#TICyPymes

Informe Tweet Category

Fundacin Telefnica

Date: 03/12/2013

Analysis of the session '#TICyPymes' created with Tweet Category

OVERVIEW

Session #TICyPymes

Statistics

Categories total tweets

127
Retweets Links

37
Replies Pictures

users

53 17

Tweets Checkins

45 1

4 7

Category Links Francisco Marin Ramon Diez Otros Pictures Fernando Andres Replies Mariano Baratech Rest of categories

541.872 Impressions
Potential impact

Tweets per user

3,4

Total tweets 46 38 12 9 9 6 4 2 1

% 36 30 9 7 7 5 3 2 1

Original Tweets 17 25 8 5 7 5 4 2 1

RT 29 13 4 4 2 1 0 0 0

Users 23 16 6 4 3 4 4 1 1

135.248 Users
Potential reach

Followers per user

3.655

Charts
num. tweets

Most Active Users

55 47

EspacioFTef
tweets followers

26

4850

BeSoftwareBSW
12 7 1
11:35 12 mar 12:49
5

tweets 1 followers
time

25

796

1
14:04

2
15:19

0
16:34 17:48 19:03
5

20:18

21:33

jmvass
tweets

14

num. users

followers

192

4
num. followers

fundacionTef
tweets

11

27689
elena_mblanco

followers

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

>10000

5 6

tweets followers

num. tweets per user

277

martatoran
tweets followers

>5 5 4 3 2 1 0 1 3 3

1553

25
num. users

c_gavara
tweets followers

132

Analysis of the session '#TICyPymes' created with Tweet Category

CATEGORIES
Categories Rankings Potential Reach Links Francisco Marin Ramon Diez Number of impressions Links Francisco Marin Ramon Diez Number of users Links Francisco Marin Ramon Diez Number of tweets Francisco Marin Links Ramon Diez Retweets Links Francisco Marin Otros

4 5

Otros Fernando Andres

4 5

Otros Fernando Andres

4 5

Otros Fernando Andres

4 5

Pictures Fernando Andres

4 5

Ramon Diez Pictures

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Links Francisco Marin Ramon Diez Otros Pictures Fernando Andres Replies Mariano Baratech Checkins Total tweets 46 38 12 9 9 6 4 2 1 % 36 30 9 7 7 5 3 2 1 Original Tweets 17 25 8 5 7 5 4 2 1 RT 29 13 4 4 2 1 0 0 0 Users 23 16 6 4 3 4 4 1 1 Impressions 181.891 172.425 87.053 49.629 4.780 34.516 1.631 9.700 247 Potential Reach 85.864 83.309 35.113 33.487 1.212 33.528 1.631 4.850 247 Tweets/ User 2,0 2,4 2,0 2,2 3,0 1,5 1,0 2,0 1,0 Followers/ User 3.733 5.206 5.852 8.371 404 8.382 407 4.850 247

Analysis of the session '#TICyPymes' created with Tweet Category

USERS
Statistics

37
Number of users Top 5 users Most active users
EspacioFTef

4,6
Number of users per category

3,4
Number of tweets per user

14.645
Number of impressions per user

Most popular users

prnoticias

Users with the highest impact

fundacionTef

26
tweets BeSoftwareBSW

42.007
followers fundacionTef

304.587
impressions EspacioFTef

25
tweets jmvass

27.689
followers senormunoz prnoticias

126.100
impressions

14
tweets

7.899
followers

42.007
impressions

4 5

fundacionTef

11
tweets elena_mblanco

4 5

PwC_Spain

7.248
followers EspacioFTef

4 5

BeSoftwareBSW

19.900
impressions senormunoz

7
tweets

4.850
followers

7.899
impressions

Most participative users

BeSoftwareBSW

Retwitters
BeSoftwareBSW

Most original users

EspacioFTef

6
num. categories EspacioFTef jmvass

13
num. of RTs BeSoftwareBSW

24
original tweets

6
num. categories jmvass fundacionTef

9
num. of RTs fundacionTef

12
original tweets

6
num. categories

3
num. of RTs

8
original tweets

4 5
Charts

fundacionTef

5
num. categories martatoran

4 5

EspacioFTef

2
num. of RTs mpalomacuenca

4 5

elena_mblanco

6
original tweets jmvass

3
num. categories

2
num. of RTs

5
original tweets

3655
Followers per user HIGH INFLUENCE

10 9 8 5 4 1 0
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

Analysis of the session '#TICyPymes' created with Tweet Category

Users list
EspacioFTef Total Tweets: 26 isaac4_b Total Tweets: lalviarez Total Tweets: marlonm13 Total Tweets: meia30 Total Tweets: 1 1 1 1

