Measure & Monitoring 13

Measure & Monitoring 13
#measure13
By Tweet Category for iPad
Date: 03/27/2013
Analysis of the session 'Measure & Monitoring 13' created with Tweet Category
OVERVIEW
Session Measure & Monitoring 13

Statistics Categories total tweets
1.007
Retweets Links
170
Replies Pictures
users
300 92
Tweets Checkins
487 4
86 38
Category Other Links Replies Pictures Jacqui Taylor Katie Delahaye Katy Howell Positive Tweets Rest of categories
2.422.682 Impressions
Potential impact
Tweets per user
5,9
Total tweets 387 175 86 56 55 53 41 37 117
% 38 17 9 6 5 5 4 4 12
Original Tweets 275 92 86 38 39 35 20 31 91
RT 112 83 0 18 16 18 21 6 26
Users 105 72 33 27 30 32 21 28 83
338.728 Users
Potential reach
Followers per user
1.993
Charts
num. tweets
Most Active Users

328 283
AnjleeB
308 tweets followers
96
2076
AbigailH
tweets 38 18
17:22
61
21
21:00
5
00:38 27 mar
0
04:16
5
07:54 11:32 15:10
34
followers
18:48
3819
13:44 26 mar
time
themadass
tweets followers
52
num. users
80
20 16 13 9 6 6 6 4 7 13 11 13 12
4
>10000
SocialDamian
tweets followers
35
826
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
1500-5000 5000-10000
num. followers
5 6
andismit
tweets followers
34
num. tweets per user
3480
MSL_London
tweets followers
>5 5 4 3 2 1 9 8 8 17
42
28
704
86
num. users
jacquitaylorfb
tweets followers
26
620
CATEGORIES
Categories Rankings Potential Reach Other Links Replies Number of impressions Other Links Replies Number of users Other Links Replies Number of tweets Other Links Replies Retweets Other Links Katy Howell
4 5
Pictures Jacqui Taylor
4 5
Pictures Jacqui Taylor
4 5
Katie Delahaye Jacqui Taylor
4 5
Jacqui Taylor Pictures
4 5
Katie Delahaye Pictures
Charts Impressions per category Tweets per category Users per category
Categories Rankings Category Other Links Replies Pictures Jacqui Taylor Katie Delahaye Katy Howell Positive Tweets Lutz Finger Andrew B. Smith Marshall Sponder Philip Sheldrake Leon Chaddock Luke Brynley Checkins Matt Owen M. Jose Serres Total tweets 387 175 86 56 55 53 41 37 35 26 20 12 8 5 4 4 3 % 38 17 9 6 5 5 4 4 3 3 2 1 1 0 0 0 0 Original Tweets 275 92 86 38 39 35 20 31 31 15 18 9 5 4 4 2 3 RT 112 83 0 18 16 18 21 6 4 11 2 3 3 1 0 2 0 Users 105 72 33 27 30 32 21 28 21 19 11 11 8 3 4 4 2 Impressions 873.495 505.357 274.752 146.337 131.793 115.178 74.132 57.150 90.815 30.656 31.698 45.840 17.247 4.622 16.231 2.432 4.947 Potential Reach 212.789 193.265 119.121 94.129 76.501 66.622 27.850 42.314 63.615 20.616 15.352 32.491 17.247 2.391 16.231 2.432 4.383 Tweets/ User 3,7 2,4 2,6 2,1 1,8 1,7 2,0 1,3 1,7 1,4 1,8 1,1 1,0 1,7 1,0 1,0 1,5 Followers/ User 2.026 2.684 3.609 3.486 2.550 2.081 1.326 1.511 3.029 1.085 1.395 2.953 2.155 797 4.057 608 2.191
USERS
Statistics
170
Number of users Top 5 users Most active users
AnjleeB
10,6
Number of users per category
5,9
Number of tweets per user
14.251
Number of impressions per user
Most popular users

shopped
Users with the highest impact

oursocialtimes
96
tweets AbigailH kdpaine
22.397
followers AbigailH
347.074
impressions
61
tweets themadass raxlakhani
15.110
followers shopped
232.959
impressions
52
tweets
13.839
followers
223.970
impressions
4 5
SocialDamian
35
tweets andismit
4 5
oursocialtimes
13.349
followers jangles
4 5
jangles
206.028
impressions AnjleeB
34
tweets
11.446
followers
199.296
impressions
Most participative users

