ACKNOWLEDGEMENT

This report has been prepared in the partial fulfillment of the requirement for degrees of Bachelor of Business Studies. The main objective of this fieldwork report is to present the conclusion of the study of marketing environment of Yeti Airlines. I shall express my gratitude to those helping hands without their help the assignment of writing this report would have been very much difficult, I owe thanks to my respected teachers Dr. Pushpa Raj Rajkarnikar and Mr. Binod Khadka. Who helps me to prepare this report. I would also like to express my gratitude to my brother Sanjay Maharjan and friend Sudip Sing. My special acknowledgement to all those who have directly and indirectly help me, they will always remain safe in my mind.

Sabita Maharjan Namuna Machhindra Campus Roll No. 15851/063

Table of Contents
Chapter I - Introduction 1.1 Background 1.1.1 Civil Aviation in Nepal 1.1.2 Introduction to Yeti Airways 1.1.3 Objective of Yeti Airlines 1.2 1.3 1.4 1.5 Objective of Study Significant of Study Limitation of Study Methodology

Chapter II- Presentation and Analysis of Data 2.1 A. 1. 2. B. i. ii. iii. 3.1 3.2 Marketing Environment External Environment Macro Level Factors Micro Environment Internal Environment Marketing Mix Resource System & Procedures Summaries and Conclusion Recommendation

Chapter III- Summary and Recommendation

INTRODUCTION
1.1 BACKGROUND `
Airlines - are those companies that provided flying services to peoples and safe transportation of Cargo by sky with there Schedules of Charter as per public Interest and Conditions geographical structure of the regions. These airlines are highly promoted because of its demolishing time and space Barrie, reliability of touching the far remote place where the means of reaching very difficult and long walk. Over all can chalk out why it is promoting more and more airlines companies and why the people eager to use this means of transportation. They are as follows: Quick means: Among all means of transportation, airlines are the fastest. Short way: Since it is uses the sky route, it definitely talks the Shortest way possible. Security: Science perishable goods are easily damaged, so for the most efficient way of transporting they would be air. Suitability: Turbulence due to bad roads of Nepal will be avoided in air transportation. So air transportation has to be considered very suitable. Natural way : Since the peoples economy is increasing and the airlines market are increasing vigorously. But with various advantages there are some disadvantages there are as well: The investment is very high. Usually it gets disturbed climatically. In the context of Nepal where the geographically fill with the mountains and hill, here the means of travel is only possible by foot to far remote areas. So the air services have been helping to connecting the places from the very beginning. Mainly there are two types of airlines: 1. 2. International: Connecting the international places (beyond the political boundaries of a nations) National: Connecting the domestic places (within the political boundaries of a nation)

1.1.1

Civil Aviation in Nepal: The history of Airlines is being introduced somewhere from the west. But

here in Nepal a private carrier of India called operates the first civil aviation. M/s Indian National Airways in 1951 between Katmandu to Patna. After two years M/s Himalayan Aviation also an Indian Company started operation within Nepal sector- Kathmandu, Bhairahwan, Pokhara, Biratnager and Simra in 1953. But in 1953/54 many private carries from in India, so all these carries amalgamates and a separate association is formed by Indian Airlines Corporation to operate the flights within Nepal and outside of civil aviation in Nepal till 1957. On 01 July 1958 after long isolation HMGN nationalized the operation of civil aviation of Nepal and formed RNAC. Afterwards government of Nepal took over all staffs and fleets to run it, appointing Managing Agents. It was only in the year Oct 12, administration with only one DC - 3 Dakota - 28 seated Aircraft. In 1959/60 - 3 added under US aid Program. In 1960 the service expanded to Patna/Delhi/ Calcutta and gradually followed with palates Porter PC - 6 single engine craft in 1961- 1998,Fengushu Harvester AN - 2 (2 seated Chinese planes) in 1963/64 with 4 more DC - 3 in 1963/64 used up to 1973. In the same year, 1963 expansion of flight to Pakistan i.e. DACCA. Like wise brought AVRO in 1970, Twin otter DHC - 6 in 1971, Boeing 727 in 1972 - 1993, Boeing 757 in 1987. 1.1.2 Introduction of Yeti Airways : Yeti Airways is private airlines situated in Lazimpath, Panipokhari and Kathmandu. This is the central office of yeti Airlines in branch offices in different location, established as station to where it operates its flights and some in Kathmandu, use for in purpose representing the company for easy available to the customer. Yeti Airlines was established in 19 Sep, 1998 by its proprietor naming Ang Teshring Sherpa win two aircraft 9N-AEV and 9N AET DCH _3-600 Twin. Other in lease purchase process. Now it has two aircraft 9N AFE and 9N AFD that altogether makes them four. Yeti Airlines mostly operates its flights on Eastern Regions of Nepal where as of Lamidanda. In western sector Pokhara, Jomsom and from Nepalgunj to Simikot, Dolpa, and Jumla, these flights are mostly the cargo business.

