Winning Entry

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AFTERSCHO☺OL
2rd GLOBAL ‘SMALL ENTREPRENEUR SUCCESS STORY’ CASE STUDY CONTEST
JOINT - WINNING ENTRY
BY: SAGARIKA MOHAPATRA

KIIT INSTITUTE OF MANAGEMENT
BHUBANESHWAR
PUBLISHED FOR COMMON INTEREST BY:
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SUCCESS STORY OF SMALL ENTREPRENUER

A crisscross of lines ,lets say a puzzle which is unsolved,which
shows a direction , destination. which is full of difficulties
,hurdles, and problems. .
Which is a a type of ladder where we have to walk with full
patience .which becomes more haphazzard as we move
further.ones we solve it then the “ball is in our court”.
so now the question arises as what is this…………..?
well it’s the platform and goal or the target line of a small
entrepreneur ,small does not denote somebody is less than
our TATAS and AMBANIS ,rather they are the support
system of the world and the big multinationals.
Now who is a entrepreneur ?
Well ,they are the pragmatic persons with high positive and
far sightedness vision with have positive forces with
illuminating aura in them which drives them to go and reach
the direction and to struggle with the negative forces which
creates a problem in their path .
But to be very true they are being criticized and demotivated
by the jealous people of this world. They are our future
billionaire if properly nourished and given a proper platform
by government and economy.
Well there are more than 10lakhs small scale entreprenuers in
every nook and corner of this world .But to prove my point , I
will just give the example of a real successful entrepreneur in
a small town of JAMSHEDPUR
(Jharkhand).its a story of a person who migrated from his
rural land to the steel city(Jamshedpur)with a gaol.He reached

this place ,with only Rs 10,000 with him,out of which 6000 was
taken from a moneylender from his village which was to be
repaid with interest of 15% after 2 years .He spend his early
days and nights in railway stations and bus stops .one day he
was just walking on a road called as Sakchi, where some
reconstruction of a small store was going on .where he thought
to make some effort .He went and offered some help for only
Rs 20 per day (morning to evening). Luckily because of the
low price charged by him he was a given a chance and he
decorated and cutted the shelves and painted the whole store
with his extremely incredible way .which was really
unbelievable,as it was very convenient for placing each item
and each item was clearly visible from the gate of the store
and there was more space for items which reduced the cost
maintenance and placement and and provided a proper store
atmosphere to attract customers .He was highly impressed
and gave the order for some more reconstruction work in
some other areas for opening up of stores ,within a duration
of 6 months he became a highly demanded labour by each
shopkeeper as he charged less price than any other worker
.His positive attitude made him work as a worker for a
building construction business.
One day there was a dispute between the builder and its board
of directors In a meeting .that is a round table
conference.They had a quarrel in 3 issues:
1.There were 2 lands where from which they had to decide
0ne.
Take as land x ,y.

x-it was a well fertile land with high yield in food crops and it
was located in a silent place .no pollution nothing.
or
y-It was in the middle of the city near by the road .with no
proper yield in the past years.
The builder was unable to take a decision on the selection of
land .
2.Collection of resources from suppliers of raw material was
another problem. there were again two options
1.A new supplier charging less price in comparision to others
suppliers ,with no proper track records.
or
2.A old trustworthy supplier ,who was known in the market
for his loyalty and quality goods but charging price which was
comparatively than others suppliers.
There were also some financial and legal issues .
As the worker saw the builder highly tensed ,he thought of
giving some advice to him indirectly,what he did he just wrote
in a piece of paper his perception and his viewpoints. A letter
it was
It was like this.
Dear sir,
I m a small worker of your factory just saw u tensed today
morning of the negotiation things.just has few advice on those
issues please consider them:
1.you should go for the land x as the land is fertile enough to
hold the high building properly, as the soil is rich.Moreover it
is located in a silent place,as generally people prefer to build

