AN INTERNSHIP REPORT TITLED ORGANISATION STUDY AT

BOMMASANDRA, BANGALORE Submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration Submitted by SIDDARAJU.D (REG No: 11SLCMA140)

Under the Guidance of Ms. BINA PANDEY

THE OXFORD COLLEGE OF BUSINESS MANAGEMENT 4th SECTOR, HSR LAYOUT BANGALORE- 560102 2011-2013

DECLARATION
I SIDDARAJU.D bearing Reg. No: 11SLCMA140 hereby declare that that the report on INTERNSHIP TRAINING conducted at NILGIRIS MECHANIZED BAKERY. BOMMADANDRA, BANGALORE is prepared and submitted by me under the guidance of Ms. BINA PANDEY. This internship has not previously formed the basis for the award of any degree, diploma, fellowship or any other similar title.

Place: BANGALORE Date:

SIDDARAJU.D (Reg. No: 11SLCMA140)

CERTIFICATE BY GUIDE/PRINCIPAL
I hereby certify that this internship report is an original work of SIDDARAJU.D bearing Reg. No: 11SLCMA140 has been carried out at NILGIRIS. BOMMASANDRA, BANGALORE under my guidance. The study does not form a part of any other work submitted to any other institution/university.

Place: Bangalore Date:

Ms. BINA PANDEY (Signature of Guide)

College Seal

Ms. PRATHIBA M R (Signature of Principal)

ACKNOWLEDGEMENT
The successful completion of any task would be incomplete without mentioning the people who made it possible and whose constant guidance and encouragement secured us our success. I would like to acknowledge with sincere gratitude for the constructive guidance and encouragement I received from MBA DEPARTMENT, THE OXFORD COLLEGE OF BUSINESS MANAGEMENT, affiliated to BANGALORE UNIVERSITY throughout the completion of Internship Report. The study being first of its kind, I heart fully thank my guide Ms. BINA PANDEY, The Oxford College of Business Management, who spared their value time and gave me practical suggestions and guidance throughout this study. I am thankful to our principal Ms. PRATHIBA M R for his kind support and help. My heartfelt thanks to NILGIRIS., for giving me the permission to pursue my internship work in their esteemed organization. I am also thankful to MS. ASHA RANI, Associate Manager of Personnel and Administration. I again extend my gratitude to all my faculty members for their help and for having confidence in me to bring forth this report.

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CONTENTS SL NO. 1 2 Industry Profile Company Profile 3 Product Profile Vision, Mission & Core Values Objectives Organization Structure PAGE NO. 1 3 8 10 11 12

CHAPTERS

Functional Areas Personnel Department Production Department Stores Department Accounting Department Material Department Marketing Department Information Technology Department

14-45 14 23 29 32 35 38 44

4 5

SWOT Analysis Findings

46 48

Suggestions and Recommendations Conclusion Bibliography Annexure

49 50 51

CHAPTER I INDUSTRY PROFILE

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INTRODUCTION: -

Nilgiris mechanized bakery is an off shoot of Nilgiris - synonymous with quality and sound business ethics. Even though Nilgiris had incredibly humble beginning its views are unique. Experience of anticipating customer needs and it always answers them. The enterprising Nilgiris family pooled in its extensive knowledge, intensive skills and experience has built its empire Nilgiris is the leading name in southern India to reckon with in the sphere of quality confectionary. Today Nilgiris is hundred years young, live and kicking and going places.

Decades of total quality in product and service have taken Nilgiris to the summit of total achievement in gaining customer satisfaction. As yet another feather in the business familys cap Nilgiris Mechanized Bakery Pvt. Ltd was started in the year 1971 at Bangalore.

These mechanized Bakery Products are in greater demand among the old timers and their generations. A fleet of MCVs LCVs is used in this mechanized bakery to distribute their product. Fresh and ready for breakfast throughout the city. Two Managing Directors Mr. Mani and Mr.C.Gopal Krishnan head this unit. In production of these bakery products a work force of 500 employees are working in this unit. Machineries connected through conveyors and manipulators are used in conversion of raw material to finished product on floor-to-floor basis. Thereby saving of time, wastage through human error and ensuring effective control of manufacturing process are archived. The cycle time of the entire process of manufacturing process are archived. The cycle time of the entire process of manufacturing is drastically reduced by this mechanized unit. The following machineries are utilized in Nilgiris production line. Baking Industry:

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Wheat is the major cereal crop of the world and is consumed mainly in the form of bakery products in most parts of the world. In India, wheat is consumed mainly in the form of Chapatti an unleavened baked product. In recent years, in India, bakery products have become popular among different cross sections of population due to increased demand for convent foods. Among bakery products, bread is the most popular processed ready-to-eat product in the country.

