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Sponsor Opportunities

To discuss sponsorship opportunites contact: Call: Tom O'Leary 086 8092023 Email: tom@olatc.ie

... to the inaugural Kerry Festival of Pride
The Festival will make its debut in the Kingdom this May with events happening across the County from the 20th to 26th May. Kerry Festival of Pride was established in October 2012. Kerry Festival of Pride primarily targets Kerry, secondly the rural regions within Munster and thirdly national and international LGBTQ pride tourists. Its origins are from several members of the LGBTQ community within Kerry deciding that Kerry needs to join its voice to the global celebration of the rich diversity that is within the LGBTQ community nationally and internationally. As this is our first year we are seeking partners to make the event a success.This is the start of an annual Pride Festival in Kerry. This brochure is your guide to how your company can be part of what will be an historic, inclusive, high profile and above all fun event.

What is Kerry Festival of Pride?


It is an opportunity for the wider Kerry community to celebrate & recognise the diversity of people within County Kerry. (Through the festival Kerry's LGBT community hopes to establish strong bonds of friendship and solidarity with all non LGBT individuals). It is an annual series of events which celebrate lesbian, gay, bisexual, transexual, queer, questioning (LGBTQ) life in County Kerry, Ireland. It is making its debut from the 20th - 26th May 2013. The festival aims to add to the diversity of pride events within the Republic of Ireland. It is taking a fresh approach on the idea of the traditional pride celebrated. The festival culminates in a family fun day on the 26th May. With the traditional parade event taking place on the afternoon of Saturday 25th.

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Why Sponsor Kerry Festival of Pride?

Build Brand Awareness: Through either sponsoring a specific event during the festival or contributing to the overall Festival. Sponsors will have prominent display of their logos on marketing materials and their logos and brands will have exposure over the 7 days of the festival. Create Brand Loyalty: Research has shown that LGBT people remain loyal to LGBTFriendly brands. Reach out to your Target Market: The Kerry Festival of Pride is a community event open to everyone within the community. There will be a number of family friendly events and a number of events targeting teenagers and young people. Corporate Social Responsibility: Your support builds tremendous awareness and demonstrates your support to the community you operate in and your support to the LGBT Community. Tailored Opportunities: we will work with your company on creating opportunities that maximises the exposure of your brand in a targeted way.

opp their pride fo ortunity for all to celebra r Kerry's dive te rse commun ity

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To educate and promote awareness of LGBT To explore Irish LGBT history and culture through the festival


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Widespread acceptance of LGBT people within Kerry's wider community Safe welcoming spaces for LGBT within Kerry's wider community Education of LGBT and non LGBT on LGBT mental health, safety, sexual health, sexual identity, etc. Kerry's LGBT community become mainstream

Printed Materials Festival Programme Billboard Advertising (Tralee, Cork and Limerick) Targeted Poster and Flyer Campaign Media Advertising (LGBT Publications and local press) Banners and Flags Pop up Stands Signage on Marquees, and staging Media Exposure Local and National Radio TV News and Day Time/Morning TV Local/National Press Release & Launch Online Dedicated Website Facebook Viral You Tube Campaign Others Festival Tee Shirts Video Loop on Stages and at Gala Event Bill Board Advertising 1 month leading up to the
event. The Billboards will be located in Tralee and on routes out of Limerick and Cork into Kerry.

How much will it cost?

The budget for this years Kerry Festival of Pride is 30,000. We have some fundraising done but are well shy of the finance required to stage the event. Therefore we are calling on companies to partner with us and sponsor some elements of the Festival. Sponsorship funds assist with the festivals operating expenses which include but are not limited to:
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Family Friendly events Staging and Marquees Sound and Lighting Entertainment Advertising, marketing and public relations

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Festival Merchandise Insurance Event Control (Street Parade and on street entertainment) Community based events

Poster Campaign and Advertising will be

targeted to clubs, pubs and venues as well as in targeted media up to 1 month before the event.

The new festival website and facebook page will be live by end of March. Press Releases and PR will be rolled out 1 month in
advance and leading up to the Festival.

Your sponsorship will allow us to meet these expenses as well as expand our community outreach focused on celebrating diversity and supporting the local LGBT community. Thank you in advance for assisting us to make the 1st Kerry Festival of Pride memorable for all who participate.

It is projected that over 5,000 people will visit Kerry for the Festival over the course of the week, the main concentration of people attending
the Parade and Street Carnival will be on Saturday and Sunday.

