Lamborghinis success story

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Everyone of us knows the majestic cars that are being produced by the Italian automaker Lamborghini, but the success story of Ferruccio Lamborghini who founded a manufacture of high performance sports cars is not so well known to the public. Ferruccio Lamborghini born in 28th April 1916, served as a mechanic during the Second world war and started to build tractors soon after the war had ended. His tractor company became one of the largest agricultural equipment manufacturers in Italy, so Ferruccio Lamborghini could afford himself dozens of luxury cars such as an Maserati, Mercedes Benz and Alfa Romeo. He also decided to purchase several Ferraris and this is where the success story of the Lamborghini begins and started to evolve to one of the most successful luxury car manufacturers in the world. When Ferruccio Lamborghini bought a brand new Ferrari a 250GT, in 1958. He considered it to be more a repurposed track car than a regular road car, as the Ferrari was too noisy and rough to handle. Lamborghini was fond of the Ferrari, but was not completely satisfied with it, so he decided to make several suggestions to Enzo Ferrari (Founder of Ferrari) including design changes that could help him to improve his luxurious Ferraris. It is reported that Enzo Ferraris response to Lamborghinis suggestions was not positive at all, as he only told Lamborghini that he had more knowledge in tractors than sports cars. Ferrari didnt took Lamborghinis suggestions serious. Ferraris comment encouraged Lamborghini to prove him wrong. Lamborghini decided to pursue his vision of a perfect sports car, encouraged by Ferraris unwillingness to consider his suggestions. The world of bullfighting is a key part of Lamborghini's identity.In 1962, Ferruccio Lamborghini visited the Seville ranch of Don Eduardo Miura, a renowned breeder of Spanish fighting bulls. Lamborghini, a Taurus himself, was so impressed by the majestic Miura animals that he decided to adopt a raging bull as the emblem for the automaker he would open shortly.After producing two cars with alphanumeric designations, Lamborghini once again turned to the bull breeder for inspiration. The Lamborghini 350GT was designed and built in only four months, in time for an October unveiling at the 1963 Turin Motor Show.Due to the ongoing disagreement with engine designer Giotto Bizzarrini, a working powerplant was not available for the prototype car in time for the show.

In 1964 Lamborghini manufactured the first versions of the Lamborghini 350 GT, which exceeded the performance of a Ferrari considerably. Since 1966 all Lamborghinis were named after famous Spanish bull-fight breeding, such as Murcilago and Gallardo, with the only exception of the Lamborghini Countach. The name Countach was chosen after a employee said out loud countach when he first saw the car, which is a local dialect expression in the Italian language for amazing or stunning. Despite the favorable press reviews of the 350GTV, Ferruccio Lamborghini decided to rework the car for production. The production model, which would be called the 350GT, was restyled by Carrozzeria Touring of Milan , and a new chassis was constructed in-house. The completed design debuted at the 1964 Geneva Motor Show , once again garnering positive reviews from the press. Production began shortly afterwards, and by the end of the year, cars had been built for 13 customers; Lamborghini sold each car at a loss in order to keep prices competitive with Ferrari's. The 350GT remained in production for a further two years, with a total of 120 cars sold. After a decade of rapid growth, hard times befell the company in the mid-1970s, as sales plunged in the wake of the 1973 world financial downturn and oil crisis. After going through bankruptcy and three changes in ownership, Lamborghini came under the corporate umbrella of the Chrysler Corporation in 1987. The American company failed to return the automaker to profitability and sold it to Indonesian interests in 1994. Lamborghini's lack of success continued through the 1990s, until the company was sold in 1998 to Audi , a subsidiary of the Volkswagen Group (a German automotive concern). Audi's ownership marked the beginning of a period of stability and increased productivity for Lamborghini, with sales increasing nearly tenfold over the course of the 2000s, peaking in record sales in 2007 and 2008. The world financial crisis in the late 2000s negatively affected luxury car makers worldwide, and saw Lamborghini's sales drop back to pre-2006 levels. Assembly of Lamborghini cars continues to take place at the automaker's ancestral home in Sant'Agata Bolognese, where engine and automobile production lines run side-by-side at the company's single factory. Fewer than 3,000 cars roll off the production line each year. Under the management of Georges-Henri Rossetti, Lamborghini entered into an agreement with BMW to build a production racing car in sufficient quantity for homologation. However,

Lamborghini was unable to fulfill its part of the agreement. The car was eventually developed inhouse by the BMW Motorsport Division, and was manufactured and sold as the BMW M1. Conclusion Ferruccio Lamborghini has shown us how incredible successful you can become in life and what kind of a mythos you can establish only by facing a problem in his daily life, a vision that evolved out of this problem and a competitor that truly spurred Lamborghini. Lamborghini faced the problem that his Ferraris were much more repurposed track cars than (what Lamborghini hoped they were) regular road cars. At first he started to approach this problem by making Ferrari suggestions how he could improve his sport cars, but after Ferraris negative feedback he developed his very own vision. The vision to create the perfect sports car that is not a repurposed track car, but a normal road car. This mixture of ambition and encouragement has allowed Ferruccio Lamborghini to found the Lamborghini brand, which manufactures sports cars from the 60s up to the present day.