Eligibility is subject to your agencys participation in the Performance Plus, Conference of Champions, and Chairmans Club programs.

National Life Group

reserves the right to determine eligibility and qualication of its incentive programs.
1 Qualiers must have at least six life or annuity paid cases for NYC and twelve for Australia. Requirements are based on xed insurance product production.
Centralized Mailing Address: One National Life Drive, Montpelier, VT 05604 | 800-906-3310 | www.NationalLifeGroup.com
For Agent Use Only Not For Use With The Public
Chaiinan`s Clul zoiq
Epcricncc tnc Wcr|d
Hayman, Great Barrier Reef & Sydney, Australia
September 13-22, 2014
Independent Annuity Qualications
69537 MK11312(0712) TC69529(0712)

%
Austialia zoiq Qualilications
The qualication period runs from July 1, 2012 June 30, 2014
Chairman's CIub Credits Required
Producer

Producer
New Hire
4/1/2013 or Later
Australia 2014* 600,000 500,000
Australia 2014
with 2 Extra Nights
720,000 600,000
Big AppIe Bonus
Earn a trip to New York City (September 26-28, 2013) as we prepare to celebrate in Australia.
The qualication period runs from July 1, 2012 June 30, 2013
Chairmans Club Credits Required
These credits count toward Australia.
Producer

New York 2013 250,000

* 25% of quota must be met in program year 2.
NYC
Great Barrier
Reef
Start reviewing your sales plans now so you can qualify
for the Chairmans Club 2013 & 2014. Please be sure to
review the production requirements and rules. If you have
any questions about the Chairmans Club 2012 production
requirements, or any of our products, please call our Sales
Desk at 800-906-3310, option #1 for Life and option #2 for
Annuity. One of our marketing representatives will be happy
to assist you.
1. Your Chairmans Club 2013 & 2014 will be based upon the
total of your personal paid annualized target Life sales
and Annuity sales(traditional xed and xed indexed
annuities only) from 7/1/12 6/30/2014. Each individual
producer must meet the qualication requirements,
regardless of date contracted, set forth in Section 2. A
minimum of six (6) qualifying policies for NYC and twelve
(12) for Australia must be sold to be eligible.
2. Product Weightings
Product Type Awarded Chairmans
Club Credits
$1 of LSW SPDA or Single Sum
Annuity Dump-in Premium
0.05
$1 of LSW 1st Yr. Annualized
Annuity Flow Premium*
0.50
$1 of LSW Target UL, Whole
Life, and/or Term Premium
1.00
3. The term individual producer refers to any person
appointed as an agent of Life Insurance Company
of the Southwest (LSW), except those specically
excluded below: a) agents contracted through NLFA
or ValuTeachers; b) agents contracted through
Organizations who have opted out, with prior written
permission, from participating in the Chairmans Club;
or c) any other agent/organization determined at a future
date to be ineligible.
4. Excluded LSW Products/Sales Limitations
a. All variable products.
b. Life premium in excess of Target.
c. Unallocated group annuities.
d. Sales from SureRate 2 and RetireMax Secure products.
e. Annuity sales in excess of $500,000 on a single life or
$22,000 in 1st year annualized ow on a single life.
f. Any other product or sale amount of which we advise
you prospectively.
5. Chairmans Club 2013 & 2014 Credit is awarded to the
agent(s) whose signature and number(s) are shown
on the application. We reserve the right to adjust
Chairmans Club 2013 & 2014 Credits for case size,
family or controlled business, or for any other unusual
circumstances.
6. Producers with life insurance persistency at December 31,
2012 or 2013 of less than 65% may not receive any credit
for life insurance sales generated during those respective
calendar years. Persistency is measured using the 24
month persistency measure.
7. Chairmans Club Credits will be applied pro-rata to any
adjustments to commissionable premium or commission
rates.
8. Chairmans Club Credits are awarded in the year in which
the policy is paid. No credits are given for sales that are
Not Taken. A deduction of credits may occur in the
current or subsequent year if the premium on which
an award is based is not collected, is refunded for any
reason, and/or the commission on a policy is wholly or
partially charged back. The Company will use its records
to determine qualications and make all judgments
regarding applicable business.
9. There is no cash alternative or substitution in lieu of the
Chairmans Club.
10. If you hold a Securities license, you will need to consult
with your Broker-Dealer to see if you are eligible for
invitation to the Chairmans Club, based on your LSW
annuity life sales.
11. You must be a producer actively writing with LSW
eligible to participate, and in good standing to receive
an invitation. NLGroup reserves the right to determine
eligibility based on company records, and attendance is
by invitation only.
12. Awards are taxable according to IRS Rules and a 1099
will be issued, to the extent applicable.
13. Only Single Sum Annuity payments made between July
1, 2012 and June 30, 2014 which are made prior to the
policys 5th anniversary will count toward Chairmans
Club validation.
* Paid by salary reduction/deduction payments and/or monthly bank draft
National Life Group