AnjleeB
Retwitters
AnjleeB
Most original users

AbigailH
13
num. categories AbigailH EventNotes
42
num. of RTs AnjleeB
59
original tweets
12
num. categories MSL_London jacquitaylorfb
16
num. of RTs themadass
54
original tweets
11
num. categories
12
num. of RTs
51
original tweets
4 5
Charts
SocialDamian
11
num. categories andismit
4 5
sbalsomeynon
12
num. of RTs 31439
4 5
SocialDamian
33
original tweets andismit
10
num. categories
11
num. of RTs
24
original tweets
1993
Followers per user
50 35 27 33 19 3
influence level
Very low 0 to 10 followers
HIGH INFLUENCE
3
Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers
Users list
AnjleeB Total Tweets: AbigailH Total Tweets: themadass Total Tweets: 96 61 52 FlyingBinary Total Tweets: adders Total Tweets: tamsarion Total Tweets: 11 11 11 webmetricsguru Total Tweets: 5 Branded_3 Total Tweets: 4 hotelmesays Total Tweets: 2
lesliewoodcock Total Tweets: 2 liquidphotocouk Total Tweets: 2 mbabuskov Total Tweets: ourpond Total Tweets: 2 2
GrowWithOrganic Total Tweets: 4 LutzFinger Total Tweets: The_Machin Total Tweets: knallgrau Total Tweets: 4 4 4
SocialDamian Total Tweets: 35 andismit Total Tweets: 34
JanisZaikovskis Total Tweets: 10 PJeanjean Total Tweets: shopped Total Tweets: alistairtweet Total Tweets: greenwellys Total Tweets: 10 10 9 9
MSL_London Total Tweets: 28 jacquitaylorfb Total Tweets: 26 oursocialtimes Total Tweets: 26 iftweeter Total Tweets: katyhowell Total Tweets: CarlBarkey Total Tweets: dbarrowcliff Total Tweets: escherman Total Tweets: 22 21 20 20 20
rhiannonldavies Total Tweets: 2 smroi_es Total Tweets: 2
memyselfandcris Total Tweets: 4 michaelblowers Total Tweets: 4 naomigarrathy Total Tweets: 4 ConfusedSharon Total Tweets: 3 DeepaOST Total Tweets: Hannechr Total Tweets: 3 3
sociopsychopath Total Tweets: 2 timaldiss Total Tweets: APGibson16 Total Tweets: 2 1
lbrynleyjones Total Tweets: 9 BernieJMitchell Total Tweets: 7 leonchaddock Total Tweets: 7 liberatemedia Total Tweets: 7 nicochabs Total Tweets: 7
AleksejHeinze Total Tweets: 1 AllthingsIC Total Tweets: 1
OccamRazorBot Total Tweets: 3 PetrPinkas Total Tweets: kdpaine Total Tweets: sarabeirne Total Tweets: 3 3 3
Andrew_Isidoro Total Tweets: 1 AnnHawkins Total Tweets: AsifChoudry Total Tweets: 1 1
sbalsomeynon Total Tweets: 20 EventNotes Total Tweets: jangles Total Tweets: 19 18
BirdSongDTT Total Tweets: 6 Maggsy Total Tweets: Sheldrake Total Tweets: mjserres Total Tweets: AndrewGrill Total Tweets: 6 6 6 5
Beth_Bespoke Total Tweets: 1 CJen Total Tweets: 1
suzanne_tennant Total Tweets: 18 abellavida Total Tweets: 16
theblueballroom Total Tweets: 3 ConsumerTeam Total Tweets: 2 DaleArcherSB Total Tweets: 2 HeFritzsche Total Tweets: JezTaylorUK Total Tweets: 2 2
ChaseMcMichael Total Tweets: 1 DanielJTruman Total Tweets: 1 DarrylSparey Total Tweets: 1 Davipops Total Tweets: FDLeigh Total Tweets: 1 1
georgiahalston Total Tweets: 16 31439 Total Tweets: Publicasity Total Tweets: 13 13
LawlorMarsden Total Tweets: 5 Liberatelloyd Total Tweets: 5 barryfurby Total Tweets: 5
ShelleyPortet Total Tweets: 13 ThiloKunzemann Total Tweets: 13 BeckyCasson1009 Total Tweets: 12 misskpatel Total Tweets: 12
girlshairspray Total Tweets: 5 grace_epark Total Tweets: jamieriddell Total Tweets: lexx2099 Total Tweets: 5 5 5
KindaJackson Total Tweets: 2 SocialiMediaUK Total Tweets: 2 TweetCategoryDT Total Tweets: 2 evilczar Total Tweets: 2
FYeahAnalytics Total Tweets: 1 FivebyFiveUK Total Tweets: 1 Glasgow Total Tweets: 1
Infoition Total Tweets:
apoole2010 Total Tweets: astari__ Total Tweets: bailey9799 Total Tweets: benhunt92 Total Tweets: businessvia Total Tweets: cast42 Total Tweets: cjnmathews Total Tweets: commutiny Total Tweets: danbarker Total Tweets: deannaboss Total Tweets: drew_now Total Tweets: elbowco Total Tweets: ellwos Total Tweets:
1 1 1 1 1 1 1 1 1 1 1 1 1
raxlakhani Total Tweets: s_cul Total Tweets: sequins16 Total Tweets: sharethistoo Total Tweets: sheepstudio Total Tweets: shirleyayres Total Tweets: sidejackable Total Tweets: stevewatts Total Tweets: swardley Total Tweets:
1 1 1 1 1 1 1 1 1
Inspira_Mktg Total Tweets: 1 JocelynKirby Total Tweets: 1 Jonin60seconds Total Tweets: 1 KateAEglinton Total Tweets: 1 MeetTheBossTV Total Tweets: 1 MrSeanMeehan Total Tweets: 1 NPAPryke Total Tweets: 1
NetNewsCheck Total Tweets: 1 Nickyhants Total Tweets: OwainBetts Total Tweets: 1 1
the_enigmagroup Total Tweets: 1 tomball1985 Total Tweets: traackr Total Tweets: tweets_eve Total Tweets: 1 1 1
RebeccaPain Total Tweets: 1 RobDWaller Total Tweets: 1
SarahPrusinski Total Tweets: 1 Sierralog Total Tweets: 1
emmasudden Total Tweets: 1 facetweet1388 Total Tweets: 1 fionasphere Total Tweets: guy1067 Total Tweets: helenen Total Tweets: jelbuckley Total Tweets: jonhew Total Tweets: kathfla Total Tweets: klaceyd Total Tweets: louisegault Total Tweets: mediaczar Total Tweets: 1 1 1 1 1 1 1 1 1
vmdigitalfuture Total Tweets: 1 wendytarr Total Tweets: 1
SnapJudgmentOrg Total Tweets: 1 SoldiFrancesca Total Tweets: 1 StJohnDeakins Total Tweets: 1 SuperSonya Total Tweets: TAGtribe Total Tweets: 1 1
xantonialouisax Total Tweets: 1
TheLizWeston Total Tweets: 1 WeAreValiant Total Tweets: 1 Webprotech Total Tweets: adamdevile Total Tweets: 1 1
allanschoenberg Total Tweets: 1 andyfairclough Total Tweets: 1 aniutekwonders Total Tweets: 1
paulbrucepro Total Tweets: 1 radixcom Total Tweets: ravisodha Total Tweets: 1 1
Highlighted tweets
Lina & Tom @liquidphotocouk
17:37 - 27 Mar 13
Cat.: Positive Tweets
Becky Casson @BeckyCasson1009
17:29 - 27 Mar 13
Really enjoyed shooting @oursocialtimes #measure13 conference today & we learnt lots too! #win
Great day at the @oursocialtimes Monitoring and Measurement Conference #measure13 now for some drinks to end the day with the @smetrics team
Andrew Bruce Smith @andismit
17:28 - 27 Mar 13
Janis Zaikovskis @JanisZaikovskis
11:20 - 26 Mar 13
Big thanks to everyone at #measure13 today - great event - hope you learnt a lot - I certainly did! Cc @oursocialtimes
Great start of the day at the SocMed Measurement & Monitoring workshop! #measure13
09:35 - 26 Mar 13
Publicasity @Publicasity
12:48 - 27 Mar 13
Cat.: Philip Sheldrake
Social Media Measurement & Monitoring workshop kicking off looking forward to a great day #measure13
Your brand is unique, your strategies/tactics are unique. Your social measurement approach should be also - @sheldrake #measure13
Carl Barkey @CarlBarkey
12:44 - 27 Mar 13
Katy Howell @katyhowell
12:11 - 27 Mar 13
Which social media metrics matter the most? The metrics that matter most to you linked to unique business objectives. @sheldrake #measure13
There is a disconnect in the measures we make at the coal face and those that are valued by the board @Sheldrake #measure13
Abigail Harrison @AbigailH
14:52 - 27 Mar 13
Cat.: Other
Scott Culcheth @themadass
14:31 - 27 Mar 13
Cat.: Other
22% believe in product ratings: 38% of them are fake. but we are ready to be deceived if they come at right moment in time #measure13
I would like to take this opportunity to confirm I am not a spambot loyal to #measure13 ;-)
14:08 - 27 Mar 13
Cat.: Other
andrew Gilhespy @girlshairspray
12:35 - 27 Mar 13
Cat.: Other
Social media monitoring analogy. All the tools are fishing from the same lake, but catching different fish. #measure13
#measure13 sales, brand uplift, brand sentiment, customer satisfaction, engagement, health of relationships, endorsement, shares
Deepa Mistry @DeepaOST
12:34 - 27 Mar 13
Cat.: Other
Our Social Times @oursocialtimes
12:28 - 27 Mar 13
Cat.: Other
First time I have heard a stat on the current situ but unsurprising - Print only accounts for 4% of all media consumption. #measure13
The Gen Y management will see a shift in change of attitude and stop insisting that numbers mean success? #measure13
10:32 - 27 Mar 13
Cat.: Other
Psycho @sociopsychopath
10:17 - 27 Mar 13
Cat.: Other
If you don't know your Social Media goals it's checkmate! #measure13
#measure13 Gen Z only develop trust in a brand through their own networks. They will check you out. #brandadvocacy
Punit Tongia @businessvia
10:13 - 27 Mar 13
Cat.: Other
Grace Park @grace_epark
10:06 - 27 Mar 13
Cat.: Other
A website is no longer enough, social media has to be part of a blended presence #measure13 via @AnjleeB
Only 20% of the world is online... it's earl days yet! #measure13
Anjlee Bhatt @AnjleeB
10:05 - 27 Mar 13
Cat.: Other
BirdSong @BirdSongDTT
09:48 - 27 Mar 13
Cat.: Other
A website is no longer enough, social media has to be part of a blended presence #measure13
Opinions, advocacy, influence - irrelevant if brands don't align their social #Presence to audience demand #measure13
09:48 - 27 Mar 13
Cat.: Other
Fiona Marie Carrigan @fionasphere
09:48 - 27 Mar 13
Cat.: Other
Use ROI for social media investment only if you enjoy winding up accountants. #measure13
Social Media is so complex - watching #measure13 live stream #beyondme!
09:44 - 27 Mar 13
Cat.: Other
Damian Corbet @SocialDamian
09:43 - 27 Mar 13
Cat.: Other
Influence cannot be expressed as a score or algorithm #measure13 <couldn't agree more cc: @FlyingBinary @jonin60seconds
Why use social media? To meet business goals. Why measure your SM activity? To show you're meeting those goals. Simples! #measure13
07:51 - 27 Mar 13
Cat.: Other
12:50 - 27 Mar 13
Cat.: Matt Owen
Resolution for #measure13. Only tweet what is insightful, valuable and new. Will see how we get on.
Marketing is a branch of social media. Fighting talk. @lexx2099 #measure13
