MODULE TITLE MODULE LEVEL MODULE CREDIT POINTS SI MODULE CODE (if known) MODULE JACS CODE SUBJECT

GROUP

Marketing Planning (HND) 5 20 44-5953-H0S TBC Marketing

MODULE DELIVERY PATTERN ( as applicable or give dates for non-standard delivery) NB "Semester 3" ends on 31 July each year LONG (2 semesters) SHORT (1 semester) NON-STANDARD DELIVERY Sem 1 & 2 Sem 2 & 3 Sem 1 Sem 2 Sem 3 MODULE ASSESSMENT PATTERN ( as applicable - also complete Table A, Section 5, below) Single Module Mark with Overall Module Pass Mark of 40% Single Module Mark - Pass/Fail only Up to Three Assessment Tasks with Pass Mark of 40% for each Task and Overall Module Pass Mark of 40% Up to Three Assessment Tasks - Pass/Fail only Other - if choosing "Other" please give further details of assessment pattern in the blank space below. "Other" should be chosen where, for example, a PSRB has specified an overall Module Pass Mark of higher than 40% - if so, give details below and specify higher pass mark. Or, e.g., where PSRB has specified an Individual Task Pass Mark of higher than 40% give details in space below and complete final column in Table A, Section 5) Overall Module Pass Mark if other than 40% (subject to approval) MODULE INFORMATION ( as applicable - also complete Table A, Section 5 Is a timetabled examination required for the assessment of this module? Is a timetabled examination required for the reassessment of this module? Is the module delivered wholly by Distance Learning (i.e. not timetabled at SHU) Are any staff who are responsible for teaching on this module non-SHU employees? MODULE STATUS ( as applicable to status of module in the context of current proposal) Unchanged: an existing module, presented as unchanged from previous years Modified: an existing module being modified as a result of this validation, e.g. changes to delivery or assessment pattern, title, credit weighting etc New: new module to be approved through current validation process If status is 'Modified', please give date when modified version is to be available from Breakdown of notional study hours by type (Typically requires 10 hours of notional study time for 1 CATS credit) Tutor-Led (Contact Hours) 34 TutorDirected Study 66 % Start Date End Date

Modified Version Available from 01-09/2009 Self-Directed Study 100 TOTAL STUDY HOURS for this Module 200

OTHER COURSES FEATURING THIS MODULE (please list below)

AIM OF THIS MODULE 1. To provide the students with a clear understanding of operational marketing planning and to provide the ability to apply these principles to a variety of organisations.

2. To understand the challenges of todays turbulent marketing environment and its

implications for future competitive performance.

3. To examine the various key concepts and their roles as tools and aids in the
formulation of operational marketing plans. 4. To illustrate how a thorough grasp and analysis of an organisations competitive environment can lead to the development of sound marketing objectives and strategies and tactics. 2 BY ENGAGING SUCCESSFULLY WITH THIS MODULE YOU WILL BE ABLE TO

1. Select and appraise appropriate analytical concepts and information sources in

the process of conducting an audit of the marketing environment.

2. Develop and communicate specific and realistic marketing objectives. 3. Apply the concepts, models and tools common to marketing planning and
formulate an operational marketing plan.

4. Evaluate the approaches and solutions of marketing planning and be competent

in making both analytical and judgmental recommendations. 5. Demonstrate ability and professionalism to operate with others to complete specified tasks. 3 THESE ARE EXAMPLES OF THE CONTENT OF THE MODULE 4

The marketing planning process Setting marketing missions and objectives The product decisions Branding Decisions The pricing decisions The distribution decisions The communication decisions People, Process and Physical Evidence Social-ethical and Environmental Impact of Marketing Services Marketing

THESE ARE THE MAIN WAYS YOU WILL BE SUPPORTED IN YOUR LEARNING TO ACHIEVE THESE OUTCOMES Learning is facilitated via a series of timetabled lectures to introduce topics and provide the academic underpinnings; and seminars to facilitate supervised tutor-led discussions. Active learning is encouraged through the use of case studies, videos and interactive class exercises. Self-study will form an important part of the learning process and extensive uses should be made of recommended texts other published materials. Current case examples will be used throughout. Learning will be supported with the use of Blackboard.