is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest (LSW), Addison, TX and
their aliates. Each company of National Life Group is solely responsible for its own nancial condition and contractual obligations. LSW is not an authorized
insurer in New York and does not conduct insurance business in New York.
March 7-11, 2013
Conference of Champions
Form No. 9071(0411); Cat. No. 100392
National Life Group continues to provide its top
producers with award winning Sales Conferences. We
pride ourselves in providing the best in products and
incentives. It is all about rewarding you for your results
in 2012 and providing you with new ideas to make your
practice more successful in future years!
National Life Insurance Company

| Life Insurance Company of the Southwest

National Life Group is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the
Southwest (LSW), Addison, TX, and their aliates. Each company of the National Life Group is solely responsible for its
own nancial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct
insurance business in New York.
For Agent Use Only - Not For Use With The Public
63381 MK2737(0112) TC66465(0112)
Qualifying Period: January 1 December 31, 2012
Travel Date: March 711, 2013
Destination: The Ritz-Carlton, Key Biscayne, Florida
Qualication Requirements on Reverse Side.
What better place for life and annuity producers to have
fun and an exceptional experience than at The Ritz-
Carlton, Key Biscayne, a tropical island paradise.
2013 Conloionco ol Chanpions Qualilication Roquiiononts
Producer Production Qualication Requirements:
90,000 Conference of Champions Credits
New Contract First Time Qualication Requirements:
60,000 Conference of Champions Credits
1. Conference of Champions (COC) Credits are based
upon the total of your qualifying life and annuity sales
from 1/1/12 12/31/12. Each individual producer must
meet the above qualication requirements, regardless
of date contracted, applying the Product Weightings in
Section 2 below. A minimum of six (6) qualifying policies
is required to be eligible.
Single qualier qualication participation is available to
agents who are initially contracted in the 2012 calendar
year, reach the required 60,000 COC Credits and have a
minimum of ve (5) qualifying policies. Qualier can pay
to bring a guest (air, guest fees, etc.).
2.

3. The term individual producer refers to any person
appointed as an agent of companies with the National
Life Group, except those specically excluded below:
a) agents contracted through NLFA or ValuTeachers;
b) agents contracted through Organizations who
have opted out, with prior written permission, from
participating in the Conference of Champions; or c) any
other agent/organization determined at a future date to
be ineligible.
4. Excluded Products/Sales Limitations
a. All variable products
b. Life premium in excess of Target
c. Unallocated group annuities
d. Sales from SureRate 2 and RetireMax Secure products
e. Annuity sales in excess of $500,000 of SPDA
premium on a single life or 22,500 in 1st year
annualized ow on a single life
f. Sales on the life of an agent or agents family
members is limited to 1/4 credit of the qualifying
amount.
g. Single sum payments into existing annuity policies
during the rst 5 policy years will receive 0.06 COC
credit per premium dollar subject to above maximum.
Thereafter, any single sum payment will receive no
credit.
* Paid by salary reduction/deduction payments and/or monthly bank draft
h. COC Credit of .06 is awarded for each dollar of net
annuity premium increase (on any salary reduction/
deduction and monthly bank draft) after the rst
policy year. Writing agent is responsible for tracking
increases and submitting same for possible credit.
5. Conference of Champions Credit is awarded to the
agent(s) whose signature(s) and number(s) are shown
on the application. We reserve the right to adjust
Conference of Champions Credits for case size, family
or controlled business, or for any other unusual
circumstances.
6. Producers with persistency of less than 65% on life
insurance sales may not be eligible to receive an
invitation. The persistency minimum does not apply
to producers that have less than 10 cases or $10,000
of issued premium between October 1, 2009, through
September 30, 2010. Persistency is measured using the
24month persistency measurement. Production credit
for each policy will be given to the agent whose signature
and number are shown on the application.
7. Conference of Champions Credits will be applied pro-
rata to any adjustments to commissionable premium or
commission rates.
8. Conference of Champions Credits are awarded in the
year in which the policy is paid. No credits are given for
sales that are Not Taken. A deduction of credits may
occur in the current or subsequent year if the premium
on which an award is based is not collected, is refunded
for any reason, and/or the commission on a policy is
wholly or partially charged back. The Company will use
its records to determine qualications and make all
judgments regarding applicable business.
9. There is no cash alternative or substitution in lieu of
attendance at the Conference of Champions.
10. If you hold a Securities license, you will need to consult
with your Broker-Dealer to see if you are eligible for
invitation to the Conference of Champions, based on
your National Life Group annuity and life sales.
11. You must be a producer actively writing with National
Life Group, eligible to participate, and in good standing
to receive an invitation. National Life Group reserves the
right to determine eligibility based on company records,
and attendance is by invitation only.
12. Invitation to the Conference of Champions is for the
qualier and a guest.
13. Awards are taxable according to IRS Rules and a 1099
will be issued, to the extent applicable. If a Producer
attends all business meetings held during the
Conference of Champions, any 1099 issued will be for
costs associated with their guest at same.
14. Credits may not be transferred to another producer.
2012 Product Weightings
Product Type Awarded COC Credits
$1 of LSW SPDA or Single Sum
Dump-in Premium
0.06 COC Credit
$1 of LSW 1st Year Annualized
Annuity Flow Premium*
0.25 COC Credit
$1 of LSW Target UL, and/or Term
Premium
1.00 COC Credit