michelle goodall @greenwellys
14:22 - 27 Mar 13
Cat.: Marshall Sponder
Vicki Maggs @Maggsy
14:11 - 27 Mar 13
2/3rds customers unhappy with their SM monitoring platform - don't understand limitations #measure13 @webmetricsguru
According to @webmetricsguru "The data you look for is data you'll find so you better know what you're looking for" #measure13 - too true
Krupa Patel @misskpatel
14:05 - 27 Mar 13
Philippe Jeanjean @PJeanjean
11:53 - 27 Mar 13
Cat.: M. Jose Serres
Cleaning up data requires investment >> ensure there is a specific business plan/objective adopted #measure13 via @webmetricsguru
B2B - needs process to send social conversions to the right person in the company (HR, sales, legal, etc.) @mjserres #measure13
15:01 - 27 Mar 13
Cat.: Lutz Finger
14:48 - 27 Mar 13
Cat.: Lutz Finger
Awesome as always, lots of great tweets about @lutzfinger 's talk at #measure13
Can social media spam bots create an (Astroturfed) mass movement? via @LutzFinger #measure13
Thilo Kunzemann @ThiloKunzemann
14:44 - 27 Mar 13
Cat.: Lutz Finger
14:40 - 27 Mar 13
Cat.: Lutz Finger
Ups, I tweet like a bot, in bursts and fits #measure13 - @LUTZFINGER explains business model of fake followers & bots #measure13
Fascinating look at the business models of fake follower/fan creators via @LutzFinger at #measure13
16:55 - 27 Mar 13
Cat.: Luke Brynley
10:43 - 26 Mar 13
Cat.: Luke Brynley
Fabulous event today, thanks @oursocialtimes @lbrynleyjones for hosting! #Measure13
20-40% of twitter followers are fake says @lbrynleyjones during #measure13 - I wonder if my followers are real :-)
11:59 - 27 Mar 13
Cat.: Leon Chaddock
11:41 - 27 Mar 13
Cat.: Leon Chaddock
Now time for @leonchaddock with some top tips on the value of Social Media Monitoring within B2B Organisations #measure13
Getting us back into analytics and traffic monitoring @leonchaddock and @mjserres at #measure13
georgia halston @georgiahalston
14:58 - 27 Mar 13
Cat.: Katy Howell
michaelblowers @michaelblowers
11:43 - 27 Mar 13
Cat.: Katy Howell
So it would seem the only bots who aren't lonely are those on dating sites! @katyhowell @LutzFinger #measure13
'You have to plan to measure' @katyhowell #measure13
11:00 - 27 Mar 13
Cat.: Katy Howell
immediate future @iftweeter
10:59 - 27 Mar 13
Cat.: Katy Howell
10% of social budget should be spent on the tool & 90% on the strategists who can make valuable sense of the data - @katyhowell #measure13
Only 41% understand interactions between digital and offline. Katy talks about the challenges we face #measure13
10:31 - 27 Mar 13
Cat.: Katy Howell
MSL London @MSL_London
09:52 - 27 Mar 13
Cat.: Katie Delahaye
Social media strategy is like a game of chess @katyhowell #measure13
"The value of a like is worthless if it doesn't help you business" @KDPaine discussing measurement standards at #measure13 #smmstandards
09:50 - 27 Mar 13
09:49 - 27 Mar 13
Very useful talk on standards by @KDPaine #measure13
Don't use the term ROI says @kdpaine at #measure13 use cost effectiveness such as cost per lead instead
Nicolas Chabot @nicochabs
09:44 - 27 Mar 13
10:27 - 27 Mar 13
Cat.: Jacqui Taylor
Influence is not a single score. @traackr is a good model to look at says @kdpaine #measure13
"If data is the new oil, social data is the new petroleum." @jacquitaylorfb speaking at #measure13
10:27 - 27 Mar 13
Cat.: Jacqui Taylor
Lutz Finger @LutzFinger
10:23 - 27 Mar 13
Cat.: Jacqui Taylor
"Seperate internal and external company communication can't exist anymore." @jaquitaylorfb #measure13
end of #BigData the new hype is now #openData says @jacquitaylorfb at #measure13 - I am looking forward to Big Results from any of those.
theblueballroom @theblueballroom
10:19 - 27 Mar 13
Cat.: Jacqui Taylor
10:18 - 27 Mar 13
Cat.: Jacqui Taylor
The existence of internalcomms AND externalcomms has disappeared c/o @jacquitaylorfb #measure13
Visual Generation enters workplace, says @jacquitaylorfb at #measure13 - have to focus more on visual content @Tayebot @giuliozucchini
16:37 - 27 Mar 13
Cat.: Andrew B. Smith
16:29 - 27 Mar 13
Social is not great at closing the deal. It is an assistive medium. Social's inclusion in attribution modelling. @andismit #measure13
Google Analytics is the most robust source to prove the direct & indirect value of social via @andismit #Measure13
Diane Green @sequins16
16:21 - 27 Mar 13
10:58 - 27 Mar 13
Oh dear i always read them!RT @andismit: 40pc of online reviews are fakes says @LutzFinger at #measure13 - the downsides of social proof.
We need a better understanding of the interactions between online and offline in purchasing decisions #zmot #measure13
Annexes
TWEETS BY CATEGORY
Category
Jacqui Taylor
Tweets about Jacqui Taylor
Most Active Users
39
tweets Tweets from this category
30
users
16
retweets
76.501 131.793
potential reach potential impact
1,3
tweets / user
1. jacquitaylorfb 2. MSL_London 3. SocialDamian 4. jangles 5. AnjleeB
Jacqui Taylor @jacquitaylorfb
09:33 - 27 Mar 13
10:00 - 27 Mar 13
Absolutely @jangles: @jacquitaylorfb morning to you too :) see you in the break #measure13
Next up - @jacquitaylorfb Social Media Measurement and the Data Explosion #measure13 - looking forward to this!
10:04 - 27 Mar 13
10:06 - 27 Mar 13
Next up @jacquitaylorfb from Flying Binary talking big data and measurement #measure13
We live in the world of the Web 3.0 where #socialmedia is necessity, not choice - from @jacquitaylorfb #measure13
Neville Hobson @jangles
10:08 - 27 Mar 13
10:08 - 27 Mar 13
"Gen Y: the visual generation" says @jacquitaylorfb #measure13
Generation Y are visual and tech savvy and in 4 years time will be predominant the workplace says @jacquitaylorfb #measure13
10:10 - 27 Mar 13
Suzanne Tennant @suzanne_tennant
10:11 - 27 Mar 13
The Data Explosion now from @jacquitaylorfb discussing impact of Gen Y as the visual generation in how we look at data #measure13
Web science talk from @jacquitaylor at #measure13 Gen X are postwar babies & so v security conscious, Gen Y are more open & collaborative
10:14 - 27 Mar 13
10:15 - 27 Mar 13
#GenY will be predominant in the workforce in 4 years. How many organisations' are ready? @jacquitaylorfb speaking at #measure13
Astroturfing: "you do it once and you'll never be forgiven" @jacquitaylorfb #measure13
10:16 - 27 Mar 13
Sara Beirne @sarabeirne
10:18 - 27 Mar 13
Gen x, y, z no matter what: #Trust is the main need in social media. @jacquitaylorfb at #measure13
At #measure13 @oursocialtimes event. @jacquitaylorfb talking open data. More graphs please. Love graphs.
10:18 - 27 Mar 13
Naomi Garrathy @naomigarrathy
10:19 - 27 Mar 13
Visual Generation enters workplace, says @jacquitaylorfb at #measure13 - have to focus more on visual content @Tayebot @giuliozucchini
Gen Z's declining trust becoming an issue for brands according to @jacquitaylorfb - highlights importance of transparency #measure13
theblueballroom @theblueballroom
10:19 - 27 Mar 13
10:20 - 27 Mar 13
The existence of internalcomms AND externalcomms has disappeared c/o @jacquitaylorfb #measure13
Over the next 4 yrs, there will be 5bn more voices online... that's going to create quite a bit of noise! c/o @jacquitaylorfb #measure13
10
10:20 - 27 Mar 13
10:23 - 27 Mar 13
Over the next 4 years, 5 billion extra voices will be on the web and social media will be key @jacquitaylorfb #measure13
In 4 years Gen Y will dominate the work place. Big change but also opportunity @jacquitaylorfb #measure13 #FutureForward
10:23 - 27 Mar 13
10:27 - 27 Mar 13
end of #BigData the new hype is now #openData says @jacquitaylorfb at #measure13 - I am looking forward to Big Results from any of those.
If data is the new oil, social data is the new petroleum @jacquitaylorfb #measure13
10:27 - 27 Mar 13
10:27 - 27 Mar 13
"Seperate internal and external company communication can't exist anymore." @jaquitaylorfb #measure13
If data is the new OIL then data is the new PETROLEUM by @jacquitaylorfb #measure13
10:27 - 27 Mar 13
10:27 - 27 Mar 13
"Social data is the new petroleum" says @jacquitaylorfb. Think about that. #measure13
"If data is the new oil, social data is the new petroleum." @jacquitaylorfb speaking at #measure13
Sara Beirne @sarabeirne
10:28 - 27 Mar 13
Adeline @abellavida
10:29 - 27 Mar 13
The web is a fabric of permanence and brands cannot ignore the unforgiving nature of Gen Y and Gen Z - @jacquitaylorfb #measure13
"Its no longer about big data, it's about open data" "If data is the new oil, social data is the new petroleum" #measure13 @jacquitaylorfb
10:29 - 27 Mar 13
10:30 - 27 Mar 13
We need to bridge the divide between data and social by developing shared skills says @jacquitaylorfb at #measure13
Nice work @jacquitaylorfb much food for thought #measure13
Tamara KorcakNovicka @tamsarion
10:34 - 27 Mar 13
Luke Brynley-Jones @lbrynleyjones
10:38 - 27 Mar 13
#measure13 @jacquitaylorfb data has fabric permanency, visualisation rules the game of Gen Y and Z. #open data is the new #big data
"If data is the new oil social media is the new petroleum" @jacquitaylorfb at #measure13
Marshall Sponder @webmetricsguru
11:02 - 27 Mar 13
11:02 - 27 Mar 13
At #measure13 after listening to @katyhowell and @jacquitaylorfb feel the original presentation with Facebook graph search would work here
TY @jangles: Nice work @jacquitaylorfb much food for thought #measure13
12:02 - 27 Mar 13
12:15 - 27 Mar 13
TY Damian objective achieved then :) @SocialDamian: @jacquitaylorfb Great talk earlier Jacqui - real food for thought. #measure13 #GenY
