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J O F F E
M P R R E
A O P
J J E O
O C R
R T T
-4REMEDIATION Resolution
Experimentation
INTRODUCTION
Reading looking
Information tactile.
and
has
has
vice
become become
versa.
Can of
Penal
the
the
Kafka The
Colony Be
Novella
Core
I could not have imagined that the above question would have become as complex as it eventually grew into. It appears on the surface that it should require a fairly simple method. I transformed the text from into an object of desire by interpreting the being in the custom of a standard book text directly into the design, incorporating tangibility and visual senses to lift the book away from just a process for carrying
the A
Through Visible
Visually Book,
Output
Language?
content, with some interesting outcomes. What started me off with the journey into future of the book. It is a very contemporary
this project is a concern of some kind for the topic that possibly even too many people are Design Now in Production
writing about as is suggested in Graphic 2011, p.59). Everyone is thinking about it, contemplating, guessing - trying to foresee (Lupton
the future. Of course it is a popular question as books are fundamental to our lives and it is an exciting thought to discuss what the future
of either medium, but to purely explore the In order to make any practical investigations I chose to work on the short novella by Franz of hidden meanings, the skillfully written Kafka called In the Penal Colony. Full story leaves the reader feeling possibly in human values and ethics. I read the story
of books will hold. This however is impossible to know, such is living within the present, but to fathom. The future flows from the present but it is not dictated by it. I dont expect to predict the future but I wanted to explore that doesnt make it any less interesting to try
contradiction with himself questioning basic numerous times and studied it extensively solution and reaction to the
of the book in todays ever changing world. The project took on a course of its own and
I just tried to keep up with its naturally appearing direction. I ended up exploring the form of the book and the opportunities and
novella.
qualities that are impossible with its electronic counterpart. I am not against e-books, iPads or Kindles; in fact I even own a now outdated version of the latter. The intention of this
T H E
2 O R
T H E
F U T U R E
and as technology gains more and more momentum, more becoming visually literate. The problem now and more people are
before,
within the film. This is now hard for us to imagine as we are used to Hollywood action films that dont use frames lasting more than videos on MTV could not change any faster
three seconds, and the frames in many music or the eye simply wouldnt be able to register them. This advancement has happened in continuing to advance with increasing speed an extremely short space of time and is in many areas of life (Carriere 2009 ,p.41).
is that people are learning how to work this new advancement alongside older, more tried and true ways of communication. Therefore there is currently a struggle to find the best
medium for common use, paper books and brawl, with music and film having similar and practically to modern
electronic books being a large part of this issues cleanly converting ethically, artistically
technologies.
Still in 1907 or perhaps 1908, when the camera needed a special person called the explicator to stand next to the screen, point and carry out a live commentary on what was happening
Amazon Kindling
T H E
B O O K
The for
entertainment
more
the
need
be met by new inventions, recover quite its the dignity the book will and
education
and
can
such as radio, cinema, etc., have taken over functions from c a nt the afford book to that it
lose.
(Hesse,
n.d.
cited
in
de
Tonnac,
p.7)
Paper books have existed for centuries around up until early 20th century, the main source
the world and are still in great use. They were, for understanding. However electronic devices are rapidly taking over the role paper books once had. Electronic book readers (e-readers) at a faster rate than by standard paper in seconds. E-readers are a lot lighter and
in information at a faster rate, interpreting images and skimming information like no one could have previously predicted. Technology
has changed the way we absorb information. The publishing industry has to adapt to the readers needs and possibilities. More and on to their reading devices instead of buying more people are downloading books straight physical copies of the books. This is faster, cheaper, more convenient and takes little to no space. It is exactly these reasons that make the
allow us to read and receive information communication as they can be downloaded more transportable, the text size and style can
often be changed at a click of a button to suit on multiple platforms (eg. from e-reader to computer) opening from where you previously
printed book more special and valuable. I have even personally noticed an increase of carefully designed books in common bookstores like Waterstones and Foyles. The book is becoming an object of desire not only for its content but Due to the shift in exchange of information
left off, as well as being read on the same of which all allow for a more instant delivery
platform where other tasks are carried out, all of information. Partly due to this we have
also for its tactile quality, design and form. via modern technology, what is left out
of the equation is the design of the book itself, as e-books often replace cover art (Carriere, Eco and de Tonnac and book design with ease of readability
that will lend itself more to the possession by triggering other senses within people that
of an item than just for the content within, can help to give an extra dimension to books.