April 22-26, 2012 Kohala Coast
The Fairmont O
rchid, H
aw
aii
Champions
2012
Conference
of
Aloha!
You dont need to wait to begin qualifying for a fantastic conference. Beginning immediately your
Conference of Champions Credits could qualify you for a potentially tax-free trip (if you attend all
scheduled meetings) to the Fairmont Orchid, your connection to the spectacular Kohala Coast,
where youll nd jet black lava rocks from centuries old volcano eruptions in contrast with vast white
sand beaches.
Dive into a dierent kind of adventure as you attend our business meetings! Sessions designed to add
value to your business and reward you for excellence! When you qualify to attend this by-invitation only
conference, you can look forward to an exceptional Hawaiian experience!
Qualifying Period: January 1 December 31, 2011
Travel Date: April 22 26, 2012
Destination: Fairmont Orchid Resort, Kohala Coast, Big Island of Hawaii
Qualication Requirements on Reverse Side.
National Life Insurance Company

| Life Insurance Company of the Southwest

National Life Group is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest, Addison, TX, and
their aliates. Each company of the National Life Group is solely responsible for its own nancial condition and contractual obligations.
Independent Financial Alliance is a distribution division of Life Insurance Company of the Southwest (LSW), Addison, TX.
For Agent Use Only - Not For Use With The Public
Experience Life

%
63381 MK2737(0311) TC61043(0211)
2012 Conference of Champions
for Individual Producers
Qualication Requirements: 90,000 Conference of Champions Credits
2011 Product Weightings

Product Type
Awarded Conference of
Champions(COC) Credits
$1 of LSW SPDA or Single Sum
0.06 COC Credit
Dump-in Premium
$1 of LSW 1st Yr. Annualized
0.25 COC Credit
Annuity Flow Premium
*
$1 of LSW Target UL, Whole Life,
1.00 COC Credit
and/or Term Premium
Start reviewing your sales plans now so you can qualify
for the 2012 Conference of Champions. Please be sure
to review the production requirements and rules. If
you have any questions about the 2012 Conference of
Champions, production requirements, or any of our
products, please call our Sales Desk at 800-906-3310.
One of our marketing representatives will be happy to
assist you.
1. Your 2012 Conference of Champions Credits will be
based upon the total of your personal paid annualized
target Life sales and Annuity sales(traditional xed and
xed indexed annuities only) from 1/1/11 12/31/11.
Each individual producer must meet the qualication
requirements, regardless of date contracted, set forth in
Section 2 below. A minimum of six(6) qualifying policies
must be sold to be eligible.
2.
3. The term individual producer refers to any person
appointed as an agent of Life Insurance Company
of the Southwest (LSW), except those specically
excluded below: a) agents contracted through NLFA
or ValuTeachers; b) agents contracted through
Organizations who have opted out, with prior written
permission, from participating in the Conference
of Champions; or c) any other agent/organization
determined at a future date to be ineligible.
4. Excluded LSW Products/Sales Limitations
a. All variable products.
b. Life premium in excess of Target.
c. Unallocated group annuities.
d. Sales from SureRate 2 and RetireMax
Secure products.
e. Annuity sales in excess of $1,000,000 of SPDA
premium on a single life or 22,000 in 1st year
annualized ow on a single life.
f. Any other product or sale amount of which we
advise you prospectively.
5. Conference of Champions Credit is awarded to the
agent(s) whose signature and number(s) are shown
on the application. We reserve the right to adjust
Conference of Champions Credits for case size,
family or controlled business, or for any other
unusual circumstances.
6. Producers with life insurance persistency at December
31, 2011 of less than 65% in either of the following 2
periods: from October 1, 2008 through September 30,
2009 or October 1, 2009 through September 30, 2010
may not receive any credit for 2011 life insurance sales.
7. Conference of Champions Credits will be applied
pro-rata to any adjustments to commissionable
premium or commission rates.
8. Conference of Champions Credits are awarded in the
year in which the policy is paid. No credits are given for
sales that are Not Taken. A deduction of credits may
occur in the current or subsequent year if the premium
on which an award is based is not collected, is refunded
for any reason, and/or the commission on a policy is
wholly or partially charged back. The Company will use
its records to determine qualications and make all
judgments regarding applicable business.
9. There is no cash alternative or substitution in lieu
of the Conference of Champions.
10. If you hold a Securities license, you will need to
consult with your Broker-Dealer to see if you
are eligible for invitation to the Conference of
Champions, based on your LSW annuity and
life sales.
11. You must be a producer actively writing with LSW,
eligible to participate, and in good standing to receive
an invitation. LSW reserves the right to determine
eligibility based on company records, and attendance
is by invitation only.
12. Invitation to the Conference of Champions is for the
qualier and a guest.
13. Awards are taxable according to IRS Rules and a 1099
will be issued, to the extent applicable.
* Paid by salary reduction/deduction payments and/or monthly bank draft
Conference of Champions
Were pleased to announce the 2010 Conference of
Champions will be held on the Riviera Maya, Mexico
at the Fairmont Mayakoba Resort. The Mayakoba
is a gated, 240-acre, AAA