Interesting debate now on developing #metrics and ROI vs 'social value' #measure13 @jacquitaylorfb @Sheldrake @andismit
12:30 - 27 Mar 13
Adeline @abellavida
12:34 - 27 Mar 13
Top conference point so far - Social activity is layer in an organisation, not a team in a department. Thanks to @jacquitaylorfb #measure13
Social Media is not a siloed department, it needs to be baked into the fabric of the organisation #measure13 #blendedteams @jacquitaylorfb
11
12:40 - 27 Mar 13
12:48 - 27 Mar 13
"A social media specialist is at the forefront of adding real value." @jacquitaylorfb at #measure13. We WILL be heroes in 5 years!
"Social media is not something you do, it is who you are" @jacquitaylorfb #measure13 #storytelling
12:49 - 27 Mar 13
Most other company departments probably aren't correctly using data to demo performance. Another great point from @jacquitaylorfb #measure13
12
TWEETS BY CATEGORY
Category
Katie Delahaye
Tweets about Katie Delahaye
Most Active Users
35
32
users
18
retweets
66.622 115.178
potential reach potential impact
1,1
tweets / user
1. Publicasity 2. ThiloKunzemann 3. sbalsomeynon 4. AnjleeB 5. dbarrowcliff
11:23 - 26 Mar 13
11:36 - 26 Mar 13
Live now at #measure13: @kdpaine - the queen of measurement: # of cute animals vs. social media impact measurement
"influence is relative - a computer cannot tell you who matters most" Katie Delahaye Paine #measure13
11:44 - 26 Mar 13
11:49 - 26 Mar 13
Impressions = guys at a construction side luring at passing women great presentation by @kdpaine at #measure13
"Sentiment should move to desirable vs undesirable - not positive vs. negative" Katie Delahaye Paine #measure13
12:25 - 26 Mar 13
12:40 - 26 Mar 13
you become what you measure, so chose #kpi carefully - @kdpaine at #measure13
"Research without insight is just trivia" Katie Delahaye Paine #measure13
Steph Balsom Eynon @sbalsomeynon
19:07 - 26 Mar 13
david barrowcliff @dbarrowcliff
09:08 - 27 Mar 13
Great day today at #measure13 cannot wait for day 2 tomorrow! @oursocialtimes @kdpaine @andismit @webmetricsguru @leonchaddock @lexx2099
Hello @kdpaine! Welcome to a cold (but sunny) London #measure13
09:18 - 27 Mar 13
09:19 - 27 Mar 13
Looking forward to hearing @kdpaine, just starting her presentation #measure13
The queen of measurement takes to the floor @kdpaine at #measure13 - to hear about standards in PR measurement
09:19 - 27 Mar 13
Milan Babuskov @mbabuskov
09:24 - 27 Mar 13
Good to see @kdpaine in London for #Measure13 conference. Last time was in NY for a @traackr certification course
In her twitter profile @kdpaine prefers to be called "Goddess" instead of "Queen" #measure13
09:27 - 27 Mar 13
09:33 - 27 Mar 13
First up, the Queen of Measurement, @KDPaine with some background on standards for SM measurement #measure13
Multipliers should never be used in social media measurement because of edgerank, a divider is more appropriate via @kdpaine #measure13
09:38 - 27 Mar 13
Vicki Maggs @Maggsy
09:40 - 27 Mar 13
There's so much bullsh*t written about #smm. At least people like @kdpaine are trying to pin it down with standards. #measure13
Today I'm at #measure13 learning more about social media measurement and monitoring. Kicking off with @KDPaine: Bkground of Standards for SM
14
09:44 - 27 Mar 13
09:46 - 27 Mar 13
Influence is not a single score. @traackr is a good model to look at says @kdpaine #measure13
Yes @kdpaine! Time go go beyond sentiment & start looking at intent, emotion, signals #measure13
Shelley Portet @ShelleyPortet
09:47 - 27 Mar 13
09:48 - 27 Mar 13
According to @kdpaine sentiment is over-used and over-valued as a social media measurement #measure13
ROI is an accounting term, don't use it says @kdpaine #measure13
Anna Marsden @LawlorMarsden
09:49 - 27 Mar 13
09:49 - 27 Mar 13
Bin ROI and try measuring cost effectiveness of your social media #measure13. Thank you @KDPaine
Don't use the term ROI says @kdpaine at #measure13 use cost effectiveness such as cost per lead instead
09:50 - 27 Mar 13
Bernie J Mitchell @BernieJMitchell
09:51 - 27 Mar 13
Very useful talk on standards by @KDPaine #measure13
Ha! :-) RT @jangles: ROI is an accounting term, don't use it says @kdpaine #measure13
09:52 - 27 Mar 13
09:55 - 27 Mar 13
"The value of a like is worthless if it doesn't help you business" @KDPaine discussing measurement standards at #measure13 #smmstandards
"Influence is not a simple score." @KDPaine #measure13
09:58 - 27 Mar 13
10:05 - 27 Mar 13
"Influence is something that happens beyond engagement" -@kdpaine #measure13 #SocialMedia
thank you for your presentation #measure13 @kdpaine mentioned a conference in June? in Madrid, can you share details pls. thank you
10:05 - 27 Mar 13
10:07 - 27 Mar 13
An influencer needs: reach, engagement, relevance, frequent posts and measurable audience impact on a topic. @kdpaine #measure13
Great talk from @kdpaine and now up is @jacquitaylorfb #measure13
Tweet Category Data @TweetCategoryDT
10:47 - 27 Mar 13
12:25 - 27 Mar 13
We are monitoring #Measure13 at @oursocialtimes Stats for now: 312 tweets from 92 users. Most active user @AnjleeB Most mentioned @kdpaine
What do you think of the #measure13 panel at @oursocialtimes Soc Med event? @kdpaine @andismit @lexx2099 @Sheldrake @jacquitaylorfb
12:45 - 27 Mar 13
12:55 - 27 Mar 13
Talking #socialmedia metrics at #measure13 @kdpaine - you want to know the #ROI? What return do you want?
"Data has one purpose: to help you perform better, so you'd better ask the right questions." @kdpaine at #measure13
16:51 - 27 Mar 13
Thrilled to receive @kdpaine book for having the most popular tweet at #measure13!
15
TWEETS BY CATEGORY
Category
Katy Howell
Tweets about Katy Howell
Most Active Users
20
21
users
21
retweets
27.850
potential reach
74.132
potential impact
1,0
tweets / user
1. iftweeter 2. AnjleeB 3. AbigailH 4. SocialDamian 5. georgiahalston
09:03 - 27 Mar 13
09:12 - 27 Mar 13
Katy and Kate from the IF team are at the Social Media Measurement & Monitoring conference today. Be sure to say hello! #measure13
it's day 2 of #measure13 and I'm delighted to be sharing a stage with @katyhowell and @Sheldrake. Morning all
10:31 - 27 Mar 13
10:31 - 27 Mar 13
Social media strategy is like a game of chess @katyhowell #measure13
You can't retrofit measurement once the social media is done. C/o @katyhowell #measure13
10:32 - 27 Mar 13
10:39 - 27 Mar 13
And by the way social media is not sexy, it is all about Excel spreadsheets. C/o @ katyhowell < so true! #measure13
Agree with @katyhowell bu the real challenge is to measure how to influence purchases in physical stores #measure13
10:40 - 27 Mar 13
10:53 - 27 Mar 13
You can get the right data by asking the right questions via @katyhowell #measure13
Correlation graphing lets you see how it all works together says @katyhowell #measure13
10:58 - 27 Mar 13
10:59 - 27 Mar 13
Great no-nonsense talk about #attribution analysis by @katyhowell at #measure13
Only 41% understand interactions between digital and offline. Katy talks about the challenges we face #measure13
11:00 - 27 Mar 13
11:07 - 27 Mar 13
10% of social budget should be spent on the tool & 90% on the strategists who can make valuable sense of the data - @katyhowell #measure13
Great #measure13 presentation @katyhowell - class of your own! :)
11:41 - 27 Mar 13
11:43 - 27 Mar 13
Challenges of attribution modelling for #SocialMedia include conflicting data and internal politics! - @katyhowell #measure13
'You have to plan to measure' @katyhowell #measure13
14:58 - 27 Mar 13
15:26 - 27 Mar 13
So it would seem the only bots who aren't lonely are those on dating sites! @katyhowell @LutzFinger #measure13
Our lovely @katyhowell is a panelist for this afternoon's discussion on "Quality - The Forgotten Metric?" Should be interesting! #measure13
17
15:38 - 27 Mar 13
15:43 - 27 Mar 13
"In order to produce quality content, you need to know your goals", says @katyhowell #measure13 #socialmedia
A B2B company not wanting to engage in conversations via social media? Radical. @katyhowell speaking at #measure13
15:45 - 27 Mar 13
15:52 - 27 Mar 13
Interesting point by @katyhowell brands can have the capacity to live online and drive no conversations #measure13
The platforms are forcing us down certain paths when it comes to content creation for social media, says Katy #measure13
18
TWEETS BY CATEGORY
Category
Positive Tweets
Positive tweets
Most Active Users
31
28
users
6
retweets
42.314
potential reach
57.150
potential impact
1,1
tweets / user
1. andismit 2. dbarrowcliff 3. AbigailH 4. AnjleeB 5. BeckyCasson1009
escherman @escherman
09:35 - 26 Mar 13
09:35 - 26 Mar 13
Janis Zaikovskis @JanisZaikovskis
11:20 - 26 Mar 13
16:41 - 26 Mar 13
Great start of the day at the SocMed Measurement & Monitoring workshop! #measure13
Many thanks to everyone at today's @oursocialtimes Social Media Measurement workshop - appreciated your time. See you tomorrow ;) #measure13
16:41 - 26 Mar 13
18:11 - 26 Mar 13
Many thanks to everyone at today's @oursocialtimes Social Media Measurement workshop - appreciated your time. See you tomorrow ;) #measure13
Very much looking forward to a jam-packed day in London tomorrow: #measure13 followed by #kredLDN - see y'all there.
07:22 - 27 Mar 13
Pebble In The Pond @ourpond
07:33 - 27 Mar 13
Off to #measure13 from @oursocialtimes this morning. Great line up. Should be a good un.
On train to #measure13 today. Bacon sandwich consumed. Looking forward to latest in social media monitoring.