BeSoftwareBSW Total Tweets: 25 jmvass Total Tweets: 14

fundacionTef Total Tweets: 11 elena_mblanco Total Tweets: 7 martatoran Total Tweets: c_gavara Total Tweets: renataro87 Total Tweets: v_arribas Total Tweets: FquintanaSe Total Tweets: NormaDra Total Tweets: 4 3 3 3 2 2

movistar_bcs Total Tweets: 1 prnoticias Total Tweets: rafamontoya Total Tweets: senormunoz Total Tweets: sparkbeats Total Tweets: tudimartinv Total Tweets: vila_manu Total Tweets: 1 1 1 1 1 1

mpalomacuenca Total Tweets: 2 AvanteTIC Total Tweets: BCNJournal Total Tweets: Brizeidaher Total Tweets: Ebrosa Total Tweets: 1 1 1 1

xpressart_es Total Tweets: 1

MoreRomNacho Total Tweets: 1 Norma_cookie Total Tweets: 1 Parainnovar Total Tweets: PwC_Spain Total Tweets: SolSolSolillo Total Tweets: 1 1 1

TweetCategoryDT Total Tweets: 1 anaporras77 Total Tweets: elsegnor3 Total Tweets: 1 1

esthervidegain Total Tweets: 1

Analysis of the session '#TICyPymes' created with Tweet Category

Highlighted tweets
Marta Torn @martatoran
17:17 - 12 Mar 13

Cat.: Ramon Diez

Espacio FT - Madrid @EspacioFTef

17:16 - 12 Mar 13

Cat.: Ramon Diez

Ramn Dez de Rivera en #TICyPymes -> Cambiar el mundo, espritu de garaje y nadar con la ola

"Emprender es: cambiar el mundo, controlar los costes y el concepto de garaje en el que comenzar tu empresa" Ramn Dez #TICyPymes

Besoftware BSW @BeSoftwareBSW

18:00 - 12 Mar 13

Cat.: Otros

Renata Tavara @renataro87

16:49 - 12 Mar 13

Cat.: Otros

En Espaa el 99% del tejido empresarial son #Pymes y de las cuales dependen el 60% de los asalariados #TICyPymes

JFM: Para la revolucin digital se necesita cambios en la educacin, una plana de estudios mezclando entre lo antiguo y lo nuevo #TICyPymes

Espacio FT - Madrid @EspacioFTef

18:13 - 12 Mar 13

Cat.: Mariano Baratech

Fundacin Telefnica @fundacionTef

17:43 - 12 Mar 13

Cat.: Francisco Marin

"En EE.UU. un emprendedor busca financiacin en la gente ms cercana, aqu hay que tener ese concepto" @MarianoBaratech #TICyPymes

"Espaa es uno de los pases donde ms se ha notado la intervencin del #smartphone" Francisco Marn en el @espacioFTef #TICyPymes

Carmen Gavara @c_gavara

16:50 - 12 Mar 13

Cat.: Francisco Marin

Espacio FT - Madrid @EspacioFTef

16:14 - 12 Mar 13

Cat.: Francisco Marin

'Debemos crear nuevos mecanismos de formacin y aprendizaje para sacarle partido a la Revolucin Digital' Fco. Marn #TICyPymes

"No hay duda que en nuestro pas estamos viviendo una destruccin del tejido empresarial" Francisco Marn en #TICyPymes

Espacio FT - Madrid @EspacioFTef

17:21 - 12 Mar 13

Cat.: Fernando Andres

"Hay que vender como equipo, es un pilar fundamental para una empresa orientada al cliente" Fernando Andrs de @salesforce #TICyPymes

Analysis of the session '#TICyPymes' created with Tweet Category

Annexes

TWEETS BY CATEGORY
Category

Francisco Marin
Tweets durante la ponencia de Francisco Marn

Most Active Users

25
tweets Tweets from this category

16
users

13
retweets

83.309 172.425
potential reach potential impact

1,6
tweets / user

1. BeSoftwareBSW 2. EspacioFTef 3. elena_mblanco 4. fundacionTef 5. jmvass

Espacio FT - Madrid @EspacioFTef

16:14 - 12 Mar 13

Elena Morales @elena_mblanco

16:16 - 12 Mar 13

"No hay duda que en nuestro pas estamos viviendo una destruccin del tejido empresarial" Francisco Marn en #TICyPymes

"Es necesario e imprescindible crear nuevas empresas, nuevo tejido empresarial" Fco. Marin en #TICyPymes en la @fundacionTef

Fundacin Telefnica @fundacionTef

16:16 - 12 Mar 13

Besoftware BSW @BeSoftwareBSW

16:19 - 12 Mar 13

"Lo digital afecta de forma transversal a la sociedad de hoy en da" Francisco Marn en el @espacioFTef #TICyPymes

Francisco Marn en #TICyPymes lo digital altera y revoluciona los precios de los mercados.

