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INDIAN TEA-COFFEE INDUSTRY

March 2012

CREDIT ANALYSIS & RESEARCH LTD. 4th Floor, Godrej Coliseum, Somaiya Hospital Road, Off Eastern Express Highway, Sion (East), Mumbai 400 022

March 2012

TEA-COFFEE

Table of Contents
Executive Summary

SECTION- I CARE Researchs OUTLOOK

Tea Industry

Production Consumption Exports & Imports Prices

Coffee Industry

Area Production Consumption Exports & Imports Prices

SECTION- III TEA INDUSTRY SECTION

Overview

Introduction Tea Processing

Supply-Demand

Supply Scenario Demand Scenario

International Trade & Prices



International Trade Prices

Industry Features

Regulatory Scenario Employment & Labour Cost & Financial Analysis Industry Developments

Global Scenario

Overview

March 2012

Production Consumption International Trade International Prices Industry Developments

TEA-COFFEE

SECTION- IV COFFEE INDUSTRY SECTION

Overview

Introduction Coffee Processing

Supply-Demand

Supply Scenario Demand Scenario

International Trade & Prices



International Trade Prices

Industry Features

Regulatory Scenario Employment & Labour Cost & Financial Analysis Coffee Chains / Outlets

Global Scenario

Overview Production & Consumption International Trade International Prices

SECTION- V COMPANY SECTION

Tea Companies

Tata Global Beverages Ltd. McLeod Russel India Ltd. Goodricke Group Ltd.

Coffee Companies

Tata Coffee Ltd.

March 2012

Amalgamated Bean Coffee Trading Company Ltd. CCL Products (India) Ltd.

TEA-COFFEE

List of Tables
SECTION- II CARE Researchs OUTLOOK

Tea Industry

Tea Domestic Demand-Supply: CY2006-CY2014P

Coffee Industry

Caf Outlet expansions: CY11-CY14P Indian Demographics: CY10-CY15P Global Coffee Demand-Supply: Crop Year 2007/08 to 2011/12

SECTION- III TEA INDUSTRY SECTION

Overview

Trends in Domestic Market Share of Tea Companies in India: FY05-FY10 Sales Trends of Tea Companies: FY05-FY10

Supply-Demand

Profile of Tea Bushes in India: CY97-CY08 Expected Capital Expenditure in Tea industry Demand-Supply Scenario Tea Preferences in Indian states Tea Consumption Pattern Per Capita

International Trade & Prices



Tea Auction Centers in India Tea Plantation: Worker Wage Rates

Industry Features

Average Daily No. of Workers Employed in Tea Plantations: CY00-CY06 Cost of Production: Exporting Countries

March 2012

Cost Components

TEA-COFFEE

Sanction of activities vis--vis targets under Tenth Five Year Plan

Global Scenario

Snapshot of Major Tea Producing Countries (CY2010) Tea Type Preferences Global Share in Production & Exports of Major Tea Producing Countries

SECTION- IV COFFEE INDUSTRY SECTION

Overview

Region-wise Production: CS10-11 Region-wise Area: CS 2010-11 Bean Type & Grades Requisite Climatic Factors: Arabica & Robusta Country-wise Harvesting Period & Notable Beans Domestic Company-wise Sales: FY05-FY10 Domestic Company-wise Market Share: FY05-FY10

Supply-Demand

Region-wise Planted Area under Coffee: CS06-CS11E Rainfall: CY06-CY11 District-wise Planted Area under Coffee: CS09-CS11 Number of Land Holdings by Size: CS2009-CS2011 Expected Capital Expenditure in Coffee industry

International Trade & Prices



Specialty & Value Added Coffee Exports: FY04-FY11 (Qty) Specialty & Value Added Coffee Exports: FY04-FY11 (Value) Type-wise Coffee Exports: CY2011 Shipment of Coffee by Ports: FY10-FY11 Imported Volume by Type: FY02-FY11 Imported Value by Type: FY02-FY11 Wholesale Prices of Coffee Seeds: CY07-CY11 Retail Prices of Coffee Seeds: CY97-CY11 Farm-gate Prices of Uncured Coffee: CY02-CY11