Expecting some great sessions at #measure13 today!
07:53 - 27 Mar 13
07:59 - 27 Mar 13
Looking forward to today's #measure13 conference @oursocialtimes.
08:33 - 27 Mar 13
08:53 - 27 Mar 13
All set for #measure13 and looking forward to seeing everyone. There are pastries, and porridge if you're healthier than us.
On our way to #measure13 ... We are looking forward to the line up of speakers today!
08:55 - 27 Mar 13
08:58 - 27 Mar 13
Hoping #measure13 will bring some great insights into #SocialMedia measurement .. Bring on the #expertstorytellers
The industry is changing so quickly, so I'm looking forward to seeing what #measure13 has in store!
08:59 - 27 Mar 13

Looking forward to today #measure13
09:03 - 27 Mar 13
I've got my coffee & I'm waiting for #measure13 to get started on Ustream :-) Looking forward to some great presentations @oursocialtimes
20
Kate Eglinton @KateAEglinton
09:05 - 27 Mar 13
Deepa Mistry @DeepaOST
09:37 - 27 Mar 13
Looking forward to the fantastic line up of speakers at today's Social Media Measurement & Monitoring conference #measure13
A conference organisers happy place is just after everything kicks off and the first speaker is awesome :) #measure13
Event Notes @EventNotes
09:56 - 27 Mar 13
10:00 - 27 Mar 13
Great content coming through on #measure13 ! #ROI #sentiment #value
Great tweets on #metrics & #analytics coming from #measure13 today, are you following? #ssmmUoS #dseu #p2t2
11:46 - 27 Mar 13
Philip Sheldrake @Sheldrake
12:02 - 27 Mar 13
Are the GenX dinosaurs who run most companies ready for the coming influx of GenY's & GenZ's who expect greater interractivity? #measure13
At #Measure13, London. Looking forward to the panel on selecting social media metrics. :-) #measurepr
Maria Jose Serres @mjserres
12:14 - 27 Mar 13
12:43 - 27 Mar 13
Great questions and interest on SocialMedia monitoring and strategy #Measure13 @SMetrics
Great reply to the ROI question: "tell me WHAT return you want ?" #measure13
15:06 - 27 Mar 13
16:47 - 27 Mar 13
Heading off from #measure13 - thanks so much for having me @oursocialtimes - superb! And sorry for Twitter noise..... Back to normal service
Great sessions today @oursocialtimes social media measurement conference! #measure13
17:22 - 27 Mar 13
17:28 - 27 Mar 13
A great event! Thank you to all the speakers that shared some really great #SocialMedia measurement insights #measure13
Big thanks to everyone at #measure13 today - great event - hope you learnt a lot - I certainly did! Cc @oursocialtimes
17:29 - 27 Mar 13
Darryl Sparey @DarrylSparey
17:33 - 27 Mar 13
Great day at the @oursocialtimes Monitoring and Measurement Conference #measure13 now for some drinks to end the day with the @smetrics team
Taking the opportunity to catch up on tweets from #measure13 - looks like it was a great event with some interesting speakers.
Lina & Tom @liquidphotocouk
17:37 - 27 Mar 13
Really enjoyed shooting @oursocialtimes #measure13 conference today & we learnt lots too! #win
21
TWEETS BY CATEGORY
Category
Lutz Finger
Tweets about Lutz Finger
Most Active Users
31
21
users
4
retweets
63.615
potential reach
90.815
potential impact
1,5
tweets / user
1. andismit 2. escherman 3. AnjleeB 4. suzanne_tennant 5. 31439

