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Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. Mar Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilit located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 milli (1,500,000) vehicles annually. The company plans to expand its manufacturing capacity to 1.75 million by 201

The Company offers 15 brands and over 150 variants ranging from people's car Maruti 800 to the latest Life Utility Vehicle, Ertiga. T portfolio includes Maruti 800, Alto, Alto K10, A-star, Estilo, WagonR, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Kizashi, Grand Vita Gypsy and Ertiga. In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 mod across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4. With this Maruti Suzuki became the first company in In to introduce factory fitted CNG vehicl

In terms of number of cars produced and sold, the Company is the largest subsidiary of Suzuki Motor Corporation. Cumulatively, t th Company has produced over 10 million vehicles since the roll out of its first vehicle on 14 December, 198

Maruti Suzuki is the only Indian Company to have crossed the 10 million sales mark since its inception. In 2011-12, the company s over 1.13 million vehicles including 1,27,379 units of export

The Company employs over 9000 people (as on 31st March, 2012). Maruti Suzuki's sales and service network is the largest among c manufacturers in India. The Company has been rated first in customer satisfaction in the JD Power survey for 12 consecutive yea Besides serving the Indian market, Maruti Suzuki also exports cars to several countries in Europe, Asia, Latin America, Africa a Oceania Maruti Suzuki's revenue over the years: (Rs. in Million) Net Sales
3,01,198 3,58,490 3,47,059

Year 2006-07 2007-08 2008-09

Net Sales
1,45,922 1,78,603 2,03,583

Year
2009-10 2010-11 2011-12

The company is listed on Bombay Stock Exchange and National Stock Exchange.

Exports

In recent years, the Company has expanded its presence in the overseas markets. It is not uncommon to find a Suzuki badge car in countries as different as Algeria, Netherlands, Chile, Sri Lanka, France and Italy. The Company has exported over one million units cumulatively. Some leading overseas markets for the Company include advanced western markets such as Netherlands, Germany, France and UK besides non European markets like Australia South Africa, Algeria, Chile, Indonesia, Sri Lanka and Nepal. Today, Maruti Suzuki exports, models such as A-star, Alto, Estilo, Ritz, M800 across to over 125 countries. In 2011-12 the Maruti Suzuki exported over 127,300 units. For its sustained efforts in developing new international markets Maruti Suzuki won the Businessworld International Business Awards 2012 (in Exports Auto and Engineering Category).

Manufacturing Excellence
With the merger, Maruti Suzuki India Limited will bring its entire diesel engine capacity under one single management control. We began our operations in 1983, with the first Maruti 800 rolling out from our Gurgaon plant. Over the next two decades Maruti Suzuki car models led by Maruti 800 brought about a revolution in the Indian car market. As the automobile market grew so did our production capacities, production process and infrastructure. Our scale and manufacturing today is completely different from when it began. Today, Maruti Suzuki's plants are comparable with the best in the world in terms of quality, productivity and operational efficiency.

Maruti Suzuki India Limited approves merger with Suzuki Powertrain India Limited.
Suzuki Powertrain India Limited, a subsidiary of Suzuki Motor Corporation, Japan, supplies diesel engines as well as transmissions for vehicles to Maruti Suzuki India Limited. Recently Maruti Suzuki Board of Directors approved a proposal to merge Suzuki Powertrain India Limited (SPIL) with Maruti Suzuki India Ltd. It is expected that the necessary regulatory approvals and legal requirements for the merger may be completed by end December 2012. Once the merger is approved, the books of accounts of SPIL will be merged with MSIL with effect from April 1, 2012.