THESE ARE THE WAYS THAT WILL BE USED TO ENABLE YOU TO DEMONSTRATE YOU HAVE MET THE LEARNING OUTCOMES

This module is assessed by means of both coursework and phase tests. The coursework will relate to a given product/service and/or marketing problem scenario. It is designed to facilitate learning and, where appropriate, formative feedback to help students progressively applies knowledge to practice. The module has four assessment tasks, which aim to provide a balanced diet of assessment methods to help facilitate learning and skills development: a. Essay - offers an opportunity for students to explore and provides an analytical discussion on the social-ethical and environmental impact of marketing. b. Project Report - based on the research, analysis and creation of a marketing strategic plan for the launch of a new product/service in an identified market. This aims to help students develop knowledge and skills in making essential marketing decisions. c. Phase Tests - there will be two phase tests to encourage wider reading and apply knowledge with practical examples in a time-constraint manner. TABLE A: ASSESSMENT TASK INFORMATION
ASSESSMENT TASK % weighting of overall module mark Learning Outcomes Assessed Duration of task / word count / length of exam In-module retrieval available? Individual task pass mark ONLY IF OVER 40%**

Essay Project Report Phase Test 1 Phase Test 2 6

30 30 20 20

1, 5 1, 2, 3, 4, 5 3 4

2000-3000 words 3000-4000 words 90 minutes 90 minutes

No No No No

N/A N/A N/A N/A

THIS IS HOW YOU WILL BE GIVEN FEEDBACK ON YOUR PERFORMANCE For all assessment tasks, both Summative and Formative feedback is given to encourage student to reflect on their learning that feed forward into following assessment tasks. The preparation for all assessment tasks will be supported by formative feedback within the seminars. Written feedback is provided for all assessment tasks. THESE ARE EXAMPLES OF THE KEY LEARNING RESOURCES YOU WILL USE The learning from this module will be supported by a module Bb site. It is intended that Bb be used as a complementary, e-learning resource from which students are encouraged to retrieve additional materials e.g. readings, tools for planning etc. to help them learn and complete assessment tasks more effectively.

MODULE DATA
MODULE TITLE MODULE LEVEL MODULE CREDIT POINTS SI MODULE CODE (if known) MODULE JACS CODE SUBJECT GROUP Managing Decisions (HND) 5 20 25-5024-H0S
BOFIS

MODULE DELIVERY PATTERN ( as applicable or give dates for non-standard delivery) NB "Semester 3" ends on 31 July each year LONG (2 semesters) SHORT (1 semester) NON-STANDARD DELIVERY Sem 1 & 2 Sem 2 & 3 Sem 1 Sem 2 Sem 3 MODULE ASSESSMENT PATTERN ( as applicable - also complete Table A, Section 5, below) Single Module Mark with Overall Module Pass Mark of 40% Single Module Mark - Pass/Fail only Up to Three Assessment Tasks with Pass Mark of 40% for each Task and Overall Module Pass Mark of 40% Up to Three Assessment Tasks - Pass/Fail only Other - if choosing "Other" please give further details of assessment pattern in the blank space below. "Other" should be chosen where, for example, a PSRB has specified an overall Module Pass Mark of higher than 40% - if so, give details below and specify higher pass mark. Or, e.g., where PSRB has specified an Individual Task Pass Mark of higher than 40% give details in space below and complete final column in Table A, Section 5) Overall Module Pass Mark if other than 40% (subject to approval) MODULE INFORMATION ( as applicable - also complete Table A, Section 5 Is a timetabled examination required for the assessment of this module? Is a timetabled examination required for the reassessment of this module? Is the module delivered wholly by Distance Learning (i.e. not timetabled at SHU) Are any staff who are responsible for teaching on this module non-SHU employees? MODULE STATUS ( as applicable to status of module in the context of current proposal) Unchanged: an existing module, presented as unchanged from previous years Modified: an existing module being modified as a result of this validation, e.g. changes to delivery or assessment pattern, title, credit weighting etc New: new module to be approved through current validation process If status is 'Modified', please give date when modified version is to be available from Breakdown of notional study hours by type (Typically requires 10 hours of notional study time for 1 CATS credit) Tutor-Led (Contact Hours) 34 TutorDirected Study 66 % Start Date End Date