2009).
E-books are probably better for instant communication solely via the text; yet often language and tangibility. The are miss out almost completely on the visual ebooks that make use of this new medium, for example the enhanced version of Alice in Wonderland available in Apples iBooks, however it is still screen displayed and has no tangible quality. For this reason, it is all the more important that a big re-design is carried out on physical paper books, filling in the gap e-books have now left. Books now need to go beyond merely delivering content alongside a simple cover. If paper books want to keep up there needs to be a stronger change, and one some
Designers we must
trade
in
scale, speak
form,
through
assignment,
(Rock
2005,
p.4)
grammar of books, concentrating on books where design plays an integral part of depicting
with high levels of graphic design intervention, the story. I thought that I wanted to create something similar, but soon realized that for a parts, the designer has to work in collaboration book where the content and design play equal with the author or be a writer himself. Many Foers novels and books published by Visual
of the book speak in unconventional ways. There are infinite ways to tell the same story, exercises in style by Raymond Queneau being an excellent example of this. It is the designers communicate the main ideas. There are many reasons for choosing to create a book with design intervention as extreme as I ended up producing. I hoped to not only have personal
extremely successful visual books such as J. S. Editions have been created in this way. It
would be fantastic if one day I could embark for now I needed to learn about the visual
gain through research and practice but to appeal both to other designers, existing Kafka readers and even attract a new audience to the hugely important Modernist, existentialist The unusual look of the pieces I created can writer of the early 1900s and the novella itself. be attractive to any visually literate people and
on a journey like this with an author, but grammar of these highly designed books
and practice my skills within that medium. Before starting on my own experiments with the book I carried out extensive research on
kind of audience can be aroused to read the the books. Current Kafka fans will hopefully already understand the reasons for the chosen manifestations of the story and be able to have
to the designer. There are numerous books where design supports the text and even enhances the reader experience. Childrens
child in the story and aid its memorisation. This type of intervention is not new in adult literature either and recently it seems to be growing in popularity. It is seen in everything
to the text. The objects created are ones to respect, cherish and contemplate on. They aid in understanding the underlying themes of the novella by reinforcing them and informing
the reader of their existence through design. Approaches and ideologies on the rules of
ranging from books on design fiction, nonThe levels of intervention vary from subtle and near invisible to extremes, even creating to work hard in order to read or even decipher ergodic literature where the reader is required the text. The term ergodic was first used by Espen Aaerseth to describe the extranoematic aspects of reading that happen outside the
book design vary. B. Warde argues that to cannot be distractions and the design needs
allow the reader to enter book space, there to be transparent, acting as a window for
that, In ergodic literature, nontrivial effort text. If ergodic literature is to make sense as a concept, there must also be nonergodic literature, where the effort to traverse the text is
reader / viewer has to engage with it in an unusual way. It places the raeder in a different line of thought. The reader can be an active part and a participant of the book. In cybertexts
trivial, with no extranoematic responsibilities placed on the reader except (for example) turning of pages.(Aarseth eye movement and the periodic or arbitrary
the medium is an essential aspect of the story. The importance of the medium is truly immense in design and culture. I hadnt given it much thought until I read the design rhetoric classic by McLuhan and Fiore, The of the first pages of the book Societies have
1997, p. 1).
His theories on reading are extremely valuable in relation to my major project. The notion of cybertext that he describes in his 1997 thesis
Medium is the Message. As is stated in one always been shaped more by the nature of by the content of the communication. This seemingly simple statement really struck me
have made me contemplate on the possibilities comparable to a game, where the reader or
of book design as a possible nonlinear piece, viewer is required to interact with the writing
as a complete truth that I had previously been is just as important as the information it
and consideration accordingly and as Newark states in What is Graphic Design, the creation of content is not graphic design any (Newark 2002, pg. 20). However this does
the beginning of unit two benefited my a visual form. The exploration of a translators
understanding of remediation of literature into methods and processes of managing the reader
more than acting is the same as writing a play not mean that the choice of content to this short story In the Penal Colony due to its length for graphic
experience enabled me to understand where to apply certain methods or bring in personal interpretations and apply these processes As the modern world is becoming extensively
project was immaterial. I settled on Kafkas strong typographic themes, and appropriate
into graphic design practice where applicable. visual in its communication styles, the people have had to gain acuity in reading these visual messages. Visual literacy is a necessary competency of members of contemporary society (Sadokierski 2009, p.15). Visual literacy has become intuitive and exploring
experimentation.