Wiki

Maruti Suzuki
From Wikipedia, the free encyclopedia

Maruti Suzuki India Limited

Type

Public

Traded as

BSE: 532500 NSE: MARUTI BSE SENSEX Constituent

Industry

Automotive

Predecessor(s)

Maruti Udyog Limited

Founded

1981

Headquarters

New Delhi, India[1]

Key people

RC Bhargava[2] (Chairman) Shinzo Nakanishi[2] (CEO & MD)

Products Revenue Net income Employees Parent Website

Automobiles 369.34 billion (US$6.72 billion)(2012)[3] 16.81 billion (US$305.94 million)(2012)[3] 6,903 (2011)[4] Suzuki[5] www.marutisuzuki.com

Maruti Suzuki India Limited (

i ), commonly referred to as Maruti and formerly known as Maruti

Udyog Limited, is an automobile manufacturer in India.[6] It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki.[5] As of November 2012, it had a market share of 37% of the Indian passenger car market.[7] Maruti Suzuki manufactures and sells a complete range of cars from the entry level 800,Esteem and Alto, to hatchback Ritz, A-Star, Swift, Wagon R, Zen and sedans DZire, Kizashi and SX4, in the 'C' segment Eeco, Omni, Multi Purpose vehicle Suzuki Ertiga and Sports Utility vehicle Grand Vitara.[8] The company's headquarters are on Nelson Mandela Road, New Delhi.[1]In February 2012, the company sold its ten millionth vehicle in India.[9]

Contents
[hide]

1 Profile 2 Joint venture related issues 3 Industrial relations o 3.1 Manesar violence July 2012

4 Products and services o 4.1 Current automobiles o o 4.1.1 Imported automobiles

4.2 Discontinued automobiles 4.3 Manufacturing facilities 4.3.1 Gurgaon manufacturing facility 4.3.2 Manesar manufacturing facility

o o o o o o o

4.4 Sales and service network 4.5 Maruti Insurance 4.6 Maruti Finance 4.7 Maruti TrueValue 4.8 N2N Fleet Management 4.9 Accessories 4.10 Maruti Driving School

5 Issues and problems 6 Exports 7 Awards and recognition 8 See also

9 References and notes 10 External links

[edit]Profile This section is outdated. Please update this article to reflect recent events or newly available information. (April 2012)

The old logo of Maruti Suzuki India Limited. Later the logo of Suzuki Motor Corp. was also added to it

'To Munsiyari on a Maruti 800',Uttarakhand Himalayas

Maruti Suzuki 800 at Nainital Uttarakhand

Originally, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The BJP-led government held an initial public offering of 25% of the company in June 2003. As of May 2007, the government of India sold its complete share to Indian financial institutions and no longer has any stake in Maruti Udyog.[10]

Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei carwhich at the time was the only modern car available in India, its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzukis are sold in India and various several other countries, depending upon export orders. Models similar to those made by Maruti in India, albeit not assembled or fully manufactured in India or Japan are sold by Pak Suzuki Motors in Pakistan. The company exports more than 50,000 cars annually and has domestic sales of 730,000 cars annually. [citation
needed]

Its manufacturing facilities are located at two facilitiesGurgaon and Manesar in Haryana, south of Delhi. iS i G g on f cili y h n in lled c p ci y of 900,000 ni pe nn . The M ne f cili ie ,

launched in February 2007 comprise a vehicle assembly plant with a capacity of 550,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined capability to produce over 14,50,000 units annually. About 35% of [7] all cars sold in India are made by Maruti. The company is 54.2% owned by the Japanese multinational Suzuki Motor Corporation per cent of Maruti Suzuki. The rest is owned by public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange of India.[citation
needed]

During 2007 and 2008, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Maruti Suzuki offers 15 models, Maruti 800, Alto, Maruti Alto 800, WagonR, Estilo, A-star, Ritz,Swift, Swift DZire, SX4, Omni, Eeco, Gypsy, Grand Vitara, Kizashi and the newly launched Ertiga. Swift, Swift DZire, A-star and SX4 are manufactured in Manesar, Grand Vitara and Kizashi are imported from Japan as completely built units(CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant.[citation needed] The company is believed to be moving towards introduction of a new version of Maruti 800 by November 2012, which will be more fuel efficient, though slightly costlier than Alto and existing Maruti 800.[11] The Suzuki Motor Corporation, Maruti's main stakeholder, is a global leader in mini and compact c fo h ee dec de . S i egy i o

utillise light-weight, compact engines with stronger power, fuel-efficiency and performance capabilities. Nearly 75,000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific. [12] Maruti Suzuki will be introducing new 800 cc model by Diwali in 2012.The model is supposed to be fuel efficient, hence more expensive.[13] Further information: Timeline of Maruti Suzuki

