Proactive Crisis Management Through Internal Crowdsourcing

Recognize a potential crisis in the early stages and it can more easily be prevented from escalating.

If a crisis does ensue, early detection enables more

effective mitigation.

Spot the Unpredictable

We would love to have the ability to spot every potential crisis situation...

but its just not possible from the comfort of headquarters.

To have an effective and workable crisis management plan, gather the most current information possible at ground-zero.

How can your company better detect a brewing crisis in the early stages?

How can it facilitate the efforts of the crisis management team to cope with ongoing crises?

How do you get an accurate, up-to-theminute view of a situation?

The Power of Internal Crowdsourcing

Internal crowdsourcing uses the eyes and ears of your staff to gather critical information in real-time.

People on the scene can provide valuable intelligence about a smoldering issue and report new issues that would otherwise be missed.

* This is not your

typical crowdsourcing. It does not involve social media.

Internal crowdsourcing involves a tightly controlled internal group of people involved in private communications.

What types of on-theground information can internal crowdsourcing monitor?

 Real-time eyewitness intelligence

Crisis response field reports

Suspicious activity

Safety risks and hazardous situations

After-action assessments And more

Situational awareness and safety are improved. Reaction time is decreased.

Have a Direction

You dont want to just hand someone a laptop and tell them to crowdsource some information.

You need to go in with a plan.

1. Determine your goals and share them clearly with everyone who will be involved with internal crowdsourcing.

2. Decide how you will aggregate and utilize the information.

3. Consider how that information can best be used to direct your crisis management strategy.

A New Type of Crowdsourcing Tool

A new crisis communication application that makes internal crowdsourcing possible.

True 2-way communication using: Detailed messages

Forms
Checklists Photos

Location-based services

Push a request for information to specific groups of people, then receive detailed responses.

Crowdsourcing is just one of the many ways EarShot can be used:

Security status checks

Communications with field personnel Reporting damage and safety issues

Severe weather reports

Remote surveys And more

Contact MissionMode to learn more.

www.missionmode.com/earshot

info@missionmode.com

Smarter Emergency Notification and Incident Management

Proactive Crisis Management Through Internal Crowdsourcing

Text Copyright 2013, MissionMode Solutions. Images are copyrighted by their respective creators through BigStock. MissionMode, the MissionMode logo, and EarShot are trademarks of MissionMode Solutions, Inc.