The general area that I worked in is from text to text and from book to book, it
remediation. Since the remediation happened is important to make the distinction of the do not confide with the basic rules of design
remediation. I explored the text in ways that as a pure means of framing information. An examination of translation theory and
that in the relatively new territory that I chose to work within felt like the natural step in In his article The Word Emil Ruder investigating the possibilities of these changes.
form, to lend it permanence and to keep it that way. We often do not realize that this task is only accomplished through the means of form. (Ruder 2012, p183) This statement created as the outcome for this project. There
a distinct purpose and are fully considered outcomes I had to be extremely aware that I am
reactions to the text. When designing the only remediating the content and not trying to make it pretty. Each detail was considered of the designer is not to satisfy ones own need the content provided. In this project I chose to approach design as an editor, selecting the in context and reflection to the text. The role for creativity but to work resourcefully with
strongly supports the set of books that was are however concerns in these types of highly designed books as the design can be argued to be more intended for looking than for
reading, thus stripping the integrity of the the two is fine and looking and reading share more there can be a danger in creating pure and more common
is another persons creative material, not mine. There are numerous works already created in this field and the design approaches vary from near invisible to extreme. One of the
decoration to frame the text, or even creating a purely decorative object when approaching design from such an extreme angle.
books I found extremely related to my project is Bloomfield an Elderly Bachelor written by F. Kafka, designed by John Morgan and published by 4 Corners Books. I even spoke
The books created through this project however are not purely decorative but serve
about this publication and discussed research as well as reasons for the design choices made. The book is heavily designed without interference to the text and in fact aids reading
with its large margins, text size and typeface. The whole book is set in Walbaum, Kafkas preferred typeface. Most of the book was in fact created as a reaction to Kafkas design
preferences. After their extensive research at the British Library, it turned out that Kafka himself liked black books of a relatively small format and large text and margins. He had a
clear preference for the typeface Walbaum and it is even considered that he had written a short story about it, drawing parallels to the shape of its letters and the sturdy tree trunks in the
I N C
T H E O L
P E N A L O N Y
The a
e x p l o re r, amount
protagonist of to
story
features whom a
worldly and
as
the
dignity is attached. Upon his visit to the penal colony of the an explorer unnamed meets island, with
respect
some
dejected,
f o r m e r,
glory
but
known
currently
to
r e g i m e .
a n o f fi c e r a t t h e c o l ony s execution in device, The the to front of site, the execution of directly
to take place and to draw the retention or rejection of the existent conclusion concerning
set
few remaining followers of dedicated the old Commandant, has reinstallation himself
o f fi c e r,
or
a p p a r a t u s . one the
system.
fully of
(McGee
2011)
After the extensive research into book design, book publishing, the future of the book and its visual language, I dove in to Kafkas world and In The Penal Colony once and went on to
the condemned goes on living as before. After the sixth hour he enters a euphoric trance and stops screaming from pain, accepting and on deciphering the movement of the needle on understanding his fate. He then concentrates his body, as the sentence has not been disclosed
the novella I chose to work with. I initially read also read other pieces by Kafka in order to get and distinctive tone. I also read some essays
a feel for his writing style, reoccurring themes about the authors life alongside numerous
to him. The whole process of the execution is said to be extremely beautiful and as a reader you are made to feel this way too. Blood is reduce bleeding and the wounds are constantly cleaned using water from special
analyses of my chosen novella. The essays often concentrated on the themes underlying the narrative and studied the detached Kafkas
style of writing and the possible reasons for it. The story concentrates on the workings of
attached next to every needle. (Kafka 1914) McGee writes that the story incorporates a vast array of religious, artistic, and philosophical elements and the popular critical analysis the old Commandant represents either the God of the Old Testament, those that subscribe
as the apparatus. By piercing with needles, into his skin over a course of twelve hours, eventually killing him. During the first hour
wholly to the Old Testament but not the New Testament, or something else related directly to the Old Testament. (Fear and Trembling in the Penal Colony by Kyle
such as Arthur Schopenhauer, Karl Marx and Friedrich story Nietzsche logic (Alun
2003).