Espacio FT - Madrid @EspacioFTef

16:21 - 12 Mar 13

Elena Morales @elena_mblanco

16:22 - 12 Mar 13

"Fabriques lo que fabriques, Internet est cambiando la forma de relacionarte con tu consumidor" Francisco Marn en #TICyPymes

"Internet ha cambiado la comercializacin y eso debe entenderlo la empresa y el vendedor de zapatos" Fco. Marin en @fundacionTef #TICyPymes

Besoftware BSW @BeSoftwareBSW

16:22 - 12 Mar 13

Carmen Gavara @c_gavara

16:23 - 12 Mar 13

Francisco Marn en #TICyPymes detrs de las apps empieza a estar cualquier producto que ponemos en el mercado.

'Internet es el Bazar Mundial, y esto deben entenderlo todas las empresas', Francisco Marn #TICyPymes

Besoftware BSW @BeSoftwareBSW

16:28 - 12 Mar 13

Espacio FT - Madrid @EspacioFTef

16:34 - 12 Mar 13

Francisco Marn en #TICyPymes el nivel de los lenguajes de programacin ha evolucionado de forma espectacular reduciendo costes

"El camino de la banda ancha esta lleno de obstculos pero es ineludible" Francisco Marn #TICyPymes

Espacio FT - Madrid @EspacioFTef

16:36 - 12 Mar 13

Elena Morales @elena_mblanco

16:38 - 12 Mar 13

Francisco Marn propone innovar en herramientas para gestionar la propiedad intelectual #TICyPymes

"Con la revolucin TIC tambin vienen problemas de seguridad pero habr un avance en la estandarizacin en breve" Francisco Marn #TICyPymes

Elena Morales @elena_mblanco

16:41 - 12 Mar 13

Norma Dragoevich @NormaDra

16:42 - 12 Mar 13

"La revolucin digital se lo pone fcil a los emprendedores pero hay un enemigo: lo gratis" Francisco Marn en #TICyPymes

Las TIC permiten lanzar PYMES de forma mucho ms econmica que antes. Pero tiene un lado Negativo: la gratuidad Fco Marn en #TICyPymes

Norma Dragoevich @NormaDra

16:43 - 12 Mar 13

Besoftware BSW @BeSoftwareBSW

16:44 - 12 Mar 13

Estoy hasta las narices de emprendedores: Hablemos de empresarios. Francisco Marn, de Future Plus en #TICyPymes

Francisco Marn en #TICyPymes hay que pasar rpidamente del emprendimiento a SER EMPRESARIO CON MAYSCULA!!!!

Analysis of the session '#TICyPymes' created with Tweet Category

Fundacin Telefnica @fundacionTef

16:44 - 12 Mar 13

Elena Morales @elena_mblanco

16:45 - 12 Mar 13

"El emprendimiento ha de ser rpido para convertirse en empresario" Francisco Marn #TICyPymes @EspacioFTef

"No te lo plantees solo, rodeate de un buen equipo y preparate para sudar, para sufrir"Francisco Marn en #TICyPymes

Espacio FT - Madrid @EspacioFTef

16:45 - 12 Mar 13

Marta Torn @martatoran

16:48 - 12 Mar 13

"Hay que proteger lo privado y garantizar lo pblico" Francisco Marn #TICyPymes

#TICyPymes Ser revolucionarios en la forma de ensear y aprender... Francisco Marn

Carmen Gavara @c_gavara

16:50 - 12 Mar 13

Liliana Alvirez C @lalviarez

16:52 - 12 Mar 13

'Debemos crear nuevos mecanismos de formacin y aprendizaje para sacarle partido a la Revolucin Digital' Fco. Marn #TICyPymes

"@EspacioFTef: "Hay que proteger lo privado y garantizar lo pblico" Francisco Marn #TICyPymes"

Espacio FT - Madrid @EspacioFTef

17:40 - 12 Mar 13

Isaac @isaac4_b

17:41 - 12 Mar 13

"La gente an desconfa del #eCommerce por culpa de los piratas informticos" Francisco Marn #TICyPymes

"La gente an desconfa del #eCommerce por culpa de los piratas informticos" Francisco Marn #TICyPymes

Fundacin Telefnica @fundacionTef

17:43 - 12 Mar 13

"Espaa es uno de los pases donde ms se ha notado la intervencin del #smartphone" Francisco Marn en el @espacioFTef #TICyPymes