However, the per capita consumption of bread in India is only 1-2 kg/month as compared to 50-150 kg/month in developed countries. Hence, there is almost an unlimited scope for expansion for bakery industry in the country. This would help in the effective utilization of the surplus wheat produced in the country and make available highly nutritious ready-to-eat convenient product at reasonable cost affordable by common man and also generate employment. Status of bakery industry in India

Production of bakery products:

The production of bakery products has increased two folds in the last five years indicating increasing popularity of the products. The present production of bakery items in India is estimated to be 31.5 lakhs tones. Of these, the share of bread is 15 lakhs tones and of biscuits are 12 lakh tones. The remaining 4.5 lakhs tones is contributed by other bakery products. It is of interest to note that only about 24.0% of bread and 26.0% of biscuits are manufactured in large scale bakery units while 76-78% at bakery products are produced in small scale and family scale units. As high as 48.0% of the total bakery products produced in the country are consumed in rural areas.

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CHAPTER II COMPANY PROFILE

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COMPANY PROFILE:

Company name Address Employees Chairman M.D Area of operation Area of firm Bankers

: NILGIRIs : Jigani road, bommasandra industrial, Bangalore. : 500 : M. CHENNAIAPPAN : Mr. GOPALAKRISHNAN : Bangalore south, anekal dist. : 1.42 acres : Vijaya bank, Canara bank, Bank of India.

Trade Mark

: NILGIRIS

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COMPANY PROFILE

Background and inception of the company:

Family ties, discipline and quality consciousness is the key note of the success story of the dedicated team of Nilgiris mechanized bakery and its branches. Nilgiris synonymous the quality, convenience and sound business ethics, has come a long way since of the seeds of a diary form, were sown by the horticulture, innovative industries founder, Mr.Muthuswamy Mudaliar in 1905 at Nilgiris Tamilnadu.

To understand the successful legend of the rags to riches, it becomes necessary to trace the family back to three generations to Mr. Muthuswamy Mudaliar who was a runner during the British times to take letters cheques from down Mettupalayam to the British living in Conoor and Ooty other than cool climate and exotic fauna, the hills offered little else. The runner was flooded with requests from time to time.

Mr.Muthuswamy Mudaliar opened a small bunk shop in Ooty. This was in 1905 and the beginning of a long story in procurement and customer satisfaction principles of business and service mindedness, he developed the business and enjoyed great goodwill and reputation. Mr.Mudaliars joined the Patel Dairy farm in Nilgiris to get conversant with the industry.

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PRODUCT PROFILE

BAKERY AND BAKERY PRODUCTS

Baking a dry heat cooking process is probably the oldest cooking method used by humans. Bakery products are usually prepared from flour or meal derived from broken grain. Bread, a common staple in prehistoric times, continues to provide many nutrients in the human diet.

The earliest processing of cereal grains probably involved parching or dry roasting of the collected grains. Flavor, texture and digestibility were later improved by cooking in the whole or baking a layer of viscous gruel prepared from broken grain on a hard stone is the procedure for preparation primitive flat bread. More sophisticate versions of flat bread include the Mexican tortilla, made of processed corn, and the chapatti of India, made of Wheat.

Raw material for manufacturing bread:

1) Maida 2) Sugar 3) Yeast

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4) Salt 5) Condensed milk 6) Bread improvers etc.

Vision, Mission and Core Values

Vision
Simultaneous to providing credible value addition to customers, employees and shareholders; being recognized by the society as a corporate citizen. In addition achieving operational excellence along with caring for environmental protection.

Mission Suppliers quality policy

Develop healthy interdependency and enhance value addition in the relationship. Work together to ensure on time suppliers as per requirements at all times.

Quality policy to their employee.

To provide continual learning opportunities to improve compliance and develop new skills.

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Core Values
Customer Orientation Personal Integrity and Commitment Teamwork and Mutual Support People Development and Involvement Striving for Excellence

Objectives and Goals of the Company

To modernize, upgrade and improve facilities of higher production and productivity. To achieve better quality in products. To strengthen the marketing organization to effectively compete in National and International markets.

To maintain and develop highly motivated human resources to achieve professional competence and ensure career development of its workers.