Five Diamond Hotel

surrounded by canals, shoreline and mangrove forests
with emerald lagoon waters and rolling surf.
When you qualify and attend this by-invitation-only
conference, you can look forward to luxuriating on the
tropical beaches of the Riviera Maya or exploring the
mysteries of the rain forest and Mayan ruins all right
outside your door. Plus, by attending the business
meetings, youll gain valuable insights to help keep your
business growing. For qualifying agents, the Conference
of Champions could also be tax-free (if you attend all
scheduled business meetings).
The Fairmont Mayakoba is a Five Diamond Resort that
you wont want to miss!
Qualifying Period: January 1 December 31, 2010
Travel Date: May 2 6, 2011
Destination: Riviera Maya, Mexico
Qualifying Production Credits: $1,500,000
See the Reverse Side for Qualication Rules
Chairmans Club
The elite Chairmans Club is for the best of the best
from across the entire National Life Group of agents,
and will follow in our tradition of transporting you to an
inspiring international locale. Well provide more details
this Spring on our destination and the qualication
rules. Past trips have included Ireland, Spain, Italy,
Prague, Monte Carlo and Portugal. You wont want to
miss the next trip!
Qualifying Period: July 1, 2010 June 30, 2011
Travel Date: Fall 2011
Destination: International Location
Qualication Rules coming soon.
Ramp up your sales plan now, so you can qualify
and join us next year. Please be sure to review the
Production Requirements and Rules on the back.
If you have any questions about the Conference of
Champions or Chairmans Club, please call the Annuity
Sales Desk at 800-906-3310. One of our marketing
representatives will be happy to assist you.
More Rewarding Than Ever!
2010
Sales Incentives
Form No. 10115(0110); LR 10656(0110)
Life Insurance Company of the Southwest, 1300 West Mockingbird Lane, Dallas, Texas 75247 / Telephone 800-579-2878 / www.lifeofsouthwest.com
National Life Group

is a trade name of National Life Insurance Company and its afliates. Each company of National Life Group is solely responsible for
its own nancial condition and contractual obligations.