Its operate as per AOC (aircraft operate certificate) means 60/40 % rate and 10% charter with insurance provision, issued by civil aviation authority of Nepal which under legal requirement of country and ICAO. 1.1.3 Objectives of Yeti Airlines: Since, it is private company; its primary concerned is the profit with consumer satisfaction and development of its market with respect of peoples economic as well as demand (interest), which helps country in the national economy for developing. It is generally proclaim that the main object of business is to earn profit as we see that yeti Airline cannot afford to keep profits as its sole objectives. As Henry ford declared in his auto - biography that "mere money - chasing is not Business." Yeti Airlines also is a business on the basis of services which would be within the means even of low - income group as well high - income group say foreigners and which, therefore, would serve the general mass of people by providing its goods as service at a price which community wants, which community can pay. As per civil aviation's rules there should be operate 40% of its flight to local sector-the non profitable sectors so that the private company also helps on the me load of transportation which the people of Nepal are handling. Since it is business essentially an economic activity that carried on by the people (entrepreneurs & managers) through people (employees) for the people (consumes & Society at large). So looking as economic institution functioning in social, political & cultural environment, the objective of Yeti Airlines can determine inside activities of the enterprise itself and environments by which and within response. Thus the objectives can be promoted likewise:

a. ORGANIC Since it is business of organized of people to conduct business activity, which is organic entity, having own infancy, childhood, and adulthood done. On the process of getting to the childhood its also take with itself all other objectives like economic, social, human and national all means as achievements of business enterprise and it activities, without fulfillment of which cannot hope to survive for long leave part growing, like Charles Darwin said that the survival for fittest. b. ECONOMIC: Yeti Airlines is private company, so with its own reorganization it is basically an economic activity organization. Its prime objectives are economic when saying directly. i) Profit: Like other enterprise, profit may earn to provide not only for growth and expansion of business activities but also for avoiding losses on social sector flights, which beings for services oriented so that it can continue its function. So the objective is to earn as much as profit as which cover its future risks. ii) Creation of Customers: Business involves of the exchanges of services and good between the enterprises and people to satisfy the need of customers, So it is sustained to say the customer is body who determines what businesses, how it will be their formations, which keep in existences, the body that supply the wealth resources to business, Since the airlines of its public services oriented, without customer any business is nothing just the object of its fantasy world, to identify the categories of potential customers is the vital role of its too. ii) Innovation: It is necessary to innovate for giving dynamic power to functions of business, which can increase its competitive strength as well as improve its image in the mind of the customers. Like Yeti Airlines goes on visited to its agents thoroughly, giving incentive to stockiest, certain percent commission to agents and also change the percentage rate on commission as per the condition and market.

