SPONSORSHIP PACKAGE

AbOut uS
Kollaboration is an annual talent competition showcase and movement produced by Asian and Pacific Islander (API) professionals and students in 14 major cities across North America to promote a strong API presence and support in entertainment and media.

Kollaboration was founded in 2000 by Executive Director Paul PK Kim. Under the guidance of Executive Producer Roy Choi, Kollaboration officially incorporated as a 501(c)(3) non-profit organization in 2006 and has emerged as the premier Asian and Pacific Islander talent showcase across North America. Our mission and mantra is Empowerment through Entertainment. In addition to encouraging the diverse talents of Asian Pacific Islander youth, Kollaboration seeks to empower: (1) API youth by providing them with a creative outlet and leadership training that serves as an alternative to gang-activity and delinquency for those at risk. (2) API families by offering a platform for communication that bridges the gap between first generation parents and latter generation youth. (3) The API community at large, by raising awareness for other critical community issues and NGOs. It is evident that APIs are often categorized into a certain image. APIs may find it increasingly difficult to get jobs outside the model minority or foreigner

role. Such barriers often result in the lack of APIs in mainstream entertainment industries. Thus, APIs are not only unfairly portrayed but also disproportionately underrepresented in the mainstream media. Therefore, our youth are left with few visible role models and a narrowed pool of aspirations. Through generous sponsorships, Kollaboration endeavors to bring about a paradigm shift of perceptions and to pave the way for future APIs to accomplish their goals and dreams that may be entertainment related. In contrast to our mission statement of Empowerment Through Entertainment, the ultimate vision for Kollaboration is Entertainment Through Empowerment, envisioning a future when our organization represents a movement of innovative and creative artistry with all races and ethnicities. Founder Paul Kim was also recently invited to the White House as part of the AAPI Initiative Whats Your Story campaign as one of the nine Champions of Change community leaders, recognizing his work with the Kollaboration movement. Kollaboration was also honored with the 2012 API Policy Summits Community Impact Award.

01

KOllAbORAtION SEAttlE

Kollaboration Seattle was among five other cities to join the Kollaboration movement in 2010 for its 10th year and had the extreme honor of capping the year as the last show hosted by Kollaboration founder Paul PK Kim, who retired to pursue other endeavors.
The initial team of staff and volunteers returned the honor in bringing a historical new organization into the Pacific Northwest. Tickets were sold out the day before the inaugural show on October 23, 2010 at the Auburn Performing Arts Center with over 1,100 in attendance. Since then, Kollaboration Seattle has partnered with local community organizations to bring more events and stages for the API community, including benefit concerts, tours and album releases featuring artists such as Jayesslee, MC Jin, New Heights, Clara C, David Choi, Joseph Vincent, Jin Akanishi(?), Massive Monkees and several of the Kollaboration Seattle competitors. On a more global scale, Kollaboration partnered up with one of South Koreas three biggest production companies to host their US global auditions in various local cities, including Seattle. As a part of the local API community, Kollaboration Seattle has continued to grow its relationships with other API organizations in giving back and supporting other community events such as, International Examiners Community Voice Awards, ACRS Annual Walk for Rice, and From Hiroshima to Hopean event in memory of those impacted by the Hiroshima and Nagasaki incident during the World War II. Also, with the vast network of talents, Kollaboration Seattle continues to seek to empower the future generations through various workshops and youth programs, such as Northwest Asian Weeklys Summer Youth Leadership Program, dance and vocal workshops at the annual Community Health Plans Healthy Holidays, and career workshops for Asian American students at UW Dawg Daze. In 2012, Kollaboration also had the opportunity to work with MNET, South Koreas largest music television network, to create a six-episode reality TV show series about the entire Kollaboration movement and broadcast to its audience throughout Asia and the US. Kollaboration Star followed the journey of 12 Kollaboration cities and their grand prize winners, seven of which earned the opportunity to compete in a grand finale show in Los Angeles for the chance to perform on the coveted stage of the end of the year MNET Asian Music Awards in Hong Kong. Although Kollaboration Seattles 2012 grand prize winner did not win the finale, both grand prize winners of 2011 and 2012 have been chosen to compete in Los Angeles in Kollaborations finale flagship show. Kollaboration Seattle became the first show of its kind in the Pacific Northwest. Its strong talent showcase and community involvement has made it a historic landmark event for the API community. With such a promising start and continued efforts, this movement will grow and continue to spread the message of empowerment with each passing year.

