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Enterprises Pvt. Ltd (LMPL) successfully conducted a one day awareness programme on Rural Marketing at Charmal Branch in Sambalpur district recent ly with sole object ive of creating awareness among t he Women self help groups (SHGs) for livelihoods promotion through small business development. 25 SHG members participated in the event including Branch Manager, Area Coordinat or, Community Organizers and prospective SHG Vendors from Charmal branch area under BISWA operation. Mr Sashwata Prusty Branch Manager of BISWA Charmal branch welcomed the participants and introduced the programme objectives among them. Mr Ramesh Chandra Das, ManagerFaculty from Laxmipriya Micro Enterprises Pvt Lt d impart ed programme deliveries on the thematic inputs on Laxmipriya's retail

Laxmipriya Micro

Rural Marketing Awareness Training at Charmal

marketing strategy through SHG Sale outlets for livelihoods promotion of the rural weaker sections, role & responsibilities of the staff personnel involved in the marketing process, facilities from ITC/Laxmipriya Micro Enterprises Pvt Ltd for implementing such retail outlets in remote villages and profit sharing methodology, discussion on circulated terms & conditions with agreement formalities to undertake the project, method of households consumer survey and their commodity need analysis in prior to submitting indent and action plan to start the business at the earliest etc. All the participants were made to learn about the income generation and rural employment creation process as well. They were provided all logistic supports for participating in the event. The programme was concluded with vote of thanks proposed by Mr Ashok Kumar Dehury, Area Coordinator of Charmal.

Publis hed by De babrata Malick, C hie f Editor. T h e L i nk , at BISWA, D anipali, Budharaja, Sambalpur. PIN -76 80 0 4 Ph.No. 0 6 63 -64 51 2 37 , Fax : 0 6 63 -2 5 33 5 97 , Email: the link@biswa.org

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Volume-135

Communicate Minds

1st October 2010

FORTNIGHTLY

Workshop on Right of Girl Child

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Sri K. C. Malick Chairman, BISWA

ADVISORS
Pitabasa Sethi Ajoy Ku. Shroff Pramod K Patnaik Bibhu Prasad Mohanty Prasant Kumar Sahu Dr. Jharana Mishra Ninu Nair In this Issue... Editorial Workshop on Right of Girl Child Other news of BISWA

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Chief Editor Debabrata Malick Editor Pramod K Patnaik DTP Govinda Ch. Tripathy Central Office
BISWA At- Danipali, PO- Budharaja Dist. Sambalpur, PIN-768004 Tele fax- +91-663-2533597 Email:biswamalick@rediffmail.com, kcmalick@biswa.org, www.biswa.org

Everyone is aware of the flash

BISWA's Relief Operation at Koraput

flood affected families of Guali village in Koraput district got the direct benefit from BISWA's relief operation. BISWA, besides other daily needs, supplied Sarees, Lungi and Blankets to the villagers as they lost everything during the rain and flood. It is obvious for the locals as well as the villagers to appreciate the noble gesture of the organization. The District Administration also highly acclaimed the charity of BISWA to the
Continued ... Pg.3

flood at Koraput last month due to the depression in the Bay of Bengal causing heavy rainfall. The result being thousands of people of Koraput and also from most parts of Southern Odisha had to suffer the pinch of the torrent ial rain and many were rendered homeless. To stand by the people during their crisis, BISWA at the request of the local administration came forward and supplied things mostly in shape of kind that they urgently needed. 75

T h e L in k

Dist-Sambalpur

P.O-Budharaja

State Offices

ODISHA Gada Gopinath Colony, In front of High School, Plot No. E/7, PO: Rasulgarh Bhubaneswar-751010 CHHATTISGARH K-7, Sector-2, Agrasen Nagar, In front of Deendayal Upadhyay Nagar Thana, Ring Road No.1, Raipur Chowk, Raipur (C.G.) MADHYA PRADESH Gandhi Chowk, Near Samay Press, 1st Floor, RCM Bazar, Sabji Mandi, Shadol, Madhya Pradesh-484001

4th and 5th September, a workshop was organized in BTI by State Social Welfare Board on Rights of Girl Child where all the Aided and Unaided NGOs of Sambalpur district took part. Honourable Collector of Sambalpur Mr Hemant Kumar Dash inaugurated the workshop as the chief guest. Many eminent speakers were invited as resource persons to deliver their talks in this workshop that dealt a vital issue of the present day scenario and particularly as regards to the girls-the most neglected section in the male dominated society. On the first day of the workshop, Dr Sadhu Charan Panda Associate Professor Community Medicine of V.S.S. Medical College and Hospital Burla, Mrs. Geetanjali Mahapatra CDPO Urban Sambalpur, Mrs Jhanu Swain Programme Officer and senior staffs of district social welfare (DSW) section were present to address the gathering. Inaugurating the workshop the District Magistrate & Collector of Sambalpur Mr Hemanta Kumar Dash said that girls have equal role in the society like that of the boys. Their necessity for the family, for the society and the country as a whole is more than that of the other sex. Hence, they must be given due care and importance

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without waiting for the law. But when their rights would be violated, law will be in place and there would be very stringent action from the administration since they must enjoy equal privilege like that of the boys, the Collector said. On the second day Prof. Deepak Kumar Behera Head of the Department (HoD) of Anthropology and MSW of Sambalpur University, Prof (Dr) Rashmi Pramanik of Department of Anthropology and Prof Samarendra Mohanty Dept. of Sociology were present. Another orientation programme also was organized in BTI on 6th September for Aided NGOs. The workshop was inaugurated by member of State Social Welfare Board Mrs Arati Panda. The resource persons were Mrs. Tanmaya Pradhan C. A., Mr Prasant Sahu DGM BISWA, Mr Raghunath Mohapatra and Mr M Swamy. The orientation programme was formally closed by the Collector of Sambalpur Mr Hemant Kumar Dash. Mr M Swamy proposed the vote of thanks to all participants.