Industry Features

Wages in Coffee Plantations

March 2012

TEA-COFFEE

Average Daily Number of Persons Employed in Coffee Plantations: FY04-FY10 Amount Released for Plantation of Tea/ Coffee under PSFs: FY10 Funds Released for Coffee Plantation in AP*: FY08-FY10 Import Tariff on Coffee Indicative Opex per Caf outlet

Global Scenario

Global Coffee Demand-Supply Scenario: Crop Year 2006-2012 Demand-Supply Scenario in Top Producing Countries: Crop Year 2011 International Coffee Production: Crop Year 2007-2011 Arabica & Robusta Production in Exporting Nations: Crop Year 2007-2011 Domestic Consumption of Exporting Nations: Crop Year 2007 to 2011 Exports by Exporting Members: Crop Year 2007 to 2011 Green Coffee Exports: Marketing Year 2007-2011 Imports by Importing Countries: CY2004 to CY2010 Green Coffee Imports: Marketing Year 2007-2011

SECTION- V COMPANY SECTION

Tata Global Beverages



Market Information Associated Brands Key Domestic Tea Brands Subsidiaries Joint Ventures Finished Products Financial Overview (Standalone): FY07-FY11 Capital Expenditure Projects

McLeod Russel India Ltd.



Market Information Subsidiaries Joint Ventures Finished Products Raw Materials Financial Overview (Consolidated): FY07-FY11

Goodricke Group Ltd.

Market Information

March 2012

Goodricke - Darjeeling Tea Brands Multi-origin Blends Raw Materials Finished Products Financial Overview (Standalone): CY06-CY10 Recent Financial Results (9 months ended September 2011)

TEA-COFFEE

Tata Coffee Ltd.



Market Information Key Product Categories & Brands Subsidiaries Plant Locations Select Finished Products Financial Overview (Consolidated): FY07-FY11 Capital Expenditure Projects

Amalgamated Bean Coffee Trading Company Ltd.



Market Information Market Presence Subsidiaries Financial Overview (Standalone): FY07-FY11 Capital Expenditure Projects

CCL Products (India) Ltd.



Market Information Plant Location Finished Products Financial Overview (Consolidated): FY07-FY11

List of Graphs
SECTION- II CARE Researchs OUTLOOK

Tea Industry

Tea Production: CY00-CY14P Consumption: CY00-CY14P Indias Population: CY91-CY15P Exports: CY00-CY14P

March 2012

Imports: CY00-CY14P Tea Average Annual Prices: India & World

TEA-COFFEE

Coffee Industry

Area under Coffee: CS 06-CS 14P Production: CS 06-CS 14P Consumption: CY06-CY14P Per Capita Consumption: Exporting nations Per Capita Consumption: Importing nations Exports: CY06-CY14P Imports: FY02-FY14P International Prices: CY06-CY14P Domestic Prices: CY07-CY14P

SECTION- III TEA INDUSTRY SECTION

Overview

Region-wise Tea Production share in India in CY2011 Types of Tea Tea Value Chain Tea Processing Stages

Supply-Demand

Area under tea in India: CY03-CY07 District-wise Area under Tea: 2007 Domestic Production: FY91-FY11 Area under Tea: FY91-FY11 State-wise Production: CY91-CY11 Region-wise Production: CY91-CY11 Production by Types: CY04-CY10 No. of Growers in Tea Plantations: CY00-CY07 Yield / Productivity: FY91-FY11 Average Yield Rate: CY95-CY08 Method-wise Tea Production: CY04-CY10 Orthodox & Green Tea Production: CY61-CY10 Rainfall in Select States: FY00-FY11 Deviation from Normal Rainfall: FY00-FY11 Consumption: CY00-CY10

March 2012

Per Capita Consumption: CY91-CY10 Sugar Prices in India: FY05-FY11 WPI of Milk in India: Base Year 2004-05=100 WPI of Coffee: Base Year FY05=100

