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Course Name:
Entrepreneurship Development & Small Business Management Course No. 4104
Prepared forMd. Nazmul Islam Lecturer, Department of AIS Jagannath University, Dhaka
Prepared byName Md. Shaheen Mahmud Md. Saiful Islam Zahirul Islam ID 06691052 06691030 06691092
Business Plan of
Caf Bangla
Owners:
Zahirul Islam
___________________ Date
CONTENT PAPER
Topic 1. Business Summary 1.1 Business Information ... 1 1.2 Company Ownership . 1 1.3 Financing.. 1 1.4 Benefits will be added by us.. 1 2. Executive Summary 3. Industry Analysis 3.1 Future outlook & trends.3 3.2 Competitiveness Analysis.3 3.2.1 Competitive rivalry within an industry3 3.2.2 Threat of new entrants4 3.2.3 Threat of substitute product4 3.2.4 Threats of buyers growing bargaining power..4 3.2.5 Threats of suppliers growing bargaining power.5 3.3 Market Segmentation.5 3.4 Industry and market forecasts.5 4. Description of Caf Bangla 4.1 Services.6 4.2 Product lines.6 5. Operational Plan 5.1 Our operational activities9 5.2 Supply Chain9 5.3 Human Resource.10 5.4 Marketing & Promotion.11 5.5 Research & Development.12 Page
6. Marketing Plan 6.1 Target Market.13 6.2 Competition..13 6.3 Pricing13 6.4 Distribution...14 6.5 Promotion14 6.6 Branding..14 6.7 Sales Strategies..14 6.8 Advertising Strategies15 6.9 Public Relation15 6.10 Customer Service15 7. Organizational Plan 7.1 Form of Ownership.16 7.2 Identification of Partners..16 7.3 Caf Bangla management Body.17 7.4 Management Structure17 8. SWOT Analysis 8.1 Our Strength18 8.2 Our Weakness.19 8.3 Our Opportunities.19 8.4 Our Threats..20 9. Financial Forecasting21-23 10. Exit Strategy24 11. Appendix..25 References26
1.3 Financing
Initial financing will be made by the owners of the business. Owner will cover Tk. 200,000 each and other finance will be made by bank loan. Initial finance will cover office space, office equipment and supplies, furniture, advertising and selling expenses. This report is confidential and is the property of the company. It is intended only for use by the persons to whom it is transmitted and any reproduction or divulgence of any of its contents without prior written consent of the company is prohibited.
2. EXECUTIVE SUMMARY
Fast foods are very much popular all over the world because of less time consuming and more taste. It is also favorite among the people of our country. But because of these junk foods we are forgetting our own foods pithas, singaras, samichas etc. types of our Bangladeshi fast foods. So with this initiative we came forward to make a business plan to replace the ongoing fast foods by our Bangladeshi pithas. We have named our business 'Ahar'. We named this business supporting our Bangladeshi perspective and we think this will be a perfect name for this type of product. Our idea is to serve various types of pithas that will make people move to our Bangladeshi foods especially to misti pitha and jhal pithas. We think there is a huge field to make a market of this type of foods in our country. We have determined some factors that will help us generate some revenues from the beginning of this business launch. And we also have defined our competitors strategies so that we can compete with them. We have analyzed our SWOT and defined in which way we will do our business. We have created a great opportunity for investors who seek new innovative business ideas and plans. We have determined our breakeven point within one year. We have calculated in which year we will have our revenue in what amount. And we projected our revenue will be double up within five years if we can work in our way. Our objective is to provide a better quality food habit and to move people from junk tastes to a healthy taste. We want to see that people dont fear about heart diseases and diabetics type sufferings. We are planning to reach our breakeven point within one year from our launch and to earn double revenue within three years.
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We will have our own menu items. One sample menu we have included in the appendix menu.
Golapful Pitha
Rosh Pitha
Lobongo Lotika
Vaja Puli
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Vapa Pitha
Chitoi Pitha
Dudh puli
Jalebi
Jhal Puli
Khir Puli
Pata Pitha
Rosh Puli
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We will mainly serve three main types of products. Our main concerns will be Sweet Pithas and Chilly Pithas. But we will also serve some Spicy pithas and Deshi Fluid items. We also included a price menu in our detailed section.
We already said that we want to make a share of fast food market. We think people will move their tastes from junk fast foods to healthy and less cholesterol containing deshi pithas. Because most of the pithas are made from rice or flours and other natural resources those come directly from nature. So our promotional programs will only say one message 'eat better, live longer'.
Our financial support will be maintained by us. We have a wish to make this business in corporate environment if it runs well. As far we have collected more than 45 million among us to launch this business. And if we need any financial support we will consider to take loans from bank/s but now we think we are in a flexible position to run this business from financial point of view.
We have arranged some people fixed who have contracts with us to supply our materials. Here is given a list1. Mujib Biswas from Noapara will supply us flour from his flour mill. 2. Rahima Begum from Naoga will supply us milk from her own firm 'Adarsha Dairy Firm' 3. We will get paddy supply from 'Sukendra Samabay Firm' from Rajshahi. 4. Mizan Gazi from Bagerhat will supply us date juice in winter season. We haven't determined which others will serve other different materials but we think we will manage them within a very short time. We have two trucks of our friends for transportation in hire.
