SAMPLE SECTIONS OF A REPORT

Example I DECLARATION I hereby declare that the project report titled A Report on

Promotion of Product of Futura Doors is my own work and

has been carried out under the guidance of Mr. Adarsh Sinha, National Head Of Marketing Department in Futura Doors Product Pvt. Ltd. and Dr. Surbhi Kapur, KIIT School of Management, Bhubaneswar. All care has been taken to keep this report flawless and I sincerely regret any unintended discrepancies in this report. Thank You, Raunak, Roll -9202035

ACKNOWLEDGEMENT The successful completion of this report would not have been possible without the assistance and support of my company, faculty, friends and my institute, the KIIT

School

of

Management. I take this opportunity to thank them and all my

well-wishers for their relentless encouragement and wholehearted support. I would like to place on record my profound indebtedness to

Mr.Haren Bhayani and Mr. Hemal Bhayani, Directors of

Futura Doors Product Pvt. Ltd. for providing me an opportunity to work in their esteemed organization and sharing their valuable ideas and market exposure. I would like to express my gratitude to my company guide, Mr.

Adarsh Sinha, National Head- Marketing, for his excellent

advice and guidance during the various project assignment surveys, site visits and for providing an insight into the real business environment. I would also like to extend my special thanks to my Faculty guide,

Dr. Surbhi Kapur, KSOM, Bhubaneswar for her constant

cooperation and help at every step.

EXECUTIVE SUMMARY Objective: The aim of this study was To promote the products of Futura Doors among new customers (builders) in the three cities of Pune, Mumbai and Bangalore To assess the customer satisfaction with their current supplier. Methodology and Procedure: The following tasks were carried out: Identifying new housing and apartment builders Collecting contact information about them Sending the company brochures to apprise them of the products of Futura Doors Preparing a questionnaire for survey Analyzing the data Non-probability judgemental sampling method was used and a sample size of 150 was taken. Primary data was collected personally from builders based in Pune through personal interview and questionnaire method and through telephone and e-mail from builders based in the other cities. Analysis led to the

identification of new buyers in these sectors and determination of the problems they were facing with their current product. After this they were invited to visit the company sites to witness the process and technology used in the production process of Futura Doors. In addition, the buyers were contacted personally or telephonically and apprised about the advantages and various schemes offered. Findings: The study led to the following findings: Learning: Promoting the product by showcasing the features and benefits of the products of Futura Doors. Dealing with customers effectively. Understanding the practical aspects of product promotion

TABLE OF CONTENTS

Sl 1 Introduction

Chapter

Page 1 2 3 5 6 9 11 15

2 Objective & Scope 3 Theoretical Perspective 4 Research Methodology 5 Analysis of data 6 Findings 7 Limitation 8 Conclusion & Recommendations

INTRODUCTION

Housing is one of the large and fast growing parts of the construction industry and hence door for homes is also a fast growing market segment. Doors for all residential applications are a viable and promising market for infrastructure. Doors are also used for industrial applications in factories for shop floor offices, cold storage etc. Futura Doors, established in the year 2000, has been manufacturing, exporting, importing and supplying stylish wooden doors and interior doors made of high quality materials. It has acquired specialization in making fiber glass re-enforced plastic doors and door frames. These doors find multifarious uses in all kinds of buildings like hospitals, hotels, industrial structures, schools, colleges, hostels commercial complexes and residential projects. This report explores various factors affecting the door market - with respect to various applications and regional considerations. It intends to Based on industry success stories and learning from failures, suggestions have also been made regarding possible ways to address these issues. The study was conducted in The report is divided into . chapters .

Example II

OBJECTIVES AND SCOPE OF STUDY

To know the consumer perception and brand preference of 100cc motorbikes To analyse the influencing attributes of the product (motorbike) which determines the brand preference The area of study was restricted to ..

THEORETICAL PERSPECTIVE/ LITERATURE REVIEW

METHODOLOGY AND RESEARCH DESIGN

The main focus of the research design and the Market research exercise was to fulfill the aim of the study and ensure that the data collected was relevant to the objectives. The sampling plan involved convenience sampling as it is based on the convenience of the researcher who selects the sample. Respondents in the sample were included merely on account of their availability and on the fact that they owned a 100cc motorbike. A pilot survey was done for pre-testing questionnaire and modifications were incorporated. The data was collected through a structured questionnaire. Finally, the respondents were personally interviewed and the responses were recorded. The Research Design was as follows: Type of Research: Descriptive Research Instrument/Tool: Structured Questionnaire and Personal Interview Sampling Method: Non-Probability convenience sampling Sample Size: 100 Sample unit: Consumers who own 100cc motorbikes

ANALYSIS OF DATA

FINDINGS/INFERENCES

LIMITATIONS

CONCLUSION

RECOMMENDATIONS

BIBLIOGRAPHY/REFERENCES

ANNEXURE