Академический Документы
Профессиональный Документы
Культура Документы
E-business Implementation
a relatively simple and cost-efficient process
Business Plan
a formal statement of a set of business goals
1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success
2.0 Company Summary 2.1 Company Ownership 2.2 Company History (for ongoing companies) or Start-up Plan (for new companies) 2.3 Company Locations and Facilities
3.0 Products and Services 3.1 Product and Service Description 3.2 Competitive Comparison 3.3 Sales Literature 3.4 Sourcing and Fulfillment 3.5 Technology 3.6 Future Products and Services
4.0 Market Analysis Summary 4.1 Market Segmentation 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.2.2 Market Trends 4.2.3 Market Growth 4.3 Industry Analysis 4.3.1 Industry Participants 4.3.2 Distribution Patterns 4.3.3 Competition and Buying Patterns 4.3.4 Main Competitors
5.0 Strategy and Implementation Summary 5.1 Strategy Pyramids 5.2 Value Proposition 5.3 Competitive Edge 5.4 Marketing Strategy 5.4.1 Positioning Statements 5.4.2 Pricing Strategy 5.4.3 Promotion Strategy 5.4.4 Distribution Patterns 5.4.5 Marketing Programs 5.5 Sales Strategy 5.5.1 Sales Forecast 5.5.2 Sales Programs 5.6 Strategic Alliances 5.7 Milestones 6.0 Web Plan Summary 6.1 Website Marketing Strategy 6.2 Development Requirements
7.0 Management Summary 7.1 Organizational Structure 7.2 Management Team 7.3 Management Team Gaps 7.4 Personnel Plan 8.0 Financial Plan
Domain
must be secured to host the e-business's
obtain information Creating an image consistent with the desired image of the organization Reinforcing positive images that the visitor may already have about the organization
Elements of a Website
History, statement of objectives, mission
statement. Information about products or services. Financial information. A way to communicate with the organization
Strategy
Convey an integrated image
variety of ways and at different levels Provide meaningful, responsive, reliable anda 2-way communication. Encourage return visits
etc Adding interactivity - animation, feedback, demos etc Testing and publishing
Layout
The Web is NOT WYSIWYG (Not WhatYou-See-Is-What-You-Get) Browser/platform differences Screen sizes affect look Colour palettes affect look Test your page with different browsers Recommend a browser/set up to your users
Site Planning
Determine goals Choose target audience Create a design look Consider browser compatibility Consider file organisation Design navigation scheme
Lay out
Colour
No of colours
Text
Size Vary size in proportion to message Font Choose legible font - decorative fonts that cannot be read are useless Too many fonts - ransom-note typography Colour Can you read grey on white ? Use consistent link colours
Size 6.
Information Architecture
Organization systems
Organization System
Scheme: defines the shared characteristics of
Example
Yellow Pages
Grocery store
Organization Schemes
Exact Scheme: divide information into well-
Features:
Easy to define and maintain. Supports known item seaching Require user to have detailed information
Features:
Difficult to define Support browsing by users with no immediate goal or with vague information
Topical Task oriented Audience specific Metaphor driven
Some types:
Organization Structures
Hierarchical Structure: A well-designed
The mutually exclusive subdivisions and parent child relationships of hierarchies are simple. Users are familiar with hierarchies so that they are quickly and easily understood. Users can use a hierarchy to develop a mental model of the sites structure and their location within the site. Takes a top-down approach to design.
Hierarchical types
Narrow and deep Broad and shallow
Features:
Great flexibility Substantial potential for complexity and confusion Rarely useful as the primary structure Often used to complement structures based on the other two models.
Features:
Navigation System
Helps exploration/orientation
The page must indicate its location within the site Care must be given to clear directions/options
services/tasks
Navigation
Speed is affected by Size of images Overload of graphics, movies, sound Target user - network or modem Make links obvious Always have a link back to the home page Frames can aid navigation - but reduce display space
features:
URL : direct access to any page Back/forward : bi-directional backtracking History : random access to pages visited Bookmarks : save the location of pages visited Color coding of links : helps users understand where they have been and retrace their steps through a site Mouseover effects : may indicate site structure
follows the information hierarchy closely. Global: used for quick access to distant (often unrelated) sections of the site. May include an opening page Local: Used in conjunction with a global system when a site has more than one purpose or audience. Embedded links: Never used alone or for vital pages. Studies have shown that users are more likely to miss them.
Labels
Represent chunks of information.
Labeling systems
We are concerned with labeling systems not individual labels. Better (far from perfect) List
Unplanned List Faculty of IT
Office for Information Technology EBZ 424 Projects Web Page Digital Library Project Office Technology Management
Extension Services
Offices English Composition Board Office for Information Technology Office Technology Management Technology Dissemination Office Institute for Information Technology The New Media Center Projects Project 2011 EBZ424 Projects Web Page Digital Library Project
????? Extension Services Faculty of IT
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Navigation Labels
Created during the design of the navigation
system. Need to review them for clarity and consistency. When possible, use what standards exist:
Indexing labels
Are crucial to the site.
Link labels
Link labels appear within the text of pages.
Amazon Project
Heading labels
Condense into 1-3 words the meaning of
entire paragraphs or pages of information. User relies on these labels to determine if a section should be read or not. Must be consistent both in granularity and visual form.
Type of Search
Known-item searching
Existence searching
Exploratory searching Comprehensive searching
Practice
Working with your project group
website Give some recommendation to improve it. Submit your work to portal before 17.30 Friday 9th Sep. Write down your group members name on top of your work.
group leader. 01 group will be asked randomly for 10mins presentation on next lecture.
References
Papazoglou, M. & Ribbers P. (2006) e-Business: organizational and technical foundations, John Wiley and Sons, Chichester. Chapter 6 Lawrence, E., Newton, S., Corbitt, B., Braithwaite, R. And Parker, C. (2002) Technology of Internet Business. John Wiley and Sons, Milton. Chapter 5 pp 7579