Vincent Clemons Lewisville, Texas 75056 Cell: (214) 529-0231 Email: vincent.clemons@yahoo.

com SUMMARY
Award-winning Sales and Marketing Executive with a 20+ year proven track-record of achievement. Experienced in global business development with a strong account management background; such as, partnering with super retailers like Wal-Mart, Sams Club, Target, Best Buy and many others. Hands-on experience in development of promotions, event creation, advertising, product launch, planning, analysis of competitors and market intelligence. Expertise includes innovative problem-solving with excellent interpersonal skills, presentation skills and proven leadership abilities.

CORPORATE EXPERIENCE
DIRECTV TELCO MANAGER, El Segundo, CA 3/09- 7/12 Managed AT&T / DIRECTV sales partnership. Responsible for the management, coordination, and implementation of DIRECTVs strategic objectives. Duties included DIRECTV service launches within business segment, development of customer acquisition campaigns and marketing promotions. Coordinated contract field training resources for call center and retail sales environments. Coordinated and implemented business and marketing plans to achieve customer and revenue growth expectations.

DIGITAL ESTABLISHMENT VP, SALES & MARKETING, Plano, TX Responsible for sales and marketing efforts, strategic direction and process development.

12/08 - 6/09

Directly responsible for the companys revenue Develop plans and strategies for achieving the companys sales goals Define and oversee incentive programs that motivate the sales team to achieve targets Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives Develop and oversee the marketing budget and marketing strategy implementation. Produced all marketing materials print, video and booth merchandise Executed stage presentation to Kmart and Sears executives for partnership launch Responsible for executing live corporate events Vendor and relationship management

TEXAS INSTRUMENTS INC. DLP, BRAND MANAGER, Plano, TX 3/07 2/9 Responsible for directing the development of all company market requirements for the DLP HDTV Brand.
Monitored the development of business plans, managed lifecycles and brand positioning in the marketplace. Supervised market research, monitored competitive activity and identified customer needs. Interfaced with advertising, engineering, manufacturing and sales to establish market strategies Managed marketing relationship with all DLP OEM partners such as Samsung, Toshiba, RCA, VIZIO as well as Retail partners such as Best Buy, Circuit City, and Wal-Mart. Annual Volume $150 Million

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SONY ELECTRONICS INC. NATIONAL ACCOUNT MANGER, Dallas, TX 2004 - 2007 Managed Sony Electronics sales relationship with #1 global retailers Wal-Mart & Sams Club. Responsible for the direct selling of product categories and asset management of selected Strategic Accounts. In addition, establishing and maintaining business partnerships with key decision makers at the accounts.
Forecasted, sales analysis, reviewed product availability, developed the correct merchandising mix to maximize sales and the execution of a strategic sales plan. Interfaced with NSM and Marketing to implement, execute and revise business plan (short and long term). Also kept abreast of key competitive issues that may impact the plan. Developed and presented ROI models, such as shelf space and category management, demonstrating the benefits of increased volume and effective product mix to the account. Worked closely with supply chain and promotions functions to enhance the value proposition of Sony to the account(s). Coordination of product training for customer. Planned and developed promotional, advertising and dealer events utilizing MDF. Presented clear understanding of the key business issues facing accounts. Created mutually beneficial solutions.

SONY ELECTRONICS, INC. DIRECT VIEW WEGA TELEVISION

NATIONAL MARKETING MANAGER, New Jersey

2001 - 2004

Managed the Direct View Wega product category, including promotional development, product planning, advertising, pricing, budgeting, monthly sales forecasting and P&L for the U.S. market. Responsible for combined business revenues in excess of $1.3 Billion (single largest Sony Electronics product category). Negotiated product design, feature set and pricing with factory and parent company product planning group. Compiled and analyzed market and competitor intelligence.
Maintained #1 market share position in both unit and dollar sales in the TV category. Successfully launched new Sony 40 Wega, The Worlds Largest Direct View Television Acted as team leader in Sonys sponsorship of the Sony Open Golf Event, which culminated with a $1 Million Putt attempt. Subject Matter Expert for implementation of New SAP computer system to be launched within Co.

SONY ELECTRONICS, INC. DIGITAL MEDIA PRODUCTS

NATIONAL MARKETING MANAGER, Dallas, TX

1999 - 2001

Managed the Digital Media product category (digital satellite, TiVo, UltimateTV, and WebTV products), including promotions, advertising, product planning, pricing, budgeting, monthly sales forecasting and P&L for the U.S. market. Responsible for total business revenue of $150 million.
Negotiated back-stream revenue business model with DIRECTV, Microsoft and TiVo. Liaison with programming partners such as HBO, Showtime & Starz Created external sales incentive program with satellite distributor partners leading to the achievement of record sales. Developed and executed internal sales incentive program with Sonys sales force. Implemented print and broadcast advertising campaigns to maximize sales.

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SONY ELECTRONICS, INC. SONY ELECTRONICS, INC. SONY ELECTRONICS, INC. SONY ELECTRONICS, INC. SONY ELECTRONICS, INC.

KEY ACCOUNT SALES REP KEY NATIONAL & REGIONAL ACCTS KEY ACCOUNT AUDIO INDEPENDENT ACCOUNT SALES RETAIL SALES SPECIALIST

Dallas, TX Dallas, TX Dallas, TX Dallas, TX Dallas, TX

1996 1999 1994 - 1996 1992 - 1994 1991 - 1992 1990 - 1991

EDUCATION Hampton University, Hampton, Virginia Bachelor of Science, Marketing Babson College, Wellesley, MA Executive Marketing Program University of Tennessee Executive Supply Chain Management Program AWARDS & ACCOMPLISHMENTS 2010 World Class Recognition 2008 United Way; Texas Instruments Lead FY2005 National Account Branch of The Year 2002 COO Award Winner (Highest Market Share) 2001 COO Award Winner (Highest $ Increase) Launched Sony Wega and Sony Bravia Marketing Brands Created new revenue streams through corporate partnerships Distinguished 3 time membership to the elite Club Sony Sony Pink Hotel Award Winner 2 Time Samurai Award Nominee Contributing author to the Sony Innovator newsletter Presented live product training for satellite broadcast Extensively trained in Media Relations
Referrals upon request