TEA-COFFEE

International Trade & Prices



Exports: FY05-FY11 Export Earnings: FY91-FY11 County-wise Tea Exports from India: CY10 (Qty) County-wise Tea Exports from India: CY06-CY10 (Qty) County-wise Tea Exports from India: CY10 (Value) County-wise Tea Exports from India: CY06-CY10 (Value) Tea Export Items: FY91-FY09 Tea Export Items: FY91-FY09 Tea Exports: Jan-Oct CY08-CY11 (Qty) Tea Exports: Jan-Oct CY08-CY11 (Value) Imports in India: CY03-CY10 (Qty) Imports in India: CY03-CY10 (Value) Domestic Avg. Auction Prices: FY01-FY11 Retail Prices of Major Brands: Dec-07 to Dec-11 Monthly Avg. Auction Prices: Jan-08 toOct-11 Yearly Average Auction Prices: CY00-CY09 Domestic Auction Prices: CY00-CY10 Domestic Auction Prices: CY11 WPI of Tea Leaf (Unblended): FY05=100 WPI of Tea Leaf (Blended): FY05=100 WPI of Tea Dust (Unblended): FY05=100 WPI of Tea Dust (Blended): FY05=100 Monthly Tea Prices CY2007-CY2011(in Rupee terms): India and World

Industry Features

Workers Employed: CY03-CY07 State-wise number of Small Growers Cost and expense structure of tea companies in India Expenses & Profit: FY00-FY11 Growth in Sales, Expenses & Profit: FY00-FY11

March 2012

TEA-COFFEE

Global Scenario

World Tea Demand & Supply: CY05-CY10 Country-wise share in Production: CY10 Country-wise World Production: CY06-CY10 Country-wise Harvested Area: CY00-CY10 Country-wise Yield / Productivity: CY00-CY10 Country-wise Black Tea Production: CY09 Country-wise Black Tea Exports: CY09 Country-wise Green Tea Production & Exports: CY09 Country-wise share in Black Tea Consumption: CY09 Country-wise share in tea Consumption: CY09 Country-wise Consumption: CY05-CY09 Country-wise share in Exports: CY10 Country-wise Exports: CY06-CY10 Country-wise share in World Imports: CY09 Country-wise World Imports: CY05-CY09 Russias Tea Imports: CY06-CY10 UKs Tea Imports: CY06-CY10 USAs Tea Imports: CY06-CY10 World Avg. Tea Prices: CY00-CY11 Avg. Tea Prices at World Auctions: CY00-CY11

SECTION- IV COFFEE INDUSTRY SECTION

Overview

Coffee Growing Regions in India Coffee Value Chain Coffee Processing Stages

Supply-Demand

Area under Coffee Cultivation: CS51-CS11* Area under Coffee Cultivation: CS91-CS11* Coffee Production: CS51-CS12* Production in Coffee Season (CS): CS06-CS11 Productivity: CS91-CS11 Indias share in world production: FY91-FY11

March 2012

Coffee Consumption: CY90-CY10 Per Capita Consumption of Coffee: FY61-FY07

TEA-COFFEE

International Trade & Prices



Country-wise Export Earnings: FY03-FY11 Country-wise Export Volumes: FY03-FY11 Coffee Exports Volume: CY91-CY11* Coffee Exports Earnings: CY91-CY11* Unit Value of Exports: CY91-CY11* Coffee Export by Types: FY11 (Value) Country-wise share in Export (Qty): FY11 Country-wise share in Export (Value): FY11 Exports by Types: FY2011 Exports by Types: FY2011 Unit Export Value of Selected Counties: FY12* Country-wise Exported Quantity : FY12* Coffee Exports by Types: CY07-CY11* Exports in Coffee Seasons (CS): CS92-CS11 Re-exports of Instant Coffee: FY11 (Value) Re-exports of Instant Coffee: FY11 (Qty) Re-exports of Instant Coffee: FY07-FY11 (Qty) Unit Value of Re-exports: FY07-FY11 Country-wise share in Imports: FY11 (Qty) Country-wise share in Imports: FY11 (Value) WPI of Coffee in India: FY05-FY12* WPI of Coffee Powder: FY05-FY12* Retail Prices of Coffee Powder: CY96-CY11* Average Prices in ICTA (Bangalore) Auctions for Major Grades of Clean Coffee Retail Prices of Coffee Brands in India: CY07-CY11

Industry Features

Cost Structure: FY2006 & FY2011 Growth in Sales, Expenses & Profit: FY99-FY11 Profit Margins: FY99-FY11 Coffee Outlets in India: 1600 Caf Consumer Profile in India