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Products of Nigiris Mechanized Bakery

They manufacture Bread, Bun, Biscuits, Bread Rolls, Puff, chocolates and Assorted cakes. Bread Bun : Family pack bread, Milk bread, Fruit bread : Sweet bun, Cherry bun, Masala bun

Cookies and Biscuits: Coconut cookies, Vanilla cookies, Salt biscuits, Sweet biscuits, Masala biscuits Bread rolls bride rolls Chocolate items : Dinner rolls, Garlic rolls, Hot dog rolls, Cafe garlic rolls, Bread crispy : Mint chocolate, Nut milk chocolate, Soft praline

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Assorted cakes cake

: Coconut finger cut, Fresh cream mango roll, Fruit cake, Egg less cut

Competitors information:
Sweet Chariot, Koshys, Modern, VB Ba

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Organization structure

Nilgiri is the Chairman Mr.M.Chennaiappan and Managing Director Mr.M.S. Mani head a limited company.

Mr..Muthuswamy Mudaliar founded the Nilgiri Dairy Farm in the year 1905, in Nilgiris. He started with selling Butter, and then added fresh Cream sales Mr.Mudaliar Joined the Patel Dairy Farm in Nilgiris and a little later the brothers installed the First cream separator in Southern India.

Mr. Chenniappan son of Mr. Muthuswamy Mudaliar was placed in charge of Bangalore operations.

Mr. Chenniappan Brother Mr. M.S.Mani the present Managing Director joined the business in 1950. Mr.M.Chellayan another brother of Chenniappan studied at NDRI, further he went abroad for further training he is in charge of the dairy operations at Erode and also in charge of the Supermarkets at Coimbatore and Erode. The family partnership business was converted into a Private Limited Company in the year 1971.

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Organization structure

Chairman M.Chennaiappan Mr. Mani Mr. Gopalakrishnan Managing Director Director 1 Mallika Ramachandran Director 2 C. Ramachandran Managing Director

Production Department

Marketing Department

Finance Department

H.R.M Department

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Mr.Narayana Mr.Lingraj Babu Region sales officer Sales Officer ficer Accountant Mr.Ajit Prasad MR. Basavaraj Personnel Manager The chairman, Managing Directors and Directors take a leading role in organization planning. The organization planning includes finance planning, inventory planning production planning, plant maintenance planning, marketing planning, sales planning, manpower planning and planning of transportation. Head of departments of all departments and in charges participated in planning function and takes action relative to implementation. As a whole corporate planning is the basis for all forwarding plans. Board of Directors takes active role in corporate planning. Based on the corporate plan sales plan and production plan is initiated by the unit head and the director of marketing. Mr. Vijay Kumar Sales Officer

Mr. Somashekar

The resources required for Nilgiris have to be approved by board of Directors the same will be allocated and deployed to various departments for further activities. In case of any shortcomings control actions are taken by the management to overcome the same. Hence budgeting involves all activities and executives of all departments of unit are involved in decision-making.

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The channel of communication in this regard is bottom-up and top down. Budgeting and planning will be planned first for working level in the second stage all the budgets of working level are consolidated, approval is taken from top management and the same will be implemented. Workers are provided with authority and freedom in implementing their plan and performing their activities corrective and preventive action.

Nilgiri is the Chairman Mr.M.Chennaiappan and Managing Director Mr.M.S. Mani head a limited company.

Mr..Muthuswamy Mudaliar founded the Nilgiri Dairy Farm in the year 1905, in Nilgiris. He started with selling Butter, and then added fresh Cream sales Mr.Mudaliar Joined the Patel Dairy Farm in Nilgiris and a little later the brothers installed the First cream separator in Southern India.

Mr. Chenniappan son of Mr. Muthuswamy Mudaliar was placed in charge of Bangalore operations.

Mr. Chenniappan Brother Mr. M.S.Mani the present Managing Director joined the business in 1950. Mr.M.Chellayan another brother of Chenniappan studied at NDRI, further he went abroad for further training he is in charge of the dairy operations at Erode and also in charge of the Supermarkets at Coimbatore and Erode.

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The family partnership business was converted into a Private Limited Company in the year 1971.

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CHAPTER III FUNCTIONAL AREAS

Personnel department

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CHAIRMAN AND M.D.