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E ditorial
There has been lot of hue and cry in the recent days
on Micro Finance and the organizations involved in this social activity with the sole aim of poverty alleviation from the country. Debates are on in various platforms if Micro Finance is really doing any good for the society and the beneficiaries under the scheme. The honourable High Court of Andhra Pradesh also came hard on the functioning of some organizations in this sector. Government is also thinking of new regulations to put in place for overcoming the hurdles and curb the unwanted incidents happening that defeats the very aim behind Micro Finance totally designed for financial upliftment of the poor, neglected, marginalized and down trodden mass. But it is a matter of great concern that few organizations are not sticking to the norms as fixed by government or that of the Reserve Bank of India in this regards. They even charge interest more than that of the local money lenders or Mahajans. More interest apart, the mode of loan collection is totally uncalled for. They use every method to get back the loan that resulted in many unpleasant situations in the recent days. Even a lady in our state committed suicide for this reason only. However, it is matter of pride for BISWA that we have always made a difference in this matter. Our operation is totally different and we never come across such happenings faced by or due to other. When Government is going to regulate Micro Finance with more stringent laws, we welcome it since we are on the right track and will continue to be on it for all time to come. With pride, we can say that we are charging the lowest rate of interest all over the country. Hence, time has come to segregate those who are playing detrimental role in this novel scheme of poverty eradication.

BISWA Extends Helping Hands to Heart Patient of Niali, Cuttack

Celebration of Earth Festivals under the Save My Earth

organization 'EARTH' based at Pattamundai under Kendrapara district celebrated 'EARTH FESTIVAL' for three days in September at Pattamundai and Aul block area where villagers, Scho ol teachers and students participated in good numbers. The main aim behind observing the festival was how to save the 'Mother Earth' from the man made hazards. Volunteers of 'EARTH' also were present to make co mmon peo ple and students who are the future of the nation aware of the dangers ahead.

Micro Finance delusion

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saplings and trees are protected by tree-guards (brick & iron). They are being watered regularly by vo lunt eers and even wo rkers. EARTH has also wit h them specialists to give advice and suggestions. More still, t he organization is hard at work in developing green fingers among the mass.

Panchayat. There were near about 1000 saplings planted for making this campaign meaningful and successful. The support and cooperation of the villagers towards this particular programme was quite overwhelming.

S/o Bira Das of Dampada village in Niali Tehsil under Cuttck district applied for a financial help to the BISWA head office. He is unknown to us. In his application he wrote that he was suffering from Cardiac ailments and the treatment is totally expensive that he is unable to bear. He also enclosed all the medical prescriptions with the application to justify his prayer. Without hesitation and wastage of time, the Chairman of BISWA Mr. K. C. Malick sanctioned Rs.5,000 in his favour and instructed the ADC at Niali to hand over the cheque to Mr Baman Das. It was found by our ADC that really he is a needy person and suffering from the cardiac disease. In a simple function at Niali, the ADC accompanied by the other staffs handed over the cheque to Mr Das which he received gratefully. In tearful eyes, Mr Das expressed his gratitude to BISWA and said that in this materialistic and selfish world still there exist some persons who realize the problem of others and come to their help. "When many known persons didn't help, an application to BISWA enabled me to get the above amount which is of great value for me," Mr Das said. Important personalities of Niali area including the local Sarapanch was present in this simple meeting. BISWA wishes Good Health and Speedy recovery to Mr. Das.

One Mr Baman Das,

In Pattamundai Block, the plantat ions pro gramme was organized in the campus of the Sri Aurobindo Purnanga Siskhashrama and vario us o ther places of Govindpur village. There were near about 1350 or more saplings planted for making this pro gramme successful and give a green look to the surroundings. The saplings are properly protected with satisfactory visible growth, EARTH activists inform. EARTH is doing its Plantation activities in full swing at different places like road sides, open places and school premises. "To come down the brass-tacks; our own staff, volunteers, students of schools and colleges, locals and the literati have come forward to join hands with us," inform EARTH o ffice bearers. The

The members and volunteers of the 'EARTH' were delighted by organizing the celebration of earth festival under 'Save my Earth' campaign. " The campaign not only gives opportunity for the protection to the environment but also give some knowledge to people in general to protect themselves from the natural disasters," feel the organizers. "To begin t he end, we need support , suggestion; help and cooperation from all to expand our activities, so that we shall never fail in benchmarking in the avenue we are looking for," appeal the EARTH members.
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In Aul Block, The Earth festival was organized at the Panchanpara village of Sanamanga Gram
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flood victims. It is always a policy of BISWA to come to the rescue of the people when they are in need and once again we have proved it in the non-descript Guali village in Koraput district.