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MRS Annual Conference

#MRSlive DAY ONE

MRS Evidence Matters

Date: 03/20/2013

Analysis of the session '#MRSlive' created with Tweet Category

OVERVIEW

Session #MRSlive
Introduction: Analysis of the #MRSlive, the MRS Annual Conference. Amazing first day. The tweets have been divided into categories for each session.

Statistics

Categories total tweets

611
Retweets Links

189
Replies Pictures

users

199 28

Tweets Check-ins

339 0

28 17

Category Links Positive Others R1 The Research Disr... Sock of the News R2 Progress Location R2 Big Data Debate MRS Book Club Rest of categories

1.012.326 Impressions
Potential impact

Tweets per user

3,2

Total tweets 69 67 60 52 50 39 37 30 207

% 11 11 10 9 8 6 6 5 34

Original Tweets 28 50 45 31 28 20 33 22 155

RT 41 17 15 21 22 19 4 8 52

Users 46 57 44 41 37 25 19 21 142

537.859 Users
Potential reach

Followers per user

2.846

Charts
num. tweets

Most Active Users


610

Adewunmi
tweets followers

26

542

keenasmustard
tweets 1
00:00 19 mar 00:00 20 mar

25

followers
time

475

TweetMRS
tweets

num. users

26 24

21

followers
18 16 14 11 10 8 10 16 16 14

3008

4
4 2 >10000

Intersperience
tweets followers

18

912

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

num. followers

5 6

AskiaJerry
tweets followers

15

num. tweets per user

139

researchlive
tweets

>5 5 4 3 2 1 9 14 15

29

14

15386
GaelleNormand

followers

27 95
num. users

tweets followers

13

214

Analysis of the session '#MRSlive' created with Tweet Category

CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Links R2 Progress Loc... Simon Rogers Potential Impact Links R2 Progress Loc... Simon Rogers Users Positive Links Others Number of tweets Positive Others R2 Big Data Debate Retweets Links Sock of the News R1 The Research...

4 5

R1 The Research... Positive

4 5

R1 The Research... Positive

4 5

R1 The Research... Sock of the News

4 5

R1 The Research... Links

4 5

R2 Progress Loc... Positive

Charts Impressions per category Tweets per category Users per category

Categories Category Links Positive Others R1 The Research Disruptor Sock of the News R2 Progress Location R2 Big Data Debate MRS Book Club R2 Reacting in Real Time Replies Simon Rogers Creativity Challenge Pictures R1 Decoding Society David Shrigley R2 The war room-the boar... Shop til you rock R1 Nation's Health Party R1 The business of Change Roy Langmaid Total tweets 69 67 60 52 50 39 37 30 29 28 27 24 24 23 15 12 9 8 4 3 1 % 11 11 10 9 8 6 6 5 5 5 4 4 4 4 2 2 1 1 1 0 0 Original Tweets 28 50 45 31 28 20 33 22 24 28 24 13 17 14 13 6 6 4 2 3 1 RT 41 17 15 21 22 19 4 8 5 0 3 11 7 9 2 6 3 4 2 0 0 Users 46 57 44 41 37 25 19 21 16 17 12 16 18 17 13 9 8 8 4 3 1 Impressions 575.590 40.352 39.276 41.915 30.546 72.192 18.170 21.844 8.431 19.696 55.861 12.035 21.615 18.257 15.381 11.390 1.840 5.623 1.323 969 20 Potential Reach 466.073 33.514 32.497 28.934 22.464 22.310 9.246 10.850 3.831 7.049 20.227 7.605 14.827 12.536 11.461 9.021 1.701 5.623 1.323 969 20 Tweets/ User 1,5 1,2 1,4 1,3 1,4 1,6 1,9 1,4 1,8 1,6 2,2 1,5 1,3 1,4 1,2 1,3 1,1 1,0 1,0 1,0 1,0 Followers/ User 10.132 587 738 705 607 892 486 516 239 414 1.685 475 823 737 881 1.002 212 702 330 323 20

Analysis of the session '#MRSlive' created with Tweet Category

USERS
Statistics

189
Number of users Top 5 users Most active users
Adewunmi

9,4
Number of users per category

3,2
Number of tweets per user

5.356
Number of impressions per user

Most popular users


techinbusiness

Users with the highest impact


techinbusiness

26
tweets keenasmustard

411.047
followers researchlive

411.047
impressions researchlive

25
tweets TweetMRS IpsosMORI

15.386
followers TweetMRS

215.404
impressions

21
tweets

9.660
followers

63.168
impressions

4 5

Intersperience

18
tweets AskiaJerry

4 5

smfrogers

6.203
followers debmattinson

4 5

NatCen

27.260
impressions RayPoynter

15
tweets

5.820
followers

22.665
impressions

Most participative users


TweetMRS

Retwitters
roi_sample

Most original users


Adewunmi

10
num. categories Intersperience gmiglobal

7
num. of RTs keenasmustard

26
original tweets

9
num. categories pigors7 RayPoynter

6
num. of RTs TweetMRS

21
original tweets

9
num. categories

5
num. of RTs

17
original tweets

4 5
Charts

AskiaJerry

8
num. categories GaelleNormand

4 5

carrotmrrecruit

5
num. of RTs living_brands

4 5

Intersperience

15
original tweets researchlive

8
num. categories

5
num. of RTs

13
original tweets

2846
Followers per user HIGH INFLUENCE

58

54

23 3
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers

21

24 6

Medium-high High 500 to 1000 1000 to 5000 followers followers

Very high >5000 followers

Analysis of the session '#MRSlive' created with Tweet Category

HIGHLIGHTED TWEETS

Louise Brice @LouiseEBrice

10:00 - 19 Mar 13

Cat.: Sock of the News

TweetMRS @TweetMRS

09:40 - 19 Mar 13

Cat.: Sock of the News

Great panel kicking off the day at #mrslive with @justinonweb and @RSAMatthew

It's the marketers job to make sure the voice of the customer flows through the organisation - patrick barwise #mrslive

Kantar Media Custom @kantarmedia_uk

09:30 - 19 Mar 13

Cat.: Sock of the News

Ade @Adewunmi

14:23 - 19 Mar 13

Cat.: Simon Rogers

jane frost on fair data initiative: If we don't stand up & be counted, someone else will regulate #MRSlive /ss

Should have made it clear that in my last tweet I was summarising comments made by The Guardian's Simon Rogers #mrslive

Research Magazine @researchlive

14:01 - 19 Mar 13

Cat.: Simon Rogers

Ade @Adewunmi

13:47 - 19 Mar 13

Cat.: Simon Rogers

#mrslive .@smfrogers on data journalism: "We're trying to make things that can seem big and scary less big and scary"

Simon Rogers says it's precisely for that reason that journalists should be open about the source of data- open up evidence base #mrslive

Jon Darby @Jon5Darby

13:40 - 19 Mar 13

Cat.: Simon Rogers

La Fuller @anitacfuller

16:18 - 19 Mar 13

Cat.: Roy Langmaid

Simon Rogers: "PDF is where data goes to die" #mrslive

#mrslive Roy Langmaid true master of his craft 'open up your listening - what we're listening for is possibility - which requires space'

Intersperience @Intersperience

14:44 - 19 Mar 13

Cat.: R2 The war room-the

Rick Nye @Nye_Rick

08:52 - 19 Mar 13

Cat.: R2 The war room-the

Matt Carter, its the 55-64 year old baby gloomers who are most angry at politics and commercial #mrslive #trust

What can politics & business learn from each other? #mrslive panel this pm with me, @debmattinson @MattCarterUK & @graemetrayner

Jerome Sopocko @AskiaJerry

11:10 - 19 Mar 13

Cat.: R2 Reacting in Real

Jerome Sopocko @AskiaJerry

10:56 - 19 Mar 13

Cat.: R2 Reacting in Real

#mrslive Rufus Weston: 3,500 books a year means you need to react quickly

#mrslive Nathalie Gaveau says real time, cheap research is what startups needs

Research Magazine @researchlive

12:18 - 19 Mar 13

Cat.: R2 Progress Location

Research Magazine @researchlive

12:13 - 19 Mar 13

Cat.: R2 Progress Location

Jo Wood, who mapped London Bike Hire scheme: "Information is beautiful, but beauty is not enough" #mrslive

#mrslive session on GPS: "Blade runner would have been very short and boring if GPS had been included in replicants"

John Carroll @MediaCarroll

12:12 - 19 Mar 13

Cat.: R2 Progress Location

fairdata @fairdata

16:13 - 19 Mar 13

Cat.: R2 Big Data Debate

Having GPS chips in the replicants would have made Bladerunner a very short film, says Paul Roberts #mrslive

Data protection enables people to DO things. Better guidance gives freedom to innovate. #mrslive #bigdatadebate #fairdata

