuffaloEconomicActivity:$5.2Mannually

$2.1M

$1.7M

DirectEventSpending Direct Event Spending VisitorSpending SpinoffActivity

$1.4M

source:Zuffa,LLC&HR&AinputoutputanalysisusingIMPLAN

$1.4MBuffalovisitorspending&11% increaseinhoteloccupancy increase in hotel occupancy

.

3 000 local attendees 3,000localattendees Nonetnew localspending LOCALSPENDING LOCAL SPENDING $1.1million 7,000daytrippers $475,000 $475,000 localspending LODGING $0.3million $ TOTALSPENDING $1.4million $1.4 million

1 2 3

6,000overnightvisitors $575,000localspending $300 000 lodging $300,000lodging

*Overanygivenweekendperiod

ImpactsofAdditionalNon UFCMMAEvents Impacts of Additional NonUFC MMA Events

EconomicImpact Economic Impact EventSummary Event Summary

TotalEconomicActivity
$6.7M

Grossticketsales $6.2M Attendance 112,500 AverageAttendance/Event

1,597

NewEmployment New Employment

75jobs

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70MMAeventsprojectedforNewYorkState 0 e e ts p ojected o e o State

State California Nevada NewJersey Pennsylvania NewYork

#ofEvents 66 45 69 22 70

Average Attendance 1,460 930 2,000 680 1,597

Average GrossRevenue TicketPrice PerEvent N/A $40.50 $87.50 $32.00 $56.00 N/A $38,000 $175,000 $22,000 $89,000

New York projections extrapolated based on activity in other states and expectation that MSG would host 3 non MMA events annually non-MMA annually.

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EventswillboostmarketforMerchandise Sales,Classes,andOtherRevenueStreamsnot Sales Classes and Other Revenue Streams not accountedforineconomicanalysis.

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