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Cricket Wireless has been revolutionary in providing low-cost mobile phones and service to a targeted urban demographic. They were also one of the firsts to actually provide good mobile devices in the MVNO market placing those looking for affordability on par with those who can afford to splurge on the latest device. Then they did something else. They incorporated a music service into their rate plans. Now, thats ingenious. Muve Music, which comes stock with all Cricket Android Rate Plans, provides unlimited song downloads, ringtones and ringback tones to its customers at no extra charge. For customers, access to Muve means instant gratification. I tried out the service at the Cricket booth in the Austin Convention Center during SXSW, and the quality is amazing - especially when paired with one of their Android devices powered by Beats Audio. For the music industry, however, the service seems to do a little bit more Like actually pay artists for their music. I sat down for a quick interview with rappers Ghostface Killah of the Wu-Tang Clan
and Sheek Louch at The Source and Muve Music Present Rhyme and Reason Concert at SXSW, which featured the artists, and asked about how music services like Muve are influencing their record sales and the music industry as a whole. I was pleasantly surprised at their take.
to move with the times to make it work. Simple as that. Lindsey: The steps in a service like Muve Ghost, how do you feel about these services? Are they helping or hurting the music industry? Ghostface Killah: They cant hurt. They are paying us for our music. However you need to package it, through a phone or whatever, just package it. Lindsey: Whats next for Ghostface? Ghostface Killah: I have a new album dropping on April 26th. Its different. Im trying to do a lot of things that I have never done before. Everything I do is a year or two in advance. Im working for next year. Its all about the future.
Lindsey C. Holmes is the CEO/Lead Strategist of LCH Business SM & Tech, a digital marketing firm based in Newark, NJ, with an office also in Washington, DC. Lindsey is the Evernote Small Business Ambassador, a self-taught developer, a proud geek, and mom of a shih-tzu named Banks. She spends her free time converting the masses to understand and apply the technology that will make their lives better. Follow her on Twitter @lindseycholmes.