02

DEMOGRAPHICS
Kollaboration Seattle 2012 Attendance Attendence: 827
Primary Age: 16 - 35 52% 48%

Asian Americans have the highest purchasing power in the US.*

Asian consumer annual buying power in the United States has reached $427 billion, representing a 59% increase since the beginning of the decade. Furthermore, Asian buying power has the secondfastest projected rate of growth.
*www.bizasiamag.com/advertising.php

Native Hawaiian/ Pacific Islander Japanese

Korean

Chinese

18.3% are Asian and Pacific Islander*

in the Greater Seattle Metropolitan Area.
19.6% 12.4% 12.2% 10.9% 10.8% 8.0% 5.8% 4.1%

Other Asians

Filipino

Vietnamese

Asian Indian

Chinese: 69,212 Filipino: 43,848 Asian Indian: 43,250 Vietnamese: 38,726 Other Asian: 38,089 Korean: 28,298 Japanese: 20,652 Native Hawaiian and Other Pacific Islander: 14,486
03

Asian Population: 353,702 Total Population: 1,931,249

* Information retrieved from the U.S. Census Bureau, 2010

PREvIOuS SPECIAl GuEStS

Jeremy Lin New York Knicks Point Guard

Far East Movement International Hip Hop Artist

Harry Shum Jr. GLEE, Step Up 3D Dumbfoundead Rapper/Artist Quest Crew Americas Best Dance Crew Jamie Chung Hangover 2, Dragon Ball, Sucker Punch BoA International Korean Artist Kina Grannis Singer/Songwriter Grace Park Battlestar Galactica, Hawaii Five-O Shannon Lee Bruce Lee Enterprise Justin Chon Twilight Bobby Lee MADTV, Laugh Factory Kelly Hu X2, Scorpion King, Cradle 2 the Grave Niga Higa Youtube Sensation David Choi Singer/Songwriter Drunken Tiger Korean Hip Hop Artist Fanny Pak Americas Best Dance Crew

John Cho Harold and Kumar, Star Trek Sung Kang Fast and Furious 3, Better Luck Tomorrow Dave Elsewhere Dancer, You Got Served Michelle Phan Youtube Fashion Guru Lisa Ling Journalist Macy Gray Grammy Award Winner Taboo Black Eyed Peas Kunal Nayyar The Big Bang Theory Julia Ling Chuck
04

Jo Koy Comedian, Laugh Factory, Comedy Central Joseph Kahn Music Video Director (Britney Spears, Janet Jackson) Teddy Zee Producer, The Pursuit of Happiness, Hitch Ken Mok Executive Producer, Americas Next Top Model Tom Anderson Myspace

HIGHlIGHt Of PASt EvENtS

2010
May 3 Oct 2 Oct 23 Claws Out II Preview Cafe Night Kollaboration Seattle 1
Clara C United for Japan: Benefit Concert

2011
April 23 May 7 May 20 June 24-25 Sept 25 Oct 15 Dec 3 Clara C: Loveprint Tour feat. New Heights Claws Out 3 APA Heritage Bash 2011 United for Japan: Benefit Concert New Heights Album Release Party Kollaboration Seattle 2 3rd Annual Healthy Holidays
Joey Guila & Cathy Nguyen HelloIndo Anniversary Concert Kollaboration Seattle 1

2012
Jan 28 July 14 Oct 5 Oct 12 HelloIndo Anniversary Concert YG Global Auditions Clara C & David Choi Fall Tour Kollaboration Seattle 3