MOn 20Th TueS 21ST

Workshops: At local secondary schools on homophobic bullying Workshops: Kerry Deaf Resource Centre. Tralee Free Event 2.30pm3.30pm Walk ins welcome Bowling Night: At Bowling Buddies Tralee 7.30pm-9.30pm Free Event Open Discussion: On two articles based on churches attitude to human sexuality. Followed by a prayer service of Healing and Openness. St. Michael's Church of Ireland Killorglin 8pm

SAT 25Th

Street Busking Competition: 12pm -2.45pm Parade: Tralee town centre 3pm 3.45pm. Finish at County museum Post Parade Gathering: Gathering at the Abbey. Stand selling Festival merchandise Gala Dinner: Bands and DJ - Earl of Desmond Hotel

Sun 26Th

Book Club: Hosted by Ciarra Amach. Discussion genre Homophobia in Sport (with special guest) Free Family Fun Day: Pearse Park 2-pm - 6pm

Wed 22nd ThuRS 23Rd

Play: I YAlice YI, St. John's Theatre Listowel 8pm

Play: I YAlice YI, Milltown Community Centre 8pm Film Night LGBT Film: Unisex age 14+ 7pm-9pm Ballyspillane Family Resource Centre, Killarney Cinema Club LGBT Film: 8.15pm Price 7.50 Listowel Classic Cinema

FRi 24Th

Workshop: Kerry Rape & Crisis Centre 10am11.30am. Staff & Volunteers at the centre only.
(Not Open To The Public)

Members of Committee Meet & Greet: Earl of Desmond 9pm. Trad music & singing with Mary Hogan & friends till late. Battle of the DJ's: Competition to find Kerry's hottest new DJ

Why Sponsor Kerry Festival of Pride?

Sponsorship opportunities are varied and can be customised to suit individual companys marketing objectives, target market and level of exposure sought. In order to make the Festival a success and to cover the cost of hosting the festival and individual events we are hoping to secure key partners to support the Festival. We are also looking for smaller friends and patrons to support the local events and make the festival and truly community event. A summary table of all benefits relating to each level of sponsorship is provided.

Bronze Sponsors will receive much recognition locally through logos displayed on printed materials and signage. investment: 1,000

Event Sponsors
We are looking for sponsors for the various events and competitions which will be taking place across Kerry over the week. These events are varied and we can assist in matching a sponsor with an event which matches its product and target market. Please see list of events for details. Various Sponsorship levels depending on the event.

investment: 500 to 2,000

Parade & Family Day Sponsors

The two main events of the festival are the Parade and Family Day. We are looking for lead sponsors to get behind both events and in return your brand will be linked with the event and we will help maximise the brand exposure on all print materials.

As a valued partner all platinum sponsors will receive full exposure and recognition including branding on all printed materials and advertising, recognition in all press releases, advertising opportunities and much more.

investment: 4,000 All Sponsorship can be tailored to suit your marketing objectives, value sought and your budget. We also welcome Sponsorship in Kind. To discuss sponsorship opportunities contact:

investment: 5,000

Tom OLeary on (086) 8092023 or email tom@olatc.ie

Gold Sponsors like platinum will provide the basis for nance to host and stage the events. Gold Sponsors will have opportunities for branding, advertising and product positioning. investment: 3,500

Silver Sponsors will have plenty of brand exposure and advertising opportunities for their investment. investment: 2,500

What your colour represents

What your colour represents Your Investment Logo on Billboard Ads Logo on Media Print Ads Logo on Ocial Tee Shirt Logo on Festival Programme Cover Page Logo on sponsors page of Festival Programme Logo on Home Page of Website and Facebook Logo in Sponsors Section of Web Site Logo on Parade Banners Logo on Gala Event Signage Logo on Family Day Signage Full Page Ad in Festival Programme Quarter Page Ad in Festival Programme Eight Page Ad in Festival Programme Dedicated Ad Space on Website You Tube Viral Video Credits Listing as main sponsor in Press Releases Complimentary Tickets to the Gala Dinner Logos on video loop at Gala Dinner and in selected venues Naming rights to selected events and competitions Logos on all signage at sponsored events and advertising for sponsored events Product Placement in gift bags (where applicable) Vendor Space at family day and on street carnival (where applicable) 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 Life 5,000 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 Healing 3,500 Sun 2,500 Nature 1,000 Serenity 500 to 2,000 Spirit 4,000 4 4 4 4 4 4 4 4 4 4 4

Thank you...
Thank you for taking the time to consider sponsoring the Kerry Festival of Pride 2013. If you are interested in any of the packages outlined in our brochure, or would like to discuss creating a bespoke package for your business, please contact:

Tom OLeary on: 086 809 2023 or email Tom at : tom@olatc.ie

who will be happy to discuss your requirements with you.

Margaret O'Donoghue

For ease of categorising each opportunity we have colour coded each opportunity based on the colours of the LGBT Pride Flag.