March 2012

TEA-COFFEE

Global Scenario

County-wise Production: Crop Year 2011 World Production: FY91-FY11 County-wise share in Exports: CY2010 County-wise share in Consumption: Crop Year 2011 Country-wise share in Imports: CY2010 ICO Monthly Prices: Jan-06 to Oct-11 ICO Composite Avg. Prices: CY91-CY11 ICO Indicator Average Prices: CY00-CY11 ICO Indicator Average Prices: CY98-CY11 Mild Arabica Prices: CY91-CY11 Robusta Prices: CY91-CY11

SECTION- V COMPANY SECTION

Tata Global Beverages

Shareholding Pattern

McLeod Russel India Ltd.

Shareholding Pattern

Goodricke Group Ltd.

Shareholding Pattern

Tata Coffee Ltd.

Shareholding Pattern

Amalgamated Bean Coffee Trading Company Ltd.

Shareholding Pattern

CCL Products (India) Ltd.

Shareholding Pattern

March 2012

TEA-COFFEE

The report highlights vital facts and figures pertaining to the Indian Tea-Coffee industry, supplemented by the latest industry statistics. The report is broadly classified into two sections separately covering each of the two industries tea and coffee, in order to offer individual focus on each of the segments. Following are few key points on which emphasis is laid to accomplish the report: An overview of the entire industry in terms of growing regions, history, types, grades, manufacturing processes, value chain, market players, etc. is provided in detail in order to secure basic understanding of the industry at the outset. Global industry dynamics in terms of demand-supply scenarios depicting past and present situation, alongside detailed commentary on international price movements. Factors governing domestic industry dynamics such as cultivated area, production, exports, imports, re-exports, consumption, and prices are analysed in detail, in addition to other periphery factors that impact the same, such as labour issues, regulatory information and other latest industry developments. Cost analysis of each industry with emphasis on the raw material and labour cost, in addition to an analysis of overall operating and after tax margins of companies within the industry. CARE Researchs outlook and insight into future trends in the industry with respect to key demand-supply metrics, in addition to ascertaining global industry factors in near future and projecting their corresponding impact on future prices in both global and domestic market. For an in-depth analysis and CAREs view on the future of this sector, please refer to the exhaustive report on Indian Tea-Coffee Industry, March 2012 by CARE Research. The subscription to this report includes twelve monthly updates on the industry for the period April 2012 - March 2013. Kindly click on the link below to subscribe a copy of the same http://www.careratings.com/content/ResourceCenter/IndustryReport.aspx For any queries regarding the content and scope of the report kindly reach us at careresearch@careratings.com

March 2012 Contact:Ms. Revati Kasture Head Industry Research (D): +91-22-6754 3465

TEA-COFFEE

revati.kasture@careratings.com

Mr. Divyesh Shah Assistant General Manager (D): +91-22-6754 3441 Ms. Sunetra Patkar Analyst (D): +91-22-6754 3685

divyesh.shah@careratings.com

sunetra.patkar@careratings.com

CREDIT ANALYSIS & RESEARCH LTD.

4th Floor Godrej Coliseum, Off Eastern Express Highway, Somaiya Hospital Road, Sion East, Mumbai 400 022 Tel: +91-22-6754 3456 Fax: +91-22-6754 3457
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DISCLAIMER This report is prepared by CARE Research, a division of Credit Analysis & REsearch Limited [CARE]. CARE Research has taken utmost care to ensure accuracy and objectivity while developing this report based on information available in public domain. However, neither the accuracy nor completeness of information contained in this report is guaranteed. CARE Research operates independently of ratings division and this report does not contain any confidential information obtained by ratings division, which they may have obtained in the regular course of operations. The opinion expressed in this report cannot be compared to the rating assigned to the company within this industry by the ratings division. The opinion expressed is also not a recommendation to buy, sell or hold an instrument.

CARE Research is not responsible for any errors or omissions in analysis/inferences/views or for results obtained from the use of information contained in this report and especially states that CARE (including all divisions) has no financial liability whatsoever to the user of this product. This report is for the information of the intended recipients only and no part of this report may be published or reproduced in any form or manner without prior written permission of CARE Research.

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