DIRECTOR

MANAGER (HRD)

DEPUTY MANAGER

WELFARE OFFICER

ASSISTANT SUPREVISOR OFFICER

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ORGANIZATION STRUCTURE OF HR DEPARTMENT

The chairman, Managing Directors and Directors take a leading role in organization planning. The organization planning includes finance planning, inventory planning production planning, plant maintenance planning, marketing planning, sales planning, manpower planning and planning of transportation. Head of departments of all departments and in charges participated in planning function and takes action relative to implementation.

As a whole corporate planning is the basis for all forwarding plans. Board of Directors takes active role in corporate planning. Based on the corporate plan sales plan and production plan is initiated by the unit head and the director of marketing.

The resources required for Nilgiris have to be approved by board of Directors the same will be allocated and deployed to various departments for further activities. In case of any shortcomings control actions are taken by the management to overcome the same. Hence budgeting involves all activities and executives of all departments of unit are involved in decision-making.

The channel of communication in this regard is bottom-up and top down. Budgeting and planning will be planned first for working level in the second stage all the budgets of working level are consolidated, approval is taken from top management and the same will be implemented. Workers are provided with authority and freedom in implementing their plan and performing their activities corrective and preventive action.

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Staff:
On the basis of manpower requirement Job description and job specification are prepared. Keeping this as basis the recruitment action will be implemented. Nilgiris chooses the following sources for requirement.

Advertisement in news papers Job consultants Present employees People with good family background Descendents of their own family members with appropriate qualification.

Directors handle recruitment process along with their subordinates. Once the candidates are identified, they are tested for technical and non-technical requirement for the specific job and qualified candidates are selected. Once after selection concerned departmental in charge will take up induction process. Operations manager and quality assurance manager is also absorbed in same procedure as other employees are employed, but a slight changes that can be find is their tests and interviews.

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Training:
Training needs are culled out from the filled in performance appraisal forms of individual employees. Training needs will be identified either once or twice during the year. In addition, specific training needs are identified and imparted to concerned employees. Similarly new recruits will be provided induction training.

Head of departments in consultation with other in charges identifies the programs, which could be conducted in-house on the job or by deputing to external Programs/institutions/over seas. Based on the identifications programs are scheduled Managing Directors approval is obtained before nominating to external faculties.

Employees deputed are de briefed to asses for the effectiveness of program and records are maintained.

Personal assigned to various processes shall be selected after ascertaining the competence based of appropriate education, experience, knowledge and skills. For this purpose all recruitment are made strictly in terms of competencies criteria indicated above. This will be reviewed periodically when new business, new position or new product launched.

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Personnel manager in charge will maintain all the records of training conducted (including internal induction on job etc) concerned in charge have to intimate unit Head details of the job training provided to employees.

Nilgiris also encourages Postgraduate Management Trainee to take up projects under different disciplines. If need arises the company absorbs trainees.

Nilgiris complies with all the prescribed rules and regulations of Companies Act, 1956 regarding Employee Retirement Benefit, Provident Fund, and Leave Salary ESI (Employee Service Insurance) etc.

The following activities are taken care by the Personnel and Administrative department To recruit for the division and promotions to the officers and workmen. To maintain proper personnel records of the employees of the division. To provide training as per the employees of the division. To meet the statutory requirements as per the various labor legislations. To manage and administer all the welfare aspects to be provided for the employees. To maintain proper and peaceful industrial relations. To manage the various legal issues related to labor. To look after the security and administrative issues.

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THE FUNCTIONS OF HRD AT NILGIRIS:

The basic function of the department is to achieve result through effort of people employed by it. This can be achieved smoothly only if co-operation on the part of the employee is generated for achieving the objective of management. The effort of human being cant be directly controlled as a process of machine can be, hence we must create an environment in which cooperative action is spontaneous.

Current Issues Pay and other benefits Promotional policy Job evaluation

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Manpower planning (recruitment-reservation-induction-placement, service record- merit rating-transfer-promotion-resignation/retirement) Training in manufacturing and marketing.

Sources of Recruitment 1. Advertising in newspaper 2. Employee reference

Selection
Selection involves various steps Aptitude test Physical Examination Final selection by Manager(HRD) Induction/Orientation programs for one/two weeks Put to actual workstation

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Training and Development

Training is given to both new as well as present employees. On the job as well as off the job training is given. It is done in a regular basis. The Companys aim is giving training by 2% of their attendance. The training needs for the HR department at the beginning of the year and a number of programs assesses the managerial category of employees are organized with both inhouse and external experts to deliver need based training.

Performance Appraisal
The Company has a system of annual appraisals with non-performance being singled out for guidance and monitoring it ensures that the performance has the fast career growth path. Once in a year the employees are appraised by the top management.