[edit]Joint

venture related issues

Relationship between the Government of India, under the United Front (India) coalition and Suzuki Motor Corporation over the joint venture was a point of heated debate in the Indian media till Suzuki Motor Corporation gained the controlling stake. This highly profitable joint venture that had a near monopolistic trade in the Indian automobile market and the nature of the partnership built up till then was the underlying reason for most issues. The success of the joint venture led Suzuki to increase its equity from 26% to 40% in 1987, and further to 50% in 1992. In 1982 both the venture partners had entered into an agreement to nominate their candidate for the post of Managing Director and every Managing Director will have a tenure of five years [14] R.C. Bhargava was the initial managing director of the company since the inception of the joint venture. Till today he is regarded as instrumental for the success of Maruti Suzuki. Joining in 1982 he held several key positions in the company before heading the company as Managing Director. Currently he is on the Board of Directors.[15] After completing his five-year tenure, Mr. Bhargava later assumed the office of Part-Time Chairman. The Government nominated Mr. S.S.L.N. Bhaskarudu as the Managing Director on 27 August 1997. Mr. Bhaskarudu had joined Maruti Suzuki in 1983 after spending 21 years in the Public sector undertaking Bharat Heavy Electricals Limited as General Manager. In 1987 he was promoted as Chief General Manager. In 1988 he was named Director, Productions and Projects. The next year (1989) he was named Director of Materials[clarification needed] and in 1993 he became Joint Managing Director.[citation needed] Suzuki did not attend the Annual General Meeting of the Board with the reason of it being called on a short notice.[16] Later Suzuki Motor Corporation went on record to state that Bhaskarudu was "incompetent" and wanted someone else. However, the Ministry of Industries, Government of India refuted the charges. Media stated from the Maruti Suzuki sources that Bhaskarudu was interested to indigenise most of components for the models including gear boxes especially for Maruti 800. Suzuki also felt that Bhaskarudu was a proxy for the Government and would not let it increase its stake in the venture.[17] If Maruti Suzuki would have been able to indigenise gear boxes then Maruti Suzuki would have been able to manufacture all the models without the technical assistance from Suzuki. Till today the issue of localization of gear boxes is highlighted in the press. [18]

[edit]Industrial

relations

Since its founding in 1983, Maruti Udyog Limited experienced few problems with its labour force. The Indian labour it hired readily accepted Japanese work culture and the modern manufacturing process. In 1997, there was a change in ownership, and Maruti became predominantly government controlled. Shortly thereafter, conflict between the United Front Government and Suzuki started. Labour unrest started under management of Indian central government. In 2000, a major industrial relations issue began and employees of Maruti went on an indefinite strike, demanding among other things, major revisions to their wages, incentives and pensions.[19][20] Employees used slowdown in October 2000, to press a revision to their incentive-linked pay. In parallel, after elections and a new central government led by NDA alliance, India pursued a disinvestments policy. Along with

many other government owned companies, the new administration proposed to sell part of its stake in Maruti Suzuki in a public offering. The worker's union opposed this sell-off plan on the grounds that the company will lose a major business advantage of being subsidised by the Government, and the union has better protection while the company remains in control of the government.[19][21] The standoff between the union and the management continued through 2001. The management refused union demands citing increased competition and lower margins. The central government prevailed and privatized Maruti in 2002. Suzuki became the majority owner of Maruti Udyog Limited.[22][23]

