Michigan Public Health Training Center

H P TC M

P n u a b l ig

a l e th T H c i

ning C rai

ter Mich en

I selected a Compound harmony color palette from the PANTONE + Solid Uncoated color group within Illustrator to use for these logos. The client asked for bright colors, and I liked how these colors looked in their most vivid form, as well as in tints and shades.

Yellow: CMYK 18.48, 0, 100, 0 ; RGB 219, 226, 0 Light Green: CMYK 71.82, 0.81, 100, 0 ; RGB 74, 182, 18 Dark Green: CMYK 71.73, 25.56, 100, 9.65 ; RGB 83, 137, 55 Lavender: CMYK 66.92, 77.65, 0, 0 ; RGB 126, 57, 230 Blue: CMYK 90.63, 91.34, 0, 0 ; RGB 49, 18, 182 Violet-Blue: CMYK 89.3, 94.61, 8.98, 1.45 ; RGB: 70, 55, 137

I selected the typeface Tw Cen MT to use in the logos. It is a sans-serif font that is cheerful and legible.
While brainstorming and sketching, I came across NACCHOs (National Association of County and City Health Officials) style guide for a standard Public Health logo: http://www.naccho.org/advocacy/phlogo/. I liked the modified plus symbol that is featured in the logo, so I used the shape (and in one case, the shield shape from NACCHOs logo as well) in my logo designs. I browsed and saw that a number of city and county public health organizations are adopting the logo for their own use, so it is my hope that the symbol will continue to catch on and become synonymous with public health outreach. In one of the logos, the symbol is made into a tree that features 9 leaves, which reflects MPTHCs 9 goals as stated on their website. My thought with this is that the tree with its leaves could be featured more prominently in presentations or publication materials, where each leaf could be specifically tagged with one of the Centers goals, and for times when the logo is used in smaller spaces, the entire tree could be changed to a silhouette, to simplify the outline.