Transportation
Transportation facility has been provided for the employees in the Company. For the employees those staying at Hosur and Bangalore are provided with Company bus and cabs. The managers of different department are provided with Company cars etc. The employees who go out of station on a company work are provided with air and train tickets and Company will bear the expenses.

Attendance System
There are 4 shifts in the Company working for 24 hours. Workers attendance is collected from the security department and employees attendance is collected from machine. The machine will be having all the data when the employees came into the Company and what time they leave the

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Company. First the attendance is taken in the attendance register and then entered in computer for easy reference.

Medical Facility
The medical facility has been provided for all the employees and workers working in the company. If any worker or employee gets injured at work or any accident takes place at work there is a separate medical department for this reason. This department is open round the clock. There is one doctor and three compounders working in this department. Medical camps are conducted for social welfare of the people those who are staying near to the factory. There is an Ambulance for any emergency cases round the clock.

Canteen
Assistant Manager of HR department will take care of the activities of the canteen. For all employees lunch and tea is provided in the canteen. For night workers milk is provided in the canteen.

Legal Matters
Maintenance of legal and discipline matters of employees is taken care by Assistance Manager of HR department.

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Security
Security people will look after the Companys security matters. They will check all the vehicles near the entrance gate. Assistant security officer will assist the security officer.

Motivation
Efforts will be made through divisional personnel and administration department for improving the motivation for good performance in the form of promotion and cash incentives.

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Production department

SENIOR MANAGER

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Production Department Structure

GENERAL MANAGER

(PRODUCTION)

MANAGER

DEPUTY MANAGER

WORKERS MANAGER

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Production is the process by which goods and services are created. The other word synonym mostly used with production is manufacturing. Production process is also one of the areas for maximization of profits. So production process plays an important role in the organization to achieve its objectives. Production management involves grouping all the factors for production together and putting them at an optimum use in order to realize the objective of starting a firm that is production or creation of goods and services. To be more precise, it includes a study of such activities as procuring and installing machinery, purchasing and storing of raw materials. Issue of raw materials and converting into finished goods for sales. Modern production management present certain characteristics, which make it, look totally different from what it was during the past.

The important characteristic of todays Production Management is given below:

Specialization Mechanization Use of industrial engineering Use of computers and data operating equipment Use of scientific method Use of operation research

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The main functions of Production department are as follows:

To meet the rising demand of the customer To provide better and improved quality products and service To gain good will in the market To maintain the premise i.e. proper utilization of available space

The Company is concentrating on

Productivity improvement Quality assurance Dead line observation Cost reduction Good Working Conditions Secure production volume

PRODUCTION PROCESS 1) Categorization of wheat 2) Selection of proper stream 3) Air classification 4) Use of flour improvers 5) Yeast selection 6) Bread making technologies

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7) Packaging

1) Categorization of wheat:
Some of the wheats grown in the country have been found to have good bread making potential. However, such wheats are not made available to the mills separately for processing into Maida as wheats are not graded and categorized according to its functional characteristics and stored separately. Hence the wheat is selected according to the nutritional value and water absorbing levels.

2) Selection of proper stream:

In roller flourmill, refined flour (Maida) is obtained by mixing different streams of flour coming from series of break rolls and reduction rolls. The quality of these streams varies considerably. The protein and ash contents in the break fractions increase with increase in the break passages and similar trend is observed in reduction passages also hence, flour with desired level of protein/gluten or ash content can be obtained by blending the streams suitably.

3) Air classification:
It is possible to classify wheat flour into low protein or high protein fractions by air classification. The variation in protein content in flour particles of different sizes is taken advantage of to classify the products with high or low protein content. The flour with particle size less than 17 normally contains twice the amount of proteins present in the parent flour, while the fraction ranging in size from 17-40 has half the protein content of the normal flour. The size separation of flour is done adopting air classification technique after grinding the flour in a pin

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mill. Yield and protein content of air classified fractions of flour are given in Table 1. The flours with different protein contents can be used for different bakery products. Table Yield and Protein Content of Air Classified Fractions of Flour Parent flour Fine flour 0-17 u 18.9 15.7 Medium flour 18-40 u Coarse flour 40 u 14.7 9.5

Flour

Hard wheat

13.4

10.0 5.0

Soft wheat 7.7

4) Use of improvers:
The quality of flour for use in bread making can is improved by using bleaching and maturing agents.,millers are permitted to use benzyl peroxide (max 40 ppm) as a bleaching agent and ascorbic acid (max 200 ppm) and potassium bromated (max 20 ppm) as maturing agents under prevention of Food Adulteration Act.