[edit]Manesar

violence July 2012

On 18 July 2012, Maruti's Manesar plant was hit by violence as workers at one of its auto factories attacked supervisors and started a fire that killed a company official and injured 100 managers, including two Japanese expatriates. The violent mob also injured nine policemen.[24][25] The company's General Manager of Human Resources had both arms and legs broken by his attackers, unable to leave the building that was set ablaze, and was charred to death. The incident is the worst-ever for Suzuki since the company began operations in India in 1983.[26] Since April 2012, the Manesar union had demanded a three-fold increase in basic salary, a monthly conveyance allowance of 10,000, a laundry allowance of 3,000, a gift with every new car launch, and a

house for every worker who wants one or cheaper home loans for those who want to build their own houses.Initial reports claimed wage dispute and a union spokesman alleged the incident may be casterelated.[27][28] According to the Maruti Suzuki Workers Union a supervisor had abused and made discriminatory comments to a low-caste worker.[29] These claims were denied by the company and the police.[25] The supervisor alleged was found to belong to a tribal heritage and outside of Hindu caste system; further, the numerous workers involved in violence were not affiliated with caste either. Maruti said the unrest began, not over wage discussions, but after the workers' union demanded the reinstatement of a worker who had been suspended for beating a supervisor.[26] The workers claim harsh working conditions and extensive hiring of lowpaid contract workers which are paid about $126 a month, about half the minimum wage of permanent employees.[29] Maruti employees currently earn allowances in addition to their base wage.[30] Company executives denied harsh conditions and claim they hired entry-level workers on contracts and made them permanent as they gained experience. It was also claimed that bouncers were deployed by the company. [27] India Today claimed[31] that its interviews of witnesses present at the plant confirms the dispute was over the suspended worker. The management insisted that they must wait for completion of inquiry underway before they can take any action on the employee suspended for beating up his supervisor. The management was then told, "you will be beaten up after we get a signal." Thereafter, the workers broke up into groups, went on to set the shop floor as well as all offices afire. They searched for management officials and proceeded with a barbaric beating of the officials at the site with iron rods.

The police, in its First Information Report (FIR), claimed on 21 July that Manesar violence may be the result of a planned violence by a section of workers and union leaders. The report claimed the worker's action was recorded on close circuit cameras installed within the company premises. The workers took several managers and high ranked management officials hostage. The responsible Special Investigative Team official claimed, "some union leaders may be aware of the facts, so they burnt down the main servers and more than 700 computers." The recorded CCTV footage has been used to determine the sequence of events and people involved. Per the FIR, police have arrested 91 people and are searching for 55 additional accused. [32][33] Maruti Suzuki in its statement on the unrest,[34] announced that all work at the Manesar plant has been suspended indefinitely. A Suzuki spokesman said Manesar violence won't affect the auto maker's business plans for India.[26] The shut down of Manesar plant is leading to a loss of about Rs 75 crore[35] per day.[36] On 21 July 2012, citing safety concerns, the company announced alockout under The Industrial Disputes Act, 1947 pending results of an inquiry the company has requested of the Haryana government into the causes of the disorder. Under the provisions of The Industrial Disputes Act for wages, the report claimed, employees are expected to be paid for the duration of the lockout.[35] On 26 July 2012, Maruti announced employees would not be paid for the period of lock-out in accordance with Indian labour laws. The company further announced that it will stop using contract workers by March 2013. The report claimed the salary difference between contract workers and permanent workers has been much smaller than initial media reports - the contract worker at Maruti received about 11,500 per month, while a permanent worker received about 21,000-22,000 per month.
[37]

12,500 a month at

start, which increased in three years to

In a separate report, a contractor who

was providing contract employees to Maruti claimed the company gave its contract employees the best wage, allowances and benefits package in the region.[38] Shinzo Nakanishi, managing director and chief executive of Maruti Suzuki India, said this kind of violence has never happened in Suzuki Motor Corp's entire global operations spread across Hungary, Indonesia, Spain, Pakistan, Thailand, Malaysia, China and the Philippines. Mr. Nakanishi went to each victim apologising for the miseries inflicted on them by fellow workers, and in press interview requested the central and Haryana state governments to help stop such ghastly violence by legislating decisive rules to restore corporate confidence amid emergence of this new 'militant workforce' in Indian factories. He announced, "we are going to deecogni e M iS i Wo e Union nd dismiss all workers named in connection with the incident. We will