c. SOCIAL OBJECTIVE: Yeti Airlines operates in society with public oriented by providing society needs the services say its flights areas where the means to connect is just foot. Since it is service oriented business is possible. This ages the consumerism & that thing every business is known about it. So customer is always right and their right to choose whatever they like. i. ii. Supply of services to local sector like Lamindada, Rumjatar, Phaplu, Dolpa and Simikot. Supply good quality tickets, services giving on abroad with snacks, juice wearing an own culture dress, which helps to promote the culture and feels like their own. iii. Helping a society by producing the employment. d. HUMAN OBJECTIVE: Through medium of human being working as teams in organization without which we cannot even think of organization. So, it is the main force of the company, therefore, there should always be: i. ii. iii. iv. v. Fair dealing to employee. Development of human resources. Participation change to give making decision as effects themselves. Job satisfaction fob interesting and challenging. Helping in national income by increment of its business.

e. NATIONAL OBJECTIVES: Keeping in view the national goal of establishing a democratic socialist society and achieving growth with stability and social just Yeti Airlines had following major rate: 1.2 OBJECTIVES OF STUDY It is the well known facts that for the economic development of the nation, Airlines plays a vital role. Yeti Airlines is contributing the social activities in private sector. It expands the station in different sectors of the Nepal. Like Lukla, Rumjatar, Lamidanda, Rukum, Dolpa etc. However this fieldwork does not cover the wide scope of this Airlines, but it has been develop to give summarize view of Airlines. So the main objectives of the field works are: a. To identify the external marketing environment of the Yeti Airlines. b. To identify the internal marketing environment of the Yeti Airlines. 7

c. To compare between the domestic Airlines in the marketing environment. 1.3 SIGNIFICANT OF STUDY This Airline is playing vital role in the tourism and social economic development. They are not only earning profit but also development the country by economically. Form the beginning of its establishment; numerous plans and projects have been carried out by these Airlines to develop the nation and areas. The market strategy of Yeti Airlines plays a vital role for tourism development in Nepal. 1.4 LIMITATION OF STUDY For the partial fulfillment of the course on BBS 3rd year design by the Tribhuvan University, this fieldwork report was prepared. This fieldwork report may be defined as mini thesis in which research has to be done keeping time constraint on mind. Thus, only one aspect of Yeti Airlines that is Environment of the marketing has been emphasized in the fieldwork report. This study is based on the Marketing Environment of Yeti Airlines only. 1.5 METHOLOGY 1.5.1 Sources of data Primary sources: Both primary and secondary data where used to fulfill the requirement of the fieldwork. The primary data include interview of the Yeti Airlines. Secondary sources: The secondary data include official record of Yeti Airlines. This study is based on secondary sources. 1.5.2 Tools used In this fieldwork following tools are used: 1. Percentage 2. 2. Flow chart

Here are chart

1.5.3 Research Design: The research designs used in the fieldwork are both comparative and descriptive in nature. The commercial data collected were evaluated in comparative nature. And since the concerned title the Marketing Environment of the Yeti Airlines. Here in the space of chart

CHAPTER II
2. PRESENTATION AND ANALUSIS OF DATA
2.1 MARKETING ENVIRONMENT
The environment, in which business operates its functions to achieve its objectives. Most of the successful companies always emphasizes on the outside view of their business. They look forward constantly spinning out new opportunity and of theirs of marketing environment, which is the vital importance to run business. Since, threats of marketing environment, which is the vital importance to run business. Since, in any companies fail to notice to change as with environment. Think it is unfortunate for the business, by which effects on dysfunctional of its strategies, which means no longer business. Likewise, Yeti Airlines is also running under its environment where its external and internal environment always in every step effecting its infrastructure like socially the threat of public regulation or public ownership, the change in public opinions, comprising consumers and employees which benefits from business or provide benefits to it. The economic encompassing, the HMG rules and regulation, the weather and so on. All over, marketing environment is a group of all powers remaining around the business or product, which affects directly as well as indirectly. An environment threat is a challenge posed by an unfavorable trend or specific disturbance in the environment that would lead in the absence of purposeful in the marketing action, to the stagnation or demise of company, product or brand- Philip Kilter, 4th Edition. Mainly we can divide the business or Marketing Environment in two branches. They are External Environment and second one is Internal Environment with respect to issue of controllable and uncontrollable organization. The both area of environment is very much important for any business. Form the studies of Environment we can frame the programmed of company by knowing about Marketing Analysis, Market segmentation etc. With right strategy on right time for making dynamic, and talk precaution and