5) Yeast selection:
The gas production values of different types of yeast indicated that gas production with instant yeast is nearly 87% of the compressed yeast and is 185% of the active dry yeast. The thiol content in the dough containing instant yeast is far less than that produced by dry yeast or compressed yeast.

6) Bread making technologies:

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The improved wheat and mixture of selected yeast is introduced in to mechanical process called dough development by rollers and spiral mixers. Then with automated process the mixture is cut in definite shapes and enters the large ovens and finally the bread is baked and sent for final process.

7) Packaging: The baked products are finally packed using the designed polethene and biodegradable packs and done semi automatically where the products movement is automated and actual process is done by workers.

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Stores department

DEPUTY MANAGER (PURCHASE)

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Purchase and Stores Department Structure

ASSISTANT MANAGER

9
PURCHASE/STORES OFFICER

SUPERINTENDENT

ADMINSTRATION ASSISTANT

PEON/HELPERS

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STORES SECTION
Stores department is the core department for any manufacturing unit. It is the responsibility of stores department to maintain the materials in a good and proper manner and provide them to the various departments whenever they needed. The stores department also uses computer systems for maintaining, recovering and issuing of the materials. It is the duty of the stores department for conducting the inspection of the materials and sending to the technical department for testing of materials for the good quality of materials. Then they issue the materials to the production department according to their requirement of materials.

Functions of Stores Department

Maintaining the balance of procurement and issuing of stock Receiving of ordered materials Inspection of the received material If any defects sending back to the vendor through purchase department

The various systems and techniques used by stores department are:

Just in time

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oJust in time is a production strategy that strives to improve a business return on investment by reducing in-process inventory and associated carrying costs. Just in time production is also called the Toyota Production System Kanban oKanban maintains inventory levels; a single is sent to produce and deliver a new shipment as material is consumed. These singles are tracked through the replenishment cycle and bring extraordinary visibility to suppliers and buyers

ABC analysis oABC analysis stands for Always Better Control also know as Selective Inventory Control A Items: Very tight control and accurate records B Items: Less tightly controlled and good records C Items: Simplest controls possible and minimal records o The ABC analysis provides a mechanism for identifying items that will have a significant impact on overall inventory cost, while also providing a mechanism for identifying different categories of stock that will require different management controls 5S of House Keeping 1.Sort, segregate and remove unwanted things/materials and dispose them 2.Orderliness right things in the right place 3.Clean

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4.Standardize 5.Sustain through discipline

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Finance And accounts Department

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Finance And Accounting Department Structure

SENIOR MANAGER

DEPUTY MANAGER (ACCOUNTING)

DEPUTY MANAGER (AUDITING)

SENIOR ASSISTANT

ACCOUNTING OFFICER

JUNIOR ASSISTANT

ACCOUNT SUPERDENT

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Accounting System:

The financial statements are prepared on this historical cost convention and in accordance with generally accepted accounting principles. Revenue is recognized and expenses are accounted on their accrual with necessary provisions for all known liabilities and losses.

System:
Procedure and process such as information system manufacturing of budgeting and control process. Systematic doing day to day work All the information catching of SAP

Production and Planning improvement

Functions:
Ensuring proper and correct accounting material in/out of the organization Pay roll system Creditors bill passing and all payments Stock transfers and direct sales invoicing Proper maintenance of strategy records for central excise, sales tax and invoice tax

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Co-ordination, different audits-financial audit, cost audit, income tax, excise audit Product costing Budgeting and budgetary control activities Fixed asset accounting Profitability statement Maintenance of funds for day to day activities

The summary of the Annual Report of Nilgiris Mechanized Bakery for the year 20-200 is as follows.

1. The Companys current assets of Rs. 9,50,58,650.00 2. The Companys current liabilities up to Rs. 8,50,24,650.00 3. The Companys total Fixed Asset is Rs. 12,49,19,505.00 4. The Companys Registered Profit of Rs. 4,10,00,00.00

Calculating the current ratio of the company

Current Ratio = current assets / current liabilities = = 9,50,58,650 /8,50,24,650 1.11

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Net Working Capital=Current assets current liabilities = = 9,50,58,650 8,50,24,650 1,00,34,000

Net profit of the company is Rs 210 lakhs After calculating the current ratio and net working capital we can say that the company is in a satisfactory position.