not compromise at all in such instances of barbaric, unprovoked violence." He also announced Maruti plans to continue manufacturing in Manesar, that Gujarat was an expansion opportunity and not an alternative to Manesar.[39][40] Labour disputes are endemic in the auto industry of India and have affected other manufacturers. India has strict labour laws, but their application is widely sidestepped by hiring low-wage contract workers.[29] Manesar violence adds to India's recent incidents of labour disputes turning to violence. Analysts claim[41][42] recent incidents like Manesar violence suggest a need for urgent reform of archaic Indian labour laws, the rigid rules

on hiring and layoffs, which harm the formal sector and discourage investment in India. Government mandated procedures for labour dispute resolution are currently very slow, with tens of thousands of cases pending for years. The government of India is being asked to recognise that incidents such as Manesar violence indicate a structural sickness which must be solved nationally. The company dismissed 500 workers accused of causing the violence and re-opened the plant on 21 August, saying it would produce 150 vehicles on the first day, less than 10% of its capacity. Analysts said that the shutdown was costing the company 1 billion rupees ($18 million) a day and costing the company market share. The previous week company officials had announced that Maruti would scrap the practice of hiring contract workers and that the workers currently on temporary contracts would be made permanent. It would begin the process of hiring new workers on a permanent basis from 2 September 2012.[43]

[edit]Products [edit]Current

and services

automobiles

Red Bull Maruti Suzuki Swift

Maruti Omni

India's Corps of Military Police personnel patrolling the Wagah border crossing in thePunjab in a Maruti Gypsy.

Maruti Alto

Maruti Suzuki Swift

Maruti Suzuki Zen Estilo

Suzuki SX4

7th Generation Suzuki Alto is sold as Maruti Suzuki A-Star in India

Maruti Suzuki Swift DZire

Suzuki Splash is sold as Maruti Suzuki Ritz in India.

1. 800 (Launched 1983) 2. Omni (Launched 1984) 3. Gypsy (launched 1985) 4. WagonR (Launched 1999) 5. Alto (Launched 2000) 6. Swift (Launched 2005) 7. Estilo (Launched 2006)

8. SX4 (Launched 2007) 9. Swift DZire (Launched 2008) 10. A-star (Launched 2008) 11. Ritz (Launched 2009) 12. Eeco (Launched 2010) 13. Alto K10 (Launched 2010) 14. Maruti Ertiga(Launched 2012), seven seater MPV R3 designed and developed in India, will compete with Toyota Innova, Mahindra Xylo, and Tata Sumo Grande.[44] In early 2012, Suzuki Ertiga will be exported first to Indonesia in Completely Knock Down car.[45] 15. Maruti XA Alpha based compact SUV to compete with the Ford EcoSport & Renault Duster will be launched in the year 2014 16. Maruti Alto 800(Launched 2012), Maruti Alto 800 is finally out with a price tag of Rs.2.44 lakh (exshowroom New Delhi). Maruti has rolled out three standard variants-Alto 800 Base, Alto 800 LX and Alto 800 LXi and three CNG variants -Alto 800 CNG Base,Alto 800 CNG LX and Alto 800 CNG LXi.[46] The 0.8 litre of petrol engine is very fuel efficient and pushes the car to produce high class mileage of 17 to 22 km per litre. The 45.7BHP of peak power produced by the engine is also successful on road by delivering top-notch performance.[47]

[edit]Imported automobiles

Suzuki Grand Vitara

1. Grand Vitara (Launched 2007) 2. Kizashi (Launched 2011)

[edit]Discontinued
1. 1000 (19902000) 2. Zen (19932006)

automobiles

3. Esteem (19942008) 4. Baleno (19992007)

5. Versa (20012010) 6. Grand Vitara XL7 (20032007)

*Source

[edit]Manufacturing

facilities

Maruti Suzuki has two manufacturing facilities in India.[48] Both manufacturing facilities have a combined production capacity of 14,50,000 vehicles annually. During a recent meeting of the Gujarat chief minister with Suzuki Motor Corp chairman & CEO Osamu Suzuki,the Chairman had said that the work on car manufacturing plant at Mandal near Ahmedabad would be started soon.[49] Maruti Suzuki to set up second plant in Gujarat; acquires 600 acres