Ade @Adewunmi

15:20 - 19 Mar 13

Cat.: R2 Big Data Debate

Intersperience @Intersperience

09:42 - 19 Mar 13

Cat.: R2 Big Data Debate

Clive Humby says it's important that companies explain how they use customers' data. He cites Tesco club card charter #mrslive

42% of adults read how their data will be used by a website they provide it to #data #privacy #consumerfacts #mrslive

Analysis of the session '#MRSlive' created with Tweet Category

White Tiger @TweetingTiger

12:51 - 19 Mar 13

Cat.: R1 The business of

Opinion Leader @Opinionleader1

12:16 - 19 Mar 13

Cat.: R1 The business of

Excellent session on The Business of Change. #MRSLive

Simon Carter, Fujitsu talking about the importance of keep up with pace of change otherwise organisations are at risk #mrslive #mrx

CrowdLab @CrowdLab

15:10 - 19 Mar 13

Cat.: R1 The Research

David Penn @DavidPenn1

15:07 - 19 Mar 13

Cat.: R1 The Research

Benita Matofska: eloquent point on why crowds better than panels. Let them own project and contribute whenever, wherever, however #mrslive

Nice idea to have non #mrx panel in crowdsourcing session at #mrslive

Sai Watson @SaiWatson

14:18 - 19 Mar 13

Cat.: R1 The Research

B2B International @B2B_Insight

13:02 - 19 Mar 13

Cat.: R1 The Research

"We need to be sharing to survive" - Matofska #mrslive #crowdsourcing

Great demonstrations of the positive impact that research can have on business, from Fujitsu, RNLI, Halfords and IHG #MRSLive

Opinion Leader @Opinionleader1

15:02 - 19 Mar 13

Cat.: R1 Nation's Health

Dan Siddle @Otherlines

09:08 - 19 Mar 13

Cat.: R1 Nation's Health

Opinion Leader director @smjef is now chairing the session on transforming the nations health #mrslive #mrx

Catch my colleague Judith Welford talking about transforming the nation's health room 1 @ 3:00pm #mrx #mrs #MRSlive

Keen as Mustard @keenasmustard

11:36 - 19 Mar 13

Cat.: R1 Decoding Society

TweetMRS @TweetMRS

11:33 - 19 Mar 13

Cat.: R1 Decoding Society

Social sciences is not rocket science it's much more difficult than that penny young @natcen #mrslive #mrx

Great phrase from @PennyYNatCen about what makes good social #mrx: Communicating complexity without obfuscation #mrslive

Sarah Morris @Sarah_W_Morris

16:52 - 19 Mar 13

Cat.: Positive

Crowd DNA @CrowdDNA

16:34 - 19 Mar 13

Cat.: Positive

looking forward to MRS conf tomorrow. @PFTrajectory speaking on New Morality. I am there in more of a learning / roaming capacity #mrslive

David Shrigley on 'At the Centre of the Inside of the Human Brain's Mind'. Excited. #mrslive

FlexMR @_FlexMR

14:03 - 19 Mar 13

Cat.: Positive

Ixaris Tweets @ixaris

13:50 - 19 Mar 13

Cat.: Positive

Great talk from all speakers on driving change through insight at #mrslive #mrx

Thank you @WesternUnion for hosting a very nice networking lunch. We've chatted to lots of interesting attendees. #MRSlive #MRS

Karen Schofield @Karen_Schofield

11:55 - 19 Mar 13

Cat.: Positive

Kerry McCormick @KerryMcCormick

10:46 - 19 Mar 13

Cat.: Positive

Interesting stuff in agile session on customer experience mapping #mrslive #JtD

Great start to #MRSlive, "institutions need to get past their self-pity" and align their priorities with public interest

FlexMR @_FlexMR

06:55 - 19 Mar 13

Cat.: Positive

Layla Northern @LaylaNorthern

18:05 - 19 Mar 13

Cat.: Party

Good morning! On the way down to #MRSLive now - Really looking forward to some of the speakers today!

RT @eDRtweet: @TweetMRS We've had a great day at the #MRSlive #AnnualConference - now time to celebrate at the conference party!

Bonamy Finch @bonamyfinch

09:11 - 19 Mar 13

Cat.: Others

Intersperience @Intersperience

08:13 - 19 Mar 13

Cat.: Others

At #MRSlive for the next 2 days. Will try to stick to informative tweets, apart from this one moan about delayed trains...

Maria will be live tweeting from the #mrslive conference today - have a great day everyone!

Analysis of the session '#MRSlive' created with Tweet Category

Discovery Research @discoveryres

15:43 - 19 Mar 13

Cat.: MRS Book Club

Ben Leet @benleet

15:29 - 19 Mar 13

Cat.: MRS Book Club

Well done on your talk Mark RT @TweetMRS Mark Allen: Your connection to things around you define who you are. #mrslive #mrsbookclub

@bonamyfinch: Facebook rep already being grilled on signing up to MRS fair data initiative in #MRSlive Big Data session

TweetMRS @TweetMRS

13:31 - 19 Mar 13

Cat.: MRS Book Club

Phil Rance @philrance

17:26 - 19 Mar 13

Cat.: David Shrigley

Mark Allen: Your connection to things around you define who you are. #mrslive #mrsbookclub #mrsannualconference

Conceptual art, cartoons, dead animals, tattoos and rude words from @davidshrigley good party warm up at #mrslive

James Coatsworth @j_coatsworth

17:24 - 19 Mar 13

Cat.: David Shrigley

Lucy Antoniou @LucyAntoniou


David Shrigley is hilarious! #mrslive

16:51 - 19 Mar 13

Cat.: David Shrigley

David Shrigley is undoubtedly a funny guy but describing himself as a fine artist feels a little charlatan #mrslive

Opinion Leader @Opinionleader1

16:33 - 19 Mar 13

Cat.: David Shrigley

TweetMRS @TweetMRS

13:35 - 19 Mar 13

Cat.: Creativity Challenge

Final session for day 1 at MRS conference, now we hear from David Shrigley #mrslive #mrx

Jon Hildrew tells us how 'Kavelier & Clay' by Michael Chabon inspires essential creativity in #mrx #mrslive

Beautiful Mind @gobeautifulmind

12:12 - 19 Mar 13

Cat.: Creativity Challenge

Beautiful Mind @gobeautifulmind

11:25 - 19 Mar 13

Cat.: Creativity Challenge

What is at the heart of creativity? It's the ability to see things differently. #mrslive

How does the brain make meaning? Is creativity really creative? We're answering these questions in our #mrslive session shortly.

Analysis of the session '#MRSlive' created with Tweet Category

Annexes

TWEETS BY CATEGORY
Category

Positive
Positive tweets

Most Active Users

50
tweets Tweets from this category

57
users

17
retweets

33.514
potential reach

40.352
potential impact

0,9
tweets / user

1. _FlexMR 2. KerryMcCormick 3. LaylaNorthern 4. NatCen 5. SineadH

Intersperience @Intersperience

17:06 - 19 Mar 13

NCallaghan @callyclan

07:19 - 19 Mar 13

RT @_FlexMR: Interesting case study on ethnography in hotel rooms at #mrslive - couldn't help think mobile MR could make this even better

RT @eDRtweet: Looking forward to the #mrslive conference tomorrow as gold sponsors

ChloeFowler @ChloeRazor

07:35 - 19 Mar 13

FlexMR @_FlexMR

06:55 - 19 Mar 13

RT @jonhildrew: Super-excited to be speaking at the book club chaired by @ChloeRazor at #mrslive tomorrow. Room 1, 1.30pm grab some lu ...

Good morning! On the way down to #MRSLive now - Really looking forward to some of the speakers today!

TweetMRS @TweetMRS

07:49 - 19 Mar 13

Sinead Hasson @SineadH


Good luck to everyone presenting today #mrslive

07:59 - 19 Mar 13

Thanks @Waves05, good luck with your session. #mrslive

Kantar Media Custom @kantarmedia_uk

08:08 - 19 Mar 13

Layla Northern @LaylaNorthern

09:25 - 19 Mar 13

Morning, I'm Sarah, looking after our feed from #MRSlive today Shock of the New. Great programme ahead. /ss

Looking forward to the MRS book club session at MRS conference today #mrslive

Betty Adamou @BettyAdamou

09:27 - 19 Mar 13

NatCen @NatCen

09:42 - 19 Mar 13

Looking forward to more #mrslive tweets today and of course, the MRS party later on :) @TweetMRS #newmr

We're excited to be joining colleagues at the #mrslive conference today. First debate - what is impact of social media?