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preventing the Environment disturbances, can make the alternative services in antithetical of competitors. The external analysis helps to determines following factors: Opportunity and threat analysis. Monitoring key macro-environment forces. For each trend of development, management needs to identify the implied opportunities and threats. The Internal Environment analysis helps the company to: Strengths / weakness analysis. Signifying micro environment factors

A. EXTERNAL ENCIRONMENT
The external environment is that environment which has effecting from outside the organization and which is beyond the power of organization and, which that drive its infrastructure toward where is going. In context to Yeti airlines there are the various effecting factors, which we can, divided into part, 1. Macro, these factors that represented non controllable which the company must monitor and respond to within which the company is monitoring seven major factors on macro environment and three on macro environment respectively. They are known as macro level factors: Demography # economy# society & culture Political & government (policies/laws) # Technology Competition # Climate conditions Macro Level factors as follows: Market # Suppliers # Agents

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MACRO LEVEL FACTOR On this level, we put those factors, which are totally out of control, and which are no control even by the little bound. So they are being macro environment elements. Here are some brief introduction & effects of elements.

Demography:
Demography is study of statistics of birth, death, diseases etc. in order to show the state of community. Since, it is people who involve in making markets and every marketers eagerly interest on size of population growth in different regions and nations; differentiated by age, sex, ethic mix educational levels, lifestyle and so on. A growing human heeds, but it does mean growing markets unless there is sufficient purchasing power. Like for Airlines business, the main income source is the foreigner tourist group, which cane to have some adventure holidays in Nepal. In context of own Nepalese group we found most effecting factors are ethic, regional characteristics and movements like on Dashain occasion the demand is high, you cant easily manage the supply of it on all sectors, Likewise, during the seasons of tourist, the main foreign currency income source of Nepal takes place then. Whereas in both seasons, the looks forward to cargo business and foreigners, but it is generally not the Indians who join the adventure sectors. Among foreigners we mainly found many found many variances like; ethic mix for Japanese they mainly prepared to western parts of Nepal say around Pokhara and its regions whereas western Europeans & US they look around the Sagarmatha regions and much interest to the adventure things like mountaineering, rafting so on. Likewise the age difference; in Nepal we mostly found middle age population of tourist - the adventures living group where as the older tourists they mostly prepared for the roaming around the cities, mountain flights and short teaks.

ii) Economic Environment:

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The main factor for the marketers is the economic factors - the economy of the regions of a country. Since a market requires both the purchasing power of the customers and the people. That only depends upon income, how much they save the price fluctuation of the nation, monetary value so on. So every organization or marketers always look close to the major trends on income and consumer - spending pattern.

i) Low -Who can't afford the fare for flying on planes even on government
rates?

ii) Medium - These are the genuine passengers for the airlines in Nepal. They
seem to spend more carefully then any others, like on the Dashain seasons the airline is fully loaded with passengers on the local sectors by this mostly the medium rage of group, which are flying in and out of the sectors on the holidays for cargo, for personal work, etc.

iii) High -Under this group people who can afford in context Nepal who travel
with a purpose of business and rarely on holidays - the source of income during off seasons is cargo.

iv) Very High - In this category the foreigners are kept and few a Nepalese
citizens whose income and saving ratio equal to the foreigner.

iii) Natural Environment:

Today in the 21st century, the world is very sensitive on environment. The increment of air and water pollution, shortage of natural resources force the charging role of government and non - government firm in environment protection. This airline has flown in remote places where maximum flights lands. In context of Nepal, most of the airports are STOL and where every half an hour or less the weather keeps varying. This causes the schedule to change sometimes by delay or cancellation of flights. So we conclude that the flights to remote areas depend upon the weather. During monsoon most of the STOL fields are closed and as the consequence, this affects the airlines business.