[edit]Gurgaon manufacturing facility

The Gurgaon manufacturing facility has three fully integrated manufacturing plants and is spread over 300 acres (1.2 km2). All three plants have an installed capacity of 350,000 vehicles annually but productivity improvements have enabled it to manufacture 900,000 vehicles annually. The Gurgaon facilities also manufacture 240,000 K-Series engines annually. The entire facility is equipped with more than 150 robots, out of which 71 have been developed in-house. The Gurgaon Facilities manufactures the 800, Alto, WagonR, Estilo, Omni, Gypsy, Ertiga and Eeco.

[edit]Manesar manufacturing facility

The Manesar manufacturing plant was inaugurated in February 2007 and is spread over 600 acres (2.4 km2). Initially it had a production capacity of 100,000 vehicles annually but this was increased to 300,000 vehicles annually in October 2008. The production capacity was further increased by 250,000 vehicles taking total production capacity to 550,000 vehicles annually. The Manesar Plant produces the A-star, Swift, Swift DZire, SX4 and Ritz. On 25 June June 2012, Haryana State Industries and Infrastructure Development Corporation demanded Maruti Suzuki to pay an additional Rs 235 crore for enhanced land acquisition for its Haryana plant expansion. The agency reminded Maruti that failure to pay the amount would lead to further proceedings and vacating the enhanced land acquisition.[50]

[edit]Sales

and service network

As of 31 March 2011 Maruti Suzuki has 933 dealerships across 666 towns and cities in all states and union territories of India. It has 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities throughout India.[51] It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India.

Service is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti Suzuki trains the local staff. Other automobile companies have not been able to match this benchmark set by Maruti Suzuki. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle.[52][53]

[edit]Maruti

Insurance

Launched in 2002 Maruti Suzuki provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram. The service was set up the company with the inception of two subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt. Limited[54] This service started as a benefit or value addition to customers and was able to ramp up easily. By December 2005 they were able to sell more than two million insurance policies since its inception. [55]

[edit]Maruti

Finance

To promote its bottom line growth, Maruti Suzuki launched Maruti Finance in January 2002. Prior to the start of this service Maruti Suzuki had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan. [56] Maruti Suzuki tied up with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank, and Sundaram to start this venture including its strategic partners in car finance. Again the company entered into a strategic partnership with SBI in March 2003[57] Since March 2003, Maruti has sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti Finance is currently available in 166 cities across India.[58] Citicorp Maruti Finance Limited is a joint venture between Citicorp Finance India and Maruti Udyog Limited its primary business stated by the company is "hire-purchase financing of Maruti Suzuki vehicles". Citi Finance India Limited is a wholly owned subsidiary of Citibank Overseas Investment Corporation, Delaware, which in turn is a 100% wholly owned subsidiary of Citibank N.A. Citi Finance India Limited holds 74% of the stake and Maruti Suzuki holds the remaining 26%.[59] GE Capital, HDFC and Maruti Suzuki came together in 1995 to form Maruti Countrywide. Maruti claims that its finance program offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market rates.[citation needed]

[edit]Maruti

TrueValue

Main Article: Maruti True Value Maruti True service offered by Maruti Suzuki to its customers. It is a market place for used Maruti Suzuki Vehicles. One can buy, sell or exchange used Maruti Suzuki vehicles with the help of this service in India. As of 31 March 2010 there are 341 Maruti True Value outlets.[citation needed]