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Marketing department

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MARKETING DEPARTMENT STRUCTURE

GENERAL MANAGER

REGIONAL MANAGER

MANAGER

PROMOTIONAL MANAGER

AREA SALES MANAGER

SALESMAN

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Marketing Strategy

These strategies of cost minimization have opened up the means to introduce the bakery products with reasonable prices against other manufacturers. Nilgiris have shown that the word of mouth publicity from its satisfied customers is more effective way of selling its products to its potential customers.

Quality In regard to the product quality M/s. Nilgiris is the foremost among the companies adopting Total quality management. The employees and management are committed to the principle No compromise in terms of quality. The quality policy of the company is commitment ton customer delight by total quality management in our quality and service

Nilgiris product has the following features: 1 2 3 4 5 6 High consistent quality baking of all bakery products. Excellent steaming enables fine crust formation and golden line. With relatively longer shelf life. The homely touch in the preparation of the products. Varieties in every product. Specialized state of art pastries, for memorable functions like birthday, marriages and marriage Anniversary, and for festivals like New Year and Christmas.

Nilgiris Mechanized bakery directly markets its products all over Bangalore and its marketing team consists of managing director and marketing Executives. Company conducts an

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annual exhibition. It is the most popular event every year. Giant Nilgiris Cake kept for public display and for sales during Christmas season. It is all Bangalore attraction.

Thus Nilgiris is making its business more interesting experience of. Nilgiris has shown that the word of Mouth publicity from its satisfied customers is more effective way of selling its product to potential customers.

Nilgiris adopts a meticulous approach in identifying vendors for raw materials, which goes into manufacturing of these products. These raw materials are procured after adapting stringent quality control measures to ensure that there are in compliance with the set international standers while manufacturing in process quality system at every stage of manufacturing. It is judiciously monitored. Customers complaints of any nature are addressed promptly as a result the complaint against the products or service is very low.

Currently company market penetration is restricted by the lack infrastructure such as transport and sales manpower. To overcome this to appoint marketing manager and other staff are being recruited.

Marketing survey and observation at Nilgiris works are made so as to probe the ways and means to optimize the brand placing through an effective sales and distribution system as required by Niligiris mechanized bakery. The observations at works at various activities and based on the market survey the problems are identified. On the first thing first basis a program in oracle is formulated on the Order to payment cycle. We all are aware order to payment cycle is the heart of the sales information system. This data base information system will keep alive the marketing managers reflexes to the changing trends in the cluttered market place.

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Marketers rely on internal reports on orders, sales, price, costs, and inventory levels, payables and receivable. By analyzing this information they can spot important opportunities and problems. Sales representatives, dealers, customers, Dispatch the orders to the fir,. The sales department prepares the invoices and transmits the copies to various departments. This will enable to schedule production and order our of stock items etc. this is also to ensure that the shipped Items are accompanied by shipping and billing documents.

A brand carries itself well in the market place if the promoters have a feel of the brands strength, weakness, opportunities, threats from the angle of sales and distribution. In view of the above the researcher has carried out observation at Nilgiris works on the activities related from order receipt to payment and the market survey at the field for various essential attributes of sales and distribution. The duration of the project for interaction with 100 respondents of bakery products consumer, 50 outlets of Nilgiris products outlets and at computer centre is nearly 10 weeks. The route map used to reach the set goals are by trifurcation of the research as mentioned above. Likerts scale is used in the preparation o the questionnaire and to evaluate outcome of the interview. Respondents to the questionnaire are asked to rate each of the statement on the basis of the strength of their personal feelings towards the Attribute.

The observation at the unit is with special reference to the activities from order to payment cycle. The market survey and the Secondary information required is collected from the sources such as magazines, websites, books, companies records and discussion with officers and men. During the survey on effectiveness on various attributes of the distribution it came to light that the last ranking attribute is the response of Nilfiris on orders received with short notice due to the Belated response of the Nilgiris the customers are shifting their brand loyalty to the other

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major players whose response is within the reasonable limits. To safeguard the standing of Nilgiris in the market place the remedial measure is the remedial measure is reduction in cycle time from order to payment receipt. Hence centralized data base management is found essential. Accordingly it is decided to evolve an effective sales information system for in house usage.

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MANAGEMENT INFORMATION SYSTEM

Organizational study

System:
The operational systems and activities of Nilgiris are fully systematized. Based on the budget resources funds are allocated to every activities of the organization.