NatCen @NatCen

09:46 - 19 Mar 13

Robin de Rooij @Robin_de_Rooij

09:52 - 19 Mar 13

Matthew taylor: institutions must change and align with public interest to generate trust #mrslive

Great insight by Matthew Taylor, decreasing trust due to misalignment of the public's interests vs. companies' interests #mrslive

White Tiger @TweetingTiger

09:53 - 19 Mar 13

Insight Inside @UnlockInsight

09:58 - 19 Mar 13

Trust in brands and society is fluid. Great discussion. #MRSLive

Interesting stat RT @Intersperience: 42% of adults read how their data will be used by a website they provide it to #mrslive

Joaquim Bretcha @jbretcha

10:24 - 19 Mar 13

Phil Geraghty @pgeraghty

10:38 - 19 Mar 13

Great kick off. Very interesting thoughts on our current digital society and institutions/corporate trust #mrslive #mrxes @netquest

Looking forward to talking about how crowdfunding is giving new insights into market research at #mrslive today @tweetmrs @peoplefundit

Analysis of the session '#MRSlive' created with Tweet Category

Ella Fryer-Smith @ChicaElla

10:40 - 19 Mar 13

FlexMR @_FlexMR

10:40 - 19 Mar 13

Good luck @olisweet today at #mrslive - check him out at 3pm in room1 presenting fascinating ethnographic studies on kidney care in the UK

Good luck in the lottery everyone - free tickets on us at #MRSlive don't forget to let us know if you become a millionaire!

Kerry McCormick @KerryMcCormick

10:46 - 19 Mar 13

John Carroll @MediaCarroll

10:47 - 19 Mar 13

Great start to #MRSlive, "institutions need to get past their self-pity" and align their priorities with public interest

Love the fact that there is lotto ticket in #mrslive delegate bag - lucky winner will probably leave #mrx industry!

Ade @Adewunmi

10:52 - 19 Mar 13

Jigsaw Research @jigsawpiecesuk

10:55 - 19 Mar 13

Looking forward to 'agile research for the digital age' session. #mrslive

Looking forward to 'reacting in realtime'... at #MRSLive

eDigitalResearch @eDRtweet

11:00 - 19 Mar 13

Opinion Leader @Opinionleader1

11:09 - 19 Mar 13

Great start to #MRSlive annual conference, some great speakers so far make sure you pop by our stand for your own eDR dog!

Really interesting morning so far at MRS conference, our presentation on going beyond sterotypes has been well recieved #mrslive #mrx

James Randall @JamesLDRandall

11:44 - 19 Mar 13

HassonAssociates @HassonAssociate
Off to #mrslive really looking forward to it.

11:50 - 19 Mar 13

Looking forward to @c__emes & Chris Gobby on harnessing the power of mobile for geo location at #mrslive in 20 minutes

Karen Schofield @Karen_Schofield

11:55 - 19 Mar 13

Jackie @Jackiemold
#mrslive move fast and break things I like that!

12:04 - 19 Mar 13

Interesting stuff in agile session on customer experience mapping #mrslive #JtD

Amanda Boyle @nowaffle

12:05 - 19 Mar 13

Kate Langford @KateLangford

12:15 - 19 Mar 13

Words to live by :) "@Jackiemold: #mrslive move fast and break things I like that!"

I'll be at #MRSLive all day tomorrow, looking forward to catching up with clients and friends.

compareandshare.com @compareandshare

12:16 - 19 Mar 13

Florian Tress @FTress

12:18 - 19 Mar 13

#mrslive @tweetmrs looking 4ward to speaking on panel about #crowdsourcing research future way of brand building #sharingeconomy

Greetings to everyone at #mrslive - unfortunately I couldn't make it. Keep up tweeting!

Ben Toombs @bentoombs

12:28 - 19 Mar 13

louisa wedderburn @lcrwedderburn

13:06 - 19 Mar 13

Thanks to everyone from @Opinionleader1, @tnsbmrb, @YouGov and @NatCen for their great contributions to Decoding Society at #Mrslive

Interesting use of GPS activity assessment in connection with Kony and the LRA in Africa at #mrsannualconference #mrslive @TweetMRS

Voodoo Research @VoodooResearch

13:10 - 19 Mar 13

TweetMRS @TweetMRS

13:25 - 19 Mar 13

Gearing up for an exciting Book Club session at the MRS Conference #Mrslive

RT @lcrwedderburn: @TweetMRS looking forward to MRS book club with Chloe Fowler! Who's joining us? #mrslive #mrsannualconference

Analysis of the session '#MRSlive' created with Tweet Category

Keen as Mustard @keenasmustard

13:35 - 19 Mar 13

FlexMR @_FlexMR

13:40 - 19 Mar 13

How do you chose what is interesting? Nothing objective just chose what is interesting to you @simonrogers #mrslive

Interesting ethnographic MR in to hotel rooms case study at #mrslive couldn't help think mobile research could make this even better

Ixaris Tweets @ixaris

13:50 - 19 Mar 13

Jeremy Rix @engageoko

13:51 - 19 Mar 13

Thank you @WesternUnion for hosting a very nice networking lunch. We've chatted to lots of interesting attendees. #MRSlive #MRS

Thanks to participants at our Creativity Challenge workshop at MRS Conference this am, you got involved with enthusiasm! #mrslive #mrx

Matthew Haynes @Matt_HaynesSPA

13:52 - 19 Mar 13

HRW @HRWhealthcare

13:56 - 19 Mar 13

Some very interesting Research on GPS in a conflict zone. Great to see some real research with real value and insight #mrslive

MRS conference: morning was great. Looking forward to sessions on crowdsourcing & 'transforming the nation's health' this afternoon #MRSlive

Keen as Mustard @keenasmustard

13:59 - 19 Mar 13

FlexMR @_FlexMR

14:03 - 19 Mar 13

Personal plus news is what makes interesting stories for people to engage with @smfrogers @guardian #mrslive

Great talk from all speakers on driving change through insight at #mrslive #mrx

David Penn @DavidPenn1


Looking forward to crowdsourcing session at #mrslive

14:07 - 19 Mar 13

Igors Maslovs @pigors7

14:16 - 19 Mar 13

It's time for crowdsourcing session, bigger room, more people! Excited! #MRSLive

Sai Watson @SaiWatson

14:21 - 19 Mar 13

theirrationalagency @irrationalagcy

14:28 - 19 Mar 13

As UCL alum I'm looking forward to hearing about Transcribe Bentham from Tim Causer #mrslive

Session on crowdsourcing at #mrslive - interestingly, no panel provider on stage. Does crowdsourcing just mean "free panel"?

Bonamy Finch @bonamyfinch

15:42 - 19 Mar 13

Matt Carter @MattCarterUK

15:56 - 19 Mar 13

Huge diff between using private data in aggregate vs divulging personal info. Interesting idea re: data depersonalising services #MRSlive

Fun conv at #mrslive on role of the pollster with @debmattinson @nye_rick & @graemetrayner. Thanks to all who came and asked questions!

Crowd DNA @CrowdDNA

16:34 - 19 Mar 13

Kerry McCormick @KerryMcCormick

16:50 - 19 Mar 13

David Shrigley on 'At the Centre of the Inside of the Human Brain's Mind'. Excited. #mrslive

Thank you @smjef for some superb chairing 'transforming the nations heath' #MRSlive

Sarah Morris @Sarah_W_Morris

16:52 - 19 Mar 13

Maria Twigge @Livwithme

17:32 - 19 Mar 13

looking forward to MRS conf tomorrow. @PFTrajectory speaking on New Morality. I am there in more of a learning / roaming capacity #mrslive

Seen some great data visualisation, heard some good debates and opportunities, looking forward to the party! #mrslive p.s. wheres Dave?

Analysis of the session '#MRSlive' created with Tweet Category

10

TWEETS BY CATEGORY
Category

R1 The Research Disruptor


Tweets related with The research disruptor session

Most Active Users

31
tweets Tweets from this category

41
users

21
retweets

28.934
potential reach

41.915
potential impact

0,8
tweets / user

1. AskiaJerry 2. CrowdLab 3. RayPoynter 4. GaelleNormand 5. HRWhealthcare

GMI @gmiglobal

16:08 - 19 Mar 13

Northstar Research @northstarlondon

10:55 - 19 Mar 13

RT @researchlive: #mrslive The Guardian's Simon Wood talking data and #datavis: "PDFs are where data goes to die".

RT @researchlive: Going to #mrslive next week? Not going, but still want to take part? Either way, sign up to the conference community h ...

CrowdLab @CrowdLab

10:14 - 19 Mar 13

Oi Sample @roi_sample

10:47 - 19 Mar 13

Debate on trust: should extend beyond brands to how researchers treat participants too in order to get trustworthy insight back. #mrslive

Beyond intensive farming,gd title? MT @CrowdLab: Debate on trust: should extend beyond brands to how researchers treat participants #mrslive

Keen as Mustard @keenasmustard

11:18 - 19 Mar 13

Jerome Sopocko @AskiaJerry

11:23 - 19 Mar 13

media use soundbites to distort truth should social researchers do same? #mrx #mrslive @TNS_UK

#mrslive harpercollins, the short of it: they use survey and big data... That's all we found out

Jim Bryson @JimBrysonTN

11:36 - 19 Mar 13

peoplefund.it @peoplefundit

11:40 - 19 Mar 13

#mrslive social research should inform media but data is often proprietary. How to pay for research to reveal beyond soundbites?