Lovely @lutzfinger up now #measure13
14:26 - 27 Mar 13
14:30 - 27 Mar 13
Now for the really interesting stuff, 7% of all tweeps are spam, 51% are bots @LutzFinger on the rise of fake influencers #measure13
14:31 - 27 Mar 13
14:31 - 27 Mar 13
Next is @LutzFinger on spam & astroturfing. Apparently he used to be a quantum physicist so this should be good if I can keep up! #measure13
7% of Tweets are spam bots @lutzfinger on #astroturfing #measure13
14:32 - 27 Mar 13
14:33 - 27 Mar 13
Love this quote from @LutzFinger Bots are "the new weapons of mass deception" #Measure13
Social Media Bots 1.0 = "spammers going social" - @LutzFinger talking about fake followers and fans on social media at #measure13
14:33 - 27 Mar 13
14:36 - 27 Mar 13
Social Media Bots 1.0 = "spammers going social" - @LutzFinger talking about fake followers and fans on social media at #measure13
SocMed bots easy to spot: heavy hashtag usage, spam words, few friends, timing = regular or bursty via @LutzFinger #measure13
14:36 - 27 Mar 13
14:37 - 27 Mar 13
SocMed bots easy to spot: heavy hashtag usage, spam words, few friends, timing = regular or bursty via @LutzFinger #measure13
7% of all tweets are spambots, 20% of us accept unknown friend request, 30% of us are deceived by spambots - loving @lutzfinger #measure13
14:40 - 27 Mar 13
14:40 - 27 Mar 13
14:43 - 27 Mar 13
14:44 - 27 Mar 13
New bots are socialised and want to be our friends... Fantastic presentation from @lutzfinger at #measure13
Ups, I tweet like a bot, in bursts and fits #measure13 - @LUTZFINGER explains business model of fake followers & bots #measure13
14:48 - 27 Mar 13
14:48 - 27 Mar 13
23
14:49 - 27 Mar 13
14:52 - 27 Mar 13
This is one of the best presentations I've heard in a very long time new and interesting thinking/insights #measure13 c/o @lutzfinger
40pc of online reviews are fakes says @lutzfinger at #measure13 - the downsides of social proof.
14:52 - 27 Mar 13
Shelley Portet @ShelleyPortet
14:52 - 27 Mar 13
40pc of online reviews are fakes says @lutzfinger at #measure13 - the downsides of social proof.
40% of online reviews are fake according to @LutzFinger, despite this we trust reviews and let them influence us #measure13
14:53 - 27 Mar 13
14:59 - 27 Mar 13
The influence of #bots on the #ZMOT? @LutzFinger has touched briefly on it at #measure13 Food for thought for marketers...
Great talk by @lutzfinger, very interesting take on influence, and how to analyse trust on this. #measure13
14:59 - 27 Mar 13
15:01 - 27 Mar 13
#brainfrazzle! We can only identify unsuccessful astroturfing because successful ops have become our reality. #measure13 via @LutzFinger
Awesome as always, lots of great tweets about @lutzfinger 's talk at #measure13
15:01 - 27 Mar 13
15:04 - 27 Mar 13
Fabulous talk by @LutzFinger - not all bots are bad, tools to remove fake accounts are blunt instruments #Measure13
Good to see @lutzfinger only has 3pc fake Twitter followers according to @StatusPeople ;) #measure13
15:04 - 27 Mar 13
Steph Balsom Eynon @sbalsomeynon
15:11 - 27 Mar 13
Good to see @lutzfinger only has 3pc fake Twitter followers according to @StatusPeople ;) #measure13
Mind blown! 22% of us believe it online ratings and 40% are fake! #measure13 @LutzFinger
15:30 - 27 Mar 13
15:36 - 27 Mar 13
Lifting the lid on #SocialMediamarketing dirty secret. Bots, astroturfing and fake influencers. Fascinating. @lutzfinger #measure13
According to @lutzfinger one needs to act as a journalist online to give the content exposure #measure13 #FutureForward
Love shops.That's it @shopped
16:40 - 27 Mar 13
7% of all tweets are fake. @lutzfinger on the danger of bots! #measure13 (not this one of course!)
24
TWEETS BY CATEGORY
Category
Andrew B. Smith
Tweets about Andrew Bruce Smith
Most Active Users
15
19
users
11
retweets
20.616
potential reach
30.656
potential impact
0,8
tweets / user
1. SocialDamian 2. AnjleeB 3. CarlBarkey 4. katyhowell 5. AbigailH
15:16 - 26 Mar 13
16:23 - 26 Mar 13
Google Analytics fo Social Media with @andismit now - can they compete with all the small & nimble start ups? #measure13
Setting goals in #GoogleAnalytics is the easy bit; deciding WHAT the goals should be takes more thought. @andismit speaking at #measure13
16:44 - 26 Mar 13
10:49 - 27 Mar 13
Excellent presentation from @andismit on how to use Google Analytics at #measure13. Really knows his stuff and so much to think about...
Facebook Graph Search is going to make an understanding of ZMOT so much more important. #measure13
10:58 - 27 Mar 13
11:44 - 27 Mar 13
We need a better understanding of the interactions between online and offline in purchasing decisions #zmot #measure13
I suspect our lists would be the same :) @andismit: If data is the new oil, who are the robber barons? #measure13