Analysis of the session '#TICyPymes' created with Tweet Category

TWEETS BY CATEGORY
Category

Ramon Diez
Tweets durante la ponencia de Ramn Dez

Most Active Users

8
tweets Tweets from this category

6
users

4
retweets

35.113
potential reach

87.053
potential impact

1,3
tweets / user

1. EspacioFTef 2. fundacionTef 3. BeSoftwareBSW 4. MoreRomNacho 5. jmvass

Espacio FT - Madrid @EspacioFTef

17:05 - 12 Mar 13

Espacio FT - Madrid @EspacioFTef

17:16 - 12 Mar 13

Ramn Dez nos presenta una nueva forma de hacer la compra con el proyecto @Delcampoacasa #TICyPymes

"Emprender es: cambiar el mundo, controlar los costes y el concepto de garaje en el que comenzar tu empresa" Ramn Dez #TICyPymes

Marta Torn @martatoran

17:17 - 12 Mar 13

Espacio FT - Madrid @EspacioFTef

17:33 - 12 Mar 13

Ramn Dez de Rivera en #TICyPymes -> Cambiar el mundo, espritu de garaje y nadar con la ola

"El mal uso de los #smartphone es uno de los mayores riesgos a los que estamos expuestos" Andrs Diego de @PwC_Spain #TICyPymes

Espacio FT - Madrid @EspacioFTef

17:37 - 12 Mar 13

Espacio FT - Madrid @EspacioFTef

17:51 - 12 Mar 13

"La tecnologa nos ayuda pero hay que saber los riesgos. Lo primero es concienciacin" Andrs Diego @PwC_Spain #TICyPymes

"#Facebook esta introduciendo informacin con calzador" Andrs Diego de @PwC_Spain #TICyPymes

Fundacin Telefnica @fundacionTef

18:03 - 12 Mar 13

Espacio FT - Madrid @EspacioFTef

18:27 - 12 Mar 13

"Empieza por el mercado local y despus ya te comers China" Ramn Dez de @Delcampoacasa #TICyPymes

"Las #rrss pueden ayudar al emprendimiento, pero la base es la formacin" Andrs Diego de @PwC_Spain #TICyPymes

Analysis of the session '#TICyPymes' created with Tweet Category

10

TWEETS BY CATEGORY
Category

Fernando Andres
Tweets durante la ponencia de Fernando Andrs

Most Active Users

5
tweets Tweets from this category

4
users

1
retweets

33.528
potential reach

34.516
potential impact

1,2
tweets / user

1. BeSoftwareBSW 2. jmvass 3. EspacioFTef 4. fundacionTef

Fundacin Telefnica @fundacionTef

17:19 - 12 Mar 13

Espacio FT - Madrid @EspacioFTef

17:21 - 12 Mar 13

"Sus clientes estn conectados, y su empresa?" Fernndo Andrs de @salesforce #TICyPymes

"Hay que vender como equipo, es un pilar fundamental para una empresa orientada al cliente" Fernando Andrs de @salesforce #TICyPymes

Jose Maria Vassallo @jmvass

17:24 - 12 Mar 13

Besoftware BSW @BeSoftwareBSW

17:29 - 12 Mar 13

@EspacioFT Fernando de Andrs #TICyPymes el modelo de #cloudcomputing permite integrar diferentes soluciones de software.

@EspacioFT Fernando de Andrs de @salesforce #TICyPymes el modelo de #cloudcomputing permite integrar diferentes soluciones de software.

Jose Maria Vassallo @jmvass

17:58 - 12 Mar 13

@EspacioFT Fernando de Andrs de @salesforce #TICyPymes #cloudcomputing reduce costes se mejora la agilidad la productividad

Analysis of the session '#TICyPymes' created with Tweet Category

12

TWEETS BY CATEGORY
Category

Mariano Baratech
Tweets durante la ponencia de Mariano Barachet

Most Active Users

1. EspacioFTef

2
tweets Tweets from this category

1
users

0
retweets

4.850
potential reach

9.700
potential impact

2,0
tweets / user

Espacio FT - Madrid @EspacioFTef

17:02 - 12 Mar 13

Espacio FT - Madrid @EspacioFTef

18:13 - 12 Mar 13

.@MarianoBaratech de @elogo nos presenta #Community, la comunicacin a otro nivel tecnolgico #TICyPymes

"En EE.UU. un emprendedor busca financiacin en la gente ms cercana, aqu hay que tener ese concepto" @MarianoBaratech #TICyPymes

Analysis of the session '#TICyPymes' created with Tweet Category

14

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#TICyPymes' created with Tweet Category

16

ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#TICyPymes' created with Tweet Category

17