For Agent Use Only - Not For Use With The Public.
Experience Life

Life Insurance Company of the Southwest

This years Conference of Champions promises to be

a luxurious adventure. We look forward to exploring
the Riviera Maya with you when you qualify for the
2010 Conference of Champions.
Start reviewing your sales plans now so you can qualify
for the 2011 Conference of Champions. Please be sure to
review the Production Requirements and Rules. If you have
any questions about the 2011 Conference of Champions,
Production Requirements, or any of our products, please
call our Annuity Sales Desk at 800-906-3310. One of our
marketing representatives will be happy to assist you.
2010 Conference of Champions Qualification
Requirements for Individual Producers
1. The Qualication Period is January 1, 2010 through
December 31, 2010. Only individual producers are
eligible. Production Credits required for qualication
are 1,500,000. Each individual producer must meet
the stated production requirements, regardless of
date contracted.
2. The term individual producer refers to any person
licensed as an agent of Life Insurance Company of
the Southwest (LSW) or National Life Insurance
Company (National Life) except for those specically
excluded below. The following categories of agents,
sales, and/or collected premium are excluded from
participating in this incentive program: a) sales
by agents or agencies contracted through LaSalle
National Bank, NLFA, and/or ValuTeachers or any
other organization determined at a future date by
us to be ineligible for participation; b) all sales on
the life of an agent, such agents family members
(to the extent the family business exceeds of the
qualifying amount), or other agency members; c)
sales by agents who are assigned to agencies and/
or marketing organizations (MO) as determined
by us are excluded and/or may be subject to
dierent qualication standards; principals of an
included agency or marketing organization must
be contracted separately as an individual producer
to be eligible for qualication under these rules; d)
unallocated Group Annuity contracts; e) sales by
any Non-Commissioned Agent (NCA) assigned
to an agency and/or marketing organization which
agency or MO has elected not to participate in the
2011 Conference of Champions; f ) 1/10 of SureRate
2 sales are eligible, subject to the above. NCAs may
qualify for the 2011 Conference of Champions.
3. Qualifying production relates to the sales of LSW
and National Life annuity and life products only,
must be based on at least 6 applications and is
awarded only after all Policy delivery requirements
are met. Production Credits are calculated as
follows: One Production Credit is awarded for each
dollar of issued and paid single annuity premium
(regardless of Policy Form) with a maximum credit
per life of 1,000,000. Single sum payments made to
existing policies during the rst ve policy years will
receive one dollar of production credit per premium
dollar subject to above maximum. Four Production
Credits are awarded for each dollar of issued and
paid rst-year annualized annuity premium, which
premium is paid by salary reduction/deduction
payments and/or monthly bank draft only subject to
a maximum of 82,000 Production Credits per life.
Six Production Credits are awarded for each dollar
of annualized rst-year, paid target life premium and
term premium. One Production Credit is awarded
for annualized, paid rst-year life premium in excess
of target premium. Life production credits are
limited to 250,000 per life. One Production Credit
will be awarded for each dollar of net annualized
annuity premium increase (on salary reduction/
deduction and monthly bank draft ) after the rst
Policy Year, subject to determination under Company
rules and meeting Company required persistency
for agents total book of business. Writing agent is
responsible for tracking increases and submitting
same for possible credit.
4. Internal Transfers will receive Production Credits
based on the percentage of commissions payable on
the new Policy.
5. Production Credits are awarded in the year in which
the policy is issued or when a subject increase is
made. No credits are given for sales that are Not
Taken. A deduction of credits may occur in the
current or subsequent year if the premium on which
an award is based is not collected, is refunded for
any reason, and/or the commission on a policy is
wholly or partially charged back. The Company will
use its records to determine qualications and make
all judgments regarding applicable business.
6. No cash or alternate awards will be awarded or paid
in lieu of the awards shown herein.
7. If you hold a Securities license, you will need to
consult with your Broker-Dealer to see if you are
eligible for non-cash compensation incentives based
on your LSW and National Life annuity and life sales.
8. The Company reserves the right to determine
eligibility and attendance is by invitation only. Only
the qualifying producer and spouse may attend.
If a qualier has no spouse, adult guests over the
age of 21 will be considered for invitation. The
Conference of Champions is designed for adults
and, as such, children are not allowed. Attendees
must be currently appointed and contracted with
LSW or National Life at the time of the Conference
of Champions to be eligible for invitation.
Jewel of The Renaissance
LSWs 2010 Conference of Champions
Florence, Italy
April 23-29, 2010
Jewell off TThhe RRenaiissance Jew
FLORE N C E
for INDEPENDENT
MARKETING ORGANIZATIONS
When
you qualify and attend LSWs Conference of Champions in 2010, you
will enjoy breathtaking sights, a relaxing atmosphere, and luxurious
accommodations in one of the most magnicent places in the world
Florence, Italy. Mark your calendarOur conference takes place April 23
through April 29, 2010. In Florence youll stay at the luxurious Westin
Excelsior and see other fabulous Tuscan treasures by visiting Pisa, Siena,
San Gimignano, Chianti, and Lucca.
Oen referred to as the Jewel of the Italian Renaissance, Florence,
Italy, served as the center of medieval European trade and nance. Known
as the birthplace of innovative Renaissance virtuosos such as Leonardo da
Vinci and Michelangelo, Florence is among the worlds most inuential
centers of art, science, and architecture.
Today, tourism is the most signicant industry in Florence, as
the local population is greatly outnumbered by visitors from all over
the world during the spring, summer, and fall months. Aside from its
tourism responsibilities, food and wine have long been staples of the citys
economy, reecting on Florences importance in the Tuscany region as
one of the great wine-growing regions in the world.
Situated
on the beautiful Arno River, the Westin Excelsior mixes modern Arno R
accommodations and amenities with centuries of Florentine s and
history. Adjacent to famous landmarks such as the U zi Gallery ent to
and the Ponte Vecchio, this hotel, named to the 2006 and 2007 nte Vecc
Cond Nast Traveler Gold Lists, is the perfect destination for the Nast Traveler Gold Lists, is the perfect destination for the
active historian or for anyone wishing to venture back in time while active historian or for anyone wishing to venture back in time while
basking in Mediterranean-rich culture. basking
e Westin Excelsior oers breathtaking balcony views of the ws of th
Arno, the Pitti Palace, and photogenic sunsets. As a Conference nferenc
of Champions qualier, you will be met with accommodating, modatin
knowledgeable service and a lavish setting, just a few walking ew walk
minutes away from some of the most revered arts and architecture rts and a
in the world.
LSW also will oer several tours throughout the Tuscan region. throughou
Whether you enjoy touring wine vineyards in Chianti, art museums wine vineyards
in the center of Florence, or ancient architecture like the Leaning lorence, or ancient ar
Tower in Pisa, the Westin Excelsior is your starting point. Tower in Pisa, the Westin Exce
LSWs 2010 Conference of Champions
Florence, Italy The Jewel of the Renaissance
April 23-29, 2010
Westin Excelsior, Florence
San Gimignano is a charming hill town that has
reserved its medieval appeal. e abundant towers
er remarkable views, and you will be mesmerized by d by
he city as you stroll along the narrow gothic street reets.
e plentiful towers of nobility have earned the name the nam
San Gimignano of the Five Towers. is town stands own s
,100 feet above sea level and is surrounded by rolling d by r
hills covered with emerald green vineyards. A local s. A l
uide will show you the most essential sights, including hts, i
he Cathedral that has distinct marble panels displaying nels d
mythological gures and scenes from the O Old
Testament in an animated and delicate manner. Aer ner. A
he excursion, you can discover this charismatic town tic town
with an array of shopping options including the lo tions including the local
wines and olive oils produced in the area. e town of ils produced in the area. e town of
an Gimignano and the view from its towers will surely ignano and the view
atisfy those seeking a Tuscan good time. isfy those seeki
p
o
th