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These are the local sectors that are populated and demand flights. Phaplu Yeti Airlines: Skyline Sirlines: Other 3 Days Daily Lamidada 4 Days Noflights Rumjaar 3 Days 4 Days

iv) Technological Environment

The world has changed drastically from the 1900s. In this new millennium, the people, their life style, everything has changed. And not forget, the agricultural field and the industrial field have also changed a great deal. All these happened due to the dramatic force of technology and the human nature. Now the world is getting smaller and smaller day-by-day and business is getting globalize too. So in the competitive world, if industries don't get modernized, then they will be ignored for and their good. A computer that give accurate results are doing the tasks and the ticket quality has been improves. They are having airhostess's abroad and highly qualified staffs are being taken in.

v)

Political Environment:
Political behavior is also one of the factors that give this business its real shape

and how it acts and under which circumstances it should. Since every policies of the government are affecting business, it always seems to grow. The governments and its laws have many influences in this business, In context of Nepal, the airlines are free of tax up to five years and this provides a chance to airline companies to collect at least it's cost of investments. The civil aviation decides to print out the air traffic rules of all the sectors. Likewise the AOAM (Airlines Operators Association of Nepal) print out the price list sharing with other airlines. There are substantial amounts of legislation's regulating business that has affected this business steadily over the years. The government has stopped the registration of new airlines. Likewise there are certain laws and rules mentioned in both ICAO and AOC. For example, the airline should operate 60% flights on business sectors and 10% flights on charter in order to balance all regions. For Yeti Airlines business sectors are Lukla, Pokhara, Jomsom, Meghauli,

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Bharatpur, and the local sector are Phaplu, Rumjatar, Lamidanda, and Simara. All the passengers should be insured including the crewmembers, cargo and luggage and not to forget the aircraft.

vi) Society and Cultural Environment:

The world, the heritage of people increasing their beliefs, values and norms of their society that is simply termed as culture. The peoples living in a certain particular society that is simply termed as culture that holds many beliefs and value that tends to carry on. Anyway the modern concepts of business stress on the satisfaction of customers rather then just profit earning. The consumers of this service are the pillars that support this business. The Nepalese people believe that their elders should be at home blessing them during Dashain time and this helps to elevate the transactions a little. The tough desire of people wanting to reach their homes during Dashain to have themselves blessed by their elders make the make the pilots take people to their destinations even during bad weather. But the foreigners seem to be cautions of the bad weather and prefer the safest journey possible.

vii) Competition:
In respect to this world of competitive business, the main factors the directly affects this business is the price. There are many competitors in this business Nepal like Shangri-La air, Skyline airways, and flights care Aviation had given around 155 to 17% on all sectors, which means Lukla, Phaplu in US Dollars fare where previously there were only 9% to agents, which means by these policies of competitors, it affects the whole volume of sales transaction. Likewise other airlines like Buddha Air and Necon. Air are giving 25% on Pokhara sector. So Yeti Airlines has to complete with all these airlines. So looking factors and the problems faced by Yeti Airlines. Looking over the macro environment, it is the place where it should start seeking for opportunities and possible threats as looking towards the better policies.

1. MACRO ENVIRNOMENT

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The factors, which we same as macro environment factors non-controllable but certain length can be control by the organization. Under the micro environment certain factors have been putted they are: i) ii) iii) Market Supplier Marketing Channels (agents)

i)

Market:

The area of region where the service or product is sell is called market. All decision made are related to market where satisfying the demand of market is ability is pre-requisites for market. Taking the social liabilities to satisfy the market is very difficult job, even through market factor is out of control using the market tools for some circumstances can be control. Like which all the flights are flying can be control as certain limitations by using different factors efficiently as servicing satisfying providing commissions.

ii)

Suppliers:
This factor is actually the appreciable as its role on marketing activities to be successful. The airlines get the customers and its resources available to run its business.