Modified Version Available 01/09/2009 Self-Directed Study 100 TOTAL STUDY HOURS for this Module 200

OTHER COURSES FEATURING THIS MODULE (please list below)

AIM OF THIS MODULE The aims of this module are to:

1. stimulate a structured approach to managing organisations;

the decision

processes

in

2. engender an awareness of and competence in using structured frameworks and models to support organisational decision-making; and 3. demonstrate the added value and analytical power of using structured approaches to decision making and risk management. 2 BY ENGAGING SUCCESSFULLY WITH THIS MODULE YOU WILL BE ABLE TO

By the end of the module, you will be able to: 1. Explain alternative frameworks for structuring decisions and making choices within organisations; 2. 3. 4. 5. Apply appropriate models for structuring decisions; Evaluate options to guide the making of an informed decision; Define the nature and impact of risk in decision situations; Develop, apply and justify risk management strategies; Appraise frameworks for decision making; and Use IT tools to support the above. THESE ARE EXAMPLES OF THE CONTENT OF THE MODULE Frameworks for making, reviewing and evaluating decisions: the decision making cycle; systems approaches;

6. 7.
3

decision making under uncertainty: risk analysis, assessment and management; utility; decision structuring tools: influence diagrams; analysis of inter-related decision areas; relevant software packages; and

decision supporting tools: decision trees; spreadsheets. THESE ARE THE MAIN WAYS YOU WILL BE SUPPORTED IN YOUR LEARNING TO ACHIEVE THESE OUTCOMES Learning will be activity based, making use of a variety of resource materials, simulations and case studies. Seminar discussions and computer workshops will be used to develop topics and to explore the business applications of the material covered. Opportunities will be available for formative feedback to be given on progress. Students will be expected to develop their knowledge and skills further by means of guided self-managed study which will include significant computer based work.

THESE ARE THE WAYS THAT WILL BE USED TO ENABLE YOU TO DEMONSTRATE YOU HAVE MET THE LEARNING OUTCOMES The module will be assessed via a portfolio of self-assessment tasks, project and case study works. This will comprise both individual and group work. The individual work will include an element of reflective practice.

TABLE A: ASSESSMENT TASK INFORMATION

ASSESSMENT TASK % weighting of overall module mark Learning Outcomes Assessed Duration of task / word count / length of exam In-module retrieval available? Individual task pass mark ONLY IF OVER 40%**

Set of 8 selfassessment tests (Bb Based) Group Project Individual Assignment Examination based on preseen materials 6

10% 40% 20% 30%

1, 2, 3, 7 2, 3, 4, 7 1, 4, 5, 6 2, 5, 6

Various 3000 words 1500-2000 words 2 hours

No No No No

N/A N/A N/A N/A

THIS IS HOW YOU WILL BE GIVEN FEEDBACK ON YOUR PERFORMANCE Feedback provided will be both Summative and Formative. It is given to facilitate learning that feed forward into following assessment tasks. The Self-Assessment Tests serve both as formative and summative assessment. They are worth a small percentage of the final mark (1% or 2 %), but give valuable feedback to students. For the written assessment tasks (i.e. Group Project and Individual Assignment) - written feedback on customised feedback sheet is emailed to students. To support preparation of these tasks, formative feedback is given 4 times, at set intervals, until the submission of the final work. For preparation of the Exam Task, general formative feedback on previous examination materials is provided via the module blackboard site.

THESE ARE EXAMPLES OF THE KEY LEARNING RESOURCES YOU WILL USE The learning from this module will be supported by a module Bb site. It is intended that Bb be used as a complementary, e-learning resource from which students are encouraged to retrieve additional materials to help them learn and complete assessment tasks more effectively. In addition, the self-assessment tests will be administered through Bb. Students will gain good IT skills from these engaging with these e-learning resources.