ABOUT PARLE

PARLE was founded in 1929, by Sri Mohan Lal Dayal at Bombay. Then Sri Narottam Chouhan added confectionary plants inside PARLE. PARLE has big oven in ASIA. Daley production is 200 Ton. Parle has been India's largest manufacturer of biscuits and confectionery for almost 80 years. World's largest selling biscuit makers, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multimillion dollar company. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

PRODUCTS
BISCUITS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. PARLE-G KRACK JACK MONACO KREAMS HIDE &SEEK HIDE &SEEK BOURBON HIDE &SEEK MILANO PARLE MARIE PARLE ACTIFIT DIGESTIVE MARIE MILK SHAKTI NIMKIN 20-20 COOKIES GOLDEN ARCS FESTO TOP HAPPY HAPPY

CONFECTONARY 1. 2. 3. 4. 5. MELODY MANGO BITE CHOX KACCHA MANGO BITE POPPINS

SNACKS 1. MONACO SMART CHIPS 2. PARLES WAFERS 3. FULLTOSS

Availability
Today, the great strength of Parle Products is the extremely widespread distribution network. Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to create this extensive network. Parles sales force started with one salesman in Bombay and some agents in few other cities. Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production increased, distribution was amplified. Full time salesmen were appointed in different areas. Currently, Parle Products has over 33, 00,000 distribution outlets.

PROCESS OF MAKING BISCUITS

STEP 1STEP 2STEP 3STEP 4STEP 5STEP 6RAW MATERIAL MIXING METEL DETECTION MOLDING BAKING COOLING PACKING

QUALITY
Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits, confectioneries & snacks are thoroughly checked by expert staff, using the most modern equipment. This ensures consistent and perfect quality across the nation and abroad. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and confectionery plants in the country. The factory in

Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle also has 10 manufacturing units for biscuits and 75 manufacturing units for confectioneries on contract.

Q &A SESSION WITH MR. VISHAL (HR MANAGER)

Q: A: Q: A: Q: A: Q: A; Q: A: Q: A: WHAT IS THE LINE YOU THINK ABOUT? PARLE IS THE BEST. WHAT IS YOUR TURN OVER? Rs. 5000 CR p.a. WHAT IS YOUR TARGET FOR THIS YEAR? Rs. 8000 CR p.a NO OF FACTORIES & DEPOS IN INDIA. 100 &90 YOUR CORE COMPITANCY QUALITY & COST EFFECTIVENESS WHY YOU ENTERED INTO CHIPS MARKET BUT WHY NOT IN CHOCOLATE MARKET? FROM THE WHOLE POPULATION ONLY 30% OF PEOPLE CONSUME CHOCOLATE. FROM THESE 30% OF PEOPLE 72% ARE CAPTURED BY CADBURY. SO IT IS HIGHLY DIFFICULT TO ENTER AND MAKE SUCCESS A CHOCOLATE SEGMENT IN FRONT OF CADBURY. PARLE DOESNT WANT TO MAKE A PRODUCT WHICH BASE IS NARROW ACCORDING TO THE COMSUMPTION. BUT IN ORDER TO CHIPS EVERY SEGMENT OF PEOPLE ARE USING ND PURCHASING THIS. SO PARLE ENTERED TO CHIPS CATEGORY. WHAT ARE THE CHALLENGES FOR YOUR BUSINESS? INFLECTION MISMATCH BETWEEN INCREASING DEMAND AND SUPPLY RETAIN TO EMPLOYEE AND CUSTOMERS.

Q: A;

INDUSTRY VISIT REPORT ON PARLE

SUBMITTED BYANURAG SINGH FT-11-1019 PGDM