[edit]N2N

Fleet Management

N2N is the short form of End to End Fleet Management and provides lease and fleet management solution to corporates. Clients who have signed up of this service include Gas Authority of India Ltd, DuPont, Reckitt Benckiser, Sona Steering, Doordarshan, Singer India, National Stock Exchange and Transworld. This fleet management service include end-to-end solutions across the vehicle's life, which includes Leasing, Maintenance, Convenience services and Remarketing.[60]

[edit]Accessories
Many of the auto component companies other than Maruti Suzuki started to offer components and accessories that were compatible. This caused a serious threat and loss of revenue to Maruti Suzuki. Maruti Suzuki started a new initiative under the brand name Maruti Genuine Accessories to offer accessories like alloy wheels, body cover, carpets, door visors, fog lamps, stereo systems, seat covers and other car care products. These products are sold through dealer outlets and authorized service stations throughout India.[61]

[edit]Maruti

Driving School

A Maruti Driving School in Indiranagar,Bangalore

As part of its corporate social responsibility Maruti Suzuki launched the Maruti Driving School in Delhi. Later the services were extended to other cities of India as well. These schools are modelled on international standards, where learners go through classroom and practical sessions. Many international practices like road behaviour and attitudes are also taught in these schools. Before driving actual vehicles participants are trained on simulators.[62] A the launch ceremony for the school Jagdish Khattar stated "We are very concerned about mounting deaths on Indian roads. These can be brought down if government, industry and the voluntary sector work together in

an integrated manner. But we felt that Maruti should first do something in this regard and hence this initiative of Maruti Driving Schools."[63]

[edit]Issues

and problems

On 24 February 2010, Maruti Suzuki India announced recalling of 100,000 A-Star hatchbacks to fix a fuel leakage problem, for which the company will replace the gaskets.[64]

[edit]Exports
Maruti Exports Limited is the subsidiary of Maruti Suzuki with its major focus on exports and it does not operate in the domestic Indian market. The first commercial consignment of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country Maruti Suzuki crossed the benchmark of 300,000 cars. Since its inception export was one of the aspects government was keen to encourage.[citation needed] Every political party expected Maruti Suzuki to earn foreign currency. Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Nepal, Sri Lanka, Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the markets served by Maruti Exports.[citation needed]

[edit]Awards

and recognition

The Brand Trust Report published by Trust Research Advisory has ranked Maruti Suzuki in the seventh position in 2011 and the sixth position in 2012 among the brands researched in India.[65] Bluebytes News,[66] a news research agency, rated Maruti Suzuki as India's Most Reputed Car Company in their Reputation Benchmark Study[67]conducted for the Auto (Cars) Sector which launched in April 2012.

Maruti Udyog Limited is now Maruti Suzuki India Limited

New Delhi, September 18, 2007

Car market leader Maruti Udyog Limited now has a new name "Maruti Suzuki India Limited". The company's new name was approved by the Registrar of Companies yesterday and comes into effect from 17th September 2007. The company's Board of Directors had approved "Maruti Suzuki India Limited" as the new name, in July, 2007. This was subject to approval by the Company's shareholders. The Company's shareholders approved the new name at the Annual General Meeting held on 6th September 2007. In the new name, "Maruti" continues to have the predominant position. "Maruti" is one of the strongest corporate brand names in the country, in terms of awareness, recall, trust and customer care. This is the name that a generation of Indians has grown up with, and features prominently on the Company's products, services and its sales and service network across the country. "Suzuki" in the corporate name imparts an international dimension. Besides being the parent company, Suzuki Motor

Corporation is a leading player in the global automobile market. The leader in Japan's minicar market for over three decades, it has recently positioned itself as a complete car maker with the success of its globally strategic models like Swift, SX4 and Grand Vitara. This international dimension in the Company's name will help Maruti as it looks to expand its role in the global markets. The Company is to launch a model for export to Europe in the next couple of years, while building on its recent success in Asian and African markets. Maruti is also developing capabilities to assume the role of being Suzukis R & D hub for Asia outside Japan. "India" in the corporate name, while conveying the location of the Company and its facilities, also recognizes the growing importance of the country across the world.