McGee)
The
conviction, and yet it also seems strangely familiar. Many similar acts and styles of torture have been and in some place still are ceremonies or rituals. I wanted to read the that, against all logic I was drawn to the
defies
with
complete
from the text myself upon first reading it. One of the strongest ideas in the text is the similarity between the Commandants and the Old and New Testaments. I believe the book is
carried out, many of them as a part of religious story over and over. I found it disturbing novella and ended up sympathizing with the cruel officer who enjoys torturing and killing people. Although I could not agree or support his actions, I sympathized and saw the artistic value of it similarly to the Traveller in the story. The officer believes his machine and the torture it carries out to be of great beauty a precious act that the condemned are even
a heavy, yet subtle statement against religion. It takes into consideration the poeticness and beauty of religion and existence of god, but still refutes it. This is supported all the more as Kafka himself was an atheist, in a time when atheism was a minority and
upon. It was only in the latter half of the 20th century when atheism was given more support through free thinking Philosophers
that the influential outsider, the Traveller, feeling the beauty and impact of what he is
does not support his actions I nearly cry, denied. There are no rules in Kafkas world
and I had a lot to learn from him. I had to learn to have nerve, fearlessness and most of all calm. His writing demonstrates that and minimalisation can say even there is no need for complexity as simplicity Kafkas writing style became an inspiration
more.
P R A C T I C A L W O R K
S A N
T A
O L Y
R S I
Y S
it
keeps
twelve hours. For the first man goes on living almost nothing two the before. but He pain. suffers the condemned
deeper
making
the
for
removed, for at that point energy man for has screaming. no more
hours,
the
felt
After
is
(Kafka
1924,
p.11)
the novel and made mind maps for different aspects of the story. I wanted to get a clearer Idea the main thing I needed to communicate. All the research I had undergone made me too fearful to actually start experimenting and all ideas I had seemed to disrespect the author or the text. I didnt want to do anything to distract from the text and only wished to
chance for freedom in experimentation. I for experimentation, fun and seeing what
have always felt that the university is a place happens without worrying of failure. It is an opportunity to work and explore problems that arise and searching for solutions. In order
to ask questions a problem needs to be found. The way I ended up approaching the solution for my major project does not compete with the text but merely remediates it, similarly carry out with a given narrative. It is not
create the perfect crystal goblet that would put forth. Warde 1955, p.94). Even reviews
confide with the positions B. Warde had on experimental book design I had read scared me, paralyzed me and left me unable to start the design process. Reading essays by J. Tshichold, B. Warde and E. Lupton any distraction from the text was not worth made me feel like experimental design, and embarking on. However I later decided that
to how a filmmaker or theatre director trying to be the same text. The novel is great, modern, minimalist, horrifying and calm at the same time. I decided the design of my book should reflect all of that. The
Though the result might seem expressive, it is in fact a purely rational analysis of the text. Each detail is considered with great
care and detail in relation to the novella. I did extensive research into the biblical themes of the novella, as they are a prominent part of the story. I researched the history of flagellation, mortification and other inflicted pain as part of religious rituals. I also read about different execution and torture devices and burning of witches, hanging, drawing and
not as directly associated with religion. Torture quartering and other forms of torture and
execution were all still justified and supported crowds, including children would gather to see enjoying the cruel justice being served. Slow slicing or Lingchi is a method of torture
by religions. As in In The Penal Colony the horrific executions, cheering and clapping,
E X P E R I M E N TAT I O N
experiments I could think of. The first thing I did was set the whole text on one spread and the story. I looked at blocking out the text and looking at it as a form as well as reorganizing the text by character actions. After these quick only leave the most integral words for reading
experiments I abandoned the approach, as I didnt see it taking a valuable direction. I did however uncover some interesting aspects
unnoticeably turned from black to bright red, symbolizing the gore and simplicity of the story.