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iii) Marketing Channels:

A channels of distribution is the structure of inter-company organization units and extra company agents, dealer, wholesaler, retailer, through which commodity products or services is marketed American Marketing Association, New York 1960. The middle part, which factors is playing role between the business and consumer are the agents or marketing intermediacies. They are also called trade channel or distributions system is very much essential for the airlines business through which a maximum sale is done. The importance of the distributor is that the consumer can get ticket with easily at the right time and right place. Along with this company cannot keep in touch with all the consumer so it plats as company representative like its branch office and from their welfare on collection the business. We can divide in it into two parts. a) resellers- Agents : here the travel agents and its own branch offices with put buying ticket stock came under it. They bought with airlines on the behalf of customer and the commissions, which give by the airlines, take as the services charge for the ticketing. The agents whose main business is selling the tickets directly to the ultimate customers that mean these are the branches, which handle the customer directly and acts like a sales representative of the airline. b) Stockiest of Facilitating Institution : They act like a representative of airlines, which kept tickets on stock and sell it to the agents & customer. It plats biggest role for marketing and promoting the sales of airline through which airline can cover the whole area of the regions.

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B. INTERNAL ENVIRONMENT: The process of factors, which are controllable with full limitation. But they are such sensitive that with the small bending it will change the whole policies and can give the decision on wrong direction. Here in the context of airlines of airlines we can divide this environment mainly in three parts that will cover whole vision. They are: i. Marketing Mix: Where we included a product-the service, price, promotion and physical distribution. ii. iii. Resources: Money, Matter and Human Resources. Company System & Procures.

i.

MARKETING MIX:

a. Product:
It is a bundle of utilities of consisting of various product features and accompanying service. In context to airlines, product is services provided from ticketing-selling of ticket to the researching of destiny in safety, easily and satisfying flights. That should be as a cluster of a psychological satisfaction. Gorge Fisk, marketing system. So in service or product it has to be requirement to give satisfaction. In other word, consumer oriented which can give consumers total satisfaction of using the airlines. As asking with the customer, they said Marketing is the managerial process by which products are watched with markets and through which the consumer are enable to use or enjoy the product. Still and Goveni, fundaments of modern marketing, 1980. So, we can say, It is important component of marketing mix without is there no significant of business.

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 Satisfaction of component needs. Consumer satisfaction is our first motive because without it no business activities. Weapons of success.

b. Physical Distribution:
Business firm produces the services, fixed price and that services that reach in right time in right only satisfy the customer. The service, which is provided in point of consumption, is very important like if passenger wants to fly Pokhara tomorrow but there will be no flight in Yeti means it is losing the customer of Pokhara. That is not only the reason, why the customer uses the service it is use for its service like for sure and certain flights. The services are handling by the staff easy and sure and certain flight. Its all depends how to staffs of the company reacts with the customer and how it handles the problems of the customers. As well as, the security of passenger himself and their luggage/cargo. These all are the physical distribution of services, which are the main cause that affect the airlines business directly. So this company takes refresh classes and its result time to time to all departments staffs so that it will help to make its staff level higher and can give the customer the higher satisfying services. Physical distribution is a term employed in manufacturing and commerce to describe the broad range of activities concerned with efficient movement of finished products from the end of production lives to the consumer. Natural Cuncil of Physical Distribution Management, Chicago. So, it is important that to think about various the customers services which are given to satisfy as per customers demand from the very first step of booking to the end of outlet the customer from the arrival or destiny airport. Promotion includes adverting, personal selling and other selling tools. Stanton, W.J AP. CIT. Promotion is the elements in an organization marketing mix that services to inform persuade and remind the market of the organization and/or its product.