Not long to go until we are speaking at #mrslive about how #crowdfunding is giving new insights into market research @tweetmrs

Hetan Shah @HetanShah

11:49 - 19 Mar 13

The ICG @TheICG

12:25 - 19 Mar 13

Social research needs to more effectively add to human welfare, challenges @PennyYNatCen #MRSlive

researchers and clients - fancy a lunch time natter with the independent consultants group? we're outside conference room 2 #mrslive #mrx

Phil Rance @philrance

12:31 - 19 Mar 13

JRDinATL @JRDinATL

12:33 - 19 Mar 13

"Here's some research that I did" say presenters at #mrslive

Passive data collection is the destination of mobile research. We do it. #mrx #rethink2013 #mrslive

Curious Analytics @curiousanalytic

12:33 - 19 Mar 13

Gaelle Normand @GaelleNormand

12:52 - 19 Mar 13

Passive data collection is the destination of mobile research. We do it. #mrx #rethink2013 #mrslive

RT @researchlive: #mrslive "If we don't look for new sources of data, our industry might not be here in 10 years time", says Ipsos's Cl ...

B2B International @B2B_Insight

13:02 - 19 Mar 13

Jon Gilchrist @Jon_Gilchrist

13:31 - 19 Mar 13

Great demonstrations of the positive impact that research can have on business, from Fujitsu, RNLI, Halfords and IHG #MRSLive

Annual Market Research Society Conference. Safe to say I'm in my element. Lovely, lovely data... #mrslive

Analysis of the session '#MRSlive' created with Tweet Category

12

Leapfrog Research @LeapfrogLive

13:34 - 19 Mar 13

Leapfrog Research @LeapfrogLive

13:35 - 19 Mar 13

Should social researchers take responsibility for the way their findings are reported in the media? Fascinating debate #mrslive #mrx

Leading charities retailers and brands buck the recession trend by using research to drive change #mrslive #mrx

jemazing @jemazing

13:50 - 19 Mar 13

Gaelle Normand @GaelleNormand

13:52 - 19 Mar 13

RT @researchlive: #mrslive The Guardian's Simon Wood talking data and #datavis: "PDFs are where data goes to die".

RT @researchlive: #mrslive "A lie can be halfway round the world before truth has its boots on. Twitter can help the truth catch up" via ...

Henri-Paul Roy @RoyHP

13:55 - 19 Mar 13

Robin de Rooij @Robin_de_Rooij

14:16 - 19 Mar 13

R. Bathes :"Thesis is food for rats" RT @researchlive: #mrslive The Guardian's Simon Wood talking data : "PDFs are where data goes to die"

Very curious about the crowdsourcing session, personally also a big fan of crowdfunding, using #kickstarter #mrslive

Sai Watson @SaiWatson

14:18 - 19 Mar 13

FlexMR @_FlexMR

14:31 - 19 Mar 13

"We need to be sharing to survive" - Matofska #mrslive #crowdsourcing

Great point about getting the predictive/retrospective balance right when approaching research! #mrslive

Kantar Media Custom @kantarmedia_uk

14:39 - 19 Mar 13

La Fuller @anitacfuller

14:52 - 19 Mar 13

#mrslive fascinating story from @SnowgooseSA on crowd sourcing mobile research respondents with airtime incentive in SA townships

#mrslive Fuel for Fiction great for inspiring our reading material and drawing parallels with our research lives

Igors Maslovs @pigors7

15:06 - 19 Mar 13

David Penn @DavidPenn1

15:07 - 19 Mar 13

Transforming the nation's health: policy, persuasion, delivery. Great debate before on crowdsourcing benefits (not just financial). #MRSLive

Nice idea to have non #mrx panel in crowdsourcing session at #mrslive

Jerome Sopocko @AskiaJerry

15:08 - 19 Mar 13

CrowdLab @CrowdLab

15:10 - 19 Mar 13

#mrslive crowdsourcing, bigdata, lunch... What's not to like at the MRS?

Benita Matofska: eloquent point on why crowds better than panels. Let them own project and contribute whenever, wherever, however #mrslive

CrowdLab @CrowdLab

15:11 - 19 Mar 13

Intersperience @Intersperience

15:40 - 19 Mar 13

Why do we force people to take surveys on our terms at our times and then give them no sense of the value of their contribution? #mrslive

Opportunity for market research be 'de-personalisation harbour' betw data and aggregated info for public and business good #mrslive #future

Phil Geraghty @pgeraghty

16:04 - 19 Mar 13

HRW @HRWhealthcare

16:19 - 19 Mar 13

#mrslive great to hear lots of great crowdfunding project ideas following the croudsourcing panel - any other ideas contact @peoplefundit

Great session with @RayPoynter challenging us to think about what the #mrx industry can learn from crowdsourcing #MRSlive

HRW @HRWhealthcare

16:23 - 19 Mar 13

Borderless Access @BorderlessXs

18:42 - 19 Mar 13

Session from @benitamatofska from The People Who #Share; she personally saves 20k a year through sharing! #MRSlive

Shd'nt be in silos RT@researchlive #mrslive via MRS Conf community-Is it the marketers job to make sure voice of customer flows thru an org?

Analysis of the session '#MRSlive' created with Tweet Category

13

TWEETS BY CATEGORY
Category

Sock of the News


Tweets related with the welcome and Sock of the News Session

Most Active Users

28
tweets Tweets from this category

37
users

22
retweets

22.464
potential reach

30.546
potential impact

0,8
tweets / user

1. jbretcha 2. kantarmedia_uk 3. Lucyjanefrost 4. TweetingTiger 5. gmiglobal

netquest @netquest

09:23 - 19 Mar 13

HRW @HRWhealthcare

08:28 - 19 Mar 13

RT @jbretcha: Empieza MRS Annual Conference "Shock of the New" en Londres. Ir compartiendo aprendizajes @netquest #mrxes #mrslive #mrx

Day 1 of #MRSLive "Shock of the New" conference today! Can't wait to hear all the presentations!

Lucy Frost @Lucyjanefrost


Eagerly anticipating @JaneFrostMRS #mrslive

09:06 - 19 Mar 13

Joaquim Bretcha @jbretcha

09:22 - 19 Mar 13

Empieza MRS Annual Conference "Shock of the New" en Londres. Ire compartiendo aprendizajes @netquest #mrxes #mrslive #mrx

Joaquim Bretcha @jbretcha

09:30 - 19 Mar 13

Kantar Media Custom @kantarmedia_uk

09:30 - 19 Mar 13

Jane Frost, CEO MRS advierte sobre la importancia de la honestidad en el MR y el trato datos personales. Presenta Fair Data #mrslive #mrxes

jane frost on fair data initiative: If we don't stand up & be counted, someone else will regulate #MRSlive /ss

White Tiger @TweetingTiger

09:36 - 19 Mar 13

Kantar Media Custom @kantarmedia_uk

09:37 - 19 Mar 13

Radio 4 Today programme presenter Justin Webb keynote speaker on day one of MRS Conference. #MRSLive

"The only way to build trust is to keep your promises, not every company has faced that" says Patrick Barwise at #mrslive /ss

Joaquim Bretcha @jbretcha

09:38 - 19 Mar 13

TweetMRS @TweetMRS

09:40 - 19 Mar 13

"Solo hay una manera de construir confianza: cumpliendo las promesas de forma continuada" Patrick Barwise #brands #mrslive #mrxes @netquest

It's the marketers job to make sure the voice of the customer flows through the organisation - patrick barwise #mrslive

marcsbrenner @marcsbrenner

09:41 - 19 Mar 13

Kantar Media Custom @kantarmedia_uk

09:41 - 19 Mar 13

#mrslive we all want feedback, but we'd better be careful what we wish for - Lorraine heggessey.

Role of BBC has become even more important as trusted aggregator in digital age, according to Lorraine Hegessy at #mrslive /ss

kirsty fuller @fuller_kirsty


#mrslive BBC as trusted aggregator says Lorraine Heggessey.