The purchase order is received through various channels from customers such as E-mail; telephone orders, supermarkets, contracts and fax etc.

The stores of the company are managed under ABC system of inventory control purchase system. In purchasing of raw materials required for the planned production is prepared on the basic of orders received from the customers through various channels. Production department places the indent to the stores specifying the requirements of the materials in terms of quality and quantity. Hence this leads to verification of stock level in the raw material stores.

If there is a low stock the order will be placed for the required quantity. Normally in Nilgiris raw materials inventory will be maintained for requirement for a period of 2 weeks. While purchasing of raw material its shelf life is also considered.

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CHAPTER IV Swot analysis

Organizational study

Strength:
1. It has a good brand image in the Market. 2. The retailers are well aware of the Nilgiris Brand and its products 3. There is no problem about shelf life as these products have good self life. 4. Taste of the product is good. 5. Infrastructural facilities is very good 6. Experience employee and employer 7. The company is located in good place.

Weakness:
1. Package is not good look. It is large is size. 2. It should not giving any offer to retailers. 3. Company concentrated only few areas 4. Promotion activities is not so good 5. Price of the product so high 6. Concentrated only on few brands 7. Not providing the credit facilities 8. Outlets only in few areas 9. Only it concentrated in India only.

Opportunities

1. They have an opportunity to expand the business 2. They have a chance to open many outlets 3. They introduce many brands 4. They have a chance to concentrate many areas

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5. They have an opportunity to produce or manufacture at low cost 6. They have an opportunity to recycle the wastages 7. They have opportunity to move or to carry the business activities.

Threats
1. It threats it for it competitors 2. It threats to replace the products 3. It threats to expand the business 4. It threats to give offer to the retailers 5. It threats to give credit facilities

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CHAPTER V Findings

Organizational study

Findings
During internship training, I have gained a lot of practical knowledge of the theoretical concepts. Theoretical concepts like administrative, management, technical etc., are easy to understand but they tend to be complex implementation. There are specialized departments for the proper functioning of different activities. Technical department officials look after the proper functioning of machinery to optimize the production. Personnel department officials, like personnel manager L.W.O training officer motivate the male and female workers. Administrative department maintains a record of sales, wage and salary absenteeism, PF sanction of education bills etc.

The organization is liberal and has been facilitating the welfare of its employees. I also learnt how the production process takes place starting from stores department, the raw material passes through the various section or hands to form a good qualified finished product. The production department various records of daily, weekly and monthly transactions. I also learnt that how the production units star processing according to the customers orders and according to customers requirements based on the quotations placed by the customers. The daily work is based on reaching minimum targets by the employees. A period of six weeks was allotted for obtaining practical knowledge of the theoretical concepts. theoretical concepts are easy to understand but the practical implementation of theoretical concepts tends to be complex in nature. Even minor theoretical concepts have a vital role in implementation it has to be carefully maintained. The study in this company helped me in implementing the Theoretical concepts in practical would. Despite competition from the competitors, the company is doing well in its activities. The company in competing with other companies has been concentrating on

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customization as well as standardization of product. It is dealing with wide range of products which meet the customer needs by their retail outlets.

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CHAPTER VI Suggestions and recommendations

Exide Industries Ltd.

Suggestions and Recommendations SUGGESTION:

1. Need to maintain the quality of the products as in past days. 2. They production department has to check over the lag and lead times 3. production department has to take over the advanced technology. 4. management has to adopt the new targets. 5. Increase the customer relationship. 6. The company should instruct the distributor to provide credit facility. 7. By increasing the sales. The company can increase the distribution network and it covers all areas of Bangalore city.

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Conclusion

Organizational study

Conclusion

The recommendation provided is strictly based on the information gathered by market surveys. The details or information were collected the customer samples of Bangalore only.

From the above detail we can easily conclude that Nilgiris has various effective promotional activities, which are very different than others. Nilgiris should also have the option of their product to be exhibited in other companys outlets for making their promotional activity more effective. This can also be done by investing more on advertising in magazine, newspaper, radio city, internet, banners etc.

I conclude that the company should concentrate on efficient distribution of Bakery products and attractive packing instead of its products.

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Bibliography

Organizational study

Bibliography

1. human Resource and personal Management K. Aswathppa Second Edition 2. Behavior in organization By Jerald Greenberg, Robert A. Baron. Fifth edition. 3. Reports and Manuals.

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Annexure

CHAIR

CHAIRMAN AND M.D.

DIRECTOR