APA Heritage Bash 2011

05

KOllAbORAtION SEAttlE 3

Ariel Yang Kollaboration Seattle 3 Grand Prize Winner

Natya Kollaboration Seattle 3 Audience Choice Award Winner

Hannah Hipolito Kollaboration Seattle 3 Most Creative Award

Nate Vibez Kollaboration Seattle 3 Performers

Pentatonics Kollaboration Seattle 3 Performers

J-Pros Kollaboration Seattle 3 Performers

06 6

SPONSORSHIPS
Title Grand Prize Platinum Gold Silver

$10,000

$5,000

$2,500

$1,000

$500

Complimentary VIP Tickets Advertisement in Program Booklets

20

12

Full Back Page

Full Page

3/4 Page

1/2 Page

Printed Media Recognition

Social Media Recognition

Logo Placement in Promotional Videos

Sponsor Table

Stage Presentation of Prize from Company Representative

Title Sponsor

$1000 Grand Prize Winner

$500 Peoples Choice Award

$100 Freestyle Battle Champion

Focus Points
University of Washington (Seattle, Bothell, Tacoma) Seattle University Seattle Pacific University Western Washington University Bellevue College North Seattle Community College Seattle Central Community College Shoreline Community College Edmonds Community College Green River Community College

Past Sponsors
YesStyle Verizon KAC WA Evergreen Lock & Key NAAAP Seattle TD Wang H-Mart Popchips Georgios Subs Dynamic Chiropractic Clinic Yelp PRC

07

tItlE $10,000+
Mass Media
Show titled, Kollaboration Seattle 4 Brought to you by [Company Name]

Brought to you by [Company Name]

Full listing and recognition on all digital and printed press releases, news updates, and announcements Logo on official Kollaboration Step & Repeat Backdrop Exclusive section on Kollaboration Seattle website 5 second video and link at the beginning of all Kollaboration Seattle videos Recognition on posters (1000+) as Title Sponsor Weekly social media updates about Title Sponsor on social media outlets Cathy Nguyen + Joseph Vincent Kollaboration 3 Guest Performer

Show Experience
2 minutes of video commercial time to be aired during the show Banner placement at foot of stage as well as possible product placement Full color, full page advertisement on the back of the program (1000+ printed) Acknowledgement from MC as Title Sponsor throughout the duration of the show

Chapter1NE Kollaboration 3 Guest Performer

Paul PK Kim Kollaboration 2 Guest Host

Sponsorship Experience
Best seats in the house 5 minute speaking opportunity during the show Sponsorship table Exclusive access to contestants and performers before the show 20 VIP Tickets

Lions Ambition Kollaboration 3 Guest Performer

08

GRAND PRIzE $5,000+

Mass Media
Full listing and recognition on all digital and printed press releases, news updates, and announcements Logo appearance and links to Grand Prize Sponsor on Facebook, Youtube, Website and all print media (posters, programs, etc.) Logo and link at the end of all Kollaboration Seattle videos A special message shout out on all social media outlets

Show Experience
1 minute of video commercial time to be aired during the show Banner placement at foot of stage as well as possible product placement Full color, full page advertisement in the program (1000+ printed) Acknowledgement from MC as Grand Prize Sponsor throughout the duration of the show

Sponsorship Experience
Front House Seats Representative from sponsoring company will present the $1000 Grand Prize award Sponsorship table 12 VIP Tickets

Kollaboration Seattle 3 Red Carpet

09

PlAtINuM $2500
Mass Media
Full listing and recognition on all digital and printed press releases, news updates, and announcements Logo appearance and links to Platinum Sponsor on Facebook, Youtube, Website and all print media (posters, programs, etc.) Logo at the end of all Kollaboration Seattle videos

Audience Freestyle Dance + Vocal Competition

Show Experience
30 seconds of video commercial time to be aired during the show Full color, 3/4 page advertisement in the program (1000+ printed) Acknowledgement from MC as Platinum Sponsor throughout the duration of the show

Sponsorship Experience
Front House Seats Representative from sponsoring company will present the $500 Audience Choice award Sponsorship table 8 VIP Tickets

Meet and Greet

10

GOlD $1000
Full listing and recognition on all digital and printed press releases, news updates, and announcements Logo appearance and links to Gold Sponsor on Website, Facebook, Youtube, and all print media (posters, programs, etc) Full color, 1/2 page advertisement in the program (1000+ printed) Sponsor thanked and recognized during show 4 VIP Tickets

SIlvER $500
Full listing and recognition on all digital media Logo appearance and links to Silver Sponsor on Website, Facebook, and Youtube Logo placement in the program (1000+ printed) Sponsor thanked and recognized during show 2 VIP tickets

PROGRAM ADvERtISEMENtS:
$100 Quarter-page ad $200 Half-page ad $350 Full-page ad

IN-KIND SPONSORSHIP:
As a 100% volunteer and non-profit organization, we greatly appreciate your help in meeting our wide variety of needs for materials, goods and services. We are open to working with in-kind donations, which include, but are not limited to, food, drinks, gift items, and t-shirts. In kind donations with dollar values equivalent to sponsorship levels will receive the same benefits as the corresponding sponsorship package. Please contact us for more details. We look forward to working with you.