09:41 - 19 Mar 13

Jenni Roberton @JenniRoberton

09:42 - 19 Mar 13

Attending the MRS Shock of the New conference today. Good start already #mrslive @respondi_UK

Kantar Media Custom @kantarmedia_uk

09:48 - 19 Mar 13

Joaquim Bretcha @jbretcha

09:51 - 19 Mar 13

Decline in trust: Matthew Taylor says institutions must wear dilemmas on sleeve & find innovative ways of engaging with public #mrslive /ss

"Claro q hay inversores a largo plazo. Lo q tenemos q hacer es explicarles historias a largo plazo"@ChiefJuicer #mrslive #mrxes @netquest

Analysis of the session '#MRSlive' created with Tweet Category

15

White Tiger @TweetingTiger

09:57 - 19 Mar 13

NatCen @NatCen

09:59 - 19 Mar 13

Justin Webb questions how the Catholic Church can act so secretly in today's culture of desired transparency of. #MRSLive

Justin Webb: how can individuals deal with the enormous amounts of information out there now? #mrslive

Louise Brice @LouiseEBrice

10:00 - 19 Mar 13

Bonamy Finch @bonamyfinch

10:03 - 19 Mar 13

Great panel kicking off the day at #mrslive with @justinonweb and @RSAMatthew

Big Data measures all of our decisions. But dearth of tools to allow people to know what the *right* decisions are. Matthew Taylor #MRSlive

Intersperience @Intersperience

10:05 - 19 Mar 13

Joaquim Bretcha @jbretcha

10:06 - 19 Mar 13

And todays teens expect transparency even more RT @TweetingTiger: Justin Webb outlines today's culture of desired transparency #MRSLive

Privacidad. El nuevo fundamento de la democracia. Nuestra disponibilidad y atencion se converiran en "moneda de cambio"@ChiefJuicer #mrslive

Kantar Media Custom @kantarmedia_uk

10:19 - 19 Mar 13

Ade @Adewunmi

10:21 - 19 Mar 13

Tension between trust & cynicism highlighted by @RSAMatthew fuelled by lack of authenticity & political spin #mrslive /ss

At the MRS annual conference: Shock of the New #mrslive

Dan Siddle @Otherlines

10:26 - 19 Mar 13

Hetan Shah @HetanShah

10:27 - 19 Mar 13

"Institutions should operate as if in a glass box" - Matthew Taylor #MRSLive

Great contribution as ever from @RSAMatthew to #MRSlive about implications of a big data world on corporate governance and trust.

Liz Diez @Lovlielizz

10:28 - 19 Mar 13

Phil Rance @philrance

11:48 - 19 Mar 13

#mrslive @carrotmrrecruit Matthew Taylor making good points about company & public beliefs being misaligned leading to 'mis truths'

"Financial services has been a conspiracy to exploit our cognitive frailties" says Matthew Taylor, Royal Society of Arts. Punchy. #MRSLive

Lucy Frost @Lucyjanefrost

12:55 - 19 Mar 13

Betty Adamou @BettyAdamou

22:04 - 19 Mar 13

RT @IzzyAvery1: @Lucyjanefrost: 'Tantamount to a Bruce Hood lecture' #mrslive #beautifulminds

Lovely to see familiar faces at the #MRSLive party tonight; friends from @ResearchNowUK @jonpuleston @infomagpie & @Becki_Harrison #mrx

Analysis of the session '#MRSlive' created with Tweet Category

16

TWEETS BY CATEGORY
Category

R2 Big Data Debate


Tweets related with the Big Data Debate

Most Active Users

33
tweets Tweets from this category

19
users

4
retweets

9.246
potential reach

18.170
potential impact

1,7
tweets / user

1. Adewunmi 2. Intersperience 3. AskiaJerry 4. MediaCarroll 5. bonamyfinch

Intersperience @Intersperience

09:42 - 19 Mar 13

Kantar Media Custom @kantarmedia_uk

10:07 - 19 Mar 13

42% of adults read how their data will be used by a website they provide it to #data #privacy #consumerfacts #mrslive

Trust & data privacy: discussing the challenge of educating public to be in charge of own data. Big ask in face of big data? #mrslive /ss

Igors Maslovs @pigors7


Personalized and mobile data is the future #MRSLive

11:07 - 19 Mar 13

John Carroll @MediaCarroll

11:09 - 19 Mar 13

2 hours into #mrslive and we've had 78 mentions of #bigdata

Ade @Adewunmi
HarpersCollins is on a data acquisition drive. #mrslive

11:22 - 19 Mar 13

mike sainsbury @mcsainsbury

11:26 - 19 Mar 13

"@MediaCarroll: 2 hours into #mrslive and we've had 78 mentions of #bigdata" < Yawns. .

Bonamy Finch @bonamyfinch

11:29 - 19 Mar 13

Igors Maslovs @pigors7

12:02 - 19 Mar 13

Inference is that data always beats a good argument. Does this diminish need to understand why things happen?#MRSlive

Business vision is more important longer term and data should drive the decisions now and quickly. #MRSLive

fairdata @fairdata

12:11 - 19 Mar 13

Gaelle Normand @GaelleNormand

12:31 - 19 Mar 13

#mrslive 3pm an essential debate for those involved in the mgmt & maximisation of big data #fairdata

Combining the Who, When & Where provides good data visualisation but the most complex question to answer is the Why @TweetMRS #mrslive #mrx

Jigsaw Research @jigsawpiecesuk

12:36 - 19 Mar 13

John Carroll @MediaCarroll

12:58 - 19 Mar 13

#mrslive - Ipsos MORI & EE talking about very big, very mobile data...

Good grief, that slide had 180 words on it #mrslive #datavis

Ade @Adewunmi

13:44 - 19 Mar 13

Ade @Adewunmi

14:01 - 19 Mar 13

Question's been asked about the reliability of the data and the assumptions that can be sensibly made and reported #mrslive

People are more likely to engage with data when they can see themselves in the data. Make the data personal #mrslive

Ade @Adewunmi

15:15 - 19 Mar 13

Ade @Adewunmi

15:20 - 19 Mar 13

Christopher Graham from the ICO commends the MRS #FairData campaign #MRSLive

Clive Humby says it's important that companies explain how they use customers' data. He cites Tesco club card charter #mrslive

Analysis of the session '#MRSlive' created with Tweet Category

18

Jerome Sopocko @AskiaJerry

15:25 - 19 Mar 13

Ade @Adewunmi

15:25 - 19 Mar 13

#MRSlive the mis-user of public big data will be held responsible and fined

Clive Humby says legislation re treatment of data collected by statute should be different from data freely given by customers #mrslive

Intersperience @Intersperience

15:27 - 19 Mar 13

Phil Rance @philrance

15:28 - 19 Mar 13

Enormous social benefits to using big data, if we get confidentiality right #mrslive #data

Lack of prison sentences for low-level breaches of privacy erodes public trust in sharing data - Chris Graham, Info Commission #mrslive

Intersperience @Intersperience

15:29 - 19 Mar 13

Ade @Adewunmi

15:30 - 19 Mar 13

Info commissioner suggests data breaches need harsher punishments for mis users #mrslive

Not sure"afterall if they don't like it, they don't have to use it" argument inspires confidence in private orgs use of pple's data #mrslive

Andrew Vincent @Waves05

15:39 - 19 Mar 13

Ade @Adewunmi

15:41 - 19 Mar 13

Clive Hunby: UK is leading the world in data analysis #MRSlive #mrx

Simon Milner disagrees with Stephan Shakespeare & Clive Humby's assertion that UK is at forefront of working with #BigData. #mrslive

Ade @Adewunmi

15:42 - 19 Mar 13

Phil Rance @philrance

15:46 - 19 Mar 13

Simon Milner says reason for this is that UK is simply not turning out enough computer scientists. #mrslive

Consensus emerging in data panel that "mixed data economy" is a good thing but anonymisation of personal data is a prerequisite #mrslive

Bonamy Finch @bonamyfinch

15:47 - 19 Mar 13

Ade @Adewunmi

15:48 - 19 Mar 13

Clive Humby: "Lots of data in commercial orgs needs re-purposing" MR and Marketing Science in silos & need to be merged again #MRSlive

Clive Humby argues that keys to exploiting #BigData are interpretation &contextualisation which are not necessarily science skills #mrslive

Jerome Sopocko @AskiaJerry

15:55 - 19 Mar 13

Oi Sample @roi_sample

16:00 - 19 Mar 13

#MRSlive Christopher Graham: the companies on the wrong side of creepy won't survive. Users need to see and understand benefits for them

View from street #mrslive MT HMCollab: Twitter..public sq says SWShulman. Don't want to see your name in research? Don't tweet. #BigDataPH

Joaquim Bretcha @jbretcha

16:01 - 19 Mar 13

fairdata @fairdata

16:13 - 19 Mar 13

C.Graham pone como ejemplo O2 Telefonica ofreciendo servicios/tarifas especiales a cambio info usuario #mrslive @netquest #mrxes

Data protection enables people to DO things. Better guidance gives freedom to innovate. #mrslive #bigdatadebate #fairdata

Intersperience @Intersperience

16:52 - 19 Mar 13

totally agree RT @Adewunmi: Clive Humby says it's important that companies explain how they use customers' data #MRSLive #mrx