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Stanton &Walker.

It is a tool of informing, persuading, influencing and reminding the customer and other agents about the services and facilities given by airlines for the consumer. It is very important for every business to use this tool for the continuous activities of business. Since, from where it gets more energy and information about its company and which helps on reducing physical separation, demand stimulation, economic depression along with the competition behavior. Therefore, Yeti Airlines are very much interested in sales calling which helps the company in the market and which helps to remove unnecessary and misunderstanding things between. It also helps as advertising. Since on sales call process it also provides the booklet, which printed by Yeti Airlines and where every details of outdated new about the Airlines. Airline use one consumer promotion method sale i.e. force promotion competition among the agents and stockiest which works as motivation. The main objective of using this method is: 1.Flow of Information about the airlines and its activities that help to remind about Yeti Airlines whenever customer travel. 2. It involves the functions like advertisement, sales representative and sale promotion publicity public relation. 3. It helps on maintaining continuous of the old customer and attracts the possible business. 4. It helps to understanding, reminding influence all bodies of sales and Marketing. All over it is the very special way to request.

c. Pricing:
In Airlines business, the pricing policies are playing by the AOAN - from where they will printed out the list of every sector. This is the organization of the airlines, where all airlines compromising for the price, policies and the facilities. But there will be the effecting factor pricing the commission, which are very sensitive in the todays airlines competitive world.

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So we abort, the external price is determine by civil and internal pricing policies are determines here by airlines. Yeti Airlines also determine its own chapter price and commission policies efficiency. But it takes cost and demand oriented pricing method among the four method of pricing. Cost oriented pricing method Demand oriented pricing method Cost and demand pricing method Market oriented pricing method There are various elements that effect while determining prices of every sector as for charter or schedule flight and they are as follows: Cost: Its shows the cost of operational cost, it include the fuel consumption, allowance to the crew, and the serving cost of the food which is given in the inflight service. Objective: The main objective is the goal of the company toward the success. Organization factors: Other indirect cost like, administration, sales, maintenance etc. Business effect: The competitors.

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ii) RESOURCE:
Resources include the Money, Matter and man which means that the Finance the most important factor without which we cannot think of the business. The matter means the aircraft without which the airlines are not airlines. The main power of the organization without there is no possible to think of running the organization.

iii) SYSTEM & PROCEDURES:

It is the main factors how the Resources are utilization and management to achieve the goal of organization. Likewise we can see the various system, on Yeti Airlines we can find the proprietorship where every authority is distribute form it to the managers of each department and to lower levels. The orientation and training classes, the sales calls, the advertising looks and others.

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CHAPTER III
3.SUMMARY & RECOMMENDATION
3.1 SUMMARY AN D CONCLUSION
Yeti Airlines will completed its two years of its journey to establishment of childhood on business cycle. Since, Yeti Airlines originated from two years ago as one of the fastest growing airlines n business world of Nepal. But much water and flowed under the bridge for looming at the others competitors. Marketing environment is the very sensitive and effective for the marketers decision. The Marketing programmed and its policies should decided looking according to nation and its situation. The successful marketers always take path of market but combining the both external and internal environments equally. Like the Yeti is taking good path on market with its marketing and sales programs which is one step forward than the other airlines as looming to others. In the account of micro, macro is noncontrollable, which involves like, population, economy, culture and society, technology, geographical, rules and regulations of the nation. Even thought some experience and qualified marketers make the effective market programmed by controlling the uncontrollable factor to some limited extends,, which are, been proving.

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3.2 RECOMMENDATION:
1. The Yeti Airlines should develop monitoring system on Marketing Environment and its system. 2. Price should be competitive with other Airlines for the development of the organization. 3. The company should give a priority for the local consumer, not only for the foreigners, and business trips. 4. Promotion strategy should be build up for national point of view to create the proper consumers. 5. The organization should build up proper human resources in the marketing department of the organization.

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