After unit 2 I concentrated on research, much of which I have already talked about. I attempted to look at the story from a different
angle, dropping the themes of blood and ideas were also dropped very rapidly as I didnt I was overcomplicating the ideas and should novella, turning back to the topic of blood and
concentrating on the body and skin. These see how to take this further and realized that return to the more obvious themes of the hoping to also integrate the religious aspects into the experimentation. I tried smudging text on a page, paper marbling, dipping paper
through pages of a book. After conducting what I felt towards the novella. It was neither
these experiments I felt in contradiction with gory nor scary. It was detached and subtle.
I stepped away from blood and gore and wanted to find a simpler and
approach. This is when I stopped creating, being too uncomfortable with any ideas I had. I thought of creating a book in the form of a bible that reflects on the minimization of the
cleaner
story by having only a few sentences per page, following the rhythm of reading, and having the rest of the page covered in holes. I soon realized this was once again overcomplicating a simple idea. This is however the idea
London Book Art Fair I saw a book about Lucio Fontana and his art philosophy of specialism. I got excited by these ideas and went on to experiment by making cuts, holes
and piercings in books. Again, something was not completely right but there seemed to be some rough integrity in the coarsely pierced novella is not making holes into the skin of the booklet. I realized that the machine in the condemned but small piercings, and this was
exactly why the latter experiment felt more of what the outcome might be, I nonetheless
successful than any of the others. Still uncertain still wanted to test making holes in Bibles in various ways using circular saws and different sized drills. Though interesting outcomes, they were less fitting with the narrative and were abandoned. I had found the main idea
with pierced holes to restate the importance of generally used for pattern making to realize
the text. I used a needle pointed tracing wheel this and even though I managed to achieve a
relatively precise outcome, it was impossible to control with accuracy. For this experiment I also opted for subtle color to emphasize that the story, generally considered horror, was in
R E M E D I AT I O N
piercing and treating the book as a human body is treated in the story was the right one for the of the textural narrative into the pure form far graphic intervention can go in order to resolution. I created a complete remediation of the book. The outcome demonstrates how add greater depth to a story, a counter act against electronic books and more modern forms of communication. The remediation
twelve books, shaped to look like bibles to within the book that the story hinges on. Each book portrays every passing hour that the condemned suffer. The first six books demonstrate the change in the condemned mans thoughts, as he eventually accepts contain thicker paper than the last six to
his fate mid way through the process. I believe I have succeeded in using graphic design intervention in depicting
expression and separate medium of its own. The body of each book is treated like the
narrative text of In Penal Colony into the form of the book, expressing the minimalist qualities the method of the machine that lies at of the third person narrative,
the
human body. Each book represents one hour of the work of the execution machine or the apparatus, and in fact also took about one
M A K I N G
O F
I created a bed of nails that I intended to press into books to create my outcome. However the experiment didnt work as intended and I was
unable to find a press that would be able to way to take the nails out. It is nevertheless an interesting looking piece that could
I then adapted a drilling machine, in a sense recreating the execution apparatus from the novella. Instead of a drill I put in a needle that was thick enough to not snap when being pushed into the body of the book. The machine didnt require being turned on, as I didnt need a spinning needle, but I used the handle for for the book to be used for all twelve of them in order to get the place of the piercings exact
each time. The twelve hours of the working of the machine were divided by the thickness of mm deeper for each book. As in the story, the the books, and so the needle was pushed in 1,5 first hour leaves the body nearly as before, but
C O N C L U S I O N
had intended by using a different media but at the same time keeping it within the media of the traditional printed book. I feel that what the reader, or more literally viewer, can get from this book largely depends to it as an object and how much effort they on the attention they decide to dedicate wish to put in to it to decipher what I and, from research, others find to be the strongest ideas and meanings within the story In The Penal Colony. As this is now a mixed media of sorts it allows the remediation
to be appreciated on many different levels. The piece I have created is a stand on the importance and possibilities of the printed book against all that is lost with its electronic counterpart. It is able to express the tangible
BI BLIO GRAP HY
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