Analysis of the session '#MRSlive' created with Tweet Category

19

TWEETS BY CATEGORY
Category

MRS Book Club


Tweets related with the MRS Book Club

Most Active Users

22
tweets Tweets from this category

21
users

8
retweets

10.850
potential reach

21.844
potential impact

1,0
tweets / user

1. TweetMRS 2. ChloeRazor 3. DavidPenn1 4. LaylaNorthern 5. jonhildrew

Ben Leet @benleet

15:29 - 19 Mar 13

Crowd DNA @CrowdDNA

08:45 - 19 Mar 13

@bonamyfinch: Facebook rep already being grilled on signing up to MRS fair data initiative in #MRSlive Big Data session

Come check Crowd's Alice speak about a book that's inspired her as a young researcher at today's MRS conference. 1.30pm. #MRSlive

Igors Maslovs @pigors7

11:16 - 19 Mar 13

TweetMRS @TweetMRS

11:56 - 19 Mar 13

Marketing budget is being spent indoors now, to develop twitter, facebook etc. campaigns #MRSLive

Which works of fiction could make a difference to the way you conduct your professional life? Book club at 13.20 #mrslive #AnnualConference

Layla Northern @LaylaNorthern

12:02 - 19 Mar 13

ChloeFowler @ChloeRazor

12:18 - 19 Mar 13

Who is planning on going to the MRS Book Club session at 1.20 pm? The team from Boots will be there to cheer on @jonhildrew #mrslive

Tired of juggling plates and business cards? Don't. Grab a plate and come to book club. Lunch hour is SO last year #mrslive

ChloeFowler @ChloeRazor

12:20 - 19 Mar 13

ChloeFowler @ChloeRazor

12:59 - 19 Mar 13

From the streets of Bombay to the flaneurs in Hoxton. No, it's not the buffet lunch at #mrslive, it's Book Club in Rm 1 at 1:20.

20 mins to go. 5 brave and talented conference novices take to the stage for Book Club. Room 1. 1:20pm. #mrslive

Layla Northern @LaylaNorthern

13:04 - 19 Mar 13

Jon Hildrew @jonhildrew

13:10 - 19 Mar 13

See u there RT @ChloeRazor: 20 mins to go. 5 brave and talented conference novices take to the stage for Book Club. Room 1. 1:20pm. #mrslive

Just 10 minutes till the MRS Book Club! Join us in Room 1 for 5 talks on how fiction has changed our perspectives on research. #mrslive

TweetMRS @TweetMRS

13:31 - 19 Mar 13

David Penn @DavidPenn1

13:35 - 19 Mar 13

Mark Allen: Your connection to things around you define who you are. #mrslive #mrsbookclub #mrsannualconference

#mrsbookclub entertaining and stimulating at #mrslive

TweetMRS @TweetMRS

13:44 - 19 Mar 13

David Penn @DavidPenn1

13:46 - 19 Mar 13

Lucy Baldwin from Voodoo Research - the book of 'Shantaram' spurs her to 'think, act, feel', and to accept and understand #mrx. #mrslive

Nice to see some new faces at #mrsbookclub #mrslive

TweetMRS @TweetMRS

13:52 - 19 Mar 13

theirrationalagency @irrationalagcy

14:25 - 19 Mar 13

Tolkien's 'The Hobbit' - Owen McAleer discusses using fiction a escapism, but is film and the digital age taking that away from us? #mrslive

3 out of 5 fiction book reviews mentioned ideas (or people) from behavioural economics. Theme of the year? #mrslive

Analysis of the session '#MRSlive' created with Tweet Category

21

Phil Rance @philrance

15:15 - 19 Mar 13

Bonamy Finch @bonamyfinch

15:15 - 19 Mar 13

Big Data panel off to a lively start at #mrslive. Tim Phillips just tried to sign Facebook up to @fairdata on the podium!

Facebook rep already being grilled on signing up to MRS fair data initiative in #MRSlive Big Data session

Graeme Trayner @graemetrayner

16:05 - 19 Mar 13

Discovery Research @discoveryres

15:43 - 19 Mar 13

RT @Nye_Rick: RT @j_coatsworth: @debmattinson @nye_rick @mattcarteruk @graemetrayner Excellent session guys. #mrslive <Tx to all fo ...

Well done on your talk Mark RT @TweetMRS Mark Allen: Your connection to things around you define who you are. #mrslive #mrsbookclub

Jon Hildrew @jonhildrew

16:07 - 19 Mar 13

Lucy Frost @Lucyjanefrost

17:52 - 19 Mar 13

Excellent session on listening from Roy Langmaid - thought-provoking and implications waaaaay beyond research #mrslive

Everyone should take a page out of David Shrigley's book #mrslive #funnyman

caroline hayter @carolineacacia

19:22 - 19 Mar 13

White Tiger @TweetingTiger

19:22 - 19 Mar 13

Really excellent MRS Bookclub today - smart, fluid, provocative. Well done, all #mrslive

Excellent workshop on the art of empathetic listening with Roy Langmaid. #MRSLive

Analysis of the session '#MRSlive' created with Tweet Category

22

TWEETS BY CATEGORY
Category

R2 Reacting in Real Time


Tweets related with Reacting in Real time Session

Most Active Users

24
tweets Tweets from this category

16
users

5
retweets

3.831
potential reach

8.431
potential impact

1,5
tweets / user

1. Adewunmi 2. AskiaJerry 3. askiasoftware 4. Waves05 5. GaelleNormand

Rufus Weston @Rufii

10:17 - 19 Mar 13

Igors Maslovs @pigors7


Reacting in real time session now. #mrslive

10:52 - 19 Mar 13

About to join the #mrslive panel discussion on #agileresearch with @NathGaveau @tweetmrs. Should be fun!

White Tiger @TweetingTiger

10:54 - 19 Mar 13

Jerome Sopocko @AskiaJerry

10:56 - 19 Mar 13

Do risks of reacting to consumers in real time outweigh the benefits? #MRSLive

#mrslive Nathalie Gaveau says real time, cheap research is what startups needs

Ade @Adewunmi

10:59 - 19 Mar 13

Ade @Adewunmi

11:03 - 19 Mar 13

Apparently Shopcade works as an agile research provider for businesses. @nathgaveau says their focus is on speedy iteration #mrslive

.nathgaveau talking about their use of UX testing tools such as PickFu as well as their Collaborative Shopcaders' Lab #mrslive

Jerome Sopocko @AskiaJerry

11:07 - 19 Mar 13

Jigsaw Research @jigsawpiecesuk

11:08 - 19 Mar 13

#mrslive Gaveau : google knows what you search. We know what you want and what you buy.

#MRSLive 'Shopcade is like a mini Google for shopping' - Nathalie Gaveau

Jerome Sopocko @AskiaJerry

11:10 - 19 Mar 13

Ade @Adewunmi

11:13 - 19 Mar 13

#mrslive Rufus Weston: 3,500 books a year means you need to react quickly

.nathgaveau touches on big data, data re KPIs etc. but I'm still unclear on what she means when she says they're agile researchers #mrslive

Ade @Adewunmi

11:16 - 19 Mar 13

Ade @Adewunmi

11:20 - 19 Mar 13

Rufus Weston from HarperCollins starts his presentation with question: 'what do you do when the insight cupboard is bare?' #mrslive

Rufus Weston asks who owns data about customers? For publishers, Amazon is a rival for customer relationship and related data #mrslive

Ade @Adewunmi

11:25 - 19 Mar 13

Gaelle Normand @GaelleNormand

11:25 - 19 Mar 13

.@gilescolborne from CXpartners is speaking about reacting quicklyessentially rapid prototyping. #mrslive

What does React in Real Time mean?For HarperCollins Publishers, it starts w/ becoming a consumer facing organisation @TweetMRS #mrslive #mrx

Andrew Vincent @Waves05

11:26 - 19 Mar 13

Oi Sample @roi_sample

11:27 - 19 Mar 13

Rufus Weston HarperCollins Let's hear it for surveys #MRSlive #mrx

At least ones that are planned and have robust participants RT @Waves05: Rufus Weston HarperCollins Let's hear it for surveys #MRSlive #mrx

Analysis of the session '#MRSlive' created with Tweet Category

24

Bonamy Finch @bonamyfinch

11:27 - 19 Mar 13

Jerome Sopocko @AskiaJerry

11:28 - 19 Mar 13

"When there's no feedback loop, nothing is real any more". A/B testing, multivariate, Google Analytics etc. From @gilescolborne #MRSlive

#mrslive Giles Colborne : switching description to the left of pic boosts sales by 4% on shirt sales

Ade @Adewunmi

11:41 - 19 Mar 13

Andrew Vincent @Waves05

11:46 - 19 Mar 13

.@gilescolborne talks about power of customer experience maps to help choose areas for deeper research #mrslive

Great point by @NathGaveau - data does not replace the vision for the business #MRSlive #mrx

John Carroll @MediaCarroll

11:46 - 19 Mar 13

Join the Dots @WeJoinTheDots

11:59 - 19 Mar 13

"Short term, real time metrics should not cloud long term vision for the brand" #mrslive

The importance of consumers' feelings during user journeys - great to see this highlighted. #JtD in session with @gilescolborne at #MRSLive