Staff and Volunteers Behind the Scene

Audience Free-Style Vocal Competition

11

MARKEtING PlAN
Facebook Demographics
35-44 years old 5% 45+ 5% 13-17 years old 5%

Media Statistics (Dec 2012) Kollaboration Seattle

Facebook:
2300 Likes

29%
25-34
years old

Twitter:

621 Followers

56%
18-24
years old

Youtube: Website:

158,000 Views, 500 subscribers 56,000 Impressions

Kollaboration Global
(April 2012)
Your partnership with Kollaboration Seattle will not only help market your brand alongside a wellrespected and nationally recognized 501(c)(3) nonprofit organization, but also help increase your brand awareness as a leader in corporate diversity and commitment to the local community. A vast network of celebrities, artists, influential key personnels, and other local community organizations of all 14 Kollaboration cities that span across North America. Targeted promotional opportunities for your business or organization and its products/ services to a diverse, educated, professional, and affluent audience that includes a significant percentage of the Asian and Pacific Islander population High return on investment through building awareness, branding and promotions/campaigns created to drive traffic to your establishment. Integrated marketing campaigns designed to reach a broad audience through public relations, community outreach, key partnerships, street team promotions, and online social media outlets (Facebook, Twitter, Youtube, Instagram, and our website). Street team promotions target high traffic areas and school campuses around the Seattle, Everett, Tacoma, and Bellevue Metropolitan areas Live recognition during the event 60,000 Impressions

Website:

Facebook:
6645 Followers 7.3 Million Impressions, 11,714 Subscribers

17,215 Likes

Twitter:

Youtube:

Company logo on printed materials, website and/or Facebook Tax benefits: Kollaboration Seattle is a 501(c)(3) public charity and all donations are tax-deductible to the extent permitted by law. Depending on the your level of sponsorship, your logo, advertising message, products, and/or services will gain exposure during the events promotional period, as well as towards the audience members and various local media outlets at the show. Kollaboration Seattle is a family friendly oriented show and its main demographics lies within the 18-35 age range as well as young people actively participating in the performing arts. This broad and diverse audience will see and appreciate your message of support at a dynamic and engaging event.

12

CONtACt

VICTOrIA JU TrUC HANG

Executive Director Victoria@KollaborationSeattle.org

Associate Director Truc@KollaborationSeattle.org

ANDrEW KIM

Finance Director Andrew@KollaborationSeattle.org

CONNECt

www.KollaborationSeattle.org Info@KollaborationSeattle.org facebook.com/KollabSeattle twitter.com/KollabSeattle youtube.com/KollabSeattle

013

EMPOWERMENt tHROuGH ENtERtAINMENt

SPONSORSHIP fORM
YES, I am interested in sponsoring Kollaboration Seattle 2013 at the following level:
Title Level Sponsor Grand Prize Level Sponsor Platinum Level Sponsor Gold Level Sponsor* Silver Level Sponsor Other - Please Describe: $ _____________________________________________________ $ _____________________________________________________ $ _____________________________________________________ $ _____________________________________________________ $ _____________________________________________________ $ _____________________________________________________

YOUr INFOrMATION: Name: ______________________________________________________________ Title: ________________________________________________________________ Organization: ________________________________________________________ Address: ____________________________________________________________ City: _________________________________State: _______Zip: ______________ Phone: ______________________________________________________________ Fax: ________________________________________________________________ Email: _______________________________________________________________ PAYMENT INFOrMATION: Enclosed is my check made out to Kollaboration Seattle Check to be mailed within the next two weeks. PLEASE MAIL, Or EMAIL THIS FOrM TO: VICTOrIA JU Executive Director
15919 33rd Ave SE Mill Creek, WA 98012 Phone: (425) 427-2339 Email: Victoria@KollaborationSeattle.org