houses for a stay after their retirement so they want it to be in

a less crowded place.
2.You should go for the old supplier as he has proper
reputation in the market and we have his past track records to
crosscheck him with his details ,in case he break the terms of
agreement we can sue him as we have correct knowledge of his
place. Moreover with the new supplier there is always a risk
of delay in supply,poor quality of cement and other raw
material ,so it wont be cost effective.
Yours faithfully,
MUNNA PATEL
This letter of his was highly appreciated by the builder there
was even some more information given in a piece of paper.
1. India provides a wide array of assistance
programmes to promote small industry development.
They can perhaps be conveniently grouped under four
headings as follows:
- Assistance in expanding markets (including
preference in purchasing by government; support in
joint tendering for government purchase contracts;
price preference; and reservation of certain product
lines or industries for only small-scale manufacturers).
- Supply of essential raw materials.
- Provision (and subsidy on cost) of finance for
investment and working capital.

- Provision of technical assistance and other advisory

services.
Policy and implementation bodies along all these lines
exist at national and state levels and sometimes also
lower down. Many forms of assistance are given from
the large variety of institutions but an attempt has been
made to provide “one window” bassistance through
District Industries Centres which directly provide all
assistance or at least coordinate it.
Assistance in expanding markets
Reservation for small industries of certain items is a
policy whereby the central government and many
national organizations buy exclusively from the SSI
sector in order to solve the market difficulties of the SSI
units. As at the end of March 1984, 404 items were
included in the list for exclusive SSI supply. Table 26
gives the list of forest-based products which fall into
this group. In addition, there were 12 items to be
preferentially procured from SSI units up to 75 percent
and 25 items up to 50 percent of total requirements.
Central government also offers 15 percent price
preference to tenders by SSI; many states offer the
same.
Government has also recognised that since individual
SSI units are scattered throughout the country and their

resources are limited, they find it difficult to participate

in government stores purchase programmes even if
certain items are reserved for them to supply. It
accordingly allows state SSI corporations to tender on
behalf of the small-scale units.
Government also reserves certain industries or product
lines for exclusive manufacture by the small-scale
sector provided that such articles/goods can be
produced economically by small enterprises. The total
number of items so reserved stood at 126 in 1968 but
had reached 872 in
1984
A facility which mostly aims at expanding small
industry markets but also helps in promoting their
technological improvement is “ancillarisation”. Under
this scheme, a small industry is deliberately created to
be or is transformed into being an ancillary of a larger
industry on a formal sub-contract basis. The incentives
for the large industry include access to cheaper loans,.
All this information had really helped the builder to

increase his source and take advantage of the different
information given by the government and economy..He
trused MUNNA and followed his paths which really
helped his business to grow In terms of high increase in

order of bookings .the builder was so very impressed

that he called MUNNA one day and gave his o proposal
it was a parternship of 49% in that construction
business which was to be constructed in a distance
which was 4 km from mango .he was overwhelmed and
accepted the proposal
and he achieved his victory by following the success
mantra of “start small plan big and be Indian and think
international”.
So I this way he has achieved his goal and still trying to
inprove in every field so as to gain more market share
with his honest and innovative tactics.fulfilling his
mission was not only because of ideas and dreams but
also a lot of hard work ,realistic planning guided by
spell out policy direction.
In 1995 ,the government enunciated its industrial
(TARGET2000) which set the tone for adopting a new
approach to industrialization development In the
liberalized economy .one of the objective of this
industrial policy has been to promote the growth of
small scale and cottage industries to help small
entrepreneurs.
But there are problems like lack of acess to credit
,marketing problems, complying with cumbersome
procedures ,harassment by inspecting ,governmental
rules ,technological obsolescence ,rigid labour laws
impending operational flexibility etc ,as they are
innumerable.

But people like Munna Patel who can overcome all this
hurdles do achieve success and their goal.

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AFTERSCHO☻OL CENTRE FOR SOCIAL ENTREPRENEURSHIP –

Let us Change the World – www.afterschoool.tk

JOINT - WINNING ENTRY

BY: SAGARIKA MOHAPATRA

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SUCCESS STORY OF SMALL ENTREPRENUER

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houses for a stay after their retirement so they want it to be in

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- Provision of technical assistance and other advisory

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resources are limited, they find it difficult to participate

All this information had really helped the builder to

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order of bookings .the builder was so very impressed

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