S
1
h
gu
th
m
T
th
w
w
S
sa
Tuscan Journey
to Siena and San Gimignano
Aer traveling on a scenic and quaint road into the nt road
Chianti area of Tuscany, you will see the silhouette of e silho
the Verrazzano Castle and its ancient grandeur. Beautiful rand
cypresses line the road and lead you into one of the to on
most prominent wineries in all of Tuscany. A local wine cany.
specialist will conduct your majestic visit. He or she will sit.
discuss the intense aromas and the origins of the grapes gins o
grown on the castle grounds. You will see the wine cellars see th
and the elaborate gardens where you will be taken on a ill be
guided tour around the vineyard. Later, a full traditional a full
and delicious Florentine meal will be served alongside ved al
the local avor of the wine from the castle itself. is will itself.
be a tour to savor!
Wine Country
Optional Tours
One of the most popular tours is a half-day
cursion to the town of Lucca. Youll know it by the
assive red brick walls surrounding it, which close out g
a c and the rest of the contemporary world. In 2 B.C., of the contemporary wo
e town became a colony of ancient Rome, and the me a colony of ancient Rome, an
gacy is apparent on the streets of Lucca today. parent on the streets of Lucca today.
Upon arrival, take pleasure in a guided expedition n arrival, take pleasure in a guided exped
rough this inimitable city visiting all the key sites, h this inimitable city visiting all the key sit
cluding the square that still recalls of the ancient ing the square that still recalls of the ancien
oman amphitheatre and the Cathedral dedicated to an amphitheatre and the Cathedral dedicat
Martin. San Frediano founded the Cathedral in the artin. San Frediano founded the Cathedra ed the C ed th
xth century. It was rebuilt in the 13th century. century. It was rebuilt in the 13th centu he 13th e 13th c
e barricade, built with northern Romanesque- e barricade, built with northern R hh
yle arches, opens into a deep portico where one can rches
amine and admire the stunning sculptures around examine and
the portals. Inside the cathedral, one can nd the vastly the portals. Insi
revered Volto Santo (Holy Face) that is a wooden d Volto Sant
crucix from the 11th and 12th centuries surrounded by m the 11th and 12th centuries surrounded by
a marble temple that was erected by local artists. Aer ple that was erected by local artists. Aer
the walkthrough of the Cathedral, the tour will end at a h of the Cathedral, the tour will end at a
local restaurant where patrons may enjoy the local dishes here patrons may enjoy the local
of Lucca before venturing back to Florence. nturing back to Florence
LSW also will oer a special tour to Pisa. e tour will begin with a er a sp
anquil visit through the Tuscan countryside to the historic university ugh the
wn situated on the Arno River. ere one can nd the Square of n the A
iracles, the focal point of the city where its most prized monuments focal p
e located, including the distinguished Leaning Tower, the Baptistery, ncludi
nd the Cathedral. hedral.
e Leaning Towers construction began in 1173, and because of a eaning Towers construction beg
oorly laid foundation and loose substrate, the tower started leaning in id foundation and loose substrate,
78. e Tower is a work of art that took approximately 177 years to e Tower is a work of art that took ap
mplete. e Baptistery was completed more than 500 years ago and mplete. e Baptistery was completed more com y was co
till in perfect condition. e Cathedral possesses Romanesque doors still in perfect condition. e Cathedral pos n. e C on. e
Pisano, and is the nal stop on the tour. is remarkable tour is like y Pisano, and is the nal stop on the tour. stop o
ng a walk through history, and is sure to be a memorable experience. king a walk through history, and is sure to b
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Theres no escaping it, this years sales incentive
is top-quality just like LSW. We look forward to
having the opportunity to experience the Jewel
of the Renaissance with you when you qualify for
LSWs 2010 Conference of Champions.
Start reviewing your sales plans now so you can qualify
for LSWs 2010 Conference of Champions. Please be
sure to review the Production Requirements and Rules.
If you have any questions about the 2010 Conference of
Champions, Production Requirements, or any of LSWs
annuity products, please give our Sales Desk a call at
800-906-3310. One of our marketing representatives will
be glad to assist you.
LSWs 2010 Conference of Champions
Qualication Requirements for Individual Producers