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6.2 Competition
In Bangladesh there is no such specific kind of restaurants who will serve traditional pithas and foods. As a result only a few companies serve this food besides their other services. These companies are: Apon Pitha Ghor Upohar Yammy Yammy Bekary Pitha palli Poush-Parbon.
6.3 Pricing
We will set price for our products on the basis of cost (Cost Based Pricing). Most of our competitors market imported and costly materials and food items that increase the cost of the product. As a result they charge higher price. Being a producer of the pithas at our own manufacturing unit we will enjoy some competitive advantages than the competitors. This advantage will help us to charge lower price than competitors.
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6.4 Distribution
We apply Selective Distribution method to market our products. Our distribution technique will be only in the restaurant and a some portion will be distributed to the suppliers. Pithas will be produced in each branch and are served to the customers. Consequences of it, our idea is to packaging that foods and sale it for a longer term.
6.5 Promotions
As a new marketer it will be necessary for us to conduct huge sales promotional activities to make our products acceptable to the customers. Sales incentives will be as follows: Discounts Coupons Trade in allowance Sweep stakes Premium and gifts Tie-ins
6.6 Branding
To enjoy brand image we will differentiate our products by better positioning to make our customers loyal. We will also establish our brand image through better packaging and customer oriented advertising.
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Senior Executive Officer (Saiful Islam) Completed BBA and is completing MBA from Jagannath University, Dhaka. Helping managing director to formulate strategy and target setting Coordinating the activities of marketing manager and administrative manager Coordinating the activities of the branch managers.
Head, Marketing & Promotion (Zahirul Islam) Completed BBA and is completing MBA from Jagannath University, Dhaka. Evaluating the marketing opportunities Strategically segmenting the market and positioning the products Taking timely marketing promotion activities Formulate strategies to promote sales and increase sale volume
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8. SWOT ANALYSIS
Every business has its own features on which the chances to be successful depends. For measuring the potentiality and the risk of a new business we need to make the proper use SWOT analysis test. By this test we can evaluate the strength, weakness, opportunity and threat. We are starting with the strength of our plan.
In seasonal pithas normally we use ingredients which are achievable from our environment. Such as most of the pithas are made of paddy, coconut, flour, sugar, cow milk which are not only healthy but also very cheap. In comparison to the ingredients used in case of the fast food. Because in fast food most of the cases we need to use chicken, mutton, beef, butter, cheese etc. which are very costly and causes harm to our health. Because those ingredients are liable for the increasing rate of diabetics, high blood pressure and heart diseases. As we know customers are always price sensitive, so we have a huge chance to gather the big portion of the market within a short period of time. Because we are offering food of diversified taste with a cheap price. Those foods are also very much healthy. Our conventional seasonal foods are always very much popular among the people. But now a days usually they do not take those foods. Because those are not easily found and cannot be made easily. And also specialized skill is needed for making these foods. That shows that people are always fond of having those seasonal pithas but they have not the proper source. And they haven't enough time and skill to make it. As a result we can make those pithas for them and present them in a favorable place that will be certainly popular among the people.
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Why people prefer fast food? Because it is ready made, it is dry and for eating those foods huge arrangements is not needed. No bowl or spoon is not mandatory. All those facilities we will provide in Bangladeshi seasonal food Caf Bangla. We will also add some innovative features in our conventional seasonal pithas those will certainly serve the customers with different tastes those they were always looking for.
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9. FINANCIAL FORECASTING
Here we have prepared our forecasting of our business. First we have shown our expenses and then we tried to show how our projected revenue will generate.
Expenditures
Onetime expenses
Tk.
800,000
45,000
75,000
155,000
3,500,610
125,240
VAT
705,120
Total
5,405,970
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Years Depreciations
Expenses Rental Administrative Vans & Trucks Salaries Depreciations Materials Others Total
1st Year 144,000 500,500 614,400 670000 1,081,194 556000 412000 3978094
2nd Year 144,000 618,000 612,370 678000 864,955 568500 423000 3908825
3rd Year 144,000 523,000 643,050 682000 691,964 582300 448000 3714314
4th Year 144,000 541,000 655,090 689000 553,572 589400 453000 3625062
5th Year 144,000 603,000 656,050 710000 2,214,285 597600 456000 5380935
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Revenue Calculation
From above we can see that we will enjoy the most incomings in the 4th year after launch. And this is a positive sign that we will have been reached at the breakeven point within 1st year.
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Items
Vapa Pitha Pathishapta Pitha Semai pitha cooked by gur (per plate)
Price (Tk.)
30/= 45/= 35/= 25/= 25/= 30/= 25/= 30/= 20/= 20/= 24/= 18/= 20/= 28/= 15/= 40/= 35/= 30/= 40/= 25/=
Sweet Pithas
Takti Pitha Pooli Pitha Nakshi Fula Ras Chitai Dudh Chitai Jhal Pooli
Chilly Pithas
Dim Makhan Jali Pitha Jhal Takti Vaja Pooli Vaja Patishapta
Spicy Pithas
Shukna Chitai Shukna Chitai with chicken Pan Pitha Coconut Water
Fluid Items
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10. REFERENCES
We have followed some guidelines from 'Writing your business plan is a lot of hard work, however it is' and 'Restaurant Business Plan submitted by Abonda' can be downloaded from http://www.scribd.com Porter's five factor's model picture is taken from http://foodandretail.blogspot.com/2007/10/porter-5-forces-how-they-work-3.html
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