DECLARATION

I, RITESH KUMAR RAO, hereby declare that I have carried out summer Training project report on the topic entitled ANALYSIS OF PUBLICITY AND PUBLIC RELATION STRATEGIES OF AMBALIKA INSTITUTE OF MANAGEMENT & TECHNOLOGY. I further declare that this project is my original work and no part of this Project report has been published or submitted to anybody or university Award of any other degree or diploma.

PLACE: LUCKNOW DATE:

(RITESH KUMAR RAO) MBA (3rd Semester) ROLL NO. -1136370037

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PREFACE
To bridge the gap between the theory and practical it essential for student to step out of the class room and move around the corporate world .Classroom theory can pass on knowledge but attitude and skill can be inherited from actual market exposure. This training had not only provided me the corporate exposure but has also equipped me with an attitude and skill to become a successful leader. And I have learned that how to handle the situation in any adverse time, this practical programme has given me a very wonderful knowledge about publicity and public relation strategies and market competition and I have came up with that idea how can we actually work with perfection by publicity and public relation activities and giving it to a third party . Other than the above mentioned things, this training has given me the exposure to deal with the cut-throat competition which prevails in todays business environment among the various firms and has also taught me how to figure out solutions for this adverse condition.

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ACKNOWLEDGEMENT
It gives me great pleasure to express my boundless sense of gratitude to each and every person who directly or indirectly helped me in completing this humble piece of work. During the course of my training, I learnt that Understanding is one thing and Executing is another. I got the opportunity to undergo training at AMBALIKA INSTITUTE OF MANAGEMENT & TECHNOLOGY, LUCKNOW. The practical training was very helpful as I got acquainted with various activities of Management. This study also helped me to judge the difference between classroom studies and practical reality of management in an organization. I would like to convey my special thanks to Dr. V. B. Singh (HOD, MBA Dept.) for helping in this project and taking a keen interest in solving my every small problem, clearing all my doubts and helping me to think, behave and act from managers point of view. I also want to convey my special thanks to Dr. V.B. Singh (HOD, MBA Dept.) and my Project Guide Mr. Priyatosh Mishra (Asst. Professor, AIMT) for rendering valuable support. I am also very grateful to the management of my college where I have been studying, for allowing me to do the course and project. I am also thankful to my parents, classmates and friends who were in some or the other way helpful to me in successfully completing this research study.

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EXECUTIVE SUMMARY
The objective the project is to analysis of publicity and public relation strategies of AMBALIKA INSTITUTE OF MANAGEMENT & TECHNOLOGY and how these strategies affect the number of admissions in the college. This report contains the brief introduction of AMBALIKA INSTITUTE OF MANAGEMENT & TECHNOLOGY, LUCKNOW. AMBALIKA INSTITUTE OF MANAGEMENT & TECHNOLOGY is the largest player in the education sector. It has covered large market share by its promotional strategies and quality education. It is the prominent institute in eastern UP region. Ambalika institute of management & technology follows a very extensive technique of publicity in order to dominate other colleges. The main aim for such publicity is that the college wants to get maximum admissions for the academic year in order to earn higher returns. Some of the famous AMBALIKA INSTITUTE OF MANAGEMENT & TECHONOLOGYs publicity weapons are television media, cinema halls, hoardings, counseling, telecom media. Through these tools, AMBALIKA INSTITUTE OF

MANAGEMENT & TECHONOLOGY focus to gain the advantage over all the other colleges. AMBALIKA INSTITUTE OF MANAGEMENT & TECHONOLOGY s main point of publicity is the achievements earned by the college like THE BEST COLLEGE FOR PLACEMENTS & THE BEST ENGINEERING COLLEGE IN UTTAR PRADESH This dominant strategy of AMBALIKA INSTITUTE OF MANAGEMENT &

TECHONOLOGY has really helped the college to gain an edge over other colleges. The result of the investment on publicity is that now the name AMBALIKA INSTITUTE OF MANAGEMENT & TECHONOLOGY, Lucknow is now not a stranger to many parts of the country.

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