1. e ualication Period is January 1, 2009 through
December 31, 2009. Only individual producers are
eligible. Production Credits required for qualication
are 2,000,000. Each individual producer must meet
the stated production requirements, regardless of date
contracted.
2. e term individual producer refers to any person
licensed as an agent of LSW except for those
specically excluded below. e following categories of
agents, sales, and/or collected premium are excluded
from participating in this incentive program: a) sales by
agents or agencies contracted through LaSalle National
Bank, National Life Insurance Company, NLFA,
IFA and/or ValuTeachers or any other organization
determined at a future date by LSW to be ineligible
for participation; b) all sales on the life of an agent,
such agents family members (to the extent the family
business exceeds of the qualifying amount), or other
agency members; c) sales by agents who are assigned
to agencies and/or marketing organizations (MO)
as determined by LSW are excluded and/or may be
subject to dierent qualication standards; principals
of an included agency or marketing organization must
be contracted separately as an individual producer
to be eligible for qualication under these rules; d)
unallocated Group Annuity contracts; e) sales by any
Non-Commissioned Agent (NCA) assigned to an
agency and/or marketing organization which agency
or MO has elected not to participate in the 2010
Conference of Champions; f ) 1/10 of SureRate 2 sales
are eligible, subject to the above. NCAs may qualify for
the 2010 Conference of Champions.
3. ualifying production relates to the sales of LSW
annuity and life products only, must be based on at
least 6 applications and is awarded only aer all Policy
delivery requirements are met. Production Credits
are calculated as follows: One Production Credit
is awarded for each dollar of issued and paid single
annuity premium (regardless of Policy Form) with
a maximum credit per life of 1,000,000. Single sum
payments made to existing policies during the rst
ve policy years will receive one dollar of production
credit per premium dollar subject to above maximum.
Four Production Credits are awarded for each dollar of
issued and paid rst-year annualized annuity premium,
which premium is paid by salary reduction/deduction
payments and/or monthly bank dra only subject to
a maximum of 82,000 Production Credits per life.
Six Production Credits are awarded for each dollar
of annualized rst-year, paid target life premium and
term premium. One Production Credit is awarded for
annualized, paid rst-year life premium in excess of
target premium. Life production credits are limited
to 250,000 per life. One Production Credit will be
awarded for each dollar of net annualized annuity
premium increase (on salary reduction/deduction and
monthly bank dra) aer the rst Policy Year, subject
to determination under Company rules and meeting
Company required persistency for agents total book
of business. Writing agent is responsible for tracking
increases and submitting same for possible credit.
4. Internal Transfers will receive Production Credits
based on the percentage of commissions payable on the
new Policy.
5. Production Credits are awarded in the year in which
the policy is issued or when a subject increase is made.
No credits are given for sales that are Not Taken.
A deduction of credits may occur in the current or
subsequent year if the premium on which an award is
based is not collected, is refunded for any reason, and/
or the commission on a policy is wholly or partially
charged back. LSW will use its records to determine
qualications and make all judgments regarding
applicable business.
6. No cash or alternate awards will be awarded or paid in
lieu of the awards shown herein.
7. If you hold a Securities license, you will need to consult
with your Broker-Dealer to see if you are eligible for
non-cash compensation incentives based on your LSW
annuity and life sales.
8. LSW reserves the right to determine eligibility and
attendance is by invitation only. Only the qualifying
producer and spouse may attend. If a qualier has
no spouse, adult guests over the age of 21 will be
considered for invitation. e LSW Conference
of Champions is designed for adults and, as such,
children are not allowed. Attendees must be currently
appointed and contracted with LSW at the time of the
Conference of Champions to be eligible for invitation.
Form No. 9199IMO (0109) Cat. No. 100782 . 100782
Life Insurance Company of the Southwest
1300 West Mockingbird Lane, Dallas, Texas 75247 / www.lifeofsouthwest.com
member of

