DISPLAY RATES

Modular Sizing

Preprinted inserts

Full colour included 10 columns x 21 agates

Based on per place, yearly.

# of insertions

See Standard Modular Sizes sheet for dimensions

BASE PRICE BY AD SIZEBroadsheet
Size

Front page advertising

MON-THURS, SAT FRIDAY & CAREER MON-SAT

Transient 2.16 District 1.26
Transient 1.88
Casual 1.71
Casual 1.49

Price

Earned Rate +50%

Casual

77/M

26 insertions

Earned Rate +60%

03,000

84/M

13 insertions

Earned Rate +75%

50,000

65

112 insertions

Earned Rate +100%

100,000

59

200,000

56

500,000

52

1,000,000

50

1,500,000

46

2,000,000

43

3,000,000

41

2A

2B

2C

2D

2E

52 insertions

Earned Rate +25%

3A

26 insertions

Earned Rate +40%

3B

13 insertions

Earned Rate +50%

3C

112 insertions

Earned Rate +60%

3D

4A

Colour charges

4B

3 day notice required

4C

4D

4E

4H

105.15
207.77
309.12
409.54
509.21
156.65
309.12
459.46
608.26
207.77
409.54
608.26
804.78
999.53
1,575.65

61.07
120.92
238.94
355.49
470.98
585.61
180.16
355.49
528.39
699.52
238.94
470.98
699.52
925.52
1,149.48
1,811.91

45.36
89.82
177.48
264.05
349.83
434.97
133.82
264.05
392.47

349.83
519.58
687.45
853.80

5B

5C

5D

5H

6A

6B

6C

6D

6E

6H

7A

7B

509.21
755.83
999.53
1,954.08
309.12
608.26
902.35
1,192.78

297.37
585.61
869.22
1,149.48
2,247.25
355.49
699.52
1,037.73
1,371.73

# of insertions

Price

5% surcharge on pieces over 70g

Additional 1% on pieces between 85149g
Pieces 150g or over considered
Catalogue quotes required

Colour

Community service rate

Price

Black + 1 Colour

Regular rate + $375

31.4% Discount o Casual Rate

Black + 2 Colour

Regular rate + $560

Guaranteed page position

Black + 3 Colour

Regular rate + $700

Earned Rate +25%

1,345.84

5A

258.58

All other exclusive banners

519.58
177.48

220.88
434.97
645.63
853.80
1,669.20
264.05
519.58
770.80
1018.89

Online advertising
Position

Save money with

advertising frequency
To achieve exposure, purchase your advertis
ing as a campaign. Not only will you realize
better results from your newspaper program
but you will also maximize your investment by
paying less per ad.
# of ads within 7 days

percent o each ad

3 ads

15%

4 ads

20%

5 ads

25%

7C

7D

6 ads

30%

7F

8A

8B

8C

8D

8E

Publication deadlines

10A

10B

BOOKING: 3 days prior to publication

AD COPY: 2 days prior to publication

10C

10D

10E

10F

10H

20H

21D

21H

2,329.08
359.43
706.76
1,047.97
1,384.74
2,048.14
409.54
804.78
1,192.78
1,575.54
1,954.08
509.21
999.53
1,480.27
1,954.08
2,422.33
2,885.88
3,801.16
7,602.33
3,991.22
7,982.44

2,678.51
413.35
812.80
1,205.20
1,592.49
2,355.43
470.98
925.52
1,371.13
1,811.91
2,247.25
585.61
1,149.48
1,702.36
2,247.25
2,785.75
3,318.85
4,371.45
8,742.91
4,590.03
9,180.05

1,264.47
1,989.52
307.03
603.72
895.19
1,182.86

Home Page

14/M

Run of Section

12/M

Run of Site

10/M

Run of Network

10/M

1 and 9 column not available

10%

1,702.36

Price

Retail column widths

2 ads

1,480.27

Price

52 insertions

2M

53.10

Quantity

Width

Column

2 column

2.0 inches

3 column

3.062 inches

4 column

4.125 inches

5 column

5.187 inches

6 column

6.25 inches

Publication days

7 column

7.312 inches

Monday to Saturday
Certain holidays excluded

8 column

8.375 inches

10 column

10.5 inches

1,749.55
349.83
687.45
1,018.89
1,345.84
1,669.20
434.97
853.80

Format
Broadsheet Page Size 10.5x21.5

1,264.47

Contact your sales representative for details.

1,669.20
2,069.18
2,465.15
3,246.99
6,493.98
3,409.34
6,818.68

255 George St., P.O. Box 1500

Sydney, B1P 6K6

t. [902]564.5451
www.capebretonpost.com

Blake Canavan
David Smith
Mickey Fahey
Shaun McMullen
Angelo Sifnakis
Kevin Currie
Cindy OHandley
(DIGITAL REP)

t. 5633871 e. bcanavan@cbpost.com
t. 5633874 e. dsmith@cbpost.com
t. 5633875 e. mfahey@cbpost.com
t. 5633876 e. smcmullen@cbpost.com
t. 5633843 e. asifnakis@cbpost.com
t. 8495555 e. kcurrie@cbpost.com
t. 5633870 e. cohandley@cbpost.com