Ade @Adewunmi

12:03 - 19 Mar 13

Louise Brice @LouiseEBrice

12:07 - 19 Mar 13

Favourite line from last session came from @gilescolborne: "outsourcing your user research is like outsourcing your vacation." #mrslive

#mrslive @gilescolbourne brilliant pres talking about the role of research in web design

Analysis of the session '#MRSlive' created with Tweet Category

25

TWEETS BY CATEGORY
Category

Simon Rogers
Tweets related with the Simon Rogers intereview

Most Active Users

24
tweets Tweets from this category

12
users

3
retweets

20.227
potential reach

55.861
potential impact

2,0
tweets / user

1. Adewunmi 2. RichardYoung 3. Waves05 4. keenasmustard 5. researchlive

Richard Young @RichardYoung

12:29 - 19 Mar 13

Keen as Mustard @keenasmustard

13:32 - 19 Mar 13

Quick reminder that I'm interviewing Guardian Datablog editor @smfrogers (Simon Rogers) in room 2 at 1.20pm. Bring your lunch! #mrslive

Never had so much data or so many tools to play with it @simonrogers @guardian #mrslive

Keen as Mustard @keenasmustard

13:33 - 19 Mar 13

marcsbrenner @marcsbrenner

13:34 - 19 Mar 13

400,000 rows is not big data says @simonrogers #mrslive

#mrslive the Guardian's Simon Rogers now being interviewed in Room 2. And in Room 1, it's a passionate session on fiction as inspiration.

Igors Maslovs @pigors7

13:36 - 19 Mar 13

Keen as Mustard @keenasmustard

13:37 - 19 Mar 13

Simon Rogers on data-driven journalism. Government data becomes more transparent. 100k data rows considered small data sample. #MRSLive

Pdf is where data goes to die @smfrogers #mrslive #mrx

Research Magazine @researchlive

13:37 - 19 Mar 13

Gwen Deloux @gwendeloux

13:38 - 19 Mar 13

#mrslive The Guardian's Simon Wood talking data and #datavis: "PDFs are where data goes to die".

"Pdf is where data goes to die" Simon Rogers #MRSlive

Andrew Vincent @Waves05

13:39 - 19 Mar 13

Jon Darby @Jon5Darby

13:40 - 19 Mar 13

Simon Rogers: PDF is the worst format for data known to humankind #MRSlive

Simon Rogers: "PDF is where data goes to die" #mrslive

Touchstone Partners @Touchstone360

13:40 - 19 Mar 13

Andrew Vincent @Waves05

13:40 - 19 Mar 13

Simon Rogers: "PDF is where data goes to die" #mrslive

Simon Rogers: Making articles easier to search for later is making Headlines boring #MRSlive

Ade @Adewunmi

13:42 - 19 Mar 13

Ade @Adewunmi

13:47 - 19 Mar 13

Simon Rogers from The Guardian talking about the data-driven journalism #mrslive

Simon Rogers says it's precisely for that reason that journalists should be open about the source of data- open up evidence base #mrslive

NatCen @NatCen

13:47 - 19 Mar 13

Research Magazine @researchlive

13:50 - 19 Mar 13

Simon Rogers of @GuardianData: putting evidence out there encourages people to engage #mrslive

#mrslive "A lie can be halfway round the world before truth has its boots on. Twitter can help the truth catch up" via @smfrogers

Analysis of the session '#MRSlive' created with Tweet Category

27

Andrew Vincent @Waves05

13:50 - 19 Mar 13

Ade @Adewunmi

13:59 - 19 Mar 13

Simon Rogers: ONS data is really only a best estimate (albeit a very good one) #MRSlive #mrx

In response to q from audience, Simon Rogers says for orgs to use data more effectively,'data people' must be integrated within org #mrslive

Andrew Vincent @Waves05

14:00 - 19 Mar 13

Research Magazine @researchlive

14:01 - 19 Mar 13

Lunch keynote with Richard Young / Simon Rogers inspiringly awesome & Beautiful. If you missed it - Shame #MRSlive #mrx

#mrslive .@smfrogers on data journalism: "We're trying to make things that can seem big and scary less big and scary"

Keen as Mustard @keenasmustard

14:01 - 19 Mar 13

CrowdLab @CrowdLab

14:11 - 19 Mar 13

Next Big Thing will be people making big horrible data more accessible and telling stories @smfrogers @guardian #mrslive #mrx

Simon Rogers of Guardian nails big data and visualisation - it's still got to be about telling stories not making pretty pictures. #mrslive

Ade @Adewunmi

14:23 - 19 Mar 13

Richard Young @RichardYoung

15:10 - 19 Mar 13

Should have made it clear that in my last tweet I was summarising comments made by The Guardian's Simon Rogers #mrslive

Best line, for me! MT @researchlive: #mrslive The Guardian's Simon Rogers talking data and #datavis: "PDFs are where data goes to die".

Analysis of the session '#MRSlive' created with Tweet Category

28

TWEETS BY CATEGORY
Category

Creativity Challenge
Tweets related with the Creativity Challenge Workshop

Most Active Users

13
tweets Tweets from this category

16
users

11
retweets

7.605
potential reach

12.035
potential impact

0,8
tweets / user

1. gobeautifulmind 2. lottolab 3. AysegulTheCoder 4. TweetMRS 5. AskiaJerry

Beautiful Mind @gobeautifulmind

11:25 - 19 Mar 13

Beautiful Mind @gobeautifulmind

11:26 - 19 Mar 13

How does the brain make meaning? Is creativity really creative? We're answering these questions in our #mrslive session shortly.

We'll be tweeting from our session on creativity, feel free to chip in on #mrslive

Beautiful Mind @gobeautifulmind

12:12 - 19 Mar 13

Oi Sample @roi_sample

12:15 - 19 Mar 13

What is at the heart of creativity? It's the ability to see things differently. #mrslive

To #mrslive MT @jonnyebsworth: #JohnHegarty: we are in creative deficit with mobile takes time to work out how to utilise new tech #AWEurope

Beautiful Mind @gobeautifulmind

12:27 - 19 Mar 13

Lucy Frost @Lucyjanefrost

12:45 - 19 Mar 13

The first step in doing something creative is to see ourselves see - to understand where our perceptions come from. #mrslive

If living abroad increases creativity and so does alcohol, that explains why I feel like I'm in brazil most nights. #mrslive #beautifulminds

Rupin Nanani @RupinNanani

12:57 - 19 Mar 13

La Fuller @anitacfuller

13:27 - 19 Mar 13

Haha! RT @JeremyNye: If Your Starting from Nothing: Think Mobile First. But at least try to spell words correctly... #mrslive

#mrslive really inspiring paper by The Beautiful Mind - 'courageous, compassionate, creative people'

TweetMRS @TweetMRS

13:35 - 19 Mar 13

TweetMRS @TweetMRS

13:48 - 19 Mar 13

Jon Hildrew tells us how 'Kavelier & Clay' by Michael Chabon inspires essential creativity in #mrx #mrslive

Alice Ellen from Crowd DNA - uses fiction as a creative tool to inspire her #mrx #mrslive

Gaelle Normand @GaelleNormand

13:49 - 19 Mar 13

Jeremy Rix @engageoko

13:54 - 19 Mar 13

Unleashing creativity; making peace with yourself and your choices ; are two of the lessons found in fiction books #mrsbookclub #mrslive

40+ researchers meditating to access inner creativity at the Creativity Challenge this morning. Wow! @TweetMRS #mrslive #mrx

Karen Schofield @Karen_Schofield

14:13 - 19 Mar 13

Fab workshop from beautiful minds about reframing your perceptions to be creative. Enthusiastic + informative = great session #mrslive #JtD

Analysis of the session '#MRSlive' created with Tweet Category

30

TWEETS BY CATEGORY
Category

R1 Decoding Society
Tweets related with Decoding Society Session

Most Active Users

14
tweets Tweets from this category

17
users

9
retweets

12.536
potential reach

18.257
potential impact

0,8
tweets / user

1. keenasmustard 2. TweetMRS 3. bentoombs 4. jess1ecat 5. Adewunmi

Join the Dots @WeJoinTheDots

10:32 - 19 Mar 13

Keen as Mustard @keenasmustard

11:04 - 19 Mar 13

"We can't expect the general public to change, it's institutions and organisations who need to change" - #JtD couldn't agree more! #MRSLive

#mrslive fascinating presentation from @Opinionleader1 about stopping radicalisation among young people in London #mrx

TweetMRS @TweetMRS

11:14 - 19 Mar 13

NatCen @NatCen

11:17 - 19 Mar 13

If social #mrx can't offer something more nuanced and contextualised than a sound bite, then what's the point? - @Eleni_Romanou #mrslive

Research colleagues @tnsbmrb debate crucial issue of how we stop social research being reduced to soundbites #mrslive

Igors Maslovs @pigors7

11:22 - 19 Mar 13

Carrot Intelligence @carrotmrrecruit

11:30 - 19 Mar 13

Insights department should be at the centre of organisation. #MRSLive

#mrslive great presentation from @YouGov on connection, disconnection & reconnection.