IndependentAgents
2012ConferenceofChampionsforIndividualProducers
QualificationRequirements:90,000ConferenceofChampionsCredits
Startreviewingyoursalesplansnowsoyoucanqualifyforthe2012ConferenceofChampions.Please
besuretoreviewtheProductionRequirementsandRules.Ifyouhaveanyquestionsaboutthe2012
ConferenceofChampions,ProductionRequirements,oranyofourproducts,pleasecallourSalesDesk
at8009063310.Oneofourmarketingrepresentativeswillbehappytoassistyou.
1. Your2012ConferenceofChampionsCreditswillbebaseduponthetotalofyourpersonalpaid
annualizedtargetLifesalesandAnnuitysales(traditionalfixedandfixedindexedannuitiesonly)
from1/1/1112/31/11.Eachindividualproducermustmeetthequalificationrequirements,
regardlessofdatecontracted,setforthinSection2below.Aminimumofsix(6)qualifyingpolicies
mustbesoldtobeeligible.
2.
2011ProductWeightings
ProductType AwardedConferenceofChampions
(COC)Credits
$1ofLSWSPDAorSingleSumDumpin
Premium
=0.06COCCredit
$1ofLSW1
st
YearAnnualizedAnnuityFlow
Premium*
=0.25COCCredit
$1ofLSWTargetUL,WholeLife,and/orTerm
Premium
=1.00COCCredit
*Paidbysalaryreduction/deductionpaymentsand/ormonthlybankdraft
3. ThetermindividualproducerreferstoanypersonappointedasanagentofLifeInsurance
CompanyoftheSouthwest(LSW),exceptthosespecificallyexcludedbelow:a)agentscontracted
throughNLFAorValuTeachers;b)agentscontractedthroughOrganizationswhohaveoptedout,
withpriorwrittenpermission,fromparticipatingintheConferenceofChampions;orc)anyother
agent/organizationdeterminedatafuturedatetobeineligible.
4. ExcludedLSWProducts/SalesLimitations
a. Allvariableproducts
b. LifepremiuminexcessofTarget
c. Unallocatedgroupannuities
d. SalesfromSureRate2andRetireMaxSecureproducts
e. Annuitysalesinexcessof$1,000,000ofSPDApremiumonasinglelifeor22,000in1
st
year
annualizedflowonasinglelife
f. Anyotherproductorsaleamountofwhichweadviseyouprospectively
5. ConferenceofChampionsCreditisawardedtotheagent(s)whosesignatureandnumber(s)are
shownontheapplication.WereservetherighttoadjustConferenceofChampionsCreditsforcase
size,familyorcontrolledbusiness,orforanyotherunusualcircumstances.
6. ProducerswithlifeinsurancepersistencyatDecember31,2011oflessthan65%ineitherofthe
following2periods:fromOctober1,2008throughSeptember30,2009orOctober1,2009through
September30,2010maynotreceiveanycreditfor2011lifeinsurancesales.
7. ConferenceofChampionsCreditswillbeappliedproratatoanyadjustmentstocommissionable
premiumorcommissionrates.
8. ConferenceofChampionsCreditsareawardedintheyearinwhichthepolicyispaid.Nocreditsare
givenforsalesthatareNotTaken.Adeductionofcreditsmayoccurinthecurrentorsubsequent
yearifthepremiumonwhichanawardisbasedisnotcollected,isrefundedforanyreason,and/or
thecommissiononapolicyiswhollyorpartiallychargedback.TheCompanywilluseitsrecordsto
determinequalificationsandmakealljudgmentsregardingapplicablebusiness.
9. ThereisnocashalternativeorsubstitutioninlieuoftheConferenceofChampions.
10. IfyouholdaSecuritieslicense,youwillneedtoconsultwithyourBrokerDealertoseeifyouare
eligibleforinvitationtotheConferenceofChampions,basedonyourLSWannuityandlifesales.
11. YoumustbeaproduceractivelywritingwithLSW,eligibletoparticipate,andingoodstandingto
receiveaninvitation.LSWreservestherighttodetermineeligibilitybasedoncompanyrecords,and
attendanceisbyinvitationonly.
12. InvitationtotheConferenceofChampionsisfortheQualifierandaguest.
13. AwardsaretaxableaccordingtoIRSRulesanda1099willbeissued,totheextentapplicable.
IndependentFinancialAlliance
sm
isadistributiondivisionofLifeInsuranceCompanyoftheSouthwest
(LSW),Dallas,Texas.
TC60383(1210)
FORAGENTUSEONLYNotForUseWithThePublic