Well @andismit no one likes a guru #measure13
12:52 - 27 Mar 13
13:54 - 27 Mar 13
To paraphrase @andismit speaking earlier at #measure13, we're becoming a totally mobile & social world. The #PR industry needs up catch up.
16:21 - 27 Mar 13
Diane Green @sequins16

Next up @andismit on Google Analytics #Measure13
16:28 - 27 Mar 13
Oh dear i always read them!RT @andismit: 40pc of online reviews are fakes says @LutzFinger at #measure13 - the downsides of social proof.
16:29 - 27 Mar 13
16:37 - 27 Mar 13
Google Analytics is the most robust source to prove the direct & indirect value of social via @andismit #Measure13
If you put in place attribution analysis in GA, you will see indirect contribution of social media to increase sales #Measure13
16:37 - 27 Mar 13
16:41 - 27 Mar 13
Social is not great at closing the deal. It is an assistive medium. Social's inclusion in attribution modelling. @andismit #measure13
Social media is an assistive medium, not a closing medium. #GoogleAnalytics can tell you this. @andismit at #measure13
16:51 - 27 Mar 13
Challenge with Google Analytics. Great 4 measuring value of social for driving traffic. Useless 4 understanding offline outcomes. #measure13
26
TWEETS BY CATEGORY
Category
Marshall Sponder
Tweets about Marshall Sponder
Most Active Users
18
11
users
2
retweets
15.352
potential reach
31.698
potential impact
1,6
tweets / user
1. AnjleeB 2. MSL_London 3. SocialDamian 4. AbigailH 5. greenwellys
13:35 - 27 Mar 13
13:49 - 27 Mar 13
#measure13 @webmetricsguru kicking of the afternoon session with analytical tracking across social platforms and WOM monitoring
#measure13 and we're back from lunch with @webmetricsguru
13:51 - 27 Mar 13
13:54 - 27 Mar 13
So much looking forward to listening to @webmetricsguru re: integrating social media monitoring, analytics +measurement #measure13
Creating effective E2E solutions using hybrid platforms are difficult via @webmetricsguru #measure13
13:58 - 27 Mar 13
13:59 - 27 Mar 13
'The data we need is the data we have' @webmetricsguru #measure13
Companies should understand the data they already have before worrying about #BigData. @webmetricsguru speaking at #measure13
14:02 - 27 Mar 13
14:03 - 27 Mar 13
"What I seek for I will find" - vital to decide what to look for in the data. C/o @webmetricsguru #measure13
Do the custodians of data have the right to run our lives? Great question from @webmetricsguru #Measure13
14:05 - 27 Mar 13
14:05 - 27 Mar 13
"What data you look for is the data you'll find, so you'd better know what you're looking for." @webmetricsguru #measure13
Cleaning up data requires investment >> ensure there is a specific business plan/objective adopted #measure13 via @webmetricsguru
14:08 - 27 Mar 13
Vicki Maggs @Maggsy
14:11 - 27 Mar 13
the #data I need is the data often I already had - I only did not know it @webmetricsguru #measure13
According to @webmetricsguru "The data you look for is data you'll find so you better know what you're looking for" #measure13 - too true
14:16 - 27 Mar 13
14:17 - 27 Mar 13
According to @webmetricsguru Sysomos is more #PR focused and Radian6 and nMincite is more #SocialMedia focused #measure13
Emerging social channels and technologies e.g. Google Glasses create even more unstructured data to measure @webmetricsguru at #measure13
14:22 - 27 Mar 13
14:23 - 27 Mar 13
2/3rds customers unhappy with their SM monitoring platform - don't understand limitations #measure13 @webmetricsguru
Most #SMM platforms don't provide useful business metrics says @webmetricsguru at #measure13 Hmmm, so why does anyone buy them?
28
14:24 - 27 Mar 13
14:26 - 27 Mar 13
It takes 8 hours a day to effectively monitor a brand depending on the amount of data @webmetricsguru #measure13
Data is becoming more fragmented: each channel has its own structure and needs its own analysis - @webmetricsguru #measure13
29
TWEETS BY CATEGORY
Category
Philip Sheldrake
Tweets about Philip Sheldrake
Most Active Users
9
11
users
3
retweets
32.491
potential reach
45.840
potential impact
0,8
tweets / user
1. oursocialtimes 2. AbigailH 3. CarlBarkey 4. JocelynKirby 5. MSL_London
12:10 - 27 Mar 13
12:11 - 27 Mar 13
Our first panel discussion of the day - which social media metrics matter most? #measure13 hosted by @sheldrake
There is a disconnect in the measures we make at the coal face and those that are valued by the board @Sheldrake #measure13
12:12 - 27 Mar 13
12:39 - 27 Mar 13
"There's a disconnect between what we're doing in social & what plc boards expect," to paraphrase @Sheldrake at #measure13. Too right!
Important point by @sheldrake - attribution not just related to customers/sales but also other stakeholders/goals #measure13 #ciprsm
12:41 - 27 Mar 13
12:44 - 27 Mar 13
Social media metrics are about you, so the ones that matter to you are different to others, says @sheldrake #measure13
Which social media metrics matter the most? The metrics that matter most to you linked to unique business objectives. @sheldrake #measure13
12:48 - 27 Mar 13
12:50 - 27 Mar 13
Your brand is unique, your strategies/tactics are unique. Your social measurement approach should be also - @sheldrake #measure13
"ROI - is what the CEO asks for when he/she is scared" - c/o David Meerman Scott (HT @Sheldrake) #measure13
13:53 - 27 Mar 13
+1 @Publicasity Your brand is unique, your strategies/tactics are unique. So social measurement approach should be @sheldrake #measure13
31
TWEETS BY CATEGORY
Category
Leon Chaddock
Tweets about Leon Chaddock
Most Active Users
5
8
users
3
retweets
17.247
potential reach
17.247
potential impact
0,6
tweets / user
1. AnjleeB 2. BeckyCasson1009 3. ThiloKunzemann 4. leonchaddock 5. mjserres
14:35 - 26 Mar 13
11:41 - 27 Mar 13
How to program queries with @leonchaddock - do our search terms work? #measure13
Getting us back into analytics and traffic monitoring @leonchaddock and @mjserres at #measure13
11:59 - 27 Mar 13
12:33 - 27 Mar 13
Now time for @leonchaddock with some top tips on the value of Social Media Monitoring within B2B Organisations #measure13
Case Study: The Value of Social Media Monitoring for B2B Organisations #measure13 @leonchaddock Business Performance Management, hmmmm
13:49 - 27 Mar 13
Back after a most excellent lunch and ready for Marshall Sponder! #measure13
33
TWEETS BY CATEGORY
Category
Luke Brynley
Tweets about Luke Brynley-Jones
Most Active Users
4
3
users
1
retweets
2.391
potential reach
4.622
potential impact
1,3
tweets / user
1. AnjleeB 2. ThiloKunzemann 3. sbalsomeynon
10:08 - 26 Mar 13
10:43 - 26 Mar 13
"The washing machine of influence" @lbrynleyjones about challenges in social media monitoring & measurement #measure13 @oursocialtimes
20-40% of twitter followers are fake says @lbrynleyjones during #measure13 - I wonder if my followers are real :-)
16:51 - 27 Mar 13
16:55 - 27 Mar 13
Yay!!! Thanks @oursocialtimes @lbrynleyjones Yes, I'm on the livestream :-) #Measure13
Fabulous event today, thanks @oursocialtimes @lbrynleyjones for hosting! #Measure13
35
TWEETS BY CATEGORY
Category
Matt Owen
Tweets about Matt Owen
Most Active Users
2
4
users
2
retweets
2.432
potential reach
2.432
potential impact
0,5
tweets / user
1. CarlBarkey 2. EventNotes 3. SocialDamian 4. alistairtweet
12:31 - 27 Mar 13
12:50 - 27 Mar 13
"Marketing is a branch of social media." @lexx2099 speaking at #measure13 Dangerous talk!
Marketing is a branch of social media. Fighting talk. @lexx2099 #measure13
37
TWEETS BY CATEGORY
Category
M. Jose Serres
Tweets about Maria Jose Serres
Most Active Users
1. PJeanjean 2. AbigailH
3
2
users
0
retweets
4.383
potential reach
4.947
potential impact
1,5
tweets / user
11:43 - 27 Mar 13
11:53 - 27 Mar 13
On now... The value of social media monitoring for B2B with @mjserres #measure13
B2B - needs process to send social conversions to the right person in the company (HR, sales, legal, etc.) @mjserres #measure13
12:04 - 27 Mar 13
Plan socmed engagement by due diligence 1st: it will enable u to make decisions eg: how 2 deal with 24/7 responses. #measure13 c/o @mjserres
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Glossary
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.
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ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).
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Measure &amp; Monitoring 13

