Jonathan S.

Schultz
Account Planning | Social Media
60

hours

40 20 0 MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR '11 '11 '11 '11 '11 '11 '11 '11 '12 '12 '12 '12 '12 '12 '12 '12 '12 '12 '12 '12 '13 '13 '13 '13

Elgin Community College AAF Illinois Midnight Oil Advertising

University of Illinois @ UC Chevrolet Campus Promotions

Burton History Trees Roger Ebert's Film Festival

Experience
Consumer Insight

Education
CMN

Contact
223.387.6399 jsschultz88@gmail.com projeqt.com/jsschultz88 /in/jsschultz88

LEAD
Analytics Social Media

SOC

DATA ART TECH

BUS

More
Memberships American Advertising Federation at Illinois, Public Relations Student Society of America at Illinois, Phi Theta Kappa Natl Honors Society, Mu Alpha Theta Math Honors Society, Illini Union Board Honors College Board certified AP Scholar of Distinction, College of Media Deans List for Fall 12, Elgin Community Colleges Top 10% Scholarship, The Presidents Award for Education Excellence (Larkin High School) Passions Rock n roll & heavy metal, movies and TV shows, the NBA, coffee, Jones Soda Co., NPR, crowd-sourced social activism Activities LeaderShape Institute, Chicago Advertising Federation Career Day, College of Media at Illinois Digital Bootcamp, Illinois CASs Culture as Data series, TEDxUIUC, Multicultural Lock-In at Elgin Community College

Ad. Dept. Head

Strategic Planning

University of Illinois at Urbana-Champaign

B.S. of Advertising | Grad. May 15 Minors in Communication and Informatics, Certificate program in Leadership, 4.0 GPA Relevant coursework in Advertising Research Methods, Statistics, Calculus, Content Creation, Social Psychology, Macro & MicroEconomics Education in the building blocks of advertising: communication, business, technology, social science, art, and data.

Chevrolet Campus Promotions | Sep. Dec. 12 Planned and implemented fully integrated marketing campaign with social media reach of 4,280 and Klout score of 44, advertising reach of 29,000 and 70,686 impressions per day

Account Planner
Midnight Oil Advertising | Feb. 13 Pres. Used secondary and primary research with 40+ respondents to find consumer insights and generate creative strategies for niche art-house theater brand

Social Media Director

Roger Eberts Film Festival | Jan. 13 Pres. Planned and implemented 4-month campaign that increased brand Klout score by 28 pts., following by 210%, weekly total reach by 4910%, and brand discussion by 15,556%.

Skills
Social Media Excel Adobe Creative Cloud MS Office Design Spanish

Marketer
AAF at Illinois | Sep. 12 Pres. Managed social media for 50+ member multicultural agency, wrote news briefs and created Facebook events for 500+ members, organized pro. development presentations

Marketing Intern
Burton History Trees | Dec. 12 Jan. 13 Used Facebook to promote the brand through coupon-based discount program

SPSS Public Speaking