TweetMRS @TweetMRS

11:33 - 19 Mar 13

Keen as Mustard @keenasmustard

11:36 - 19 Mar 13

Great phrase from @PennyYNatCen about what makes good social #mrx: Communicating complexity without obfuscation #mrslive

Social sciences is not rocket science it's much more difficult than that penny young @natcen #mrslive #mrx

Keen as Mustard @keenasmustard

11:44 - 19 Mar 13

Keen as Mustard @keenasmustard

11:43 - 19 Mar 13

RT @NatCen: @PennyYNatCen as an industry we need to be bolder and braver in owning and synthesising our research #mrslive

#mrslive social research is publicly funded hence us ours and we can use to make impact and raise debate Penny Young @natcen #mrx

Adpathology @Adpathology

11:45 - 19 Mar 13

Ade @Adewunmi

11:51 - 19 Mar 13

Was it a tribute to Virgin Media #aweurope MT @carrotmrrecruit: #mrslive great pres @YouGov on connection, disconnection & reconnection.

Good q: how can orgs balance the opportunity for better performing & radical design vs. users' conditioning & dominant behaviour? #mrslive

Jackie @Jackiemold

12:12 - 19 Mar 13

John Bizzell @John_Bizzell

12:38 - 19 Mar 13

#mrslive A robust ecosystem of suppliers..make sense

Brilliant effort from first-time Annual Conference speaker @AdamPalenicek in the Decoding Society session this morning #mrslive

theirrationalagency @irrationalagcy

14:28 - 19 Mar 13

Angry_MR_Client @Angry_MR_Client

16:03 - 19 Mar 13

Hear hear! "@keenasmustard: Social sciences is not rocket science it's much more difficult than that penny young @natcen " #mrslive #mrx

RT @irrationalagcy: What role for #behaviouraleconomics in #mrx? Views from @rorysutherland @matthewwwillcox pre-session at #mrslive tmr ...

Analysis of the session '#MRSlive' created with Tweet Category

32

TWEETS BY CATEGORY
Category

David Shrigley
Tweets related with David Shrigley Keynote

Most Active Users

13
tweets Tweets from this category

13
users

2
retweets

11.461
potential reach

15.381
potential impact

1,0
tweets / user

1. Intersperience 2. TweetMRS 3. AskiaJerry 4. BorderlessXs 5. John_Bizzell

Joaquim Bretcha @jbretcha

15:27 - 19 Mar 13

John Bizzell @John_Bizzell

16:29 - 19 Mar 13

Gran preocupacion sobre el mal uso de los datos personales. Piden penalizarlo incluso con penas de carcel #mrslive #mrxes @netquest

I've just smuggled @lvdrake in to see @davidshrigley at #MRSLive. She liked the green biscuits.

TweetMRS @TweetMRS

16:31 - 19 Mar 13

Opinion Leader @Opinionleader1

16:33 - 19 Mar 13

There's an air of anticipation around the approaching David Shrigley keynote. #mrslive

Final session for day 1 at MRS conference, now we hear from David Shrigley #mrslive #mrx

Lucy Antoniou @LucyAntoniou


David Shrigley is hilarious! #mrslive

16:51 - 19 Mar 13

compareandshare.com @compareandshare

16:56 - 19 Mar 13

#mrslive listening 2 @davidshrigley #sharing insights being a fine artist and working with ad agencies the joy of being told things u know

Intersperience @Intersperience

16:58 - 19 Mar 13

TweetMRS @TweetMRS

17:00 - 19 Mar 13

'There is a certain joy to being told something you already know' David Shrigley #mrslive

Art is the residue of a process says Shrigley as he shows the plan of a Neolithic tomb that you enter on your knees on a skateboard #mrslive

James Coatsworth @j_coatsworth

17:24 - 19 Mar 13

Phil Rance @philrance

17:26 - 19 Mar 13

David Shrigley is undoubtedly a funny guy but describing himself as a fine artist feels a little charlatan #mrslive

Conceptual art, cartoons, dead animals, tattoos and rude words from @davidshrigley good party warm up at #mrslive

Intersperience @Intersperience

17:28 - 19 Mar 13

Jerome Sopocko @AskiaJerry

17:41 - 19 Mar 13

Don't try to say any more than is necessary, top advice from David Shrigley #mrslive

#MRSlive @davidshrigley is a damn fine artist. This is a tweet.

Borderless Access @BorderlessXs

19:01 - 19 Mar 13

True! It was an insightful first day at #mrslive conf @TweetMRS There's an air of anticipation around the approaching David Shrigley keynote

Analysis of the session '#MRSlive' created with Tweet Category

34

TWEETS BY CATEGORY
Category

R2 The war room-the board room


Tweets related with the session From the war room to the board room

Most Active Users

6
tweets Tweets from this category

9
users

6
retweets

9.021
potential reach

11.390
potential impact

0,7
tweets / user

1. BMUKNews 2. Dave_Leach1 3. Intersperience 4. Nye_Rick 5. PeterDann1

Dave Leach @Dave_Leach1

09:01 - 19 Mar 13

Rick Nye @Nye_Rick

08:52 - 19 Mar 13

RT: What can politics & business learn from each other? #mrslive this pm with @Nye_Rick , @debmattinson @MattCarterUK & @graemetrayner

What can politics & business learn from each other? #mrslive panel this pm with me, @debmattinson @MattCarterUK & @graemetrayner

Burson-Marsteller UK @BMUKNews

10:11 - 19 Mar 13

Intersperience @Intersperience

14:30 - 19 Mar 13

If you're at #mrslive conf today look out for our CEO @mattcarteruk on lessons from the campaign trail with @debmattinson and @Nye_Rick #PR

Create a campaign environment for your communication testing research, tips from political research from @britainthinks #mrslive #newmr

Peter Dann @PeterDann1

14:38 - 19 Mar 13

Intersperience @Intersperience

14:44 - 19 Mar 13

Wise words from Deborah Mattinson at #mrslive political researchers have a point of view but many market researchers fight shy of that

Matt Carter, its the 55-64 year old baby gloomers who are most angry at politics and commercial #mrslive #trust

Truth @TruthConsulting

14:55 - 19 Mar 13

#mrslive: Matt Carter reminds us that unlike businesses, politicians face the ultimate test - polling day. This focuses the mind!

Analysis of the session '#MRSlive' created with Tweet Category

36

TWEETS BY CATEGORY
Category

R1 Nation's Health
Tweets related with the session: Transforming the nation's health

Most Active Users

4
tweets Tweets from this category

8
users

4
retweets

5.623
potential reach

5.623
potential impact

0,5
tweets / user

1. DipsticksLtd 2. Opinionleader1 3. Otherlines 4. PKresearchNE46 5. jacquimck

Jacqui McKinlay @jacquimck

06:18 - 19 Mar 13

Dan Siddle @Otherlines

09:08 - 19 Mar 13

RT @KerryMcCormick: Up bright and early to showcase the work of @ECStaffs to drive forward patient voice at #MRSlive

Catch my colleague Judith Welford talking about transforming the nation's health room 1 @ 3:00pm #mrx #mrs #MRSlive

Kantar Media Custom @kantarmedia_uk

11:11 - 19 Mar 13

Opinion Leader @Opinionleader1

15:02 - 19 Mar 13

TNSbmrb ask "Should social researchers have an obligation to challenge press sound bites?" to help public understand policy #mrslive /ss

Opinion Leader director @smjef is now chairing the session on transforming the nations health #mrslive #mrx

Leigh Caldwell @leighblue

15:12 - 19 Mar 13

Maybe related to earlier RT about difficulty of measuring "excess deaths" in Mid Staffs, panel on market research & data in health. #mrslive

Analysis of the session '#MRSlive' created with Tweet Category

38

TWEETS BY CATEGORY
Category

R1 The business of Change


Tweets related with The Business Of Change session

Most Active Users

3
tweets Tweets from this category

3
users

0
retweets

969
potential reach

969
potential impact

1,0
tweets / user

1. HRWhealthcare 2. Opinionleader1 3. TweetingTiger

Opinion Leader @Opinionleader1

12:16 - 19 Mar 13

White Tiger @TweetingTiger

12:51 - 19 Mar 13

Simon Carter, Fujitsu talking about the importance of keep up with pace of change otherwise organisations are at risk #mrslive #mrx

Excellent session on The Business of Change. #MRSLive

HRW @HRWhealthcare

13:48 - 19 Mar 13

Great start to #MRSlive with lots of discussion around trust, fairness & privacy. Highlight was 'business of change' case studies

Analysis of the session '#MRSlive' created with Tweet Category

40

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