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Measure & Monitoring 13

By Tweet Category for iPad

Session Measure & Monitoring 13

Tweets per user

Total tweets 387 175 86 56 55 53 41 37 117

Original Tweets 275 92 86 38 39 35 20 31 91

Followers per user

Most Active Users

num. tweets per user

Pictures Jacqui Taylor

Pictures Jacqui Taylor

Katie Delahaye Jacqui Taylor

Jacqui Taylor Pictures

Katie Delahaye Pictures

Most popular users

Users with the highest impact

Most participative users

Most original users

SocialDamian Total Tweets: 35 andismit Total Tweets: 34

rhiannonldavies Total Tweets: 2 smroi_es Total Tweets: 2

sociopsychopath Total Tweets: 2 timaldiss Total Tweets: APGibson16 Total Tweets: 2 1

AleksejHeinze Total Tweets: 1 AllthingsIC Total Tweets: 1

Andrew_Isidoro Total Tweets: 1 AnnHawkins Total Tweets: AsifChoudry Total Tweets: 1 1

sbalsomeynon Total Tweets: 20 EventNotes Total Tweets: jangles Total Tweets: 19 18

Beth_Bespoke Total Tweets: 1 CJen Total Tweets: 1

suzanne_tennant Total Tweets: 18 abellavida Total Tweets: 16

georgiahalston Total Tweets: 16 31439 Total Tweets: Publicasity Total Tweets: 13 13

LawlorMarsden Total Tweets: 5 Liberatelloyd Total Tweets: 5 barryfurby Total Tweets: 5

FYeahAnalytics Total Tweets: 1 FivebyFiveUK Total Tweets: 1 Glasgow Total Tweets: 1

Infoition Total Tweets:

NetNewsCheck Total Tweets: 1 Nickyhants Total Tweets: OwainBetts Total Tweets: 1 1

RebeccaPain Total Tweets: 1 RobDWaller Total Tweets: 1

SarahPrusinski Total Tweets: 1 Sierralog Total Tweets: 1

vmdigitalfuture Total Tweets: 1 wendytarr Total Tweets: 1

xantonialouisax Total Tweets: 1

allanschoenberg Total Tweets: 1 andyfairclough Total Tweets: 1 aniutekwonders Total Tweets: 1

paulbrucepro Total Tweets: 1 radixcom Total Tweets: ravisodha Total Tweets: 1 1

Cat.: Positive Tweets

Becky Casson @BeckyCasson1009

Cat.: Positive Tweets

Andrew Bruce Smith @andismit

Cat.: Positive Tweets

Janis Zaikovskis @JanisZaikovskis

Cat.: Positive Tweets

Andrew Bruce Smith @andismit

Cat.: Positive Tweets

Cat.: Philip Sheldrake

Carl Barkey @CarlBarkey

Cat.: Philip Sheldrake

Katy Howell @katyhowell

Cat.: Philip Sheldrake

Abigail Harrison @AbigailH

Scott Culcheth @themadass

Scott Culcheth @themadass

andrew Gilhespy @girlshairspray

Deepa Mistry @DeepaOST

Our Social Times @oursocialtimes

Becky Casson @BeckyCasson1009

Punit Tongia @businessvia

Grace Park @grace_epark

Anjlee Bhatt @AnjleeB

Scott Culcheth @themadass

Fiona Marie Carrigan @fionasphere

Social Media is so complex - watching #measure13 live stream #beyondme!

Measure & Monitoring 13

Measure & Monitoring 13